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Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
Morocco report nov 2013
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Morocco report nov 2013

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  • 1. Morocco Online Audience Measurement Nobody is Unpredictable Figures are based on Nov 2013 Monthly ratings
  • 2. CONTENT • About the Study • Top Websites in Morocco Ranked by Reach • Top Websites in Morocco Ranked by PVs • Top Websites Broken by Gender Ranked by Reach • Top Websites Broken by Gender Ranked by PVs
  • 3. About The Study Ipsos Online Audience Measurement is conducted among internet users to track their online behavior and usage across websites. The study concept is build on two approaches in order to deliver the media and digital industry the most accurate and reliable data. Approach 1: Ipsos collects traffic data from participated websites by embedding a tag on their pages. From tagging the websites, Ipsos Gemius can identify numbers of “Real Users”, which are NOT uniques, cookies or browsers. Consequently the media industry can better plan the advertisers campaign by using “Reach” as a main media indicator Approach 2: Ipsos recruit a panel randomly through different means to insure proper internet distribution and representation. After identifying the profile, each panelist downloads a sophisticated application on his/her computer that enables the metering of internet behavior. The panel approach was introduced since multinational websites and some local websites cannot be tagged.
  • 4. About The Study Coverage : The study covers 12 MENA countries: KSA, UAE, Kuwait, Oman, Qatar, Bahrain, Jordan, Syria, Lebanon, Iraq, Egypt and Morocco. By use of panel and website tagging, data is delivered across 6 main countries covered in this report (KSA, UAE, Jordan, Egypt, Lebanon, Morocco, Kuwait, Iraq & Syria). This concept is called hybrid approach. The remaining countries are delivered through the cookie panel approach. More countries will be part of the panel soon. Also different Online Ad Networks and around 300 local websites are currently participating in the study.
  • 5. 25 Key Media Metrics The metering and tagging technology allows Ipsos Gemius to collect different metrics and statistical analytics: in this report, the main metrics chosen are: • Reach: % of Real Users – Internet Individuals • Number of Page Views • Number of visits • Time spent per visit/ visitor • Audience composition PV /Time Composition, and audience duplication . • Demographic details (e.g. nationality, gender, age, purchase behavior, marital status, other media usage…etc)
  • 6. Morocco Monthly Ratings
  • 7. Monthly Internet Breakdown - Morocco 10 Million 45% Internet Population (age 15+) Monthly Internet Penetration 40% from 20-30 years old 26% from 15-19 years old 19% from 41+ years old 15% from 31-40 years old 52% Males 48% Females
  • 8. Top Websites - Morocco Ranked by Internet Reach Page Views
  • 9. Top 20 Websites across TOTAL population – Morocco Monthly Internet Reach from PC 0% 10% 20% 30% 40% 50% 60% 70% facebook.com 80% 73% google.com 70% youtube.com 63% wikipedia.org 28% ask.com 27% live.com 27% yahoo.com 23% msn.com 18% mail.google.com 18% inwi.ma 16% avito.ma 16% n-mobile.net 15% iam.ma 14% twitter.com 13% bing.com 12% vube.com 12% search.yahoo.com 12% dailymotion.com 11% hespress.com 11% lexilogos.com 10% Internet Reach Page Views Base: Across Internet Users
  • 10. Top 20 Websites across TOTAL population – Morocco Monthly Number of Page Views from PC 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 facebook.com 1,657,844 google.com 506,269 youtube.com ask.fm 470,791 115,458 avito.ma 83,678 live.com 81,344 kooora.com 72,686 iam.ma 69,242 ask.com 68,000 inwi.ma 48,430 hespress.com 42,318 yahoo.com 37,659 mail.google.com 34,219 twoo.com 30,430 bikhir.ma 29,700 msn.com 27,528 men.gov.ma 26,018 startimes.com 20,411 y8.com 19,996 bing.com 19,127 Internet Reach Page Views In Thousands
  • 11. Top 20 Websites across Males/Females – Morocco Monthly Internet Reach from PC 0% 20% 40% 60% 80% 0% google.com 68% 67% 40% google.com 60% 80% facebook.com facebook.com 20% youtube.com 59% ask.com 27% 80% 73% youtube.com 68% wikipedia.org live.com 25% 25% 30% live.com wikipedia.org ask.com yahoo.com mail.google.com 23% 19% 28% 26% yahoo.com msn.com 100% 24% 21% n-mobile.net 16% avito.ma 18% inwi.ma 16% bing.com 17% msn.com 15% inwi.ma 17% avito.ma 15% mail.google.com 16% hespress.com 14% iam.ma 15% iam.ma 13% twitter.com 14% search.yahoo.com 13% n-mobile.net 14% vube.com 13% dailymotion.com 14% twitter.com 11% lexilogos.com 13% commentcamarche.net 11% vube.com 12% kooora.com 11% search.yahoo.com 10% luvcow.com 10% ask.fm 10% Internet Reach Base: Across Internet Users
  • 12. Top 20 Websites across males/Females – Morocco Monthly Number of Page Views from PC 0 200,000 400,000 facebook.com 510,684 google.com 0 500,000 facebook.com 239,291 ask.fm 67,339 1,500,000 250,074 youtube.com 231,500 1,000,000 1,147,161 google.com 256,195 youtube.com kooora.com 600,000 103,881 avito.ma 51,299 live.com 39,699 live.com 41,645 iam.ma 32,612 ask.com 37,075 avito.ma 32,379 iam.ma 36,630 ask.com 30,924 hespress.com 34,610 inwi.ma 29,576 yahoo.com 24,970 msn.com 16,511 mail.google.com 23,091 mbc.net 13,569 twoo.com 20,525 yahoo.com 12,689 bikhir.ma 20,434 mail.google.com 11,128 inwi.ma 18,854 y8.com 10,115 men.gov.ma 16,385 bing.com 10,052 hibapress.com 12,083 wikipedia.org 10,013 ask.fm 11,576 twoo.com 9,905 msn.com 11,017 startimes.com 9,872 startimes.com 10,539 men.gov.ma 9,633 bikhir.ma 9,267 y8.com 9,881 Thousands Thousands Internet Reach Page Views
  • 13. Thank You For Your Trust ! For online traffic insights visit www.rankingmena.com Don’t Forget! FOLLOW US : For online audience top line insights visit www.audiencesa.gemius.com @IpsosMENA About Ipsos MediaCT Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist their clients in informing their strategic decisions. We help clients make connections in the digital age, as leaders in providing research solutions for companies in the fastmoving and rapidly converging worlds of media, content, © Ipsos MediaCT 2014 telecom and technology. Using a wide variety of research techniques, we help individual media owners, technology companies, agencies and advertisers address issues such as editorial and programming, advertising, audience profiling and music tastes, market positioning, piracy, high definition and theatrical markets, new product and programme development and license applications.

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