2. CONTENT
• About the Study
• Top Websites in Morocco Ranked by Reach
• Top Websites in Morocco Ranked by PVs
• Top Websites Broken by Gender Ranked by Reach
• Top Websites Broken by Gender Ranked by PVs
3. About The Study
Ipsos Online Audience Measurement is conducted among internet users to track
their online behavior and usage across websites.
The study concept is build on two approaches in order to deliver the media and
digital industry the most accurate and reliable data.
Approach 1:
Ipsos collects traffic data from participated websites by embedding a tag on
their pages. From tagging the websites, Ipsos Gemius can identify numbers
of “Real Users”, which are NOT uniques, cookies or browsers.
Consequently the media industry can better plan the advertisers campaign
by using “Reach” as a main media indicator
Approach 2:
Ipsos recruit a panel randomly through different means to insure proper
internet distribution and representation. After identifying the profile, each
panelist downloads a sophisticated application on his/her computer that
enables the metering of internet behavior.
The panel approach was introduced since multinational websites and some local websites cannot
be tagged.
4. About The Study
Coverage :
The study covers 12 MENA countries:
KSA, UAE, Kuwait, Oman, Qatar, Bahrain, Jordan, Syria, Lebanon, Iraq,
Egypt and Morocco.
By use of panel and website tagging, data is delivered across 6 main
countries covered in this report (KSA, UAE, Jordan, Egypt, Lebanon,
Morocco, Kuwait, Iraq & Syria). This concept is called hybrid approach. The
remaining countries are delivered through the cookie panel approach. More
countries will be part of the panel soon.
Also different Online Ad Networks and around 300 local websites are currently participating in
the study.
5. 25 Key Media Metrics
The metering and tagging technology allows Ipsos Gemius to collect
different metrics and statistical analytics: in this report, the main metrics
chosen are:
• Reach: % of Real Users – Internet Individuals
• Number of Page Views
• Number of visits
• Time spent per visit/ visitor
• Audience composition PV /Time Composition, and audience duplication .
• Demographic details (e.g. nationality, gender, age, purchase behavior, marital
status, other media usage…etc)
7. Monthly Internet Breakdown - Morocco
10 Million
45%
Internet Population (age 15+)
Monthly Internet Penetration
40%
from 20-30 years old
26%
from 15-19 years old
19%
from 41+ years old
15%
from 31-40 years old
52%
Males
48%
Females
8. Top Websites - Morocco
Ranked by
Internet Reach
Page Views
9. Top 20 Websites across TOTAL population – Morocco
Monthly Internet Reach from PC
0%
10%
20%
30%
40%
50%
60%
70%
facebook.com
80%
73%
google.com
70%
youtube.com
63%
wikipedia.org
28%
ask.com
27%
live.com
27%
yahoo.com
23%
msn.com
18%
mail.google.com
18%
inwi.ma
16%
avito.ma
16%
n-mobile.net
15%
iam.ma
14%
twitter.com
13%
bing.com
12%
vube.com
12%
search.yahoo.com
12%
dailymotion.com
11%
hespress.com
11%
lexilogos.com
10%
Internet Reach
Page Views
Base: Across Internet Users
10. Top 20 Websites across TOTAL population – Morocco
Monthly Number of Page Views from PC
0
200,000
400,000
600,000
800,000
1,000,000 1,200,000 1,400,000 1,600,000 1,800,000
facebook.com
1,657,844
google.com
506,269
youtube.com
ask.fm
470,791
115,458
avito.ma
83,678
live.com
81,344
kooora.com
72,686
iam.ma
69,242
ask.com
68,000
inwi.ma
48,430
hespress.com
42,318
yahoo.com
37,659
mail.google.com
34,219
twoo.com
30,430
bikhir.ma
29,700
msn.com
27,528
men.gov.ma
26,018
startimes.com
20,411
y8.com
19,996
bing.com
19,127
Internet Reach
Page Views
In Thousands
