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Social Media Report in Palestine 2015 [English]

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BBC Media Action
BBC Media Action

A comprehensive overview on the social media scene in Palestine for 2015, the report provides both reference numbers and analytical stats for the main social media accounts in Palestine, users behaviors and main incidents and topics discussed by Palestinians on social media.

Data & Analytics
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Social Media Report in PALESTINE
SMRP Social Studio presents detailed reports on the performance of social networking websites, collects views (Insights) and draws important performance indicators (KPIs) to determine the success of a media campaign. Based on research results, it offers advice to develop the relationship between the site and its audience to make them more interactive with the site, thus, achieves the investment goal through promotional means on social networks. Through a specialized team, Social Studio offers digital/electronic campaign management services, whether to the private sector, the public sector, or non-profit organiza- tions. It defines work strategy and plans to implement them optimally to achieve the desired revenue from investment. Social Studio designs and manages sponsored ads with the least cost for every actual result. In addition to the accurate targeting of geographical areas depending on the database that Social Studio owns and other special techniques, such as, Email and account numbers. Report Preparation Promotion Ads Social Studio provides specialized and concentrated trainings in social media to various parties (institu- tions, companies, individuals) through qualified instructors and practical trainings on live campaigns that convey sufficient knowledge to trainees to enable them to manage media campaigns for their sites. Social Studio designs and implements private projects with high requirements related to social media, such as development of platforms and social networks, creation of interactive applications or specific research specialized in a certain field, depending on custom- er need. TrainingPrivate Projects SocialStudio.me The social studio project was launched at the end of 2014, with the initiative of Concepts company to document the state of social media in Palestine and examine the behavior of Palestinians in media. The social studio project offers plenty of services related to social media including consultations, training, and managing media campaigns, in addition to studies and periodic reports that include general statistics that benefit interested researchers in this field, whether on a research level or institutional and commercial businesses. Program development Social Studio develops media presence on social networks through the development of sites and electronic applications using modern design compatible with the different browsing requirements for smart phones, in addition to content management and improv- ing the performance of the website.
Provides analytical tools for social pages and their content to measure the interaction of their fans. Provides reports and compari- sons between different social pages and posts (Arabic or Foreign)! Measures general impressions toward a general or specific subject regarding social networks. Extracts around 1.5 million Arabic tweets from twitter on a daily basis. Analyzes and collects general informa- tion of business accounts required to contribute in making the right decisions. Social content is categorized according to accents (Egyptian, Gulf, Levantine) A package of research and analytical tools of Arabic content on social networks info@hakii.co hakii.coTo get a trial subscription please visit the website or send an email Provides the user with a general search engine specialized in finding content on social pages.
Our Staff:Our Staff: Special Thanks for those who participated in this edition: Doaa A’lanHalala HaloumHassan Jaddeh Data AnalystData AnalystSearch and Supervision Art DirectorGraphic designMotion Graphic Aktham AwadHala SharafTamer Alaghbar Arab Youth association, Represented by Nadeem Nashef- Haifa Palestinian Central Bureau of Statistics, Ramallah Palestinian Police, Ramallah chamber of commerce and industry .Ramallah & Al Bireh Gov Shareek company, Gaza Deta IO Ltd Company
Major Sponsors Jawwal Social Media Guru Social Media Hero This report is made possible by the generous support of: Pal Vision Media Sponsors 24FM RadioAlquds newspaper
General Information 07 17 58 66 70 75 Most Prominent Palestinian Pages Social Initiatives Hashtags Facebook Accusations Report References/ Methodology 20Most Prominent Facebook Pages 50Most Prominent Twitter Accounts 53Most Prominent Instagram Accounts 55Most Prominent SoundCloud Accounts 56Most Prominent YouTube Channels Table of contents Table of contents
General Information This part of the report contains important figures and statistics in context of understating the general picture of the reality in Palestine in terms of popula- tion and rates of social network users, as well as responses to sample questionnaire regarding behavior. Finally, it mentions the most prominent Palestinian websites, and most important topics searched through- out 2015. - Population in Palestine - Internet and social network users in Palestine -Ratios of different social Media users (out of internet users) - Facebook users in Palestine - Geographical distribution of Facebook users - Distribution of Facebook users according to gender - Distribution of Facebook users according to age - Time of Facebook usage - Devices used to access Facebook - Frequency of Facebook usage -Objectives of using social networks - Validating News - Do you take into account the security services control over social networks? - Trending - Most popular Palestinian websites General Information
in Jerusalem thousand people450 5% in the West Bank in Gaza District million people2.8 1.8 in 48 occupied territories 1.7 million people in Palestine 43% 50%of internet users in Palestine 3.3million people 37%of social network users in Palestine 2.4 Internet and social network users in Palestine 25% Population in PalestinePopulation in Palestine 6.75 million people million people 27% million people 8
84% 1,780,000 47% 1,007,143 18% 385,714 16% 342,857 16% 342,857 6% 122,000 Social media users in palestine out of Internet users Jerusalem 170,000 Number of users that chose Arabic as their main language on Facebook Palestine 48 636,400 Number of users that chose Arabic as their main language on Facebook in addition to West Bank and Gaza 1,780,000 68%25% 7% 2,586,400 Number of users in the districts of the West Bank and the southern districts in Gaza Strip (the West Bank and Gaza) Facebook users in PalestineFacebook users in Palestine 9
Distribution of FB Users in Palestine according to Gender Geographical distribution of Facebook users in Palestin 43%Facebook users in Palestine are women 57%Facebook users in Palestine are men Nablus 20% 356,000 Ramallah 13% 231,400 Hebron 11% 195,400 Tulkarim 4% 71,200 Jenin 4% 71,200 Bethlehem 5% 89,000 Qalqilya 1% 17,800 Jericho 1% 17,800 Salfit 1% 17,800 Gaza Districts of Gaza) (the North and the Middle 37% 658,600 Rafah 1% 17,800 Khanyounis 2% 35,600 Jerusalem 170,000 Number of users that chose Arabic as their language on Facebook Palestine 48 636,400 Number of users that chose Arabic as their main language on Facebook 10
55+45-5435-4425-3418-2413-17 17% 39% 27% 10% 5% 2% Distribution of FB Users in Palestine according to age groups Times Palestinians use Facebook in Based on sample questionnaire responses Facebook peak time 6:40pm 9:50pm 9:00pm 50%of Facebook users in Palestine In the morning- before 12PM 50% (During daytime (06-12 62% In the evening (after 6pm) 70% others time 12% 11
Devices used by users to access Facebook Frequency of Facebook usage 15% personal computers only 49% Phones and computers 36% Smart phones only Objectives of using social networking sites Watchingvideos Onlinegames Monitoringnewsandevents Spendingfreetime Keepingupwith development Communicatingwithfriends Otheruses 96% 54% 4% 61% 94% 50% 13% 66% 90% more than once a day 6% once a day 4% other Based on sample questionnaire responses Log In Based on sample questionnaire responses Businesspurposes(Jobsearching,marketing (andpromotingaserviceorproduct 12
News verification before publishing Do you take into account security control over social networks? Cyber crimes in the West Bank 3% other 52% Yes 20142015 45% No 2% other 34% No 66% Yes yes 62 % NO 4% Sometimes 34% 500 More than cases were detected by the Palestinian Police Impersonation on social network sites Threatening and blackmailing Financial fraud Email theft Scamming dealers by hacking their emails and websites (Electronic data theft (credit card accounts twice the number of) (cases in 2014 Do you verify published news before ?sharing Based on sample questionnaire responses 13
‫ﻓﻲ‬ ،‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬ facebook ‫ﻓﻲ‬ ،‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬ facebook ‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬ ‫ﺻﻮﺭ‬‫ﺻﻮﺭ‬ ‫ﻳﻮﺗﻴﻮﺏ‬‫ﻳﻮﺗﻴﻮﺏ‬ ‫ﺍﻟﻌﺎﺏ‬‫ﺍﻟﻌﺎﺏ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﺴﻠﺴﻞ‬‫ﻣﺴﻠﺴﻞ‬ ‫ﺑﻨﺎﺕ‬ ‫ﺻﻮﺭ‬ ،‫ﺑﻨﺎﺕ‬ ،‫ﺻﻮﺭ‬‫ﺑﻨﺎﺕ‬ ‫ﺻﻮﺭ‬ ،‫ﺑﻨﺎﺕ‬ ،‫ﺻﻮﺭ‬ 20152015 ‫ﻏﺰﺓ‬‫ﻏﺰﺓ‬ ‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬ ‫ﺍﻟﻠﻪ‬‫ﺍﻟﻠﻪ‬ ‫ﻣﺤﻤﺪ‬‫ﻣﺤﻤﺪ‬ ‫ﺣﺐ‬‫ﺣﺐ‬ ‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬ ‫ﻏﺰﺓ‬‫ﻏﺰﺓ‬ ‫ﺍﺧﺒﺎﺭ‬‫ﺍﺧﺒﺎﺭ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﻌﺎ‬‫ﻣﻌﺎ‬ 20152015 ‫ﺍﻏﺎﻧﻲ‬‫ﺍﻏﺎﻧﻲ‬ ‫ﻓﻴﻠﻢ‬‫ﻓﻴﻠﻢ‬ ‫ﺍﻓﻼﻡ‬‫ﺍﻓﻼﻡ‬ ‫ﺍﻟﺤﺎﺭﺓ‬‫ﺍﻟﺤﺎﺭﺓ‬ ‫ﺭﻗﺺ‬‫ﺭﻗﺺ‬ ‫ﺍﻟﺤﺎﺭﺓ‬ ‫ﺑﺎﺏ‬‫ﺍﻟﺤﺎﺭﺓ‬ ‫ﺑﺎﺏ‬ ‫ﺍﻟﻴﺴﺎ‬‫ﺍﻟﻴﺴﺎ‬ ‫ﻓﻠﻢ‬‫ﻓﻠﻢ‬ ‫ﻋﺴﺎﻑ‬‫ﻋﺴﺎﻑ‬ Search engines like Google were used differently from one user to another and the most trending words for Palestinians during 2015 were: 2015 ‫ﻓﻲ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻮﻥ‬ ‫ﻋﻨﻪ‬ ‫ﺑﺤﺚ‬ ‫ﻣﺎ‬ ‫ﺃﻛﺜﺮ‬2015 ‫ﻓﻲ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻮﻥ‬ ‫ﻋﻨﻪ‬ ‫ﺑﺤﺚ‬ ‫ﻣﺎ‬ ‫ﺃﻛﺜﺮ‬ Palestine Words ‫ﻛﻠﻤﺎﺕ‬‫ﺻﻮﺭ‬‫ﺃﺧﺒﺎﺭ‬ SearchSearchTrending WordsTrending Words ( World, Dunia Al-Watan ) ( Pictures, Girls, pics of girls ) (Pictures ) (YouTube ) (Gaza) (Gaza) (News) (God ) (Mohammad ) (Love ) (Games ) (Palestine ) (Palestine ) (Ma’aan) (TV show ) (songs ) (Movie ) (Movies ) (Dance ) (Elissa) (Movie) (Assaf) (Bab Al-Hara) (Harah) (Face, Facebook ) ( World, Dunia Al-Watan ) 14
‫ﻓﺪﻳﺔ‬ ‫ﻣﺴﻠﺴﻞ‬‫ﻓﺪﻳﺔ‬ ‫ﻣﺴﻠﺴﻞ‬ ‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬ ‫ﺍﻷﺷﻐﺎﻝ‬ ‫ﻭﺯﺍﺭﺓ‬‫ﺍﻷﺷﻐﺎﻝ‬ ‫ﻭﺯﺍﺭﺓ‬ ‫ﺍﻟﺪﻳﻦ‬ ‫ﻋﻼﺀ‬‫ﺍﻟﺪﻳﻦ‬ ‫ﻋﻼﺀ‬ ‫ﺩﺍﻋﺶ‬‫ﺩﺍﻋﺶ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺮﺟﻤﺔ‬‫ﺟﻮﺟﻞ‬ ‫ﺗﺮﺟﻤﺔ‬ ‫ﺍﻟﻐﻮﺙ‬ ‫ﻭﻛﺎﻟﺔ‬‫ﺍﻟﻐﻮﺙ‬ ‫ﻭﻛﺎﻟﺔ‬ ‫ﺯﻟﻤﺔ‬ ‫ﻳﺎ‬ ‫ﺑﺲ‬‫ﺯﻟﻤﺔ‬ ‫ﻳﺎ‬ ‫ﺑﺲ‬ ‫ﺍﻟﺤﺪﻭﺩ‬ ‫ﻋﻠﻰ‬‫ﺍﻟﺤﺪﻭﺩ‬ ‫ﻋﻠﻰ‬ ‫ﺭﻣﻀﺎﻥ‬ ،2015 ‫ﺭﻣﻀﺎﻥ‬ ‫ﺭﻣﻀﺎﻥ‬ ‫ﺻﻮﺭ‬ ،‫ﻛﺮﻳﻢ،ﺭﻣﻀﺎﻥ‬ ‫ﺭﻣﻀﺎﻥ‬ ،2015 ‫ﺭﻣﻀﺎﻥ‬ ‫ﺭﻣﻀﺎﻥ‬ ‫ﺻﻮﺭ‬ ،‫ﻛﺮﻳﻢ،ﺭﻣﻀﺎﻥ‬ 20152015 ‫ﺩﺍﻋﺶ‬‫ﺩﺍﻋﺶ‬ ‫ﺑﺮﺷﻠﻮﻧﺔ‬‫ﺑﺮﺷﻠﻮﻧﺔ‬ ***‫ﺏ‬***‫ﺏ‬ ‫ﻓﺴﺎﺗﻴﻦ‬‫ﻓﺴﺎﺗﻴﻦ‬ Palestine Trending 20152015 2015 ‫ﺍﻏﺎﻧﻲ‬2015 ‫ﺍﻏﺎﻧﻲ‬ ‫ﺍﻟﺠﻮ‬ ‫ﻭﺍﻛﻞ‬ ‫ﺭﺍﻣﺰ‬‫ﺍﻟﺠﻮ‬ ‫ﻭﺍﻛﻞ‬ ‫ﺭﺍﻣﺰ‬ ‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺘﻮﺕ‬ ‫ﺣﺒﺎﺕ‬‫ﺍﻟﺘﻮﺕ‬ ‫ﺣﺒﺎﺕ‬ ‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬ ‫ﻣﻮﻃﻨﻲ‬‫ﻣﻮﻃﻨﻲ‬ ‫ﺩﺣﻴﺔ‬‫ﺩﺣﻴﺔ‬ ‫ﺩﺍﻋﺶ‬‫ﺩﺍﻋﺶ‬ ‫ﺑﺮﺷﻠﻮﻧﺔ‬‫ﺑﺮﺷﻠﻮﻧﺔ‬ ‫ﻛﻠﻤﺎﺕ‬‫ﻛﻠﻤﺎﺕ‬‫ﺻﻮﺭ‬ Most trending searches on Google in Palestine during 2015 Fedya Series TV show Series ISIS ISIS National Song National Song Ramadan 2015, Ramadan Kareem Google Translate UNRWABarcelona Dresses B*** Bas ya zalame songs 2015 Ramez wakel al-jaw TV show songe Ministry of Public Works National Song song ISIS Barcelona Mawtini 15
www.alwatanvoice.com www.Shasha.ps www.Maannews.net www.Shobiddak.com www.Raya.ps www.PalWeather.ps www.Wattan.tv www.Panet.co.il www.alfajertv.com www.Rb2000.ps www.Nablustv.net The following is a list of the most famous Palestinian sites on the internet during 2015 this list is not in order www.Zamnpress.com Most famous Palestinian sites on the Internet: 400k Rate of monthly visitsRate of monthly ad prices on these sites 125$ 10,000$ 16
There is a considerable variation in the use of social network between Palestinian individuals, companies, and institutions. We address in this part of the report the most prominent Palestinian pages including compa- nies, public sector, institutions, and individuals that represent good examples for patterns used in social networks. These pages were careful- ly chosen based on several criteria, including: Performance, influence, success stories, representative parties. - Facebook - Twitter - Instagram SoundCloud - YouTube Most prominent Palestinian pages
‫ﻣﻊ‬ ‫ﻭﻟﺸﺮﺍﻛﺘﻬﺎ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻻﻗﺘﺼﺎﺩ‬ ‫ﻓﻲ‬ ‫ﻟﻤﺴﺎﻫﻤﺘﻬﺎ‬ ً‫ﻧﻈﺮﺍ‬ ،‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﺃﻫﻢ‬ ‫ﺃﺣﺪ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺗﻌﺘﺒﺮ‬ ً‫ﻫﺎﻣﺎ‬ ً‫ﻧﻤﻮﺫﺟﺎ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺗﻌﺪ‬ ,‫ﻭﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻻﻋﻼﻡ‬ ‫ﺻﻌﻴﺪ‬ ‫ﻭﻋﻠﻰ‬ .‫ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﻘﻄﺎﻋﺎﺕ‬ ‫ﻣﻦ‬ ‫ﻛﺜﻴﺮ‬ ‫ﺍﻟﻮﺳﺎﺋﻞ‬ ‫ﺃﺣﺪﺙ‬ ‫ﻭﺍﺳﺘﺨﺪﺍﻣﻬﺎ‬ ‫ﺑﺎﺗﺒﺎﻋﻬﺎ‬ ‫ﺗﻘﻨﻴﺔ‬ ‫ﻧﺎﺣﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺳﻮﺍﺀ‬ ،‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫ﺍﻷﻣﺜﻞ‬ ‫ﻟﻼﺳﺘﺨﺪﺍﻡ‬ ‫ﻭﻋﻠﻰ‬ ،‫ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﻘﻄﺎﻋﺎﺕ‬ ‫ﻣﻦ‬ ‫ﻛﺜﻴﺮ‬ ‫ﻣﻊ‬ ‫ﻭﻟﺸﺮﺍﻛﺘﻬﺎ‬ ‫ﺍﻟﻤﻘﺪﻡ‬ ‫ﺍﻟﻤﺤﺘﻮﻯ‬ ‫ﺟﻮﺩﺓ‬ ‫ﻧﺎﺣﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺃﻭ‬ ،‫ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‬ .‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ ‫ﻭﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺠﻤﻬﻮﺭ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻹﻋﻼﻡ‬ ‫ﺻﻌﻴﺪ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺷﺮﻛﺔ‬ ‫ﻣﺴﻴﺮﺓ‬ ‫ﻣﻼﻣﺢ‬ ‫ﺃﺑﺮﺯ‬ ‫ﻧﻘﺪﻡ‬ ،‫ﺍﻟﺘﺎﻟﻲ‬ ‫ﺍﻟﺰﻣﻨﻲ‬ ‫ﺍﻟﻤﺨﻄﻂ‬ ‫ﻓﻲ‬ ‫ﺃﻧﺸﺄﺕ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﺃﻭﻟﻰ‬ ‫ﺟﻮﺍﻝ‬ ‫ﻛﺎﻧﺖ‬ ‫ﺍﻹﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ ‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻬﺎ‬ ‫ﺭﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺔ‬ .‫ﻭﺍﻟﻌﺮﻭﺽ‬ ‫ﻟﻠﺤﻤﻼﺕ‬ ‫ﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﻓﻴﺴﺒﻮﻙ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﺺ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺃﻧﺸﺊ‬ 100.000 ‫ﺇﻟﻰ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺗﺼﻞ‬ ‫ﻭﺑﻬﺬﺍ‬ ‫ﻭﺍﻹﺟﺘﻤﺎﻋﻲ‬ .‫ﻣﻌﺠﺐ‬ 2009 500 ‫ﺇﻟﻰ‬ ‫ﻳﺼﻞ‬ ‫ﻓﻴﺴﺒﻮﻙ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﻤﻌﺠﺒﻴﻦ‬ ‫ﻋﺪﺩ‬ .‫ﺃﻟﻒ‬ 2012 ‫ﺍﻹﻋﻼﻡ‬ ‫"ﻣﻨﺘﺪﻯ‬ ‫ﻋﻘﺪ‬ ‫ﺟﻮﺍﻝ‬ ‫ﻣﻦ‬ ‫ﻭﺭﻋﺎﻳﺔ‬ ‫ﺑﺘﻨﻈﻴﻢ‬ ‫ﺯﺍﻭﻳﺔ‬ ‫ﻭﺃﻃﻠﻘﺖ‬ ‫ﺍﻟﻠﻪ‬ ‫ﺭﺍﻡ‬ ‫ﻓﻲ‬ "‫ﻭﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺷﺎﺷﺎﺕ‬ ‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻓﻲ‬ ‫ﺗﻔﺎﻋﻠﻴﺔ‬ ‫ﻋﺮﺽ‬ .‫ﺍﻟﻠﻤﺲ‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻓﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺷﺮﻛﺔ‬ ‫ﻛﺄﻓﻀﻞ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺗﻜﺮﻳﻢ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺃﻓﻀﻞ‬ ‫ﻭﺛﺎﻧﻲ‬ ،‫ﻭﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ .‫ﺍﻟﻌﺮﺑﻲ‬ ‫ﺍﻟﻌﺎﻟﻢ‬ ‫ﻣﺴﺘﻮﻯ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻋﻠﻰ‬ ‫ﺣﺴﺎﺏ‬ ‫ﺃﻧﺸﺊ‬ 2011 ً‫ﺭﺳﻤﻴﺎ‬ ‫ﺻﻔﺤﺘﻬﺎ‬ ‫ﺗﻮﺛﻖ‬ ‫ﻓﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺃﻭﻝ‬ ...‫ﺟﻮﺍﻝ‬ Verified ‫ﺍﻟﺘﺤﻘﻖ‬ ‫ﺷﺎﺭﺓ‬ ‫ﻋﻠﻰ‬ ‫ﺑﺤﺼﻮﻟﻬﺎ‬ ‫ﻓﻴﺴﺒﻮﻙ‬ ‫ﻋﻠﻰ‬ Page ‫ﺣﺴﺎﺑﺎﺕ‬ ‫ﻣﻊ‬ ‫ﺭﺑﻄﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫ﺗﻔﺎﻋﻠﻴﺔ‬ ‫ﻟﻌﺒﺔ‬ ‫ﺃﻭﻝ‬ ‫ﺍﻃﻼﻕ‬ On Ground Interactive) .‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ (Solution 2014 2010 2013 jawwal.059 jawwalpal jawwalpalestinejawwalpal Jawwalpal
jawwal.059 jawwalpal jawwalpalestinejawwalpal Jawwalpal was launched after (‫ﺟﺪﻳﺪ‬ ‫ﻣﻦ‬ ‫ﻏﺰﺓ‬ #) The new Gaza Initiative the Israeli war on Gaza with the contribution of a group of young people from Gaza Strip practicing Parkour challeng- ing the difficult situation and all life impediments stressing the will and ambition of the Palestinian people to rebuild .Gaza Strip With the participation of many influential Palestinian figures, videos of the winners of this campaign were promoted in an atmos- phere of tears and smiles through giving many prizes including 6 four-wheel drive cars 4×4 to participants in the West Bank and the Gaza .Strip 2015 2016With the beginning of the preparations to receive the third generation of frequencies, which will change the way we use social and electronic media, we demonstrate the main features of this plan: Due to our social responsibility, and being the sponsor of Palestinian Sports, a video was released to sponsor Alfida'i (The Palestinian national football team), in cooperation with the artists Sahdi Albourini and Qassem Alnajjar. The video reached more than .million views within the first three days Provide a rich electronic content that touches the daily lives of the Palestinian audience, in addition to a large number of smart applications that will improve customer experiences. Adopt new techniques and monitor quality assurance of services. Connect social media networks with service points distributed in the West Bank and Gaza Strip. ‫#ﺍﻟﻐﺎﻟﻲ_ﻟﻠﻐﺎﻟﻲ‬ Alfida'i united us and raised our flag" campaign" Launching the precious for the precious campaign
1,159,649 141,568 698,057941,531 Telecommunication Jawwal Telecommunication Wataniya Mobile Palestine Telecommunication Paltel 92%From Palestine88%From Palestine 82%From Palestine 142,346 Increase in page likes in 2015Increase in page likes in 2015Increase in page likes in 2015 241,313 Telecommunications Palestinian telecommunication companies are considered the most advanced and developed which follow social media networks in terms of digital marketing plans, budget allocation and the nature of the content presented to followers. The following are the main performance indicators for companies working in the West Bank and Gaza Strip, which show how far such companies pay attention to their Facebook pages given that the content presented on these pages is considered a main factor to the success of these digital marketing plans in attaining their goals. 2,400 1,800 1,200 600 2,400 1,800 1,200 600 Rate of Engagement per post Rate of Engagement per post 92%97% 92% 1,594 2,246 896 1,999 1,425 127 38 4 Total number of posts 1,197 Total number of posts 1,199 1,131 60 7 1 Total number of posts ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻣﻦ‬‫ﺍﻟﺘﻔﺎﻋﻞ‬‫ﻧﺴﺒﺔ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻣﻦ‬‫ﺍﻟﺘﻔﺎﻋﻞ‬‫ﻧﺴﺒﺔ‬ ‫ﺍﻟﺘﻔﺎﻋﻞ‬‫ﻧﺴﺒﺔ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻣﻦ‬ Most Prominent Facebook AccountsMost Prominent Facebook Accounts links texts videos pictures links texts videos pictures 987 49 156 5 links texts videos pictures Rate of Engagement per post 20
Banks Banks operating in Palestine showed considerable interest in their pages on social media in compari- son to last year. This was obvious on Facebook in particular in terms of followers, engagement rates with bank posts that aimed to promote available services and increase interaction with the .audience. The following banks list shows different performance indicators for their Facebook pages Bank/Financial Institution Quds Bank | ‫ﺍﻟﻘﺪﺱ‬ ‫ﺑﻨﻚ‬ Bank/Financial Services TNB ‫ﺍﻟﻮﻃﻨﻲ‬ 127,089 87,525 169,494 92%82% 93,488 Rate of Engagement per post 93% 99% 649 439 563 Rate of Engagement per postRate of Engagement per post 423 222 97%66% 78,556 Arab Islamic Bank 127,339 1,658 811 106,502 Bank of Palestine | ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻨﻚ‬ 410,070 286 86% 99% total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine From PalestineFrom Palestine Increase in page likes in 2015Increase in page likes in 2015 Rate of Engagement per post Total number of postsTotal number of posts likes from palestine 21
86% 86% Palestine Islamic Bank ‫ﺍﻹﺳﻼﻣﻲ‬ ‫ﺍﻟﺒﻨﻚ‬ 158 17% 150,954 294,538 1451 16% 99% 340 44,014 88,999 534 87% 53 97% 7,937 Palestine Investment Bank 24,604 267 505 81,511 Bank of Jordan - Palestine 83,551 136 99% 666 99% 46,479 PCB ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻟﺘﺠﺎﺭﻱ‬ ‫ﺍﻟﺒﻨﻚ‬ 107,170 78 98% Arab Bank total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 22
Universities Obviously Palestinian universities paid attention to their pages in 2015 due to their acknowledgement to the importance of social media networks in conveying their messages and communicating with their target audience. The degree of attention among universities was reflected in an increase in the rate of "likes" and rates of engagement with posts. Birzeit University and An-Najah were the best in terms of performance during the year. Regarding quality of posts, most universities agreed that photos consumed the greater part of page content followed by texts and links then videos as the least used content. [The number of "likes" from Palestine] is not considered a key standard to the success of the page as per usual due to a number of reasons i.e. as the university is internationally known, or students seek to pursue post-graduate degrees or job oppor- tunities abroad. College & University Birzeit University | ‫ﺑﻴﺮﺯﻳﺖ‬ ‫ﺟﺎﻣﻌﺔ‬ University ‫ﺍﻟﻮﻃﻨﻴﺔ‬ ‫ﺍﻟﻨﺠﺎﺡ‬ ‫ﺟﺎﻣﻌﺔ‬ An-Najah National University 311,351 181,490 171,545 75%from Palestine60%from Palestine 51,612 Increase in page likes in 2015Increase in page likes in 2015 Total number of postsTotal number of posts Rate of Engagement per post 79% 86% 815 364 1,9172,295 2173 20,201 ‫ﺍﻟﻤﻔﺘﻮﺣﺔ‬ ‫ﺍﻟﻘﺪﺱ‬ ‫ﺟﺎﻣﻌﺔ‬ 76,288 356 397 20,611 The Islamic University of Gaza 97,400 294 572 14,535 ‫ﺍﻷﻗﺼﻰ‬ ‫ﺟﺎﻣﻌﺔ‬ 44,828 244 484 17,003 39,231 178 115 2,255 ‫ﺧﻀﻮﺭﻱ‬ - ‫ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺟﺎﻣﻌﺔ‬ 42,965 146 502 10,448 Gaza University Arab American University of Jenin 41,315 85 Rate of Engagement per post total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from PalestineRate of Engagement from Palestine 23
406 1,498 9,088 10 Palestine Polytechnic University ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻮﻟﻴﺘﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ Internet Service Providers There is a considerable variation in the performance of internet service providers and considerable gaps among different companies. Hadara and Mada are the pioneers of this category perfor- mance-wise, as the best companies in marketing through social media networks. Internet Service Provider Internet/Software 299,622 49,31 81,221 90%frome palestine92%frome palestine 17,315 Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per post 97% 96% 442 221 212 Rate of Engagement from Palestine Total number of posts326 ‫ﺍﻹﻧﺘﺮﻧﺖ‬ ‫ﻟﺨﺪﻣﺎﺕ‬ ‫ﺣﻀﺎﺭﺓ‬ | Hadara Internet Services Mada (Internet Service Provider) 254 8,466 35,081 72 620 4,522 20,301 40 Hebron university ‫ﺍﻟﺨﻠﻴﻞ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﺟﺎﻣﻌﺔ‬Al Azhar University Gaza ‫ﻏﺰﺓ‬ - ‫ﺍﻷﺯﻫﺮ‬ 174 5,545 ‫ﻟﺤﻢ‬ ‫ﺑﻴﺖ‬ ‫ﺟﺎﻣﻌﺔ‬ 15,756 90 ‫ﻏﺰﺓ‬ - ‫ﺍﻟﺘﻄﺒﻴﻘﻴﺔ‬ ‫ﻟﻠﻌﻠﻮﻡ‬ ‫ﺍﻟﺠﺎﻣﻌﻴﺔ‬ ‫ﺍﻟﻜﻠﻴﺔ‬ Palestine Polytechnic University ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻮﻟﻴﺘﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ 102,500 Al-Quds University total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement per post 107,847 Rate of Engagement from Palestine Total number of posts 24
Palestine Polytechnic University ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻮﻟﻴﺘﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ CoolNet ‫ﻭ‬ ‫ﻟﻼﺗﺼﺎﻻﺕ‬ ‫ﻟﻴﻨﻚ‬ ‫ﺳﻮﺑﺮ‬ ‫ﺍﻻﻧﺘﺮﻧﺖ‬ ‫ﺧﺪﻣﺎﺕ‬ -Super Link ‫ﺇﻧﺘﺮﻧﺖ‬ ‫ﺟﻤﺰﻭ‬ Gemzo Internet bnet.ps ‫ﻟﺨﺪﻣﺎﺕ‬ ‫ﻓﻴﻮﺟﻦ‬ ‫ﺍﻻﺗﺼﺎﻻﺕ‬ ‫ﻭ‬ ‫ﺍﻻﻧﺘﺮﻧﺖ‬ 36,467 72,285 26,266 25,166 25,166 SpeedClick Co. 24,964 20,227 ‫ﻟﻼﺗﺼﺎﻻﺕ‬ ‫ﺍﻟﺰﻳﺘﻮﻧﺔ‬ ‫ﺷﺮﻛﺔ‬ 64,322 12,123 VTC ( Vision Technology Company) 19,731 Zone Technologies Jinan Company For Communication and Advanced Techniques Call U Internet Services 26,990 25
Media Media pages of news agencies, media companies and institutions enjoy the highest engagement rates due to the nature of the content being published i.e. daily news and topics. Although there was a lack of regulations for digital media performance, a lot of remarks on performance were developed either content wise or news accuracy and its consistency with reality. While the State of Israeli Occupation accused such pages of being the instigator of violence through posting, these pages often contributed in feeding the division between the Palestinian political polars and deliberately creating a dialogue around controversial social and political issues in an attempt to attract more interaction its pages and websites. Media/News/Publishing TV Channel 5,121,035 5,121,035 3,354,560 25% from Palestinefrom Palestine22% 1,085,312 Increase in the number of likes in 2015 Total number of posts Rate of Engagement per post 27% 34% 2,838 1,115 34,891 Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of posts74,235 Shehab News Agency (‫ﺷﻬﺎﺏ‬) ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺗﻠﻔﺰﻳﻮﻥ‬ Palestine tv Rate of Engagement per post Increase in the number of likes in 2015 26
Media/News/Publishing Newspaper 4,273,203 1,637,787 6,292,836 14% from Palestinefrom Palestine25% 2,275,320 40% 20% 2,196 5,202 10,38839,481 ‫ﺍﻹﺧﺒﺎﺭﻳﺔ‬ ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ ‫ﺍﻟﻘﺪﺱ‬ - alquds Journalist News/Media Website 770,954 69,341 2,358,370 24%56%from Palestine 1,833,009 70% 32% 117 1,466 29,86515,243 Raya FM Radio Bethlehem 2000 ‫ﺭﺍﺩﻳﻮ‬ ‫ﻟﺤﻢ‬ ‫ﺑﻴﺖ‬ Rate of Engagement from Palestine Rate of Engagement from Palestine Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per post Total number of postsTotal number of posts Total number of postsTotal number of posts Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement from Palestine Rate of Engagement from Palestine Rate of Engagement per postRate of Engagement per post from Palestine 27
‫ﺍﻹﺧﺒﺎﺭﻳﺔ‬ ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ - ‫ﺷﺎﺭﻙ‬ 1,132,759 ‫ﻻﻳﻦ‬ ‫ﺍﻭﻥ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ 2,095,473 ‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ 749,956 ‫ﺍﻻﺫﺍﻋﻴﺔ‬ ‫ﺃﺟﻴﺎﻝ‬ ‫ﺷﺒﻜﺔ‬ 2,122,575 ‫ﻟﻼﻧﺒﺎﺀ‬ ‫ﻭﻃﻦ‬ ‫ﻭﻛﺎﻟﺔ‬ 2,194,300 ‫ﺍﻟﻐﺪ‬ ‫ﺻﻮﺕ‬ 4,968,498 ‫ﻓـــﻠﺴــﻄﻴﻦ‬ ‫ﻃﻘﺲ‬ palweather 566,081 ‫ﺍﻻﺧﺒﺎﺭﻳﺔ‬ ‫ﻣﻌﺎ‬ ‫ﻭﻛﺎﻟﺔ‬ 858,145 ‫ﺻﻔﺎ‬ ‫ﻭﻛﺎﻟﺔ‬ 955,994 ‫ﺍﻟﺤﺪﺙ‬ ‫ﺻﺤﻴﻔﺔ‬ 254,258 ‫ﺑﺎﻧﻴﺖ‬ ‫ﻣﻮﻗﻊ‬ Panet Website 1,637,494 ‫ﻧﻴﻮﺯ‬ ‫ﺷﺎﺷﺔ‬ 4,006,780 24FM 132,297 aliqtisadi.ps | ‫ﺍﻻﻗﺘﺼﺎﺩﻱ‬ 377,579 Ramallah News ‫ﺍﻹﺧﺒﺎﺭﻱ‬ ‫ﺍﻟﻠﻪ‬ ‫ﺭﺍﻡ‬ 1,576,014 total likes28
Arabic Language Israeli Pages Apart from the most famous Israeli page of the Spokesperson of the Israeli Occupation Army "Avichay Adraee", some Arabic pages evolved to disseminate the Israeli perspective and broadcast the Israeli propaganda to Palestinians and Arabs. By following these pages, numbers and statistics, it is noticed that the majority of followers are from Egypt with a percentage of 10% - 23%, followed by Palestinians with similar percentages. Regarding engagement rates with such pages, Palestinian users contribute to 15% - 55% as shown in the follow- ing data. ‫ﺭﻗﺎﺑﺔ‬ ‫ﺑﺪﻭﻥ‬ ‫ﺇﺳﺮﺍﺋﻴﻞ‬ 1,388,598 2,331 212 -79,427 9%20% Avichay Adraee ‫ﺃﺩﺭﻋﻲ‬ ‫ﺍﻓﻴﺨﺎﻱ‬ 818,202 768 3,532 222,060 25% 23% ‫ﺑﺎﻟﻌﺮﺑﻴﺔ‬ ‫ﺗﺘﻜﻠﻢ‬ ‫ﺇﺳﺮﺍﺋﻴﻞ‬ 691,350 516 1,208 140,025 10% 15% ‫ﺍﻻﺳﺮﺍﺋﻴﻠﻲ‬ ‫ﺍﻟﻮﺯﺭﺍﺀ‬ ‫ﺭﺋﻴﺲ‬ 250,938 742 16% ‫ﺍﻟﻤﺼﺪﺭ‬ 537,630 2,315 266 136,945 22%20% 344 32,888 20% total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 29
Journalists Many Palestinian journalists and reporters are active on social media network and they are highly followed and engaged with the audience due to their distinctive performance in terms of speed, precision, and credibility. Many of them expressed being under pressure from different parties, especially when they succeed in raising an issue of public opinion on different matters. We mention in this report some of the names that form an important example that portrays the behavior of this category on social media. Journalist Public Figure 193,221 193,221 103,093 64%52% 33,708 49% 68% 304 981 11460 ‫ﺍﻟﻤﺴﺤﺎﻝ‬ ‫ﺗﺎﻣﺮ‬ - Tamer Almisshal Fadi Arouri Photography ‫ﺍﻟﺪﺣﺪﻭﺡ‬ ‫ﻭﺍﺋﻞ‬ Wael Al Dahdouh Arine Rinawi - PHOTOJOURNALIST 70,940 138,800 8,009 4,021 Ali Dar Ali‫ﻧﻌﻴﻢ‬ ‫ﻓﻀﻞ‬ ‫ﻫﺪﻯ‬ ‫ﺍﻹﻋﻼﻣﻴﺔ‬ 5,895 107,98589,234 57,655 119,703 44,424 from Palestinefrom Palestine Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of postsTotal number of posts total likes followers 30
Raji Al HamsIbrahim Faraj 14,500 ‫ﺍﻟﻌﺎﻟﻮﻝ‬ ‫ﺃﻳﻤﻦ‬ Tareq El Farra ‫ﺍﻷﺧﺮﺱ‬ ‫ﺭﺿﻮﺍﻥ‬ 26,971 ‫ﺍﻟﺸﺮﻳﺪﺓ‬ ‫ﻣﻌﺎﺫ‬ 259091 17,862 36,883 2,114 31,885 13,900 45,569 18,200 ‫ﻗﺒﻼﻭﻱ‬ ‫ﻋﺎﻃﻒ‬ ‫ﻣﺼﻄﻔﻰ‬ 57223 Atta jabr Photography- Palestine Al-Rimawi Photography 24,348 Mohammed Omer 98,389 total likes followers 31
Influentials Social media networks provided users with a smooth and free platform to post whatever they want. Many of them managed to draw the attention and interest of followers and generate discussions on certain issues. We mention some of the names that emerged in 2015 with high performance indicators, or sensitive topics, distributed geographically in the West Bank, Gaza Strip, and the Palestinian territories of 48. ‫ﻋﻠﻴﺎﻥ‬ ‫ﻣﺤﻤﺪ‬ 9,207 ‫ﻋﺪﻧﺎﻥ‬ ‫ﺧﻀﺮ‬ 2,000 Bara Ayyash 37,472 ‫ﻋﻴﺎﺵ‬ ‫ﺍﻟﺒﺮﺍﺀ‬ ‫ﺇﻡ‬ 16,515 Abdalafo Bassam ‫ﺣﻤﺪ‬ ‫ﺳﻌﺪﻱ‬ Saady Hamad 21,577 61,709 186,913 151,855 190,15158,193 Public Figure ‫ﺍﻟﺸﻮﻳﺦ‬ ‫ﻣﺆﻣﻦ‬ ComedianPublic Figure 83%from Palestine71%‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﻦ‬ 75%‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﻦ‬ 122,45058,193 ‫ﻗﺮﺍﻗﻊ‬ ‫ﻋﻠﻲ‬ Ali Qaraqe Mohamd nail jabareen - ‫ﺟﺒﺎﺭﻳﻦ‬ ‫ﻧﺎﺋﻞ‬ ‫ﻣﺤﻤﺪ‬ 1,693 73% 472 456 68% 978 5,869 93% 270 61,000 6,000 8,425 Increase in the number of likes in 2015Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per postRate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of postsTotal number of postsTotal number of posts total likes followers 32
‫ﺩﺭﻭﻳﺶ‬ ‫ﻟﻴﺎﻟﻲ‬ 16,000 ‫ﺍﻟﺮﺗﺎﺝ‬ ‫ﺃﺑﻮ‬ ‫ﻓﺎﻳﺪ‬ ‫ﻋﻴﺴﻰ‬ 15,233 Latifeh Abdellatif 11,929 Nizar Banat 6,077 Khaled N. Safi. 24,264 ‫ﺣﺮﻳﺒﺎﺕ‬ ‫ﻣﺤﻤﻮﺩ‬Bara Alqadi 4,179 4,804 Amer Badran 4,026 Rasha Hilwi 4,000 ‫ﻋﺒﻴﺪﺍﺕ‬ ‫ﻧﺼﺮ‬ ‫ﻋﻠﻲ‬ 3,864 Bassel Araj 3,466 Khaled Odetallah 6,631 ‫ﻣﻊ‬ ‫ﺍﻟﻌﺎﻟﻢ‬ ‫ﻭ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺍﻓﺎﻋﻲ‬ ‫ﺍﻟﻌﻤﻮﺍﺳﻲ‬ ‫ﺟﻤﺎﻝ‬‫ﺭﺯﻕ‬ ‫ﻣﺤﻤﻮﺩ‬ Mahmoud Rezeq Mahmoud Zuaiter ‫ﺯﻋﻴﺘﺮ‬ ‫ﻣﺤﻤﻮﺩ‬‫ﻧﻔﻞ‬ ‫ﻟﻴﺚ‬ 40,187 74,785 1,686 42,873 102,106 30,793 197,554 total likes followers 33
Abdulrahman Thaher 15,076 Alkharouf Mostafa 7,000 ‫ﺍﻟﻔﺎﺗﺢ‬ ‫ﻣﺤﻤﺪ‬ 11,523 Fadi Amirah 5,262 Farah Baker 4,592 HaSan Said Qamhia 4,153 226,000 Mohammad ‫ﺍﻟﺸﻴﺦ‬ ‫ﻣﺤﻤﺪ‬ al-Shaikh Saeid Kamal Qudaih 7,938 12,316 Tarek Bakri 46,068 78,178 143,039 Mohammed ‫ﻗﺮﻳﻘﻊ‬ ‫ﻣﺤﻤﺪ‬ Qreaiqea Mohammad Y. Hasna 42,613 total likes followers 34
Public Figures Many public figures managed to communicate with the Palestinian audience directly through social media networks, particularly Facebook. These figures raised a number of arguments and dialogues, especially in political and social issues. The year 2015 has witnessed a growing activity for Arab party leaders who were united under the name "The Joint List" in the Israeli Knesset elections. While others were active in the West Bank, Gaza Strip, and Diaspora. 5,302 20% Fadi Elsalameen (‫ﺍﻟﺴﻼﻣﻴﻦ‬ ‫)ﻓﺎﺩﻱ‬ 330,237 782 58% Dr.Salam Fayyad 1,510,986 46% 1,374122,341 703 760 1087 Abd Al-bari Atwan 373,356 44% Ibrahim Hamami 32% 30% 5% Public Figure Politician 1,022,346 617,164 178,648 84% from Palestine65% 44,716 67% 85% 5,571 1,572 4261,817 ‫ﺍﻟﻠﺤﺎﻡ‬ ‫ﻧﺎﺻﺮ‬ . ‫ﺩ‬ Ahmad Tibi ‫ﻃﻴﺒﻲ‬ ‫ﺍﺣﻤﺪ‬ from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of posts Total number of posts 489 2,614 total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 35
50% 66 9348 Mohammad Dahlan ‫ﺩﺣﻼﻥ‬ ‫ﻣﺤﻤﺪ‬ 466,532 1,518 87% Dr.Laila Ghannam ‫ﻏﻨﺎﻡ‬ ‫ﺩ.ﻟﻴﻠﻰ‬ 47,511 240 Jamal Nazzal 125,762 80% 691 62% Dr. Rami Hamdallah 108,883 354 358 403 AlSheikh Raed Salah 43,848 84% 492 73% President Mahmoud Abbas 204,287 239 310 414 Jibreel Rojoub 110,695 78% 55% Ayman Odeh - ‫ﻋﻮﺩﺓ‬ ‫ﺃﻳﻤﻦ‬ 31,118 235 343 Mousa Abu-Marzouq 78,694 92% 86% 89% 81% 92% 71% 81% 72% 80% 87% 79% 52 47% ‫ﺍﻟﻄﻴﺮﺍﻭﻱ‬ ‫ﺗﻮﻓﻴﻖ‬ ‫ﺍﻟﻮﺯﻳﺮ‬ ‫ﺍﻟﻠﻮﺍﺀ‬ 62,646 985 2,224 15 ‫ﺧﻀﺮ‬ ‫ﺣﺴﺎﻡ‬ 62,384 81% 9330,931 216 ‫ﺍﻟﺸﻴﺦ‬ ‫ﺣﺴﻴﻦ‬ Husein Al Sheikh 29,534 91% 39 Munib al-Masri ‫ﺍﻟﻤﺼﺮﻱ‬ ‫ﻣﻨﻴﺐ‬ 23,260 8184% Nabil Amr 83% 93% 89% 73% 92% 2,215 137 130 898 16 401 total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine36
13990 ‫ﺍﻟﺠﺮﻳﺮﻱ‬ ‫ﺍﻳﻬﺎﺏ‬ | Ehab Al-Jariri 15,779 Sabri Saidam ‫ﺻﻴﺪﻡ‬ ‫ﺻﺒﺮﻱ‬ 35,613 9,800 Mohammad Barakeh Artists Most Palestinian artists exist on social media networks. Arts related to singing, acting, and music had the biggest share of likes and followers. Performance indicators varied greatly, especially when comparing between Mohammed Assaf, who is known locally and regionally and other artists. Social media networks formed a simple tool for publishing, marketing, and attracting new fans. Yet, online shopping, which allows users to purchase digital copies of artistic works, is still falling behind due to lack of proper online shopping tools as on the global level. Actor/Director Musician/Band 234,705 141,492 1,115,613 55%from Palestinefrom Palestine68% 59,131 65% 54% 1,693 2528 4,347178 ‫ﻓﺮﺍﺟﻴﻦ‬ ‫ﻋﻤﺎﺩ‬ Imad Farajin ‫ﺍﻟﻨﺠﺎﺭ‬ ‫ﻗﺎﺳﻢ‬ Dr. Ramy Abdu 80,642 Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per post Total number of postsTotal number of posts Rate of Engagement from Palestine Rate of Engagement from Palestine total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 37
Lian Bazlamit Haitham Khalaily ‫ﺧﻼﻳﻠﻲ‬ ‫ﻫﻴﺜﻢ‬ ‫ﺍﻟﺒﻮﺭﻳﻨﻲ‬ ‫ﺷﺎﺩﻱ‬Diala Odeh 64,130 ‫ﺣﺴﻦ‬ ‫ﻋﻤﺎﺭ‬ Ammar Hasan Haitham Shomali Muhannad Khalaf ‫ﺧﻠﻒ‬ ‫ﻣﻬﻨﺪ‬ Hanny khoury - ‫ﺧﻮﺭﻱ‬ ‫ﻫﺎﻧﻲ‬ 237,769 7,962,280 661,764 3,037,884 82,425 DAM Palestine 130,289 30,450 253,344 Dalal Abu Amneh Apo & the Apostles 15,145 95,199 Rim Banna 823,720 38,583 58,216 320,670 Murad Swaity ‫ﺍﻟﺴﻮﻳﻄﻲ‬ ‫ﻣﺮﺍﺩ‬ 55,430 Tamim Al Barghouti 126,138 ‫ﻋﺎﺯﺭ‬ ‫ﺭﻟﻰ‬ | Rola Azzar 25,000 26,200 ‫ﻋﺴﺎﻑ‬ ‫ﻣﺤﻤﺪ‬ Mohammed Assaf total likes followers 38
Cars Electronic marketing in this sector has not developed to the true volume of the cars and motors business in the Palestinian market. Traditional marketing tools are still the main used channels in this field. This list was arranged according to a number of criteria including rate of engagement per post and the grand total of post engagement in 2015. Cars Cars 74,712 12,154 59,292 70%84% from Palestine 10,578 1,799 124 82257 Peugeot Palestine KIA MOTORS PALESTINE Mercedes-Benz PalestineFIAT Palestine 28,26828,268 439 120 177 Jeep Palestine ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺟﻴﺐ‬ BMW Palestine Abu Khader Automotive 57,11819,465 485 172 23,0942,110 51 60,588 12,506 168309 41,254 20218 80812 ‫ﻟﺘﺠﺎﺭﺓ‬ ‫ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﺍﻟﺸﺮﻛﺔ‬ | ‫ﻓﻮﻟﻜﺴﻔﺎﺟﻦ‬ | ‫ﺍﻟﺴﻴﺎﺭﺍﺕ‬ ‫ﺳﻜﻮﺩﺍ‬ | ‫ﺍﻭﺩﻱ‬ 40,401 1999- 17329 Hyundai Palestine Al-Rami Motors 52,131 Mitsubishi Motors (Palestine) 41,149 from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Total number of posts Total number of posts total likes Total number of posts Increase in page likes in 2015 39
Hotels A shy presence of Palestinian Hotels on social media compared to their businesses and the willingness of their customers to interact with them especially through (Checkins). Hotel · Food & Restaurant · Airport Shuttle Hotel · Halal Restaurant · Fairground 234,705 10,116 94,905 94%86% 52,031 93% 98% 64 1,050 1103,486 Ankars Suites & Hotel ‫ﺍﻟﺴﻴﺎﺣﻴﺔ‬ ‫ﺣﺪﺍﺩ‬ ‫ﻗﺮﻳﺔ‬ Mövenpick Hotel Ramallah 73,811 29023 55,320 Grand Park Hotels Roots Hotel 37,420 3591 23,000 Bab Al Shams Resort-Jericho 79,772 62645 13,500 45,076 442 102,158 473 Almat'haf Hotel Cultural ‫ﺍﻟﻤﺘﺤﻒ‬ ‫ﻭﻣﻨﺘﺠﻊ‬ ‫ﻓﻨﺪﻕ‬ House Ambassador Hotel 4,722 47 from Palestine from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of posts Total number of posts 103 33,240 92 18,300 19 12,100 (checkin)total likes Total number of posts Rate of Engagement per post40
Caesar Hotel Ramallah 12 9,360 Almashtal Hotel - Gaza 20,798 98 66 7,100 Jacir Palace Hotel 36,993 713 ‫ﺍﻟﺴﻴﺎﺣﻴﺔ‬ ‫ﺍﺭﻳﺤﺎ‬ ‫ﻗﺮﻳﺔ‬ 25,990 25 19 5,100 7,002 370 Al Yasmeen Hotel 64 1,010 Abu Mazen Hotel 95 365 Saleem Afandi Hotel 7,007 43 117 26 St George Hotel Jerusalem Murad Tourist Resort 32,120 2,160 3550 21 23 alqaser hotel ، ‫ﺍﻟﻘﺼﺮ‬ ‫ﻓﻨﺪﻕ‬ North Gate Hotel (checkin)total likes Total number of posts Rate of Engagement per post 32,122 440 11 5,430 5 1,800 4,297 79 16,374 113 41
Political Pages Many political pages evolved on social media networks and received high engagement rates due to sensitivity of issues being discussed through such pages and the nature of the current political circum- stances in the divided Palestinian community whether in the West Bank, Gaza Strip, or even in the .Palestinian territories 48 In the course of promoting political parties and programs, the activity of "The Joint List" emerged in remarkable way which included a coalition of Arab parties participating in the Israeli Knesset elections and relied extensively on social media networks for promoting their programs and recruit the Palestini- an audience who is eligible to take part in the elections 29,579 218 ‫ﻫﻴﻚ‬ ‫ﻣﺶ‬ mesh.hek 33,937 96% 33,937 192 1,141 ‫ﺍﻟﻤﺸﺘﺮﻛﺔ‬ ‫ﺍﻟﻘﺎﺋﻤﺔ‬ 14,215 85% 14,215 60 4,239 ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻟﻮﻃﻨﻲ‬ ‫ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺣﺮﻛﺔ‬ " ‫ﺍﻟﺮﺳﻤﻴﺔ‬ ‫"/ﺍﻟﺼﻔﺤﺔ‬ ‫ﻓﺘﺢ‬ 635,000 153,000466,473 ‫ﺃﻣﻨﻲ‬ ‫ﻭﻋﻲ‬ ‫ﻧﺤﻮ‬ .‫ﺍﻟﻤﺠﺪ‬ The Electronic Intifada‫ﻳﻤﺜﻠﻨﻲ‬ ‫ﻻ‬ ‫ﻋﺒﺎﺱ‬ ‫ﻣﺤﻤﻮﺩ‬ total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post likes from palestine 40,073 77% 726 42
Institutions Institutions play a vital role in the Palestinian society through many development programs. Neverthe- less their activity on social media networks does not meet the same impact due to difficulty of promot- ing community development issues or advocacy for certain issues. In general, there is a variation in the performance of institutions on social media networks, especially in comparison to institutions that are a part of British and American consulates, which target a largely shared audience with many Palestinian institutions. 298,408 USAID West Bank/Gaza 52,865 96% 19,883 80 516 Al Nayzak ‫ﺍﻟﻨﻴﺰﻙ‬ 59,821 790 U.S. Consulate General Jerusalem 63,092 1,121 43% 196 186 British Council Palestine 55,668 89% 2211- 60 689 Baladna- ‫ﺑﻠﺪﻧﺎ‬ ‫ﺍﻟﻌﺮﺏ‬ ‫ﺍﻟﺸﺒﺎﺏ‬ ‫ﺟﻤﻌﻴﺔ‬ 6,890 88% 2,750 29 727 34,819 6,098 ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺮﺅﻳﺎ‬ ‫ﻣﺆﺳﺴﺔ‬ Palestinian Vision Organization 17,690 96% 11,442 11 1,199 ‫ﺍﻟﻤﺠﺘﻤﻌﻲ‬ ‫ﻟﻺﻋﻼﻡ‬ ‫ﺗﻐﻴﻴﺮ‬ Taghyeer for Social Media 66,085 95% 22 352 ‫ﺍﻟﺼﻔﺤﺔ‬ ‫ﺍﻷﻭﻟﻰ‬ ‫ﺍﻟﻠﻪ‬ ‫ﺭﺍﻡ‬ ‫ﺳﺮﻳﺔ‬ Sareyyet Ramallah ‫ﺍﻟﺮﺳﻤﻴﺔ‬ Burj Alluqluq Social Center Society ‫ﺍﻟﻠﻘﻠﻖ‬ ‫ﺑﺮﺝ‬ ‫ﺟﻤﻌﻴﺔ‬ ‫ﺍﻟﻤﺠﺘﻤﻌﻲ‬ 66,017 ‫ﻣﺆﺳﺴﺔ‬ Welfare Association ‫ﺍﻟﺘﻌﺎﻭﻥ‬ total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post likes from palestine 115,977 Sharek ‫ﺍﻟﺸﺒﺎﺑﻲ‬ ‫ﺷﺎﺭﻙ‬ ‫ﻣﻨﺘﺪﻯ‬ Youth Forum 226,978 69% 161 19,883 141,500 85% 240 43
Palestinian Vision is a youth-led organisation based in Jerusalem. PalVision was established in ١٩٩٨, to empower Palestinian youth through national awareness campaigns, leadership opportunities, and the establishment of national youth networks. The goal is to initiate youth- led sustainable development, social equity, and economic viability through volunteerism, social activism, entrepreneurship, lobbying and advocacy, both on a local and national level. Smartphones Applications Khadamati is an innovative social accountability mechanism focused on enhancing the delivery of water and electricity services in the targeted areas of Doha and Bethlehem. Residents in these areas are not aware of the times of water availability, electricity blackout problems, and lack of knowledge of how to report electricity blackouts. Khadamati illustrates, through an interactive map, daily water distribution points enabling the residents of the areas to identify the days in which water will reach their homes. (Application: Khadamati; Website: www.khadamati.ps) Ziqaq application is an innovative tool that allows its users to enjoy an interactive experience of the Old City of Jerusalem including information, photos, and maps. Ziqaq is a simple tool for you to explore the Old City’s neighborhoods, landmarks, and rich history. Additionally, the platform raises the awareness of relevant stakeholders including youth about the daily lives of the Jerusalemite community. (Application: Ziqaq; Website: www.ziqaq.ps) Faz٣a is a social accountability mechanism that allows local communities to upload their main concerns and problems using a “petition” format with multimedia options then collect a predetermined number of signatures in order to launch an advocacy campaign targeting responsible decision-makers. Campaigns can be adopted by various interested CSOs, CBOs, grassroots, and activist groups. (Application: Faz٣a; Website: www.faz٣a.ps)
Security Apparatuses The number of pages representing security apparatuses has multiplied due to the fact that they are operating in the West Bank and their counterparts are operating in Gaza Strip. Such pages tend to improve the image of security apparatuses and convey the latest updates to the audience, sometimes inconsistently, with except the pages that represents the Palestinian Police, that try to use Facebook in particular in an active manner to disseminate its services to the public, receive complaints, publish news and announcements. It is worth mentioning that the Palestinian Police is addressing cases of electronic crimes and following related complaints in this regard. Government Organization (‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ (‫ﻏﺰﺓ‬ ‫)ﻗﻄﺎﻉ‬ Government Organization 125,777 60,563 11,299 89%from Palestine64% 1,758 272 22 5264,186 ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺷﺮﻃﺔ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺸﺮﻃﺔ‬ ::: Palestine police 92% 100% 1,297,552 ‫ﺍﻟﻮﻃﻨﻲ‬ ‫ﺍﻷﻣﻦ‬ ‫ﻗﻮﺍﺕ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 1,180,500 Presidential ‫ﺍﻟﺮﺋﺎﺳﻲ‬ ‫ﺍﻟﺤﺮﺱ‬ (‫ﺍﻟﺮﺳﻤﻴﺔ‬ ‫)ﺍﻟﺼﻔﺤﺔ‬ Guards ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ from Palestine Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per post Total number of postsTotal number of posts Rate of Engagement from PalestineRate of Engagement from Palestine total likes 45
109,841 ‫ﻟﻸﻣﻦ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻟﻮﻗﺎﺋﻲ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 18,943 ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻤﺨﺎﺑﺮﺍﺕ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 54,880 ‫ﺍﻟﻀﺎﺑﻄﺔ‬ - ‫ﺍﻟﺮﺳﻤﻴﺔ‬ ‫ﺍﻟﺼﻔﺤﺔ‬ ‫ﺍﻟﺠﻤﺮﻛﻴﺔ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 10,018 ‫ﻏﺰﺓ‬ - ‫ﺍﻟﺪﺍﺧﻠﻲ‬ ‫ﺍﻻﻣﻦ‬ ‫ﺟﻬﺎﺯ‬ ( ‫ﻏﺰﺓ‬ ‫ﻗﻄﺎﻉ‬ ) 12,113 ‫ﻏﺰﺓ‬ _‫ﺍﻟﻮﻃﻨﻲ‬ ‫ﺍﻷﻣﻦ‬ ‫ﻗﻮﺍﺕ‬ (‫ﻏﺰﺓ‬ ‫)ﻗﻄﺎﻉ‬ Commercial facilities using social media networks vary greatly including very small companies, individual and entrepreneurial ventures as well as middle and big companies with tens of employees. We mention here a limited number of companies representing different categories as mentioned. Housewares · Computers & Electronics Gift Shop · Warehouse · Appliances 344,848 30,721 113,404 95%86% 25,366 559 2,289642 Sbitany ‫ﺳﺒﻴﺘﺎﻧﻲ‬ Abdeen elite Home 98% 98% Commercial Facilities from Palestine from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of postsTotal number of posts total likes46
910,471 Rosalinda - ‫ﺭﻭﺯﺍﻟﻴﻨﺪﺍ‬ ‫ﻣﺮﻛﺰ‬ ‫ﺍﻟﻌﺮﺍﺋﺲ‬ ‫ﻟﺒﺪﻝ‬ 188,718 ‫ﻣﺤﻼﺕ‬ Al BAKRI Stores ‫ﺍﻟﺒﻜﺮﻱ‬ 81,813 Classy 146,616 Karkar center 164,041 Max Mar 92,130 New Man | Mikkawi 149,609 188,718 Arena Nablus Maslamani Group 162,050 Bonita 101,932 ‫ﺷﺮﻛﺔ‬ Al-jebrini Company ‫ﻟﻸﻟﺒﺎﻥ‬ ‫ﺍﻟﺠﺒﺮﻳﻨﻲ‬ 35,742 ‫ﺳﻨﻘﺮﻁ‬ - Sinokrot 103,663 Heliopolis Fashion ‫ﻫﻠﻴﻮﺑﻮﻟﺲ‬ 175,664 Hilweh Center 92,075 Bravo Supermarket - The official page total likes 47
179,522 Rawabi City l ‫ﺭﻭﺍﺑﻲ‬ ‫ﻣﺪﻳﻨﺔ‬ 49,139 Royal Industrial Trading Co 54,694 Colors Ramallah Zilar 22,412 Alardproducts 8,209 GiftBox.Ps 19,422 Happiness and More Al Arz Ice Cream 122,933 Alsaqqa Home Appliances‫ﻭﺷﺮﻛﺎه‬ ‫ﺍﻟﺴﻜﺴﻚ‬ ‫ﺑﺸﻴﺮ‬ ‫ﺷﺮﻛﺔ‬ 105,638 119,266 280,268 total likes48
Syraan Restaurant & Cafe' 154,042 76,152 Jasmine Cafe 69,472 58,096 ‫-ﻧﺎﺑﻠﺲ‬ ‫ﻭﻟﻴﻠﺔ‬ ‫ﻟﻴﻠﺔ‬ ‫ﺍﻟﻒ‬ ‫ﻣﻄﻌﻢ‬ 21,957 54,378 Reef Cafe 86,235 47,380 52,355 32,884 TCHE TCHE Palestine 62,324 32,374 30,681 30,439 Araam 22,830 17,343 11,821 29,339 15,330 Mazaj Restaurant 39,899 Level Up Gaza _Zaher El-laymoun ‫ﺍﻟﻠﻴﻤﻮﻥ‬ ‫ﺯﻫﺮ‬ ‫ﻣﻄﻌﻢ‬ ZAMN Premium Coffee House Restaurants Restaurants are generally an active category on social media networks, especially Facebook and Insta- gram, due to its reliance on visual attraction. The content of such pages varied between promoting the product of restaurants, and promoting the experience that they provide. The following is a list of main restaurants arranged in order based on Checkins of their customers. (checkin)total likes 49
Most Prominent Twitter Accounts 167,383 3,050 231 Jawwal Palestine @JawwalPal Followers Tweets Likes 40,702 2,930 38 Paltel @Paltelco 1,432,953 8,790 8,903 ‫ﻋﺴﺎﻑ‬ ‫ﻣﺤﻤﺪ‬ @MohammedAssaf89 1,180,350 3,310 12 W.Khanfar ‫ﺧﻨﻔﺮ‬ ‫ﻭﺿﺎﺡ‬ @khanfarw 962,092 11,041 128 ‫ﻋﻄﻮﺍﻥ‬ ‫ﺍﻟﺒﺎﺭﻱ‬ ‫ﻋﺒﺪ‬ @abdelbariatwan 752,760 680 119 ‫ﺩﺭﻭﻳﺶ‬ ‫ﻣﺤﻤﻮﺩ‬ @Darwishiat 560,232 6,963 448 Tamim Al-Barghouti @TamimBarghouti 363,175 21,972 185 ‫ﺍﻟﺒﺮﻏﻮﺛﻲ‬ ‫ﻣﺮﻳﺪ‬ @MouridBarghouti 304,367 995 N/A ‫ﺔ‬ ّ‫ﻫﻨﻴ‬ ‫ﺇﺳﻤﺎﻋﻴﻞ‬ @IsmailHaniyyeh 288,245 82,777 28 ‫ﺍﻹﺧﺒﺎﺭﻳﺔ‬ ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ @qudsn 242,821 40,986 263 ‫ﺍﻟﻌﻮﺩه‬ ‫ﻧﺸﻤﻲ‬ @nashmy_Q8 206,852 4,474 1 ‫ﺣﻤﺎﺱ‬ ‫ﺣﺮﻛﺔ‬ @hamasinfo The use of social media network Twitter by Palestinians differs considerably from other social media sites in terms of number of active users, number of hours, or the purpose of use. Twitter comes in rank 5 after Facebook, WhatsApp, Instagram, and Google+ in Palestine according to the number of users. Regarding the purpose of use, it concentrates on supporting political and social campaigns, particularly when addressing the world about the reality of what is happening in Palestine under the occupation, whether through institutions, international campaigns, or active individuals tweeting Palestinian daily issues targeting international institutions and figures directly. We mention the first of its kind initiative by the Hamas movement to speak to the world directly, answering questions in English using the hashtag #AskHamas. The campaign was very controversial and its positive or negative effects were widely debated. Most Prominent Twitter Accounts 50
174,485 13,564 24,000 Guess What @Farah_Gazan 134,245 111,388 3,109 ‫ﻟﻠﺤﻮﺍﺭ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺷﺒﻜﺔ‬ @paldf 133,542 12,124 1,072 ‫ﺍﻟﻨﺒﻴﻪ‬ ‫ﻋﺎﺻﻢ‬ @AsemAlnabeh 133,385 21,137 1,800 ‫ﺍﻷﺧﺮﺱ‬ ‫ﺭﺿﻮﺍﻥ‬ @rdooan 121,618 35,724 1,172 Palestine Today @PalestineToday 106,776 104,033 31 ‫ﻟﻸﻧﺒﺎﺀ‬ ‫ﺷﻬﺎﺏ‬ ‫ﻭﻛﺎﻟﺔ‬ @ShehabAgency 94,229 74,472 11,400 Refaatesque! @ThisIsGaZa 82,909 35,584 792 Belal Dabour - Gaza @Belalmd12 78,709 46,318 10 ‫ﺍﻻﻥ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ @paltimesps 73,823 72,745 173 Electronic Intifada @intifada 54,351 12,852 525 Tweet_Palestine @Tweet_Palestine 51,400 3,100 61 BDS Movement @BDSmovement 44,408 25,024 1,736 Khaled Safi ‫ﺧﺎﻟﺪﺻﺎﻓﻲ‬ @KhaledSafi 42,604 36,530 1,000 ‫ﺍﻟﻘﻤﺒﺰ‬ ‫ﺃﺑﻮ‬ ‫ﻫﺸﺎﻡ‬ ‫ﻣﺤﻤﺪ‬ @abualkomboz 33,800 68,400 10,400 ‫ﺣﺼﺮﻱ‬ ‫ﺛﻤﻴﻨﺔ‬ @ThameenaHusary 31,874 5,080 126 ‫ﺍﻟﻤﺪﻫﻮﻥ‬ ‫ﻣﺤﻤﺪ‬ @mohamed_mdn 51
28,533 49,171 12 Palestine Video @PalestineVideo 28,040 22,693 42 ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺪﺍﺧﻠﻴﺔ‬ @moigovps 25871 1,586 16 Hamas Movement @HamasInfoEn 24,971 20,455 1,300 Rana @RanaGaza 24,583 27,540 2,682 Abir Kopty @AbirKopty 24,281 4,257 404 Lama Khater ‫ﺧﺎﻃﺮ‬ ‫ﻟﻤﻰ‬ @lama_khater 20,149 113,427 1 ‫ﻻﻳﻦ‬ ‫ﺃﻭﻥ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ @felesteenonline 17,688 52,328 3 ‫ﺍﻷﺳﺮﻯ‬ | ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ @asranews 17,200 1,030 N/A BDS Campaign @PACBI 17,167 50,632 3,639 ‫ﺩﻟﻮﻝ‬ ‫ﻋﺒﺪﺍﻟﻌﺰﻳﺰ‬ @azizdalloul 15,928 19,113 72 Gaza TV News @GazaTVNews 8,994 8252 1,034 Lara Aburamadan @laraaburamadan 145,000 42,000 12 ‫ﺍﻟﻘﺪﺱ‬ ‫ﺟﺮﻳﺪﺓ‬ @alqudsnewspaper 79,000 36,600 11,300 ‫#ﻏﺰﺓ‬ ‫ﺳﻠﻤﻴﺔ‬ ‫ﺃﺑﻮ‬ ‫ﺃﺩﻫﻢ‬ @adham922 74,300 2,896 36 ‫ﻧﺸﻮﺍﻥ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻣﺤﻤﺪ‬ @MohamdNashwan 52
Most Prominent Instagram Accounts 1.6m mohammedassaf89 1,852 posts followers 201k qudsn 2,682 169k ShehabAgency 1,395 142k ‫ﺩﺭﻭﻳﺶ‬ ‫ﻣﺤﻤﻮﺩ‬ 219 136k ramallah.mix 8,325 75k mesh.hek 4,041 54.7k arinerinawi 2,352 54.3k i.palestine 2,707 53.9k palestine_photos 3,213 37.6k paldf_inst 1,799 30k paltel 724 30k jawwalpal 1,846 26.5k sawtelghad 1,380 23.5k qundosnibal 1,366 Instagram has witnessed a major development in 2015, especially in the business sector, after Facebook (the parent company) authorized advertisers to post sponsored advertisements on Instagram. Most Prominent Instagram Accounts 53
15.5k birzeit__university 273 14.1k abrarshahin 451 10.7k khaledsafi 1,123 3,8k wataniyamobile 82 178k alqudsnewspaper 2,772 54
4,967 Dam Rap 1,123 Followers Tracks 4,967 Rim Banna 0 1,779 Rami GB 47 1,580 ‫ﺑﺎﻟﻌﻜﺲ‬ Bil3aX 12 1,279 Lian Bazlamit 7 621 ‫ﺯﺍﻳﺪ‬ ‫ﺑﺎﺳﻞ‬ 35 164 Reem Talhami 5 81 Dalal Abu Amneh 6 390 ‫ﺗﺮﺩﺩ‬ ‫ﺩﻭﻥ‬ - dona Taraddod 18 ‫ﻓﻲ‬ ‫ﻭﺍﻟﺘﻠﻔﺰﺓ‬ ‫ﺍﻹﺫﺍﻋﺔ‬ ‫ﺗﺨﺼﺺ‬ ‫ﺧﺮﻳﺠﻲ‬ 4 ‫ﻓﻴﻬﺎ‬ ‫ﻳﻌﻤﻞ‬ ،‫ﻣﺪﻋﻮﻣﺔ‬ ‫ﻏﻴﺮ‬ ،‫ﻣﺴﺘﻘﻠﺔ‬ ‫ﺇﺫﺍﻋﺔ‬ ‫ﻫﻲ‬ ‫ﺗﺮﺩﺩ‬ ‫ﺩﻭﻥ‬ ‫ﺇﺫﺍﻋﺔ‬ ‫ﻋﻠﻰ‬ ً‫ﺷﻬﺮﻳﺎ‬ ‫ﺣﻠﻘﺔ‬ ‫ﺍﻹﺫﺍﻋﺔ‬ ‫ﺗﺒﺚ‬ .‫ﺣﺴﻦ‬ ‫ﺍﻟﺤﺎﺝ‬ ‫ﻭﺣﻨﺔ‬ ‫ﺭﺑﺎﺡ‬ ‫ﻭﻟﻤﺎ‬ ‫ﺯﻋﺮﻭﺭ‬ ‫ﻭﺯﻳﻨﺔ‬ ‫ﺷﻮﻣﻠﻲ‬ ‫ﻓﺎﺭﺱ‬ ‫ﻫﻢ‬ ،‫ﺑﻴﺮﺯﻳﺖ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﻣﻨﺤﻰ‬ ‫ﺍﻟﺤﻠﻘﺔ‬ ‫ﻣﺤﺘﻮﻯ‬ ‫ﻳﺄﺧﺬ‬ .‫ﺫﺍﺗﻬﺎ‬ ‫ﺍﻟﻘﻨﺎﺓ‬ ‫ﻋﻠﻰ‬ ‫ﻣﻨﻔﺼﻠﺔ‬ ‫ﻓﻘﺮﺍﺗﻬﺎ‬ ‫ﺃﺑﺮﺯ‬ ً‫ﺃﻳﻀﺎ‬ ‫ﻭﺗﻨﺸﺮ‬ soundcloud ‫ﻣﻮﻗﻊ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺇﻟﻰ‬ ‫ﺍﻹﺫﺍﻋﺔ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫ﺍﻟﻌﺎﻣﻠﻮﻥ‬ ‫ﻳﻄﻤﺢ‬ .‫ﺔ‬ ّ‫ﻋﺎﻣﻴ‬ ‫ﻭﺑﻠﻐﺔ‬ ‫ﺳﺮﻳﻊ‬ ‫ﺇﻳﻘﺎﻉ‬ ‫ﻓﻲ‬ ،ً‫ﺳﺎﺧﺮﺍ‬ ً‫ﺍﺟﺘﻤﺎﻋﻴﺎ‬ ً‫ﺳﻴﺎﺳﻴﺎ‬ .ً‫ﺗﻨﻮﻋﺎ‬ ‫ﺃﻛﺜﺮ‬ ‫ﺇﺫﺍﻋﻴﺔ‬ ‫ﻭﻗﻮﺍﻟﺐ‬ ،ً‫ﺟﻐﺮﺍﻓﻴﺎ‬ ‫ﺃﻭﺳﻊ‬ ‫ﻣﻨﺎﻃﻖ‬ ّ‫ﻟﻴﻀﻢ‬ ‫ﺍﻟﻤﺤﺘﻮﻯ‬ # ‫ﺗﺮﺩﺩ‬ ‫ﺩﻭﻥ‬ ‫ﺇﺫﺍﻋﺔ‬ Palestinian Soundcloud accounts represent Palestinian artists in the field of singing and music in addition to Palestinian news agencies, especially radio stations. Soundcloud is used as a reference for audio files issued by such accounts on other social media networks like Facebook, Twitter and websites. It is worth mentioning that there are two Palestinian experiences relied heavily on Soundcloud including: -She'rab -Dona Taraddod Most Prominent Soundcloud Accounts 55
10,741,487 ‫ﻟﻼﻧﺒﺎﺀ‬ ‫ﻭﻃﻦ‬ ‫ﻭﻛﺎﻟﺔ‬ Wattan News Agency 14,196 6,054,042 Nashaz Production 17,236 53,001,008 ‫ﻭﺗﺮ‬ َ‫ﻉ‬ ‫ﻭﻃﻦ‬ 167,082 6,275,942 Mohammed Assaf 35,054 54,698,528 ‫ﻛﻴﻔﻚ‬ ‫ﻣﻮﻗﻊ‬ 136,347 5,968,499 ‫ﺯﻟﻤﺔ‬ ‫ﻳﺎ‬ ‫ﺑﺲ‬ 35,441 49,811,091 NissiM KinG 27.655 8,050,202 ‫ﺍﻟﺒﻠﺪ‬ ‫ﻓﻨﺠﺎﻥ‬ 32,246 12,180,085 Alfalstiniah Ch 23,144 10,707,327 ‫ﺍﻟﻜﺘﺎﺏ‬ ‫ﻓﻀﺎﺋﻴﺔ‬ 22,306 129,227,617 214,891 Jamal Imwasi (cobra123473) 5,664,630 ‫ﺍﻟﻔﻀﺎﺋﻴﺔ‬ ‫ﺍﻻﻗﺼﻰ‬ ‫ﻗﻨﺎﺓ‬ 34,570 9,350,115 ‫ﺍﻻﻗﺼﻰ‬ ‫ﻓﻴﺪﻳﻮ‬ 46,152 Views Subscribe YouTube is considered the world's second search platform after Google, and in Palestine, YouTube is used daily by more than 50% of internet surfers as a reference for the videos that get published through different social media networks according to the published report on social media networks in .the Arab World. The following is a list of main total views and channel subscribers Most Prominent YouTube ChannelsMost Prominent YouTube Channels 56
975,992 3aBalata 8,608 685,240 ‫ﺷﻬﺎﺏ‬ ‫ﻭﻛﺎﻟﺔ‬ 27,490 337,186 Rawabi 662 5,235,536 Quds N 19,074 644,307 An-Najah National University 3,914 144,171 ‫ﺍﻟﺒﻮﻟﻴﺘﻴﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ 393 46,522 Birzeit University 423 46,814 ‫ﺍﻟﻔﻨﻮﻥ‬ ‫ﻓﺮﻗﺔ‬ El-Funoun PDT 312 22,386,431 alqudsnewspaper 24,426 113,264,164 M.A TUBE 702,515 1,096,639 ‫ﺭﺑﻌﻲ‬ ‫ﻣﺤﻤﺪ‬ 927 3,837,41 ‫ﺟﻮﺍﻝ‬ - Jawwal 11,551 819,553 Wataniya 957 624,910 A. Sbitany 878 309,208 YellowPages 163 146,667 Hadara 225 4,799,853 Nicolas Antar 15,572 47,733,290 Samer Jaradat Productions 24,036 57
Social media networks formed an important platform for publishing and mobilization where individuals and groups managed to initiate creative ideas and campaigns that received responses from other users sharing .similar interests, causes, and stories The initiatives varied considerably, we refer here to the most prominent ones that were initiated in 2015, and other older initiatives .that are still alive today Community InitiativesCommunity Initiatives
‫ﺍﻃﻼﻕ‬ ‫ﺍﺳﻢ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺗﻐﺮﻳﻢ‬ ‫ﻣﻠﻘﻲ‬ ‫ﺍﻟﻨﻔﺎﻳﺎﺕ‬ Initiators : Palestinian youth group Initiative : Movement for Palestine Idea : The idea was initiated by a Palestinian independent youth group advo- cating to realize human and political rights in the freedom of movement and .mobility to strengthen the Palestinian national identity Number of page likes: 16,700 Initiative: Plus Chromosome Initiators : Students from An-Najah National University Hashtag: #plus_chromosome Idea: A team from An-Najah National University took the initiative to advocate for a group that is rarely noticed, not for being few in numbers, but for being severely marginalized by their parents and the decline of .community awareness towards Children with Down Syndrome Number of page likes: 4,977 彡 ‫ـﺂ‬ َ‫ﻤ‬ َ‫ﺑ‬ ُ‫ﺭ‬ َ‫ـ‬‫ﻟ‬ Idea: This initiative was launched to vote to name Palestine in Google Earth. Initiative: Google launches a vote to name Palestine on its map in Google Earth Number of initiative participants: 58,000 Idea: A group of activists on social media networks united together to enforce the law of fine for littering either exercised by pedestrians or from vehicles to present the civilized image of Palestine. Initiative: Together to enforce the law of fine for littering in Palestine Initiators: Saned Youth Group Initiative: Saned Idea: The idea was initiated to activate the role of the Jerusalemite youth towards multiple community issues in Jerusalem. The group aims to increase youth participation in the fields of culture and voluntary work in all available .areas Number of page likes: 7,546 Idea: A group of technical meetings which take place every month (the second Saturday of each month) to address technical and programming issues, entrepreneurial business and other various topics interesting to information technology sector in Palestine. Initiators: Individuals from the IT community. Initiative: Nablus Technical Meetings Number of page likes: 3,068 Number of initiative participants: 1,200 Initiators: Initiators: Asma' Abu Mayyaleh, Ahmed Habeeb, Sonya Addeek, Abeer Abu Mayyaleh, Hadeel Abu Fkheedeh 59
Initiative: Your overabundance Numbers of page likes: 38,306 Initiators: Khaled Hantouli Idea: This initiative was launched to form a charity organization to provide a dignified life to low income families where clothes, food, furniture, home equip- ment and electric appliances are collected and distributed to families in need. Initiator: Lana Hjaz Initiators: Bakr AbdulHaq, Laith Attmeizi Idea: A call to revive the Palestinian Heritage through call community members to wear the Palestinian costume in one day. Initiative: Palestinian National Costume Day Number of page likes: 6,829 Initiative: Check Idea: A youth media initiative which aims to check the credibility of what is published and broadcasted in the Palestinian media in terms of news and what is conveyed by activists through social media networks in terms of news and events which affect the Palestinian cause through verification mechanisms of information, journalism professional rules and media ethics. ‫#ﻣﻮﻃﻨﻲ‬ #Mawtini Initiators: Ruba Masrouji, Iyad Masrouji, Sima Hamrouni Initiative: Mawtini Hashtag: #Lets sing_Mawtini_together#Mawtini Idea: A call for solidarity with the Palestinian people to get its freedom and rights through carrying out activities including singing the Anthem Mawtini in groups all over the world, taking photos and sharing them on social media networks. Initiators: Students form An-Najah National University Initiative: Creatinine Idea: A student community initiative from An-Najah National University students which sheds the light on patients kidney failure. The initiative aims to raise awareness on the causes of kidney failure, how to prevent it and reduce the risk of infection to keep both kidneys safe. Number of page likes: 4,526 Number of initiative participants: 10,000 Number of initiative participants: 7,900 60
Initiative: Don't support your siege, boycott resist Idea: A campaign to boycott Israeli products to destroy the Israeli economy which relies heavily on Palestinians. Initiators :Professor Mohammed Olayan Idea: A popular campaign to retrieve the detained corpses of martyrs. Hashtag: #retieve_corps_martyrs Initiative :The call to retrieve the corpses of our martyrs Initiators: DOUNiA TOURS Initiative: Jerusalem is mine and yours Hashtag: #dounia_tours, #campaign_Jerusalem_mine_yours Idea: This idea was initiated to identify Islamic and Christian sites, learn about the actual history of Palestine, shop in the city of Jerusalem, support the merchants of Jerusalem and reflect his persistence in this period. Idea: It's a community initiative by IT specialists in Palestine. Its main purpose to develop an economy based on sustainable knowledge in Palestine. It focus- es on technological empowerment through engaging teachers, professionals, and experts in events and activities on a broad scale. Initiative: Peeks Initiators: Entrepreneurs from the IT community. Number of group members: 28,515 Idea: It's a group which aims to answer any question asked by anyone in the group. It might include various questions such as: Questions about names of places, sites, universities, institutions, people, or miscellaneous services, like asking about travel agencies or travel ticket points and areas in Jerusalem and its suburbs with affordable prices or location, road or club. In general, this group aims to meet the need of anyone without discrim- ination. Initiative: Ask Jerusalem ‫ﺗﺪﻋﻢ‬ ‫ﻻ‬ ‫ﺣﺼﺎﺭﻙ‬ ‫ﻗﺎﻭﻡ‬ ‫ﻗﺎﻃﻊ‬ ‫ﺍﺳﺘﻌﺎﺩﺓ‬ ‫ﺟﺜﺎﻣﻴﻦ‬ ‫ﺍﻟﺸﻬﺪﺍﺀ‬ Peeks Number of initiative participants 13,000 Hashtag: #boycott_resist Number of initiative participants: 1,300 Number of group members: 4,543 61
Idea: A Palestinian medical website which offers the correct medical informa- tion for the Palestinian and Arab society. Website: www.mednet.com Initiative: Palestine Medical Network Number of group members: 39,355 Idea: It's a group that aims to answer questions about places or things we need in our daily life by professionals or experts to obtain the best results. This includes looking for the best electronic device, best services, inquiries about locations in Palestine, personal finances, or any question that needs the best answer. Initiative: Ask Palestine Initiative: Palestine Volunteers Initiators: A youth group from different areas in the West Bank and Gaza Strip Number of page likes: 71, 306 Number of page likes: 38,456 Idea: A youth group under the legal umbrella of the Takaful Foundation for Voluntary Work. They organize a number of different initiatives that aims to spread and sustain the culture of voluntary work in the Palestinian society through utilization of energies and skills of the Palestinian youth to serve differ- ent segments of the community senior people, orphans, poor people, people with special needs, and others. Initiative: Humans of Jerusalem Idea: it is an initiative which calls people to communicate with each other instead of talking about each other, tell stories or situations occurred with others. All page photos are photographed by the Administration randomly in the random tours of Jerusalem streets in particular and Palestine in general. Number of page likes: 1,812 Initiative: Gaza Digital Idea: This initiative seeks generally to build and reinforce the capacity of youth in Gaza and help them work remotely either as freelancers or a employed in a profession through a series of training courses designed to increase the partici- pants chances of finding a job through the internet. Number of page likes: 107,207 ‫ﺩﻳﺠﻴﺘﺎﻝ‬ ‫ﻏﺰﺓ‬ 62
Technologies Social media Design
adding values concepts.ps
Palestinians discussed a number of topics on social media and many of them were docu- mented by using certain hashtags, especial- ly on Facebook and Twitter. In this part of the report, we present the main hashtags and their occasions or stories. Definition of Hashtag: A hashtag is a type of label used on social network which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. It is the word that follows the hashtag (#) symbol, and is used to catego- rize posts into specific topics that make the process of searching for and participating in these discussions easier. The Arabic transla- tion to Hashtag is labeling which means the label or sign which identifies something. When a hashtag is used on social media the text changes the color indicating it has become clickable, and when clicked, the platforms shows all posts that were published using the same hashtag. HashtagsHashtags
(Forgive me) ‫#ﺳﺎﻣﺤﻮﻧﻲ‬ Many activists started using it on social media networks in solidarity with Hadi Al-Ajlouni who was arrest- ed by the Israeli forces in April claiming that he intended to make an act of aggression after he posted "Forgive me" on his Facebook account.Many activists started using it on social media networks in solidarity (Give me back my father) ‫#ﺃﻋﻴﺪﻭﺍ_ﺃﺑﻲ‬ This hashtag appeared in the last days of April as an objection to political arrest campaigns by the security forces in the West Bank. It is a humanitarian campaign that aims to put an end to arrests of activists and university students in the West Bank by security forces of the Palestinian Authority , especially activists from Hamas Movement, which increased after winning in the Birzeit University Student Council elections. (Who is Salim) ‫#ﻣﻴﻦ_ﺳﻠﻴﻢ‬ The title of a marketing campaign by the Palestinian Telecommunications Company "Paltel". ‫#ﺑﺪﻧﺎ_ﻧﺸﻮﻑ_ﺍﻟﻀﻔﺔ/ﻏﺰﺓ/ﺍﻟﻘﺪﺱ‬ A campaign was launched by the Palestinian youth from all over the country to call for opening checkpoints and freedom of movement inside Palestine. This hashtag was disseminated in both Arabic and Hebrew. #wasburnedalive ‫#ﻗﺘﻠﻮﺍ_ﺍﻟﺮﺿﻴﻊ‬ ‫ﻭ‬ ‫#ﺣﺮﻗﻮﺍ_ﺍﻟﺮﺿﻴﻊ‬ This hashtag was disseminated as a condemnation and objection to burning the 18 months toddler Ali Dawabsha alive by settlers after setting fire to his family's house in the West Bank. This hashtag appeared in more than 300,00 tweets. (Al-Aqsa Mosque will not be divided)‫ﺍﻟﻤﺴﺠﺪ_ﺍﻷﻗﺼﻰ‬# ‫ﻟﻦ_ﻳﻘﺴﻢ‬# It was launched in September by Palestinian activists to expose the scheme of the Zionist Occupation to divide Al-Aqsa Mosque in time and place and draw people’s attention to its risk. (The intifada goes on) ‫#ﺍﻹﻧﺘﻔﺎﺿﺔ_ﻣﺴﺘﻤﺮﺓ‬ A hashtag that was launched after the popular uprising in October, which became more and more intense after the stabbing and running over operations especially after the operation of Itmar and Muhanad Halabi. The purpose of the hashtag was to incite the Palestinian masses to continue these operations and ensure that it is continuous as an intifada. (We are not afraid) ‫ﺧﺎﻳﻔﻴﻦ‬ ‫#ﻣﺶ‬ It was launched by activists from Jerusalem in response to the oppressive and repressive procedures by the occupa- tion in Jerusalem. They called the citizens to go to Damascus Gate, the Old City and exercise their daily business naturally, like drinking coffee, reading, and eating Ka'k (traditional Palestinian pastry). Considering this to be a message to the occupation that their efforts in weakening the determination of the people of Jerusalem is useless. (Throw them out) ‫#ﺍﻃﺮﺩﻫﻢ‬ A campaign that calls for the complete boycott of Israeli products by the Palestinians who supports the Israeli economy through consumption with 1.5 Milliard yearly. This campaign was launched during the first days of November. ‫#ﺑﺪﻧﺎ_ﻧﺮﻭﺡ_ﺍﻟﻀﻔﺔ/ﻏﺰﺓ/ﺍﻟﻘﺪﺱ‬ 67
(It doesn't matter) ‫#ﺑﻬﻤﺶ‬ (Let's sing "Mawtini" together and Mawtini) ‫#ﻣﻮﻃﻨﻲ‬ It was launched by activists from Hebron City after disseminating the video of Hajj Ziad Abu Hliel where he calls the Israeli soldiers to stop shooting the young people. He replied with “It doesn't matter, let them throw", when the soldiers said that protesters were throwing stones. The context of the hashtag used in serious, spontaneous and satirical situations. An initiative by Dr. Iyad Masrouji and his two sisters from Ramallah. They called for participating in singing the anthem "Mawtinin" believing that singing is a non-violent resistance tool against the occupation, and that is the only common language that unites Palestinians and their supporters around the world. A large number of the Palestinian people in Palestine and the Diaspora as well as other Arabs and supporters participated in this campaign. (I can't remember) ‫#ﻣﺶ_ﻣﺘﺬﻛﺮ‬ A hashtag tweeted for the first time by Hasna' Albaseet from Jerusalem supporting the child Ahmad Manasra who was prosecuted by the occupation claiming that he attempted to execute a stabbing operation. The hashtag emerged after a video was leaked of the interrogation process in which the harshness of the torture method used by the interrogator is apparent. Ahmad replied to the harsh accusation and interrogation with "I don't remember". (Prison tonight) ‫#ﺍﻟﻠﻴﻠﺔ_ﺣﺒﺲ‬ This hashtag was affected by the Hebron guy with Down Syndrome Mohammed Altaweel who used to call his friends pretending to be an Israeli Intelligence officer jokingly and threatening them with the words "prison tonight". (social it properly) ‫#ﺳﻮﺷﻠﻬﺎ_ﺻﺢ‬ This campaign was launched in an attempt to improve the use of social media networks in disseminating and broadcasting news in the right way. It was launched by a group of journalists and activists to prevent disseminat- ing news from unreliable sources. (Watch your back) ‫#ﺍﺣﻤﻲ_ﻇﻬﺮﻙ‬ A security campaign launched by Almajd security site in Gaza on 22/11. It aimed to raise security awareness among resistors and the participants of the uprising in the West Bank and Jerusalem in October, especially on clash points with the occupation. The campaign focused on a number of security issues, mainly the dangers of surveillance cameras, conspirators with the occupation, undercover Israeli forces, mobile phones and communications, in addition to safety on social media networks. (Ashraf Fayyad) ‫#ﺍﺷﺮﻑ_ﻓﻴﺎﺽ‬ This hashtag was disseminated in solidarity with the Palestinian man who was sentenced to death by a Saudi court for promoting atheistic ideas and insulting the divine. (retrieving the corpses of martyrs) ‫#ﺍﺳﺘﻌﺎﺩﺓ_ﺟﺜﺎﻣﻴﻦ_ﺍﻟﺸﻬﺪﺍﺀ‬ It was launched by Palestinian social media activists –Facebook and Twitter- on 22/11 to retrieve the corpses of the martyrs of Al-Quds Intifada which are detained by the Israeli occupation. The father of the Jerusalem martyr Baha' Olayan launched this hashtag saying: "If judiciary ways didn't work, and in the light of political silence, maybe a hashtag would work." 68
(Detention of Shalit) ‫#ﺍﺣﺘﺠﺎﺯ_ﺷﺎﻟﻴﻂ‬ This hashtag was launched by Al-Qassam Brigades, the military wing of Hamas movement, following the decision of the General Commander Mohammed Al-Dayf to publish the details of Shalit imprisonment operation. The hashtag was launched to enable people to follow what was published. (turn over the crossing) ‫#ﺳﻠﻤﻮﺍ_ﺍﻟﻤﻌﺒﺮ‬ It was launched by activists from Gaza to exercise pressure on Hamas movement to turn over the Rafah Crossing to the Palestinian National Authority and put an end to the catastrophic situation of Palestinians in Gaza caused by the crossing. (Hamas28) 28‫#ﺣﻤﺎﺱ‬ It was disseminated on social media networks in both Arabic and English celebrating the 28th anniversary of the foundation of Hamas movement on numerous pages and personal accounts. (Why did they kill him) ‫ﻗﺘﻠﻮه‬ ‫#ﻟﻴﺶ‬ This hashtag holds an inquiry from Palestinian activists on social media about the aggressive Egyptian attitude towards Palestine. The hashtag was launched after video was published about a Palestinian heading towards the Egyptian borders naked. The Egyptian army shot the man dead without a warning, causing a rage among the Palestinians. (I'm not leaving) ‫#ﻣﺶ_ﻃﺎﻟﻊ‬ A slogan held by Samer Abu Eisheh and Hijazi Abu Sbeih after the Israeli authorities issued an arbitrary order exile them from the city of Jerusalem. The launched this slogan as an objection to the order. (every martyr has a life) ‫#ﻟﻜﻞ_ﺷﻬﻴﺪ_ﺣﻴﺎﺓ‬ (No to pajamas) ‫ﺷﺒﻴﺤﺔ_ﺍﻟﺒﺠﺎﻣﺎﺕ‬# ‫ﻭ‬ ‫#ﻻ_ﻟﻠﺒﻴﺠﺎﻣﺎﺕ‬ A condemnation by the Palestinian people to the repression of the peaceful demonstration by the security forces. It was supposed to march near Beit El settlement. Security forces appeared undercover, wearing civilian clothes and prevented the demonstration from reaching its destination. (What is meat) ‫#ﺷﻮ_ﻳﻌﻨﻲ_ﻟﺤﻤﺔ‬ This hashtag appeared on the last day of 2015, following a video which was posted by Mo'men Showeikh showing the harsh conditions and the catastrophic situation in Gaza. In the video, Showeikh asks a child about the last time they brought meat to the house. The child replied "What is meat?" It was launched by the Young Women Committee of the Palestinian Working Women's Society for Development. A human chain under the name "Every Martyr Has a Life' in the city of Ramallah in the occupied West Bank. It embarked from Al-Manara Square in Ramallah to Yasser Arafat Square. The participants held pictures of the martyrs of Al-Quds Intifada. This activity was held to emphasize that martyrs are not just numbers, they had lives with stories and beloved people. 69
The arrests that were made by the Israeli forces, and the Palestinian security forces in the West Bank and Gaza on the background of posts on social media . networks and Facebook accounts Charge: Facebook! Governments and security forces in the world dealt with social media platforms with a degree of cautiousness and monitoring. Palestinian users in particular, have been subject to censorship, monitoring, and arrests. The number of Palestinian detainees by Israeli security forces has increased drastically in comparison with last year for posts considered as inciting especially after the Israeli Prime Minister Benjamin Netanyahu threatened to .pursue social media activists that provoke incitement and violence against Israelis On the other hand, the main reason for arrests by the Palestinian security forces was the .Palestinian division In this part of the report we present the main documented cases of arrest on backgrounds of posts on social media networks where punishment exceeded a six months imprison- !ment sentence Charge: Facebook!
According to Walla Israeli News Website, Israeli security forces have arrested 80 Palestinian young social media (Facebook) activists since the beginning of 2015 on charges "Incitement and supporting terrorism". This charge is attached to whoever posts photos of martyrs or posts that support resistance against the occupation. These arrests were made based on the monitoring of an Israeli security unit that monitors what is being posted on social media networks in cooperation with the Israeli Internal Intelligence (Shabak). Source: Al-Quds Newspaper. Tamara Mu'amar Abu Laban Area: Jerusalem Age: 14 years Charge: Facebook post Sources indicated that the girl posted on her Facebook account the word "Forgive me" Area: Akko Age: 21 years Charge: Facebook post about her intentions for martyrdom and supporting martyrdom operations. Area: Qalandia Refugee Camp Age: 36 years Charge: Incitement and suspicions because of his Facebook posts. Area: Jerusalem Charge: Incitement against the Occupation via Facebook Posts. Area: Qalandia Refugee Camp Charge: Incitement and suspicions because of his Facebook posts Area: Bethlehem Charge: Incitement and suspicions because of his Facebook posts. Area: Ramallah Charge: Incitement and suspicions because of his Facebook posts Area: Ramallah Charge: Incitement and suspicions because of his Facebook posts Area: Hebron Charge: Provocative Facebook posts Palestinian Girl Mahmoud Mohammed Mteir Dina Musleh Muneer Othman Zahran Mohammed Jamal Yousef Mohammed Hani Suman Anas Abdulkareem Odwan Nasser Alhdmi & Tariq Alkurd Arrests made by Israeli Security Forces Area: Bethlehem Age: 19 years Charge: A charge sheet was presented against her containing three items, all relating to posts on her Facebook account including comments on pictures of wounded people and martyrs which the occupa- tion considered inciting. Zuhdi Zahda & Mohammed Tayseer Aljundi Charge: Facebook!Charge: Facebook! 71
Ahmad Alghoul Asma' Hamdan Jureen Qadah Tariq Albarghouthi Mohammed Saleh Abu Eker Dareen Tawfiq Tatour Yousef Alkhatib Abdulwahhab Jabareen Mahmoud 'Useileh Mesbah Abu Sbeih Omar Alshalabi Su'ad Abdulkareem Zureiqat Sami D'eis Mohammed Abu Kaff Area: Jerusalem Age 29 years Charge: Incitement on Facebook Area: Jerusalem Charge: Incitement through his Facebook posts Area: Nazareth Age: 19 years Charge: A Facebook post about her intention to execute a martyrdom operation. Area: Ramallah Age: 19 years Charge: Facebook posts blessing the killing operations against Israelis Area: Bethlehem Age: 29 years Charge: Incitement through his Facebook posts Area: Jerusalem Charge: Incitement though his posts on Facebook Area: Jerusalem Charge: Incitement through Facebook posts calling for operations against Jews. One of his main posts was a video calling for killing Jews. Area: Jerusalem Occupation: Attorney of the Commission of Detainees and Ex-Detainees Affairs Charge: Incitement on Facebook Area: Hebron Age: 28 years Charge: Incitement on Facebook through posts encouraging the Intifada and her willingness to execute martyrdom operations against the occupation Area: Alreina Village – 48 Territories Age: 33 Charge: Incitement to sustain the Intifada and operations against the occupation through photos and a poem she posted in her own voice on Facebook. Area: Om Al Fahem Age: 31 Charge: Posting "Incitement calls for terrorism and violence" on his Facebook account. Area: Jerusalem Age: 31 Charge: Incitement and paying tribute to operations and glorifying martyrs who execut- ed "running over" operations through his Facebook page. Area: Jerusalem Charge: Incitement through Facebook Area: Hebron Charge: Incitement against Israelis through his posts on Facebook, and calling to continue the Intifada. Mahmoud Alkiswani Hadi Alajouli Area: Jerusalem Charge: Incitement through Facebook Area: Jerusalem Charge: Launching the hashtag "forgive me" on Facebook 72
Amer Adnan Abu Arafeh Abdullah Nash'at Alsayyed Ahmad Mahmoud Shadeed Abdulhaleem Nassar Altall Almuntasser Billah Nassar Ra'ed Mohammed Sameer Alshareef Arrests made by Palestinian Security Forces – West Bank Area: Hebron Age: 23 years Charge: The Palestinian General intelligence arrested Mahmoud Khdeirat in Hebron for expressing his thoughts, activities and writings on Facebook. Area: Hebron Age: 28 years Charge: The Preventive Security arrested Hasan Khallad in Hebron for expressing his opinions on Facebook, and particularly his comment on an announcement made by General Nidal Abu Dukhan, the leader of the National Security Forces, on his Facebook page, preventing members of the National Security Forces from harming institutions of the Palestinian Authority. Area: Hebron Age: 35 years Charge: The Hebron Municipality Council filed a complaint against Issa Amr for criticizing the performance of the Municipality of Hebron in a Facebook post. Area: Hebron Age: 25 years Charge: The Palestinian General Intelligence called up the journalist Sufian Abu Ras and interrogated him about pictures he posted on his personal Facebook page. Area: Tubas Charge: The Palestinian General Intelligence called up the correspondent of Quds Press International News, Zeid Abu Arra, and interrogated him about his posts on Facebook. Area: Hebron Age: 41 Charge: The Military Intelligence interrogated Ahmad Shadeed when the Public Hospital of Hebron filed a complaint to the Military Prosecutor because Ahmad posted about the suffering of dialysis patients in the Hebron Public Hospital on Facebook. Area: Hebron Age: 32 Charge: Preventive Security Forces arrested the journalist Amer Abu Arafeh in Hebron, on the grounds that he posted about a news article that was published in Ma'an News Agency titled "Palestinian Cabinet Meeting" Area: Hebron Age: 27 years Charge: The Preventive Security Forces arrested Abdulhalled Altall for a Facebook post criticizing the policies of Al-Thahriya Municipality. Area: Hebron Age 26 Charge: The Preventive Security Forces called up the journalist Almuntasser Billah, who works for Alam Radio Station at the University of Hebron, on the grounds of posts on his Facebook page, and discussing topics related to the policies of the Palestinian Authority in his show on Alam Radio Station. Area: Hebron Charge: The Palestinian General Intelligence arrested Alhurriya Radio Station host Ra'ed Alshareef from Hebron and interrogated him for 13 hours about his Facebook posts. Area: Jerusalem Charge: he published a post on Facebook criticizing the Prime Minister Rami Alhamdallah Mahmoud Khdeirat Hasan Younes Khallaf Issa Ismael Amr Sufian Mohammed Abu Ras Zeid Mustafa Aby Arrah Mu'tasem Rouhi Qarmash Area: Ramallah He was interrogated about his posts on Facebook. 73
Arrests made by Palestinian Security Forces – Gaza Strip Mohammed Khalil FayyadRamadan Jamal Abu Sakran Tariq Mousa Musheira Tawfiiq Alhajj Area: Gaza Age: 21 Charge: The Internal Security Forces called up the photojournalist in the Palestinian Network for Journalism and Media, Ramadan Abu Sakran, and interrogated him about his posts on social media networks. Area: Gaza Charge: The journalist Musheira Tawfiq Alhajj was arrested by security forces in Gaza on the background of a comment she posted a year earlier heavily criticizing the performance of the Ministry of Health in the Gaza Strip after a child passed away in Al-Aqsa Martyrs Hospital. Area: Khan Younes Charge: The Internal Security Forces called up the journalist Mohammed Kahlil Fayyad and interrogat- ed him about his posts on social media. He was forced to provide the interrogator with his page password. He was also threatened that he would be arrested again if he keeps posting (Typo in original text) on social media. He was asked to sign a pledge not to write against Hamas. Area: Gaza Charge: The Palestine University student and "Internews" correspondent, Tariq Mousa, was interrogated by the Internal Security Forces in Gaza about comments and criticisms he posted on Facebook. Israeli Occupation 61% West Bank 30% Gaza Strip 9% 74
References/Report MethodologyReferences/Report Methodology
-Facebook insights -Google Trends -Twitter -LinkedIn Ads Manager -"Haki" Program -Social Bakers -Population Reference Bureau -Palestinian Central Bureau of Statistics -Israel Central Bureau of Statistics -The Independent Commission for Human Rights -Palestinian Center for Development & Media Freedoms - MADA -Prisoner Support and Human Rights Association -Al-Quds Newspaper -Palestinian Police -Palestinian Prisoners Center for Studies -Wadi Hilweh Information Center – Silwan - Social Media Report in the Arab World 2015 *Scope of Research (Social media and websites) * Scope of Research (Geographically) -The report contained information about the main social media networks in Palestine; Facebook, Instagram, Twitter, LinkedIn Soundcloud, YouTube. -A questionnaire on individual behavior was published through different Facebook accounts and Email. Output: 923 participants. -Facebook had the biggest share of the report as it is the most preferred social media network for users in Palestine in terms of number of users and daily use hours. -The report contains statistics about Historical Palestine, including the West Bank, Gaza Strip, East Jerusalem, and the occupied territories of 48. - The definition of the Palestinian borders or geography of Palestine differs on social media and international websites, describing it as the West Bank and Gaza Strip only, therefore, any statistic referring to this area was indicated in this report as "Palestine 67" or the West Bank and Gaza Strip. -An electronic survey was passed out through several Facebook pages, in addition to emails, and 923 participations were obtained, distributed among Historical Palestine with the following percentages: *West Bank: 56% *Gaza Strip: 21% *Palestine 48: 10% *Jerusalem: 13% ReferencesReferences MethodologyMethodology 76
Most Prominent Palestinian Pages -Facebook: The "Haki" (Talk) program was used as an analytical took for Facebook page performances the main tool to analyze the performance of Facebook pages and main indicator measurements. Pages were classified according to the following indicators: -Total number of posts in 2015. -Rate of Engagement per post in 2015. -Type of posts: photos, videos, texts, links. -Rate of page likes from Palestine. -Rate of page fans from Palestine on page. -Increase in page likes in 2015. -Restaurants and Hotels: adding an additional indicator "Checkin". -Individuals (Individual accounts): Number of followers, rate of engagement per post, the nature of post content. *YouTube: The main Palestinian YouTube channels were chosen according to a number of indicators includ- ing: -Number of posted videos. -Number of subscribers. -Total number of channel views. *Twitter: International classification programs were used such as Social Bakers to identify the main Pales- tinian Twitter accounts. -Number of followers -Number of Tweets *Soundcloud: The main Palestinian Soundcloud accounts were chosen according to the following criteria: -Number of followers. -Content production. *Instagram: Manual search was used to look for the main Instagram accounts referring to the main indicators including: -Number of followers. -Number of posts. -The represented account party. Validity of numbers and statistics* -Numbers of social media accounts were calculated until the end on 2015. -The total population was calculated according to the latest statistics from the Palestinian Central Bureau of Statistics on population rate in the West Bank and Gaza Strip. In reference to Israel Central Bureau of Statistics to calculate population rates in the Occupied Territories of 48 (Israeli citizenship holders as well as the residents of Jerusalem (Jerusalem ID holders). 77
To contact us, we are pleased to receive your inquiries and comments on the following addresses: Any party may use any information of this report in accordance with Creative Common rules to name this report and use it for non-commercial purposes Category-Non-commercial Email: info@socialstudio.me Website : www.SocialStudio.me Facebook page : www.fb.com/socialstudio.me Stay connectedStay connected
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Social Media Report in Palestine 2015 [English]

  • 2. SMRP Social Studio presents detailed reports on the performance of social networking websites, collects views (Insights) and draws important performance indicators (KPIs) to determine the success of a media campaign. Based on research results, it offers advice to develop the relationship between the site and its audience to make them more interactive with the site, thus, achieves the investment goal through promotional means on social networks. Through a specialized team, Social Studio offers digital/electronic campaign management services, whether to the private sector, the public sector, or non-profit organiza- tions. It defines work strategy and plans to implement them optimally to achieve the desired revenue from investment. Social Studio designs and manages sponsored ads with the least cost for every actual result. In addition to the accurate targeting of geographical areas depending on the database that Social Studio owns and other special techniques, such as, Email and account numbers. Report Preparation Promotion Ads Social Studio provides specialized and concentrated trainings in social media to various parties (institu- tions, companies, individuals) through qualified instructors and practical trainings on live campaigns that convey sufficient knowledge to trainees to enable them to manage media campaigns for their sites. Social Studio designs and implements private projects with high requirements related to social media, such as development of platforms and social networks, creation of interactive applications or specific research specialized in a certain field, depending on custom- er need. TrainingPrivate Projects SocialStudio.me The social studio project was launched at the end of 2014, with the initiative of Concepts company to document the state of social media in Palestine and examine the behavior of Palestinians in media. The social studio project offers plenty of services related to social media including consultations, training, and managing media campaigns, in addition to studies and periodic reports that include general statistics that benefit interested researchers in this field, whether on a research level or institutional and commercial businesses. Program development Social Studio develops media presence on social networks through the development of sites and electronic applications using modern design compatible with the different browsing requirements for smart phones, in addition to content management and improv- ing the performance of the website.
  • 3. Provides analytical tools for social pages and their content to measure the interaction of their fans. Provides reports and compari- sons between different social pages and posts (Arabic or Foreign)! Measures general impressions toward a general or specific subject regarding social networks. Extracts around 1.5 million Arabic tweets from twitter on a daily basis. Analyzes and collects general informa- tion of business accounts required to contribute in making the right decisions. Social content is categorized according to accents (Egyptian, Gulf, Levantine) A package of research and analytical tools of Arabic content on social networks info@hakii.co hakii.coTo get a trial subscription please visit the website or send an email Provides the user with a general search engine specialized in finding content on social pages.
  • 4. Our Staff:Our Staff: Special Thanks for those who participated in this edition: Doaa A’lanHalala HaloumHassan Jaddeh Data AnalystData AnalystSearch and Supervision Art DirectorGraphic designMotion Graphic Aktham AwadHala SharafTamer Alaghbar Arab Youth association, Represented by Nadeem Nashef- Haifa Palestinian Central Bureau of Statistics, Ramallah Palestinian Police, Ramallah chamber of commerce and industry .Ramallah & Al Bireh Gov Shareek company, Gaza Deta IO Ltd Company
  • 5. Major Sponsors Jawwal Social Media Guru Social Media Hero This report is made possible by the generous support of: Pal Vision Media Sponsors 24FM RadioAlquds newspaper
  • 6. General Information 07 17 58 66 70 75 Most Prominent Palestinian Pages Social Initiatives Hashtags Facebook Accusations Report References/ Methodology 20Most Prominent Facebook Pages 50Most Prominent Twitter Accounts 53Most Prominent Instagram Accounts 55Most Prominent SoundCloud Accounts 56Most Prominent YouTube Channels Table of contents Table of contents
  • 7. General Information This part of the report contains important figures and statistics in context of understating the general picture of the reality in Palestine in terms of popula- tion and rates of social network users, as well as responses to sample questionnaire regarding behavior. Finally, it mentions the most prominent Palestinian websites, and most important topics searched through- out 2015. - Population in Palestine - Internet and social network users in Palestine -Ratios of different social Media users (out of internet users) - Facebook users in Palestine - Geographical distribution of Facebook users - Distribution of Facebook users according to gender - Distribution of Facebook users according to age - Time of Facebook usage - Devices used to access Facebook - Frequency of Facebook usage -Objectives of using social networks - Validating News - Do you take into account the security services control over social networks? - Trending - Most popular Palestinian websites General Information
  • 8. in Jerusalem thousand people450 5% in the West Bank in Gaza District million people2.8 1.8 in 48 occupied territories 1.7 million people in Palestine 43% 50%of internet users in Palestine 3.3million people 37%of social network users in Palestine 2.4 Internet and social network users in Palestine 25% Population in PalestinePopulation in Palestine 6.75 million people million people 27% million people 8
  • 9. 84% 1,780,000 47% 1,007,143 18% 385,714 16% 342,857 16% 342,857 6% 122,000 Social media users in palestine out of Internet users Jerusalem 170,000 Number of users that chose Arabic as their main language on Facebook Palestine 48 636,400 Number of users that chose Arabic as their main language on Facebook in addition to West Bank and Gaza 1,780,000 68%25% 7% 2,586,400 Number of users in the districts of the West Bank and the southern districts in Gaza Strip (the West Bank and Gaza) Facebook users in PalestineFacebook users in Palestine 9
  • 10. Distribution of FB Users in Palestine according to Gender Geographical distribution of Facebook users in Palestin 43%Facebook users in Palestine are women 57%Facebook users in Palestine are men Nablus 20% 356,000 Ramallah 13% 231,400 Hebron 11% 195,400 Tulkarim 4% 71,200 Jenin 4% 71,200 Bethlehem 5% 89,000 Qalqilya 1% 17,800 Jericho 1% 17,800 Salfit 1% 17,800 Gaza Districts of Gaza) (the North and the Middle 37% 658,600 Rafah 1% 17,800 Khanyounis 2% 35,600 Jerusalem 170,000 Number of users that chose Arabic as their language on Facebook Palestine 48 636,400 Number of users that chose Arabic as their main language on Facebook 10
  • 11. 55+45-5435-4425-3418-2413-17 17% 39% 27% 10% 5% 2% Distribution of FB Users in Palestine according to age groups Times Palestinians use Facebook in Based on sample questionnaire responses Facebook peak time 6:40pm 9:50pm 9:00pm 50%of Facebook users in Palestine In the morning- before 12PM 50% (During daytime (06-12 62% In the evening (after 6pm) 70% others time 12% 11
  • 12. Devices used by users to access Facebook Frequency of Facebook usage 15% personal computers only 49% Phones and computers 36% Smart phones only Objectives of using social networking sites Watchingvideos Onlinegames Monitoringnewsandevents Spendingfreetime Keepingupwith development Communicatingwithfriends Otheruses 96% 54% 4% 61% 94% 50% 13% 66% 90% more than once a day 6% once a day 4% other Based on sample questionnaire responses Log In Based on sample questionnaire responses Businesspurposes(Jobsearching,marketing (andpromotingaserviceorproduct 12
  • 13. News verification before publishing Do you take into account security control over social networks? Cyber crimes in the West Bank 3% other 52% Yes 20142015 45% No 2% other 34% No 66% Yes yes 62 % NO 4% Sometimes 34% 500 More than cases were detected by the Palestinian Police Impersonation on social network sites Threatening and blackmailing Financial fraud Email theft Scamming dealers by hacking their emails and websites (Electronic data theft (credit card accounts twice the number of) (cases in 2014 Do you verify published news before ?sharing Based on sample questionnaire responses 13
  • 14. ‫ﻓﻲ‬ ،‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬ facebook ‫ﻓﻲ‬ ،‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬ facebook ‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬ ‫ﺻﻮﺭ‬‫ﺻﻮﺭ‬ ‫ﻳﻮﺗﻴﻮﺏ‬‫ﻳﻮﺗﻴﻮﺏ‬ ‫ﺍﻟﻌﺎﺏ‬‫ﺍﻟﻌﺎﺏ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﺴﻠﺴﻞ‬‫ﻣﺴﻠﺴﻞ‬ ‫ﺑﻨﺎﺕ‬ ‫ﺻﻮﺭ‬ ،‫ﺑﻨﺎﺕ‬ ،‫ﺻﻮﺭ‬‫ﺑﻨﺎﺕ‬ ‫ﺻﻮﺭ‬ ،‫ﺑﻨﺎﺕ‬ ،‫ﺻﻮﺭ‬ 20152015 ‫ﻏﺰﺓ‬‫ﻏﺰﺓ‬ ‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬‫ﺑﻮﻙ‬ ‫ﻓﻴﺲ‬ ،‫ﻓﻴﺲ‬ ‫ﺍﻟﻠﻪ‬‫ﺍﻟﻠﻪ‬ ‫ﻣﺤﻤﺪ‬‫ﻣﺤﻤﺪ‬ ‫ﺣﺐ‬‫ﺣﺐ‬ ‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ ،‫ﺩﻧﻴﺎ‬ ‫ﻏﺰﺓ‬‫ﻏﺰﺓ‬ ‫ﺍﺧﺒﺎﺭ‬‫ﺍﺧﺒﺎﺭ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﻌﺎ‬‫ﻣﻌﺎ‬ 20152015 ‫ﺍﻏﺎﻧﻲ‬‫ﺍﻏﺎﻧﻲ‬ ‫ﻓﻴﻠﻢ‬‫ﻓﻴﻠﻢ‬ ‫ﺍﻓﻼﻡ‬‫ﺍﻓﻼﻡ‬ ‫ﺍﻟﺤﺎﺭﺓ‬‫ﺍﻟﺤﺎﺭﺓ‬ ‫ﺭﻗﺺ‬‫ﺭﻗﺺ‬ ‫ﺍﻟﺤﺎﺭﺓ‬ ‫ﺑﺎﺏ‬‫ﺍﻟﺤﺎﺭﺓ‬ ‫ﺑﺎﺏ‬ ‫ﺍﻟﻴﺴﺎ‬‫ﺍﻟﻴﺴﺎ‬ ‫ﻓﻠﻢ‬‫ﻓﻠﻢ‬ ‫ﻋﺴﺎﻑ‬‫ﻋﺴﺎﻑ‬ Search engines like Google were used differently from one user to another and the most trending words for Palestinians during 2015 were: 2015 ‫ﻓﻲ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻮﻥ‬ ‫ﻋﻨﻪ‬ ‫ﺑﺤﺚ‬ ‫ﻣﺎ‬ ‫ﺃﻛﺜﺮ‬2015 ‫ﻓﻲ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻮﻥ‬ ‫ﻋﻨﻪ‬ ‫ﺑﺤﺚ‬ ‫ﻣﺎ‬ ‫ﺃﻛﺜﺮ‬ Palestine Words ‫ﻛﻠﻤﺎﺕ‬‫ﺻﻮﺭ‬‫ﺃﺧﺒﺎﺭ‬ SearchSearchTrending WordsTrending Words ( World, Dunia Al-Watan ) ( Pictures, Girls, pics of girls ) (Pictures ) (YouTube ) (Gaza) (Gaza) (News) (God ) (Mohammad ) (Love ) (Games ) (Palestine ) (Palestine ) (Ma’aan) (TV show ) (songs ) (Movie ) (Movies ) (Dance ) (Elissa) (Movie) (Assaf) (Bab Al-Hara) (Harah) (Face, Facebook ) ( World, Dunia Al-Watan ) 14
  • 15. ‫ﻓﺪﻳﺔ‬ ‫ﻣﺴﻠﺴﻞ‬‫ﻓﺪﻳﺔ‬ ‫ﻣﺴﻠﺴﻞ‬ ‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬ ‫ﺍﻷﺷﻐﺎﻝ‬ ‫ﻭﺯﺍﺭﺓ‬‫ﺍﻷﺷﻐﺎﻝ‬ ‫ﻭﺯﺍﺭﺓ‬ ‫ﺍﻟﺪﻳﻦ‬ ‫ﻋﻼﺀ‬‫ﺍﻟﺪﻳﻦ‬ ‫ﻋﻼﺀ‬ ‫ﺩﺍﻋﺶ‬‫ﺩﺍﻋﺶ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺮﺟﻤﺔ‬‫ﺟﻮﺟﻞ‬ ‫ﺗﺮﺟﻤﺔ‬ ‫ﺍﻟﻐﻮﺙ‬ ‫ﻭﻛﺎﻟﺔ‬‫ﺍﻟﻐﻮﺙ‬ ‫ﻭﻛﺎﻟﺔ‬ ‫ﺯﻟﻤﺔ‬ ‫ﻳﺎ‬ ‫ﺑﺲ‬‫ﺯﻟﻤﺔ‬ ‫ﻳﺎ‬ ‫ﺑﺲ‬ ‫ﺍﻟﺤﺪﻭﺩ‬ ‫ﻋﻠﻰ‬‫ﺍﻟﺤﺪﻭﺩ‬ ‫ﻋﻠﻰ‬ ‫ﺭﻣﻀﺎﻥ‬ ،2015 ‫ﺭﻣﻀﺎﻥ‬ ‫ﺭﻣﻀﺎﻥ‬ ‫ﺻﻮﺭ‬ ،‫ﻛﺮﻳﻢ،ﺭﻣﻀﺎﻥ‬ ‫ﺭﻣﻀﺎﻥ‬ ،2015 ‫ﺭﻣﻀﺎﻥ‬ ‫ﺭﻣﻀﺎﻥ‬ ‫ﺻﻮﺭ‬ ،‫ﻛﺮﻳﻢ،ﺭﻣﻀﺎﻥ‬ 20152015 ‫ﺩﺍﻋﺶ‬‫ﺩﺍﻋﺶ‬ ‫ﺑﺮﺷﻠﻮﻧﺔ‬‫ﺑﺮﺷﻠﻮﻧﺔ‬ ***‫ﺏ‬***‫ﺏ‬ ‫ﻓﺴﺎﺗﻴﻦ‬‫ﻓﺴﺎﺗﻴﻦ‬ Palestine Trending 20152015 2015 ‫ﺍﻏﺎﻧﻲ‬2015 ‫ﺍﻏﺎﻧﻲ‬ ‫ﺍﻟﺠﻮ‬ ‫ﻭﺍﻛﻞ‬ ‫ﺭﺍﻣﺰ‬‫ﺍﻟﺠﻮ‬ ‫ﻭﺍﻛﻞ‬ ‫ﺭﺍﻣﺰ‬ ‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺘﻮﺕ‬ ‫ﺣﺒﺎﺕ‬‫ﺍﻟﺘﻮﺕ‬ ‫ﺣﺒﺎﺕ‬ ‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬‫ﺍﻟﺒﺤﺮ‬ ‫ﻋﺸﺎﻕ‬ ‫ﻣﻮﻃﻨﻲ‬‫ﻣﻮﻃﻨﻲ‬ ‫ﺩﺣﻴﺔ‬‫ﺩﺣﻴﺔ‬ ‫ﺩﺍﻋﺶ‬‫ﺩﺍﻋﺶ‬ ‫ﺑﺮﺷﻠﻮﻧﺔ‬‫ﺑﺮﺷﻠﻮﻧﺔ‬ ‫ﻛﻠﻤﺎﺕ‬‫ﻛﻠﻤﺎﺕ‬‫ﺻﻮﺭ‬ Most trending searches on Google in Palestine during 2015 Fedya Series TV show Series ISIS ISIS National Song National Song Ramadan 2015, Ramadan Kareem Google Translate UNRWABarcelona Dresses B*** Bas ya zalame songs 2015 Ramez wakel al-jaw TV show songe Ministry of Public Works National Song song ISIS Barcelona Mawtini 15
  • 16. www.alwatanvoice.com www.Shasha.ps www.Maannews.net www.Shobiddak.com www.Raya.ps www.PalWeather.ps www.Wattan.tv www.Panet.co.il www.alfajertv.com www.Rb2000.ps www.Nablustv.net The following is a list of the most famous Palestinian sites on the internet during 2015 this list is not in order www.Zamnpress.com Most famous Palestinian sites on the Internet: 400k Rate of monthly visitsRate of monthly ad prices on these sites 125$ 10,000$ 16
  • 17. There is a considerable variation in the use of social network between Palestinian individuals, companies, and institutions. We address in this part of the report the most prominent Palestinian pages including compa- nies, public sector, institutions, and individuals that represent good examples for patterns used in social networks. These pages were careful- ly chosen based on several criteria, including: Performance, influence, success stories, representative parties. - Facebook - Twitter - Instagram SoundCloud - YouTube Most prominent Palestinian pages
  • 18. ‫ﻣﻊ‬ ‫ﻭﻟﺸﺮﺍﻛﺘﻬﺎ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻻﻗﺘﺼﺎﺩ‬ ‫ﻓﻲ‬ ‫ﻟﻤﺴﺎﻫﻤﺘﻬﺎ‬ ً‫ﻧﻈﺮﺍ‬ ،‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﺃﻫﻢ‬ ‫ﺃﺣﺪ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺗﻌﺘﺒﺮ‬ ً‫ﻫﺎﻣﺎ‬ ً‫ﻧﻤﻮﺫﺟﺎ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺗﻌﺪ‬ ,‫ﻭﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻻﻋﻼﻡ‬ ‫ﺻﻌﻴﺪ‬ ‫ﻭﻋﻠﻰ‬ .‫ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﻘﻄﺎﻋﺎﺕ‬ ‫ﻣﻦ‬ ‫ﻛﺜﻴﺮ‬ ‫ﺍﻟﻮﺳﺎﺋﻞ‬ ‫ﺃﺣﺪﺙ‬ ‫ﻭﺍﺳﺘﺨﺪﺍﻣﻬﺎ‬ ‫ﺑﺎﺗﺒﺎﻋﻬﺎ‬ ‫ﺗﻘﻨﻴﺔ‬ ‫ﻧﺎﺣﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺳﻮﺍﺀ‬ ،‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫ﺍﻷﻣﺜﻞ‬ ‫ﻟﻼﺳﺘﺨﺪﺍﻡ‬ ‫ﻭﻋﻠﻰ‬ ،‫ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﻘﻄﺎﻋﺎﺕ‬ ‫ﻣﻦ‬ ‫ﻛﺜﻴﺮ‬ ‫ﻣﻊ‬ ‫ﻭﻟﺸﺮﺍﻛﺘﻬﺎ‬ ‫ﺍﻟﻤﻘﺪﻡ‬ ‫ﺍﻟﻤﺤﺘﻮﻯ‬ ‫ﺟﻮﺩﺓ‬ ‫ﻧﺎﺣﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺃﻭ‬ ،‫ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‬ .‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ ‫ﻭﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺠﻤﻬﻮﺭ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻹﻋﻼﻡ‬ ‫ﺻﻌﻴﺪ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺷﺮﻛﺔ‬ ‫ﻣﺴﻴﺮﺓ‬ ‫ﻣﻼﻣﺢ‬ ‫ﺃﺑﺮﺯ‬ ‫ﻧﻘﺪﻡ‬ ،‫ﺍﻟﺘﺎﻟﻲ‬ ‫ﺍﻟﺰﻣﻨﻲ‬ ‫ﺍﻟﻤﺨﻄﻂ‬ ‫ﻓﻲ‬ ‫ﺃﻧﺸﺄﺕ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﺃﻭﻟﻰ‬ ‫ﺟﻮﺍﻝ‬ ‫ﻛﺎﻧﺖ‬ ‫ﺍﻹﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ ‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻬﺎ‬ ‫ﺭﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺔ‬ .‫ﻭﺍﻟﻌﺮﻭﺽ‬ ‫ﻟﻠﺤﻤﻼﺕ‬ ‫ﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﻓﻴﺴﺒﻮﻙ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﺺ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺃﻧﺸﺊ‬ 100.000 ‫ﺇﻟﻰ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺗﺼﻞ‬ ‫ﻭﺑﻬﺬﺍ‬ ‫ﻭﺍﻹﺟﺘﻤﺎﻋﻲ‬ .‫ﻣﻌﺠﺐ‬ 2009 500 ‫ﺇﻟﻰ‬ ‫ﻳﺼﻞ‬ ‫ﻓﻴﺴﺒﻮﻙ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﻤﻌﺠﺒﻴﻦ‬ ‫ﻋﺪﺩ‬ .‫ﺃﻟﻒ‬ 2012 ‫ﺍﻹﻋﻼﻡ‬ ‫"ﻣﻨﺘﺪﻯ‬ ‫ﻋﻘﺪ‬ ‫ﺟﻮﺍﻝ‬ ‫ﻣﻦ‬ ‫ﻭﺭﻋﺎﻳﺔ‬ ‫ﺑﺘﻨﻈﻴﻢ‬ ‫ﺯﺍﻭﻳﺔ‬ ‫ﻭﺃﻃﻠﻘﺖ‬ ‫ﺍﻟﻠﻪ‬ ‫ﺭﺍﻡ‬ ‫ﻓﻲ‬ "‫ﻭﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺷﺎﺷﺎﺕ‬ ‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻓﻲ‬ ‫ﺗﻔﺎﻋﻠﻴﺔ‬ ‫ﻋﺮﺽ‬ .‫ﺍﻟﻠﻤﺲ‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻓﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺷﺮﻛﺔ‬ ‫ﻛﺄﻓﻀﻞ‬ ‫ﺟﻮﺍﻝ‬ ‫ﺗﻜﺮﻳﻢ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺃﻓﻀﻞ‬ ‫ﻭﺛﺎﻧﻲ‬ ،‫ﻭﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺮﻗﻤﻲ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ .‫ﺍﻟﻌﺮﺑﻲ‬ ‫ﺍﻟﻌﺎﻟﻢ‬ ‫ﻣﺴﺘﻮﻯ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻋﻠﻰ‬ ‫ﺣﺴﺎﺏ‬ ‫ﺃﻧﺸﺊ‬ 2011 ً‫ﺭﺳﻤﻴﺎ‬ ‫ﺻﻔﺤﺘﻬﺎ‬ ‫ﺗﻮﺛﻖ‬ ‫ﻓﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺃﻭﻝ‬ ...‫ﺟﻮﺍﻝ‬ Verified ‫ﺍﻟﺘﺤﻘﻖ‬ ‫ﺷﺎﺭﺓ‬ ‫ﻋﻠﻰ‬ ‫ﺑﺤﺼﻮﻟﻬﺎ‬ ‫ﻓﻴﺴﺒﻮﻙ‬ ‫ﻋﻠﻰ‬ Page ‫ﺣﺴﺎﺑﺎﺕ‬ ‫ﻣﻊ‬ ‫ﺭﺑﻄﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫ﺗﻔﺎﻋﻠﻴﺔ‬ ‫ﻟﻌﺒﺔ‬ ‫ﺃﻭﻝ‬ ‫ﺍﻃﻼﻕ‬ On Ground Interactive) .‫ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﺍﻟﺘﻮﺍﺻﻞ‬ (Solution 2014 2010 2013 jawwal.059 jawwalpal jawwalpalestinejawwalpal Jawwalpal
  • 19. jawwal.059 jawwalpal jawwalpalestinejawwalpal Jawwalpal was launched after (‫ﺟﺪﻳﺪ‬ ‫ﻣﻦ‬ ‫ﻏﺰﺓ‬ #) The new Gaza Initiative the Israeli war on Gaza with the contribution of a group of young people from Gaza Strip practicing Parkour challeng- ing the difficult situation and all life impediments stressing the will and ambition of the Palestinian people to rebuild .Gaza Strip With the participation of many influential Palestinian figures, videos of the winners of this campaign were promoted in an atmos- phere of tears and smiles through giving many prizes including 6 four-wheel drive cars 4×4 to participants in the West Bank and the Gaza .Strip 2015 2016With the beginning of the preparations to receive the third generation of frequencies, which will change the way we use social and electronic media, we demonstrate the main features of this plan: Due to our social responsibility, and being the sponsor of Palestinian Sports, a video was released to sponsor Alfida'i (The Palestinian national football team), in cooperation with the artists Sahdi Albourini and Qassem Alnajjar. The video reached more than .million views within the first three days Provide a rich electronic content that touches the daily lives of the Palestinian audience, in addition to a large number of smart applications that will improve customer experiences. Adopt new techniques and monitor quality assurance of services. Connect social media networks with service points distributed in the West Bank and Gaza Strip. ‫#ﺍﻟﻐﺎﻟﻲ_ﻟﻠﻐﺎﻟﻲ‬ Alfida'i united us and raised our flag" campaign" Launching the precious for the precious campaign
  • 20. 1,159,649 141,568 698,057941,531 Telecommunication Jawwal Telecommunication Wataniya Mobile Palestine Telecommunication Paltel 92%From Palestine88%From Palestine 82%From Palestine 142,346 Increase in page likes in 2015Increase in page likes in 2015Increase in page likes in 2015 241,313 Telecommunications Palestinian telecommunication companies are considered the most advanced and developed which follow social media networks in terms of digital marketing plans, budget allocation and the nature of the content presented to followers. The following are the main performance indicators for companies working in the West Bank and Gaza Strip, which show how far such companies pay attention to their Facebook pages given that the content presented on these pages is considered a main factor to the success of these digital marketing plans in attaining their goals. 2,400 1,800 1,200 600 2,400 1,800 1,200 600 Rate of Engagement per post Rate of Engagement per post 92%97% 92% 1,594 2,246 896 1,999 1,425 127 38 4 Total number of posts 1,197 Total number of posts 1,199 1,131 60 7 1 Total number of posts ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻣﻦ‬‫ﺍﻟﺘﻔﺎﻋﻞ‬‫ﻧﺴﺒﺔ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻣﻦ‬‫ﺍﻟﺘﻔﺎﻋﻞ‬‫ﻧﺴﺒﺔ‬ ‫ﺍﻟﺘﻔﺎﻋﻞ‬‫ﻧﺴﺒﺔ‬ ‫ﻓﻠﺴﻄﻴﻦ‬‫ﻣﻦ‬ Most Prominent Facebook AccountsMost Prominent Facebook Accounts links texts videos pictures links texts videos pictures 987 49 156 5 links texts videos pictures Rate of Engagement per post 20
  • 21. Banks Banks operating in Palestine showed considerable interest in their pages on social media in compari- son to last year. This was obvious on Facebook in particular in terms of followers, engagement rates with bank posts that aimed to promote available services and increase interaction with the .audience. The following banks list shows different performance indicators for their Facebook pages Bank/Financial Institution Quds Bank | ‫ﺍﻟﻘﺪﺱ‬ ‫ﺑﻨﻚ‬ Bank/Financial Services TNB ‫ﺍﻟﻮﻃﻨﻲ‬ 127,089 87,525 169,494 92%82% 93,488 Rate of Engagement per post 93% 99% 649 439 563 Rate of Engagement per postRate of Engagement per post 423 222 97%66% 78,556 Arab Islamic Bank 127,339 1,658 811 106,502 Bank of Palestine | ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻨﻚ‬ 410,070 286 86% 99% total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine From PalestineFrom Palestine Increase in page likes in 2015Increase in page likes in 2015 Rate of Engagement per post Total number of postsTotal number of posts likes from palestine 21
  • 22. 86% 86% Palestine Islamic Bank ‫ﺍﻹﺳﻼﻣﻲ‬ ‫ﺍﻟﺒﻨﻚ‬ 158 17% 150,954 294,538 1451 16% 99% 340 44,014 88,999 534 87% 53 97% 7,937 Palestine Investment Bank 24,604 267 505 81,511 Bank of Jordan - Palestine 83,551 136 99% 666 99% 46,479 PCB ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻟﺘﺠﺎﺭﻱ‬ ‫ﺍﻟﺒﻨﻚ‬ 107,170 78 98% Arab Bank total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 22
  • 23. Universities Obviously Palestinian universities paid attention to their pages in 2015 due to their acknowledgement to the importance of social media networks in conveying their messages and communicating with their target audience. The degree of attention among universities was reflected in an increase in the rate of "likes" and rates of engagement with posts. Birzeit University and An-Najah were the best in terms of performance during the year. Regarding quality of posts, most universities agreed that photos consumed the greater part of page content followed by texts and links then videos as the least used content. [The number of "likes" from Palestine] is not considered a key standard to the success of the page as per usual due to a number of reasons i.e. as the university is internationally known, or students seek to pursue post-graduate degrees or job oppor- tunities abroad. College & University Birzeit University | ‫ﺑﻴﺮﺯﻳﺖ‬ ‫ﺟﺎﻣﻌﺔ‬ University ‫ﺍﻟﻮﻃﻨﻴﺔ‬ ‫ﺍﻟﻨﺠﺎﺡ‬ ‫ﺟﺎﻣﻌﺔ‬ An-Najah National University 311,351 181,490 171,545 75%from Palestine60%from Palestine 51,612 Increase in page likes in 2015Increase in page likes in 2015 Total number of postsTotal number of posts Rate of Engagement per post 79% 86% 815 364 1,9172,295 2173 20,201 ‫ﺍﻟﻤﻔﺘﻮﺣﺔ‬ ‫ﺍﻟﻘﺪﺱ‬ ‫ﺟﺎﻣﻌﺔ‬ 76,288 356 397 20,611 The Islamic University of Gaza 97,400 294 572 14,535 ‫ﺍﻷﻗﺼﻰ‬ ‫ﺟﺎﻣﻌﺔ‬ 44,828 244 484 17,003 39,231 178 115 2,255 ‫ﺧﻀﻮﺭﻱ‬ - ‫ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺟﺎﻣﻌﺔ‬ 42,965 146 502 10,448 Gaza University Arab American University of Jenin 41,315 85 Rate of Engagement per post total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from PalestineRate of Engagement from Palestine 23
  • 24. 406 1,498 9,088 10 Palestine Polytechnic University ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻮﻟﻴﺘﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ Internet Service Providers There is a considerable variation in the performance of internet service providers and considerable gaps among different companies. Hadara and Mada are the pioneers of this category perfor- mance-wise, as the best companies in marketing through social media networks. Internet Service Provider Internet/Software 299,622 49,31 81,221 90%frome palestine92%frome palestine 17,315 Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per post 97% 96% 442 221 212 Rate of Engagement from Palestine Total number of posts326 ‫ﺍﻹﻧﺘﺮﻧﺖ‬ ‫ﻟﺨﺪﻣﺎﺕ‬ ‫ﺣﻀﺎﺭﺓ‬ | Hadara Internet Services Mada (Internet Service Provider) 254 8,466 35,081 72 620 4,522 20,301 40 Hebron university ‫ﺍﻟﺨﻠﻴﻞ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﺟﺎﻣﻌﺔ‬Al Azhar University Gaza ‫ﻏﺰﺓ‬ - ‫ﺍﻷﺯﻫﺮ‬ 174 5,545 ‫ﻟﺤﻢ‬ ‫ﺑﻴﺖ‬ ‫ﺟﺎﻣﻌﺔ‬ 15,756 90 ‫ﻏﺰﺓ‬ - ‫ﺍﻟﺘﻄﺒﻴﻘﻴﺔ‬ ‫ﻟﻠﻌﻠﻮﻡ‬ ‫ﺍﻟﺠﺎﻣﻌﻴﺔ‬ ‫ﺍﻟﻜﻠﻴﺔ‬ Palestine Polytechnic University ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻮﻟﻴﺘﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ 102,500 Al-Quds University total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement per post 107,847 Rate of Engagement from Palestine Total number of posts 24
  • 25. Palestine Polytechnic University ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺑﻮﻟﻴﺘﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ CoolNet ‫ﻭ‬ ‫ﻟﻼﺗﺼﺎﻻﺕ‬ ‫ﻟﻴﻨﻚ‬ ‫ﺳﻮﺑﺮ‬ ‫ﺍﻻﻧﺘﺮﻧﺖ‬ ‫ﺧﺪﻣﺎﺕ‬ -Super Link ‫ﺇﻧﺘﺮﻧﺖ‬ ‫ﺟﻤﺰﻭ‬ Gemzo Internet bnet.ps ‫ﻟﺨﺪﻣﺎﺕ‬ ‫ﻓﻴﻮﺟﻦ‬ ‫ﺍﻻﺗﺼﺎﻻﺕ‬ ‫ﻭ‬ ‫ﺍﻻﻧﺘﺮﻧﺖ‬ 36,467 72,285 26,266 25,166 25,166 SpeedClick Co. 24,964 20,227 ‫ﻟﻼﺗﺼﺎﻻﺕ‬ ‫ﺍﻟﺰﻳﺘﻮﻧﺔ‬ ‫ﺷﺮﻛﺔ‬ 64,322 12,123 VTC ( Vision Technology Company) 19,731 Zone Technologies Jinan Company For Communication and Advanced Techniques Call U Internet Services 26,990 25
  • 26. Media Media pages of news agencies, media companies and institutions enjoy the highest engagement rates due to the nature of the content being published i.e. daily news and topics. Although there was a lack of regulations for digital media performance, a lot of remarks on performance were developed either content wise or news accuracy and its consistency with reality. While the State of Israeli Occupation accused such pages of being the instigator of violence through posting, these pages often contributed in feeding the division between the Palestinian political polars and deliberately creating a dialogue around controversial social and political issues in an attempt to attract more interaction its pages and websites. Media/News/Publishing TV Channel 5,121,035 5,121,035 3,354,560 25% from Palestinefrom Palestine22% 1,085,312 Increase in the number of likes in 2015 Total number of posts Rate of Engagement per post 27% 34% 2,838 1,115 34,891 Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of posts74,235 Shehab News Agency (‫ﺷﻬﺎﺏ‬) ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺗﻠﻔﺰﻳﻮﻥ‬ Palestine tv Rate of Engagement per post Increase in the number of likes in 2015 26
  • 27. Media/News/Publishing Newspaper 4,273,203 1,637,787 6,292,836 14% from Palestinefrom Palestine25% 2,275,320 40% 20% 2,196 5,202 10,38839,481 ‫ﺍﻹﺧﺒﺎﺭﻳﺔ‬ ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ ‫ﺍﻟﻘﺪﺱ‬ - alquds Journalist News/Media Website 770,954 69,341 2,358,370 24%56%from Palestine 1,833,009 70% 32% 117 1,466 29,86515,243 Raya FM Radio Bethlehem 2000 ‫ﺭﺍﺩﻳﻮ‬ ‫ﻟﺤﻢ‬ ‫ﺑﻴﺖ‬ Rate of Engagement from Palestine Rate of Engagement from Palestine Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per post Total number of postsTotal number of posts Total number of postsTotal number of posts Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement from Palestine Rate of Engagement from Palestine Rate of Engagement per postRate of Engagement per post from Palestine 27
  • 28. ‫ﺍﻹﺧﺒﺎﺭﻳﺔ‬ ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ - ‫ﺷﺎﺭﻙ‬ 1,132,759 ‫ﻻﻳﻦ‬ ‫ﺍﻭﻥ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ 2,095,473 ‫ﺍﻟﻮﻃﻦ‬ ‫ﺩﻧﻴﺎ‬ 749,956 ‫ﺍﻻﺫﺍﻋﻴﺔ‬ ‫ﺃﺟﻴﺎﻝ‬ ‫ﺷﺒﻜﺔ‬ 2,122,575 ‫ﻟﻼﻧﺒﺎﺀ‬ ‫ﻭﻃﻦ‬ ‫ﻭﻛﺎﻟﺔ‬ 2,194,300 ‫ﺍﻟﻐﺪ‬ ‫ﺻﻮﺕ‬ 4,968,498 ‫ﻓـــﻠﺴــﻄﻴﻦ‬ ‫ﻃﻘﺲ‬ palweather 566,081 ‫ﺍﻻﺧﺒﺎﺭﻳﺔ‬ ‫ﻣﻌﺎ‬ ‫ﻭﻛﺎﻟﺔ‬ 858,145 ‫ﺻﻔﺎ‬ ‫ﻭﻛﺎﻟﺔ‬ 955,994 ‫ﺍﻟﺤﺪﺙ‬ ‫ﺻﺤﻴﻔﺔ‬ 254,258 ‫ﺑﺎﻧﻴﺖ‬ ‫ﻣﻮﻗﻊ‬ Panet Website 1,637,494 ‫ﻧﻴﻮﺯ‬ ‫ﺷﺎﺷﺔ‬ 4,006,780 24FM 132,297 aliqtisadi.ps | ‫ﺍﻻﻗﺘﺼﺎﺩﻱ‬ 377,579 Ramallah News ‫ﺍﻹﺧﺒﺎﺭﻱ‬ ‫ﺍﻟﻠﻪ‬ ‫ﺭﺍﻡ‬ 1,576,014 total likes28
  • 29. Arabic Language Israeli Pages Apart from the most famous Israeli page of the Spokesperson of the Israeli Occupation Army "Avichay Adraee", some Arabic pages evolved to disseminate the Israeli perspective and broadcast the Israeli propaganda to Palestinians and Arabs. By following these pages, numbers and statistics, it is noticed that the majority of followers are from Egypt with a percentage of 10% - 23%, followed by Palestinians with similar percentages. Regarding engagement rates with such pages, Palestinian users contribute to 15% - 55% as shown in the follow- ing data. ‫ﺭﻗﺎﺑﺔ‬ ‫ﺑﺪﻭﻥ‬ ‫ﺇﺳﺮﺍﺋﻴﻞ‬ 1,388,598 2,331 212 -79,427 9%20% Avichay Adraee ‫ﺃﺩﺭﻋﻲ‬ ‫ﺍﻓﻴﺨﺎﻱ‬ 818,202 768 3,532 222,060 25% 23% ‫ﺑﺎﻟﻌﺮﺑﻴﺔ‬ ‫ﺗﺘﻜﻠﻢ‬ ‫ﺇﺳﺮﺍﺋﻴﻞ‬ 691,350 516 1,208 140,025 10% 15% ‫ﺍﻻﺳﺮﺍﺋﻴﻠﻲ‬ ‫ﺍﻟﻮﺯﺭﺍﺀ‬ ‫ﺭﺋﻴﺲ‬ 250,938 742 16% ‫ﺍﻟﻤﺼﺪﺭ‬ 537,630 2,315 266 136,945 22%20% 344 32,888 20% total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 29
  • 30. Journalists Many Palestinian journalists and reporters are active on social media network and they are highly followed and engaged with the audience due to their distinctive performance in terms of speed, precision, and credibility. Many of them expressed being under pressure from different parties, especially when they succeed in raising an issue of public opinion on different matters. We mention in this report some of the names that form an important example that portrays the behavior of this category on social media. Journalist Public Figure 193,221 193,221 103,093 64%52% 33,708 49% 68% 304 981 11460 ‫ﺍﻟﻤﺴﺤﺎﻝ‬ ‫ﺗﺎﻣﺮ‬ - Tamer Almisshal Fadi Arouri Photography ‫ﺍﻟﺪﺣﺪﻭﺡ‬ ‫ﻭﺍﺋﻞ‬ Wael Al Dahdouh Arine Rinawi - PHOTOJOURNALIST 70,940 138,800 8,009 4,021 Ali Dar Ali‫ﻧﻌﻴﻢ‬ ‫ﻓﻀﻞ‬ ‫ﻫﺪﻯ‬ ‫ﺍﻹﻋﻼﻣﻴﺔ‬ 5,895 107,98589,234 57,655 119,703 44,424 from Palestinefrom Palestine Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of postsTotal number of posts total likes followers 30
  • 31. Raji Al HamsIbrahim Faraj 14,500 ‫ﺍﻟﻌﺎﻟﻮﻝ‬ ‫ﺃﻳﻤﻦ‬ Tareq El Farra ‫ﺍﻷﺧﺮﺱ‬ ‫ﺭﺿﻮﺍﻥ‬ 26,971 ‫ﺍﻟﺸﺮﻳﺪﺓ‬ ‫ﻣﻌﺎﺫ‬ 259091 17,862 36,883 2,114 31,885 13,900 45,569 18,200 ‫ﻗﺒﻼﻭﻱ‬ ‫ﻋﺎﻃﻒ‬ ‫ﻣﺼﻄﻔﻰ‬ 57223 Atta jabr Photography- Palestine Al-Rimawi Photography 24,348 Mohammed Omer 98,389 total likes followers 31
  • 32. Influentials Social media networks provided users with a smooth and free platform to post whatever they want. Many of them managed to draw the attention and interest of followers and generate discussions on certain issues. We mention some of the names that emerged in 2015 with high performance indicators, or sensitive topics, distributed geographically in the West Bank, Gaza Strip, and the Palestinian territories of 48. ‫ﻋﻠﻴﺎﻥ‬ ‫ﻣﺤﻤﺪ‬ 9,207 ‫ﻋﺪﻧﺎﻥ‬ ‫ﺧﻀﺮ‬ 2,000 Bara Ayyash 37,472 ‫ﻋﻴﺎﺵ‬ ‫ﺍﻟﺒﺮﺍﺀ‬ ‫ﺇﻡ‬ 16,515 Abdalafo Bassam ‫ﺣﻤﺪ‬ ‫ﺳﻌﺪﻱ‬ Saady Hamad 21,577 61,709 186,913 151,855 190,15158,193 Public Figure ‫ﺍﻟﺸﻮﻳﺦ‬ ‫ﻣﺆﻣﻦ‬ ComedianPublic Figure 83%from Palestine71%‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﻦ‬ 75%‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﻣﻦ‬ 122,45058,193 ‫ﻗﺮﺍﻗﻊ‬ ‫ﻋﻠﻲ‬ Ali Qaraqe Mohamd nail jabareen - ‫ﺟﺒﺎﺭﻳﻦ‬ ‫ﻧﺎﺋﻞ‬ ‫ﻣﺤﻤﺪ‬ 1,693 73% 472 456 68% 978 5,869 93% 270 61,000 6,000 8,425 Increase in the number of likes in 2015Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per postRate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of postsTotal number of postsTotal number of posts total likes followers 32
  • 33. ‫ﺩﺭﻭﻳﺶ‬ ‫ﻟﻴﺎﻟﻲ‬ 16,000 ‫ﺍﻟﺮﺗﺎﺝ‬ ‫ﺃﺑﻮ‬ ‫ﻓﺎﻳﺪ‬ ‫ﻋﻴﺴﻰ‬ 15,233 Latifeh Abdellatif 11,929 Nizar Banat 6,077 Khaled N. Safi. 24,264 ‫ﺣﺮﻳﺒﺎﺕ‬ ‫ﻣﺤﻤﻮﺩ‬Bara Alqadi 4,179 4,804 Amer Badran 4,026 Rasha Hilwi 4,000 ‫ﻋﺒﻴﺪﺍﺕ‬ ‫ﻧﺼﺮ‬ ‫ﻋﻠﻲ‬ 3,864 Bassel Araj 3,466 Khaled Odetallah 6,631 ‫ﻣﻊ‬ ‫ﺍﻟﻌﺎﻟﻢ‬ ‫ﻭ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺍﻓﺎﻋﻲ‬ ‫ﺍﻟﻌﻤﻮﺍﺳﻲ‬ ‫ﺟﻤﺎﻝ‬‫ﺭﺯﻕ‬ ‫ﻣﺤﻤﻮﺩ‬ Mahmoud Rezeq Mahmoud Zuaiter ‫ﺯﻋﻴﺘﺮ‬ ‫ﻣﺤﻤﻮﺩ‬‫ﻧﻔﻞ‬ ‫ﻟﻴﺚ‬ 40,187 74,785 1,686 42,873 102,106 30,793 197,554 total likes followers 33
  • 34. Abdulrahman Thaher 15,076 Alkharouf Mostafa 7,000 ‫ﺍﻟﻔﺎﺗﺢ‬ ‫ﻣﺤﻤﺪ‬ 11,523 Fadi Amirah 5,262 Farah Baker 4,592 HaSan Said Qamhia 4,153 226,000 Mohammad ‫ﺍﻟﺸﻴﺦ‬ ‫ﻣﺤﻤﺪ‬ al-Shaikh Saeid Kamal Qudaih 7,938 12,316 Tarek Bakri 46,068 78,178 143,039 Mohammed ‫ﻗﺮﻳﻘﻊ‬ ‫ﻣﺤﻤﺪ‬ Qreaiqea Mohammad Y. Hasna 42,613 total likes followers 34
  • 35. Public Figures Many public figures managed to communicate with the Palestinian audience directly through social media networks, particularly Facebook. These figures raised a number of arguments and dialogues, especially in political and social issues. The year 2015 has witnessed a growing activity for Arab party leaders who were united under the name "The Joint List" in the Israeli Knesset elections. While others were active in the West Bank, Gaza Strip, and Diaspora. 5,302 20% Fadi Elsalameen (‫ﺍﻟﺴﻼﻣﻴﻦ‬ ‫)ﻓﺎﺩﻱ‬ 330,237 782 58% Dr.Salam Fayyad 1,510,986 46% 1,374122,341 703 760 1087 Abd Al-bari Atwan 373,356 44% Ibrahim Hamami 32% 30% 5% Public Figure Politician 1,022,346 617,164 178,648 84% from Palestine65% 44,716 67% 85% 5,571 1,572 4261,817 ‫ﺍﻟﻠﺤﺎﻡ‬ ‫ﻧﺎﺻﺮ‬ . ‫ﺩ‬ Ahmad Tibi ‫ﻃﻴﺒﻲ‬ ‫ﺍﺣﻤﺪ‬ from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of posts Total number of posts 489 2,614 total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 35
  • 36. 50% 66 9348 Mohammad Dahlan ‫ﺩﺣﻼﻥ‬ ‫ﻣﺤﻤﺪ‬ 466,532 1,518 87% Dr.Laila Ghannam ‫ﻏﻨﺎﻡ‬ ‫ﺩ.ﻟﻴﻠﻰ‬ 47,511 240 Jamal Nazzal 125,762 80% 691 62% Dr. Rami Hamdallah 108,883 354 358 403 AlSheikh Raed Salah 43,848 84% 492 73% President Mahmoud Abbas 204,287 239 310 414 Jibreel Rojoub 110,695 78% 55% Ayman Odeh - ‫ﻋﻮﺩﺓ‬ ‫ﺃﻳﻤﻦ‬ 31,118 235 343 Mousa Abu-Marzouq 78,694 92% 86% 89% 81% 92% 71% 81% 72% 80% 87% 79% 52 47% ‫ﺍﻟﻄﻴﺮﺍﻭﻱ‬ ‫ﺗﻮﻓﻴﻖ‬ ‫ﺍﻟﻮﺯﻳﺮ‬ ‫ﺍﻟﻠﻮﺍﺀ‬ 62,646 985 2,224 15 ‫ﺧﻀﺮ‬ ‫ﺣﺴﺎﻡ‬ 62,384 81% 9330,931 216 ‫ﺍﻟﺸﻴﺦ‬ ‫ﺣﺴﻴﻦ‬ Husein Al Sheikh 29,534 91% 39 Munib al-Masri ‫ﺍﻟﻤﺼﺮﻱ‬ ‫ﻣﻨﻴﺐ‬ 23,260 8184% Nabil Amr 83% 93% 89% 73% 92% 2,215 137 130 898 16 401 total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine36
  • 37. 13990 ‫ﺍﻟﺠﺮﻳﺮﻱ‬ ‫ﺍﻳﻬﺎﺏ‬ | Ehab Al-Jariri 15,779 Sabri Saidam ‫ﺻﻴﺪﻡ‬ ‫ﺻﺒﺮﻱ‬ 35,613 9,800 Mohammad Barakeh Artists Most Palestinian artists exist on social media networks. Arts related to singing, acting, and music had the biggest share of likes and followers. Performance indicators varied greatly, especially when comparing between Mohammed Assaf, who is known locally and regionally and other artists. Social media networks formed a simple tool for publishing, marketing, and attracting new fans. Yet, online shopping, which allows users to purchase digital copies of artistic works, is still falling behind due to lack of proper online shopping tools as on the global level. Actor/Director Musician/Band 234,705 141,492 1,115,613 55%from Palestinefrom Palestine68% 59,131 65% 54% 1,693 2528 4,347178 ‫ﻓﺮﺍﺟﻴﻦ‬ ‫ﻋﻤﺎﺩ‬ Imad Farajin ‫ﺍﻟﻨﺠﺎﺭ‬ ‫ﻗﺎﺳﻢ‬ Dr. Ramy Abdu 80,642 Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per post Total number of postsTotal number of posts Rate of Engagement from Palestine Rate of Engagement from Palestine total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine likes from palestine 37
  • 38. Lian Bazlamit Haitham Khalaily ‫ﺧﻼﻳﻠﻲ‬ ‫ﻫﻴﺜﻢ‬ ‫ﺍﻟﺒﻮﺭﻳﻨﻲ‬ ‫ﺷﺎﺩﻱ‬Diala Odeh 64,130 ‫ﺣﺴﻦ‬ ‫ﻋﻤﺎﺭ‬ Ammar Hasan Haitham Shomali Muhannad Khalaf ‫ﺧﻠﻒ‬ ‫ﻣﻬﻨﺪ‬ Hanny khoury - ‫ﺧﻮﺭﻱ‬ ‫ﻫﺎﻧﻲ‬ 237,769 7,962,280 661,764 3,037,884 82,425 DAM Palestine 130,289 30,450 253,344 Dalal Abu Amneh Apo & the Apostles 15,145 95,199 Rim Banna 823,720 38,583 58,216 320,670 Murad Swaity ‫ﺍﻟﺴﻮﻳﻄﻲ‬ ‫ﻣﺮﺍﺩ‬ 55,430 Tamim Al Barghouti 126,138 ‫ﻋﺎﺯﺭ‬ ‫ﺭﻟﻰ‬ | Rola Azzar 25,000 26,200 ‫ﻋﺴﺎﻑ‬ ‫ﻣﺤﻤﺪ‬ Mohammed Assaf total likes followers 38
  • 39. Cars Electronic marketing in this sector has not developed to the true volume of the cars and motors business in the Palestinian market. Traditional marketing tools are still the main used channels in this field. This list was arranged according to a number of criteria including rate of engagement per post and the grand total of post engagement in 2015. Cars Cars 74,712 12,154 59,292 70%84% from Palestine 10,578 1,799 124 82257 Peugeot Palestine KIA MOTORS PALESTINE Mercedes-Benz PalestineFIAT Palestine 28,26828,268 439 120 177 Jeep Palestine ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺟﻴﺐ‬ BMW Palestine Abu Khader Automotive 57,11819,465 485 172 23,0942,110 51 60,588 12,506 168309 41,254 20218 80812 ‫ﻟﺘﺠﺎﺭﺓ‬ ‫ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﺍﻟﺸﺮﻛﺔ‬ | ‫ﻓﻮﻟﻜﺴﻔﺎﺟﻦ‬ | ‫ﺍﻟﺴﻴﺎﺭﺍﺕ‬ ‫ﺳﻜﻮﺩﺍ‬ | ‫ﺍﻭﺩﻱ‬ 40,401 1999- 17329 Hyundai Palestine Al-Rami Motors 52,131 Mitsubishi Motors (Palestine) 41,149 from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Total number of posts Total number of posts total likes Total number of posts Increase in page likes in 2015 39
  • 40. Hotels A shy presence of Palestinian Hotels on social media compared to their businesses and the willingness of their customers to interact with them especially through (Checkins). Hotel · Food & Restaurant · Airport Shuttle Hotel · Halal Restaurant · Fairground 234,705 10,116 94,905 94%86% 52,031 93% 98% 64 1,050 1103,486 Ankars Suites & Hotel ‫ﺍﻟﺴﻴﺎﺣﻴﺔ‬ ‫ﺣﺪﺍﺩ‬ ‫ﻗﺮﻳﺔ‬ Mövenpick Hotel Ramallah 73,811 29023 55,320 Grand Park Hotels Roots Hotel 37,420 3591 23,000 Bab Al Shams Resort-Jericho 79,772 62645 13,500 45,076 442 102,158 473 Almat'haf Hotel Cultural ‫ﺍﻟﻤﺘﺤﻒ‬ ‫ﻭﻣﻨﺘﺠﻊ‬ ‫ﻓﻨﺪﻕ‬ House Ambassador Hotel 4,722 47 from Palestine from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of posts Total number of posts 103 33,240 92 18,300 19 12,100 (checkin)total likes Total number of posts Rate of Engagement per post40
  • 41. Caesar Hotel Ramallah 12 9,360 Almashtal Hotel - Gaza 20,798 98 66 7,100 Jacir Palace Hotel 36,993 713 ‫ﺍﻟﺴﻴﺎﺣﻴﺔ‬ ‫ﺍﺭﻳﺤﺎ‬ ‫ﻗﺮﻳﺔ‬ 25,990 25 19 5,100 7,002 370 Al Yasmeen Hotel 64 1,010 Abu Mazen Hotel 95 365 Saleem Afandi Hotel 7,007 43 117 26 St George Hotel Jerusalem Murad Tourist Resort 32,120 2,160 3550 21 23 alqaser hotel ، ‫ﺍﻟﻘﺼﺮ‬ ‫ﻓﻨﺪﻕ‬ North Gate Hotel (checkin)total likes Total number of posts Rate of Engagement per post 32,122 440 11 5,430 5 1,800 4,297 79 16,374 113 41
  • 42. Political Pages Many political pages evolved on social media networks and received high engagement rates due to sensitivity of issues being discussed through such pages and the nature of the current political circum- stances in the divided Palestinian community whether in the West Bank, Gaza Strip, or even in the .Palestinian territories 48 In the course of promoting political parties and programs, the activity of "The Joint List" emerged in remarkable way which included a coalition of Arab parties participating in the Israeli Knesset elections and relied extensively on social media networks for promoting their programs and recruit the Palestini- an audience who is eligible to take part in the elections 29,579 218 ‫ﻫﻴﻚ‬ ‫ﻣﺶ‬ mesh.hek 33,937 96% 33,937 192 1,141 ‫ﺍﻟﻤﺸﺘﺮﻛﺔ‬ ‫ﺍﻟﻘﺎﺋﻤﺔ‬ 14,215 85% 14,215 60 4,239 ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻟﻮﻃﻨﻲ‬ ‫ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺣﺮﻛﺔ‬ " ‫ﺍﻟﺮﺳﻤﻴﺔ‬ ‫"/ﺍﻟﺼﻔﺤﺔ‬ ‫ﻓﺘﺢ‬ 635,000 153,000466,473 ‫ﺃﻣﻨﻲ‬ ‫ﻭﻋﻲ‬ ‫ﻧﺤﻮ‬ .‫ﺍﻟﻤﺠﺪ‬ The Electronic Intifada‫ﻳﻤﺜﻠﻨﻲ‬ ‫ﻻ‬ ‫ﻋﺒﺎﺱ‬ ‫ﻣﺤﻤﻮﺩ‬ total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post likes from palestine 40,073 77% 726 42
  • 43. Institutions Institutions play a vital role in the Palestinian society through many development programs. Neverthe- less their activity on social media networks does not meet the same impact due to difficulty of promot- ing community development issues or advocacy for certain issues. In general, there is a variation in the performance of institutions on social media networks, especially in comparison to institutions that are a part of British and American consulates, which target a largely shared audience with many Palestinian institutions. 298,408 USAID West Bank/Gaza 52,865 96% 19,883 80 516 Al Nayzak ‫ﺍﻟﻨﻴﺰﻙ‬ 59,821 790 U.S. Consulate General Jerusalem 63,092 1,121 43% 196 186 British Council Palestine 55,668 89% 2211- 60 689 Baladna- ‫ﺑﻠﺪﻧﺎ‬ ‫ﺍﻟﻌﺮﺏ‬ ‫ﺍﻟﺸﺒﺎﺏ‬ ‫ﺟﻤﻌﻴﺔ‬ 6,890 88% 2,750 29 727 34,819 6,098 ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺮﺅﻳﺎ‬ ‫ﻣﺆﺳﺴﺔ‬ Palestinian Vision Organization 17,690 96% 11,442 11 1,199 ‫ﺍﻟﻤﺠﺘﻤﻌﻲ‬ ‫ﻟﻺﻋﻼﻡ‬ ‫ﺗﻐﻴﻴﺮ‬ Taghyeer for Social Media 66,085 95% 22 352 ‫ﺍﻟﺼﻔﺤﺔ‬ ‫ﺍﻷﻭﻟﻰ‬ ‫ﺍﻟﻠﻪ‬ ‫ﺭﺍﻡ‬ ‫ﺳﺮﻳﺔ‬ Sareyyet Ramallah ‫ﺍﻟﺮﺳﻤﻴﺔ‬ Burj Alluqluq Social Center Society ‫ﺍﻟﻠﻘﻠﻖ‬ ‫ﺑﺮﺝ‬ ‫ﺟﻤﻌﻴﺔ‬ ‫ﺍﻟﻤﺠﺘﻤﻌﻲ‬ 66,017 ‫ﻣﺆﺳﺴﺔ‬ Welfare Association ‫ﺍﻟﺘﻌﺎﻭﻥ‬ total likes Total number of posts Increase in page likes in 2015 Rate of Engagement per post likes from palestine 115,977 Sharek ‫ﺍﻟﺸﺒﺎﺑﻲ‬ ‫ﺷﺎﺭﻙ‬ ‫ﻣﻨﺘﺪﻯ‬ Youth Forum 226,978 69% 161 19,883 141,500 85% 240 43
  • 44. Palestinian Vision is a youth-led organisation based in Jerusalem. PalVision was established in ١٩٩٨, to empower Palestinian youth through national awareness campaigns, leadership opportunities, and the establishment of national youth networks. The goal is to initiate youth- led sustainable development, social equity, and economic viability through volunteerism, social activism, entrepreneurship, lobbying and advocacy, both on a local and national level. Smartphones Applications Khadamati is an innovative social accountability mechanism focused on enhancing the delivery of water and electricity services in the targeted areas of Doha and Bethlehem. Residents in these areas are not aware of the times of water availability, electricity blackout problems, and lack of knowledge of how to report electricity blackouts. Khadamati illustrates, through an interactive map, daily water distribution points enabling the residents of the areas to identify the days in which water will reach their homes. (Application: Khadamati; Website: www.khadamati.ps) Ziqaq application is an innovative tool that allows its users to enjoy an interactive experience of the Old City of Jerusalem including information, photos, and maps. Ziqaq is a simple tool for you to explore the Old City’s neighborhoods, landmarks, and rich history. Additionally, the platform raises the awareness of relevant stakeholders including youth about the daily lives of the Jerusalemite community. (Application: Ziqaq; Website: www.ziqaq.ps) Faz٣a is a social accountability mechanism that allows local communities to upload their main concerns and problems using a “petition” format with multimedia options then collect a predetermined number of signatures in order to launch an advocacy campaign targeting responsible decision-makers. Campaigns can be adopted by various interested CSOs, CBOs, grassroots, and activist groups. (Application: Faz٣a; Website: www.faz٣a.ps)
  • 45. Security Apparatuses The number of pages representing security apparatuses has multiplied due to the fact that they are operating in the West Bank and their counterparts are operating in Gaza Strip. Such pages tend to improve the image of security apparatuses and convey the latest updates to the audience, sometimes inconsistently, with except the pages that represents the Palestinian Police, that try to use Facebook in particular in an active manner to disseminate its services to the public, receive complaints, publish news and announcements. It is worth mentioning that the Palestinian Police is addressing cases of electronic crimes and following related complaints in this regard. Government Organization (‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ (‫ﻏﺰﺓ‬ ‫)ﻗﻄﺎﻉ‬ Government Organization 125,777 60,563 11,299 89%from Palestine64% 1,758 272 22 5264,186 ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺷﺮﻃﺔ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺸﺮﻃﺔ‬ ::: Palestine police 92% 100% 1,297,552 ‫ﺍﻟﻮﻃﻨﻲ‬ ‫ﺍﻷﻣﻦ‬ ‫ﻗﻮﺍﺕ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 1,180,500 Presidential ‫ﺍﻟﺮﺋﺎﺳﻲ‬ ‫ﺍﻟﺤﺮﺱ‬ (‫ﺍﻟﺮﺳﻤﻴﺔ‬ ‫)ﺍﻟﺼﻔﺤﺔ‬ Guards ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ from Palestine Increase in the number of likes in 2015Increase in the number of likes in 2015 Rate of Engagement per postRate of Engagement per post Total number of postsTotal number of posts Rate of Engagement from PalestineRate of Engagement from Palestine total likes 45
  • 46. 109,841 ‫ﻟﻸﻣﻦ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻟﻮﻗﺎﺋﻲ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 18,943 ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻤﺨﺎﺑﺮﺍﺕ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 54,880 ‫ﺍﻟﻀﺎﺑﻄﺔ‬ - ‫ﺍﻟﺮﺳﻤﻴﺔ‬ ‫ﺍﻟﺼﻔﺤﺔ‬ ‫ﺍﻟﺠﻤﺮﻛﻴﺔ‬ ( ‫ﺍﻟﻐﺮﺑﻴﺔ‬ ‫)ﺍﻟﻀﻔﺔ‬ 10,018 ‫ﻏﺰﺓ‬ - ‫ﺍﻟﺪﺍﺧﻠﻲ‬ ‫ﺍﻻﻣﻦ‬ ‫ﺟﻬﺎﺯ‬ ( ‫ﻏﺰﺓ‬ ‫ﻗﻄﺎﻉ‬ ) 12,113 ‫ﻏﺰﺓ‬ _‫ﺍﻟﻮﻃﻨﻲ‬ ‫ﺍﻷﻣﻦ‬ ‫ﻗﻮﺍﺕ‬ (‫ﻏﺰﺓ‬ ‫)ﻗﻄﺎﻉ‬ Commercial facilities using social media networks vary greatly including very small companies, individual and entrepreneurial ventures as well as middle and big companies with tens of employees. We mention here a limited number of companies representing different categories as mentioned. Housewares · Computers & Electronics Gift Shop · Warehouse · Appliances 344,848 30,721 113,404 95%86% 25,366 559 2,289642 Sbitany ‫ﺳﺒﻴﺘﺎﻧﻲ‬ Abdeen elite Home 98% 98% Commercial Facilities from Palestine from Palestine Increase in the number of likes in 2015 Increase in the number of likes in 2015 Rate of Engagement per post Rate of Engagement from Palestine Rate of Engagement from Palestine Total number of postsTotal number of posts total likes46
  • 47. 910,471 Rosalinda - ‫ﺭﻭﺯﺍﻟﻴﻨﺪﺍ‬ ‫ﻣﺮﻛﺰ‬ ‫ﺍﻟﻌﺮﺍﺋﺲ‬ ‫ﻟﺒﺪﻝ‬ 188,718 ‫ﻣﺤﻼﺕ‬ Al BAKRI Stores ‫ﺍﻟﺒﻜﺮﻱ‬ 81,813 Classy 146,616 Karkar center 164,041 Max Mar 92,130 New Man | Mikkawi 149,609 188,718 Arena Nablus Maslamani Group 162,050 Bonita 101,932 ‫ﺷﺮﻛﺔ‬ Al-jebrini Company ‫ﻟﻸﻟﺒﺎﻥ‬ ‫ﺍﻟﺠﺒﺮﻳﻨﻲ‬ 35,742 ‫ﺳﻨﻘﺮﻁ‬ - Sinokrot 103,663 Heliopolis Fashion ‫ﻫﻠﻴﻮﺑﻮﻟﺲ‬ 175,664 Hilweh Center 92,075 Bravo Supermarket - The official page total likes 47
  • 48. 179,522 Rawabi City l ‫ﺭﻭﺍﺑﻲ‬ ‫ﻣﺪﻳﻨﺔ‬ 49,139 Royal Industrial Trading Co 54,694 Colors Ramallah Zilar 22,412 Alardproducts 8,209 GiftBox.Ps 19,422 Happiness and More Al Arz Ice Cream 122,933 Alsaqqa Home Appliances‫ﻭﺷﺮﻛﺎه‬ ‫ﺍﻟﺴﻜﺴﻚ‬ ‫ﺑﺸﻴﺮ‬ ‫ﺷﺮﻛﺔ‬ 105,638 119,266 280,268 total likes48
  • 49. Syraan Restaurant & Cafe' 154,042 76,152 Jasmine Cafe 69,472 58,096 ‫-ﻧﺎﺑﻠﺲ‬ ‫ﻭﻟﻴﻠﺔ‬ ‫ﻟﻴﻠﺔ‬ ‫ﺍﻟﻒ‬ ‫ﻣﻄﻌﻢ‬ 21,957 54,378 Reef Cafe 86,235 47,380 52,355 32,884 TCHE TCHE Palestine 62,324 32,374 30,681 30,439 Araam 22,830 17,343 11,821 29,339 15,330 Mazaj Restaurant 39,899 Level Up Gaza _Zaher El-laymoun ‫ﺍﻟﻠﻴﻤﻮﻥ‬ ‫ﺯﻫﺮ‬ ‫ﻣﻄﻌﻢ‬ ZAMN Premium Coffee House Restaurants Restaurants are generally an active category on social media networks, especially Facebook and Insta- gram, due to its reliance on visual attraction. The content of such pages varied between promoting the product of restaurants, and promoting the experience that they provide. The following is a list of main restaurants arranged in order based on Checkins of their customers. (checkin)total likes 49
  • 50. Most Prominent Twitter Accounts 167,383 3,050 231 Jawwal Palestine @JawwalPal Followers Tweets Likes 40,702 2,930 38 Paltel @Paltelco 1,432,953 8,790 8,903 ‫ﻋﺴﺎﻑ‬ ‫ﻣﺤﻤﺪ‬ @MohammedAssaf89 1,180,350 3,310 12 W.Khanfar ‫ﺧﻨﻔﺮ‬ ‫ﻭﺿﺎﺡ‬ @khanfarw 962,092 11,041 128 ‫ﻋﻄﻮﺍﻥ‬ ‫ﺍﻟﺒﺎﺭﻱ‬ ‫ﻋﺒﺪ‬ @abdelbariatwan 752,760 680 119 ‫ﺩﺭﻭﻳﺶ‬ ‫ﻣﺤﻤﻮﺩ‬ @Darwishiat 560,232 6,963 448 Tamim Al-Barghouti @TamimBarghouti 363,175 21,972 185 ‫ﺍﻟﺒﺮﻏﻮﺛﻲ‬ ‫ﻣﺮﻳﺪ‬ @MouridBarghouti 304,367 995 N/A ‫ﺔ‬ ّ‫ﻫﻨﻴ‬ ‫ﺇﺳﻤﺎﻋﻴﻞ‬ @IsmailHaniyyeh 288,245 82,777 28 ‫ﺍﻹﺧﺒﺎﺭﻳﺔ‬ ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ @qudsn 242,821 40,986 263 ‫ﺍﻟﻌﻮﺩه‬ ‫ﻧﺸﻤﻲ‬ @nashmy_Q8 206,852 4,474 1 ‫ﺣﻤﺎﺱ‬ ‫ﺣﺮﻛﺔ‬ @hamasinfo The use of social media network Twitter by Palestinians differs considerably from other social media sites in terms of number of active users, number of hours, or the purpose of use. Twitter comes in rank 5 after Facebook, WhatsApp, Instagram, and Google+ in Palestine according to the number of users. Regarding the purpose of use, it concentrates on supporting political and social campaigns, particularly when addressing the world about the reality of what is happening in Palestine under the occupation, whether through institutions, international campaigns, or active individuals tweeting Palestinian daily issues targeting international institutions and figures directly. We mention the first of its kind initiative by the Hamas movement to speak to the world directly, answering questions in English using the hashtag #AskHamas. The campaign was very controversial and its positive or negative effects were widely debated. Most Prominent Twitter Accounts 50
  • 51. 174,485 13,564 24,000 Guess What @Farah_Gazan 134,245 111,388 3,109 ‫ﻟﻠﺤﻮﺍﺭ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺷﺒﻜﺔ‬ @paldf 133,542 12,124 1,072 ‫ﺍﻟﻨﺒﻴﻪ‬ ‫ﻋﺎﺻﻢ‬ @AsemAlnabeh 133,385 21,137 1,800 ‫ﺍﻷﺧﺮﺱ‬ ‫ﺭﺿﻮﺍﻥ‬ @rdooan 121,618 35,724 1,172 Palestine Today @PalestineToday 106,776 104,033 31 ‫ﻟﻸﻧﺒﺎﺀ‬ ‫ﺷﻬﺎﺏ‬ ‫ﻭﻛﺎﻟﺔ‬ @ShehabAgency 94,229 74,472 11,400 Refaatesque! @ThisIsGaZa 82,909 35,584 792 Belal Dabour - Gaza @Belalmd12 78,709 46,318 10 ‫ﺍﻻﻥ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ @paltimesps 73,823 72,745 173 Electronic Intifada @intifada 54,351 12,852 525 Tweet_Palestine @Tweet_Palestine 51,400 3,100 61 BDS Movement @BDSmovement 44,408 25,024 1,736 Khaled Safi ‫ﺧﺎﻟﺪﺻﺎﻓﻲ‬ @KhaledSafi 42,604 36,530 1,000 ‫ﺍﻟﻘﻤﺒﺰ‬ ‫ﺃﺑﻮ‬ ‫ﻫﺸﺎﻡ‬ ‫ﻣﺤﻤﺪ‬ @abualkomboz 33,800 68,400 10,400 ‫ﺣﺼﺮﻱ‬ ‫ﺛﻤﻴﻨﺔ‬ @ThameenaHusary 31,874 5,080 126 ‫ﺍﻟﻤﺪﻫﻮﻥ‬ ‫ﻣﺤﻤﺪ‬ @mohamed_mdn 51
  • 52. 28,533 49,171 12 Palestine Video @PalestineVideo 28,040 22,693 42 ‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‬ ‫ﺍﻟﺪﺍﺧﻠﻴﺔ‬ @moigovps 25871 1,586 16 Hamas Movement @HamasInfoEn 24,971 20,455 1,300 Rana @RanaGaza 24,583 27,540 2,682 Abir Kopty @AbirKopty 24,281 4,257 404 Lama Khater ‫ﺧﺎﻃﺮ‬ ‫ﻟﻤﻰ‬ @lama_khater 20,149 113,427 1 ‫ﻻﻳﻦ‬ ‫ﺃﻭﻥ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ @felesteenonline 17,688 52,328 3 ‫ﺍﻷﺳﺮﻯ‬ | ‫ﻗﺪﺱ‬ ‫ﺷﺒﻜﺔ‬ @asranews 17,200 1,030 N/A BDS Campaign @PACBI 17,167 50,632 3,639 ‫ﺩﻟﻮﻝ‬ ‫ﻋﺒﺪﺍﻟﻌﺰﻳﺰ‬ @azizdalloul 15,928 19,113 72 Gaza TV News @GazaTVNews 8,994 8252 1,034 Lara Aburamadan @laraaburamadan 145,000 42,000 12 ‫ﺍﻟﻘﺪﺱ‬ ‫ﺟﺮﻳﺪﺓ‬ @alqudsnewspaper 79,000 36,600 11,300 ‫#ﻏﺰﺓ‬ ‫ﺳﻠﻤﻴﺔ‬ ‫ﺃﺑﻮ‬ ‫ﺃﺩﻫﻢ‬ @adham922 74,300 2,896 36 ‫ﻧﺸﻮﺍﻥ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻣﺤﻤﺪ‬ @MohamdNashwan 52
  • 53. Most Prominent Instagram Accounts 1.6m mohammedassaf89 1,852 posts followers 201k qudsn 2,682 169k ShehabAgency 1,395 142k ‫ﺩﺭﻭﻳﺶ‬ ‫ﻣﺤﻤﻮﺩ‬ 219 136k ramallah.mix 8,325 75k mesh.hek 4,041 54.7k arinerinawi 2,352 54.3k i.palestine 2,707 53.9k palestine_photos 3,213 37.6k paldf_inst 1,799 30k paltel 724 30k jawwalpal 1,846 26.5k sawtelghad 1,380 23.5k qundosnibal 1,366 Instagram has witnessed a major development in 2015, especially in the business sector, after Facebook (the parent company) authorized advertisers to post sponsored advertisements on Instagram. Most Prominent Instagram Accounts 53
  • 55. 4,967 Dam Rap 1,123 Followers Tracks 4,967 Rim Banna 0 1,779 Rami GB 47 1,580 ‫ﺑﺎﻟﻌﻜﺲ‬ Bil3aX 12 1,279 Lian Bazlamit 7 621 ‫ﺯﺍﻳﺪ‬ ‫ﺑﺎﺳﻞ‬ 35 164 Reem Talhami 5 81 Dalal Abu Amneh 6 390 ‫ﺗﺮﺩﺩ‬ ‫ﺩﻭﻥ‬ - dona Taraddod 18 ‫ﻓﻲ‬ ‫ﻭﺍﻟﺘﻠﻔﺰﺓ‬ ‫ﺍﻹﺫﺍﻋﺔ‬ ‫ﺗﺨﺼﺺ‬ ‫ﺧﺮﻳﺠﻲ‬ 4 ‫ﻓﻴﻬﺎ‬ ‫ﻳﻌﻤﻞ‬ ،‫ﻣﺪﻋﻮﻣﺔ‬ ‫ﻏﻴﺮ‬ ،‫ﻣﺴﺘﻘﻠﺔ‬ ‫ﺇﺫﺍﻋﺔ‬ ‫ﻫﻲ‬ ‫ﺗﺮﺩﺩ‬ ‫ﺩﻭﻥ‬ ‫ﺇﺫﺍﻋﺔ‬ ‫ﻋﻠﻰ‬ ً‫ﺷﻬﺮﻳﺎ‬ ‫ﺣﻠﻘﺔ‬ ‫ﺍﻹﺫﺍﻋﺔ‬ ‫ﺗﺒﺚ‬ .‫ﺣﺴﻦ‬ ‫ﺍﻟﺤﺎﺝ‬ ‫ﻭﺣﻨﺔ‬ ‫ﺭﺑﺎﺡ‬ ‫ﻭﻟﻤﺎ‬ ‫ﺯﻋﺮﻭﺭ‬ ‫ﻭﺯﻳﻨﺔ‬ ‫ﺷﻮﻣﻠﻲ‬ ‫ﻓﺎﺭﺱ‬ ‫ﻫﻢ‬ ،‫ﺑﻴﺮﺯﻳﺖ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﻣﻨﺤﻰ‬ ‫ﺍﻟﺤﻠﻘﺔ‬ ‫ﻣﺤﺘﻮﻯ‬ ‫ﻳﺄﺧﺬ‬ .‫ﺫﺍﺗﻬﺎ‬ ‫ﺍﻟﻘﻨﺎﺓ‬ ‫ﻋﻠﻰ‬ ‫ﻣﻨﻔﺼﻠﺔ‬ ‫ﻓﻘﺮﺍﺗﻬﺎ‬ ‫ﺃﺑﺮﺯ‬ ً‫ﺃﻳﻀﺎ‬ ‫ﻭﺗﻨﺸﺮ‬ soundcloud ‫ﻣﻮﻗﻊ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺇﻟﻰ‬ ‫ﺍﻹﺫﺍﻋﺔ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫ﺍﻟﻌﺎﻣﻠﻮﻥ‬ ‫ﻳﻄﻤﺢ‬ .‫ﺔ‬ ّ‫ﻋﺎﻣﻴ‬ ‫ﻭﺑﻠﻐﺔ‬ ‫ﺳﺮﻳﻊ‬ ‫ﺇﻳﻘﺎﻉ‬ ‫ﻓﻲ‬ ،ً‫ﺳﺎﺧﺮﺍ‬ ً‫ﺍﺟﺘﻤﺎﻋﻴﺎ‬ ً‫ﺳﻴﺎﺳﻴﺎ‬ .ً‫ﺗﻨﻮﻋﺎ‬ ‫ﺃﻛﺜﺮ‬ ‫ﺇﺫﺍﻋﻴﺔ‬ ‫ﻭﻗﻮﺍﻟﺐ‬ ،ً‫ﺟﻐﺮﺍﻓﻴﺎ‬ ‫ﺃﻭﺳﻊ‬ ‫ﻣﻨﺎﻃﻖ‬ ّ‫ﻟﻴﻀﻢ‬ ‫ﺍﻟﻤﺤﺘﻮﻯ‬ # ‫ﺗﺮﺩﺩ‬ ‫ﺩﻭﻥ‬ ‫ﺇﺫﺍﻋﺔ‬ Palestinian Soundcloud accounts represent Palestinian artists in the field of singing and music in addition to Palestinian news agencies, especially radio stations. Soundcloud is used as a reference for audio files issued by such accounts on other social media networks like Facebook, Twitter and websites. It is worth mentioning that there are two Palestinian experiences relied heavily on Soundcloud including: -She'rab -Dona Taraddod Most Prominent Soundcloud Accounts 55
  • 56. 10,741,487 ‫ﻟﻼﻧﺒﺎﺀ‬ ‫ﻭﻃﻦ‬ ‫ﻭﻛﺎﻟﺔ‬ Wattan News Agency 14,196 6,054,042 Nashaz Production 17,236 53,001,008 ‫ﻭﺗﺮ‬ َ‫ﻉ‬ ‫ﻭﻃﻦ‬ 167,082 6,275,942 Mohammed Assaf 35,054 54,698,528 ‫ﻛﻴﻔﻚ‬ ‫ﻣﻮﻗﻊ‬ 136,347 5,968,499 ‫ﺯﻟﻤﺔ‬ ‫ﻳﺎ‬ ‫ﺑﺲ‬ 35,441 49,811,091 NissiM KinG 27.655 8,050,202 ‫ﺍﻟﺒﻠﺪ‬ ‫ﻓﻨﺠﺎﻥ‬ 32,246 12,180,085 Alfalstiniah Ch 23,144 10,707,327 ‫ﺍﻟﻜﺘﺎﺏ‬ ‫ﻓﻀﺎﺋﻴﺔ‬ 22,306 129,227,617 214,891 Jamal Imwasi (cobra123473) 5,664,630 ‫ﺍﻟﻔﻀﺎﺋﻴﺔ‬ ‫ﺍﻻﻗﺼﻰ‬ ‫ﻗﻨﺎﺓ‬ 34,570 9,350,115 ‫ﺍﻻﻗﺼﻰ‬ ‫ﻓﻴﺪﻳﻮ‬ 46,152 Views Subscribe YouTube is considered the world's second search platform after Google, and in Palestine, YouTube is used daily by more than 50% of internet surfers as a reference for the videos that get published through different social media networks according to the published report on social media networks in .the Arab World. The following is a list of main total views and channel subscribers Most Prominent YouTube ChannelsMost Prominent YouTube Channels 56
  • 57. 975,992 3aBalata 8,608 685,240 ‫ﺷﻬﺎﺏ‬ ‫ﻭﻛﺎﻟﺔ‬ 27,490 337,186 Rawabi 662 5,235,536 Quds N 19,074 644,307 An-Najah National University 3,914 144,171 ‫ﺍﻟﺒﻮﻟﻴﺘﻴﻜﻨﻚ‬ ‫ﺟﺎﻣﻌﺔ‬ 393 46,522 Birzeit University 423 46,814 ‫ﺍﻟﻔﻨﻮﻥ‬ ‫ﻓﺮﻗﺔ‬ El-Funoun PDT 312 22,386,431 alqudsnewspaper 24,426 113,264,164 M.A TUBE 702,515 1,096,639 ‫ﺭﺑﻌﻲ‬ ‫ﻣﺤﻤﺪ‬ 927 3,837,41 ‫ﺟﻮﺍﻝ‬ - Jawwal 11,551 819,553 Wataniya 957 624,910 A. Sbitany 878 309,208 YellowPages 163 146,667 Hadara 225 4,799,853 Nicolas Antar 15,572 47,733,290 Samer Jaradat Productions 24,036 57
  • 58. Social media networks formed an important platform for publishing and mobilization where individuals and groups managed to initiate creative ideas and campaigns that received responses from other users sharing .similar interests, causes, and stories The initiatives varied considerably, we refer here to the most prominent ones that were initiated in 2015, and other older initiatives .that are still alive today Community InitiativesCommunity Initiatives
  • 59. ‫ﺍﻃﻼﻕ‬ ‫ﺍﺳﻢ‬ ‫ﻓﻠﺴﻄﻴﻦ‬ ‫ﺗﻐﺮﻳﻢ‬ ‫ﻣﻠﻘﻲ‬ ‫ﺍﻟﻨﻔﺎﻳﺎﺕ‬ Initiators : Palestinian youth group Initiative : Movement for Palestine Idea : The idea was initiated by a Palestinian independent youth group advo- cating to realize human and political rights in the freedom of movement and .mobility to strengthen the Palestinian national identity Number of page likes: 16,700 Initiative: Plus Chromosome Initiators : Students from An-Najah National University Hashtag: #plus_chromosome Idea: A team from An-Najah National University took the initiative to advocate for a group that is rarely noticed, not for being few in numbers, but for being severely marginalized by their parents and the decline of .community awareness towards Children with Down Syndrome Number of page likes: 4,977 彡 ‫ـﺂ‬ َ‫ﻤ‬ َ‫ﺑ‬ ُ‫ﺭ‬ َ‫ـ‬‫ﻟ‬ Idea: This initiative was launched to vote to name Palestine in Google Earth. Initiative: Google launches a vote to name Palestine on its map in Google Earth Number of initiative participants: 58,000 Idea: A group of activists on social media networks united together to enforce the law of fine for littering either exercised by pedestrians or from vehicles to present the civilized image of Palestine. Initiative: Together to enforce the law of fine for littering in Palestine Initiators: Saned Youth Group Initiative: Saned Idea: The idea was initiated to activate the role of the Jerusalemite youth towards multiple community issues in Jerusalem. The group aims to increase youth participation in the fields of culture and voluntary work in all available .areas Number of page likes: 7,546 Idea: A group of technical meetings which take place every month (the second Saturday of each month) to address technical and programming issues, entrepreneurial business and other various topics interesting to information technology sector in Palestine. Initiators: Individuals from the IT community. Initiative: Nablus Technical Meetings Number of page likes: 3,068 Number of initiative participants: 1,200 Initiators: Initiators: Asma' Abu Mayyaleh, Ahmed Habeeb, Sonya Addeek, Abeer Abu Mayyaleh, Hadeel Abu Fkheedeh 59
  • 60. Initiative: Your overabundance Numbers of page likes: 38,306 Initiators: Khaled Hantouli Idea: This initiative was launched to form a charity organization to provide a dignified life to low income families where clothes, food, furniture, home equip- ment and electric appliances are collected and distributed to families in need. Initiator: Lana Hjaz Initiators: Bakr AbdulHaq, Laith Attmeizi Idea: A call to revive the Palestinian Heritage through call community members to wear the Palestinian costume in one day. Initiative: Palestinian National Costume Day Number of page likes: 6,829 Initiative: Check Idea: A youth media initiative which aims to check the credibility of what is published and broadcasted in the Palestinian media in terms of news and what is conveyed by activists through social media networks in terms of news and events which affect the Palestinian cause through verification mechanisms of information, journalism professional rules and media ethics. ‫#ﻣﻮﻃﻨﻲ‬ #Mawtini Initiators: Ruba Masrouji, Iyad Masrouji, Sima Hamrouni Initiative: Mawtini Hashtag: #Lets sing_Mawtini_together#Mawtini Idea: A call for solidarity with the Palestinian people to get its freedom and rights through carrying out activities including singing the Anthem Mawtini in groups all over the world, taking photos and sharing them on social media networks. Initiators: Students form An-Najah National University Initiative: Creatinine Idea: A student community initiative from An-Najah National University students which sheds the light on patients kidney failure. The initiative aims to raise awareness on the causes of kidney failure, how to prevent it and reduce the risk of infection to keep both kidneys safe. Number of page likes: 4,526 Number of initiative participants: 10,000 Number of initiative participants: 7,900 60
  • 61. Initiative: Don't support your siege, boycott resist Idea: A campaign to boycott Israeli products to destroy the Israeli economy which relies heavily on Palestinians. Initiators :Professor Mohammed Olayan Idea: A popular campaign to retrieve the detained corpses of martyrs. Hashtag: #retieve_corps_martyrs Initiative :The call to retrieve the corpses of our martyrs Initiators: DOUNiA TOURS Initiative: Jerusalem is mine and yours Hashtag: #dounia_tours, #campaign_Jerusalem_mine_yours Idea: This idea was initiated to identify Islamic and Christian sites, learn about the actual history of Palestine, shop in the city of Jerusalem, support the merchants of Jerusalem and reflect his persistence in this period. Idea: It's a community initiative by IT specialists in Palestine. Its main purpose to develop an economy based on sustainable knowledge in Palestine. It focus- es on technological empowerment through engaging teachers, professionals, and experts in events and activities on a broad scale. Initiative: Peeks Initiators: Entrepreneurs from the IT community. Number of group members: 28,515 Idea: It's a group which aims to answer any question asked by anyone in the group. It might include various questions such as: Questions about names of places, sites, universities, institutions, people, or miscellaneous services, like asking about travel agencies or travel ticket points and areas in Jerusalem and its suburbs with affordable prices or location, road or club. In general, this group aims to meet the need of anyone without discrim- ination. Initiative: Ask Jerusalem ‫ﺗﺪﻋﻢ‬ ‫ﻻ‬ ‫ﺣﺼﺎﺭﻙ‬ ‫ﻗﺎﻭﻡ‬ ‫ﻗﺎﻃﻊ‬ ‫ﺍﺳﺘﻌﺎﺩﺓ‬ ‫ﺟﺜﺎﻣﻴﻦ‬ ‫ﺍﻟﺸﻬﺪﺍﺀ‬ Peeks Number of initiative participants 13,000 Hashtag: #boycott_resist Number of initiative participants: 1,300 Number of group members: 4,543 61
  • 62. Idea: A Palestinian medical website which offers the correct medical informa- tion for the Palestinian and Arab society. Website: www.mednet.com Initiative: Palestine Medical Network Number of group members: 39,355 Idea: It's a group that aims to answer questions about places or things we need in our daily life by professionals or experts to obtain the best results. This includes looking for the best electronic device, best services, inquiries about locations in Palestine, personal finances, or any question that needs the best answer. Initiative: Ask Palestine Initiative: Palestine Volunteers Initiators: A youth group from different areas in the West Bank and Gaza Strip Number of page likes: 71, 306 Number of page likes: 38,456 Idea: A youth group under the legal umbrella of the Takaful Foundation for Voluntary Work. They organize a number of different initiatives that aims to spread and sustain the culture of voluntary work in the Palestinian society through utilization of energies and skills of the Palestinian youth to serve differ- ent segments of the community senior people, orphans, poor people, people with special needs, and others. Initiative: Humans of Jerusalem Idea: it is an initiative which calls people to communicate with each other instead of talking about each other, tell stories or situations occurred with others. All page photos are photographed by the Administration randomly in the random tours of Jerusalem streets in particular and Palestine in general. Number of page likes: 1,812 Initiative: Gaza Digital Idea: This initiative seeks generally to build and reinforce the capacity of youth in Gaza and help them work remotely either as freelancers or a employed in a profession through a series of training courses designed to increase the partici- pants chances of finding a job through the internet. Number of page likes: 107,207 ‫ﺩﻳﺠﻴﺘﺎﻝ‬ ‫ﻏﺰﺓ‬ 62
  • 63.
  • 66. Palestinians discussed a number of topics on social media and many of them were docu- mented by using certain hashtags, especial- ly on Facebook and Twitter. In this part of the report, we present the main hashtags and their occasions or stories. Definition of Hashtag: A hashtag is a type of label used on social network which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. It is the word that follows the hashtag (#) symbol, and is used to catego- rize posts into specific topics that make the process of searching for and participating in these discussions easier. The Arabic transla- tion to Hashtag is labeling which means the label or sign which identifies something. When a hashtag is used on social media the text changes the color indicating it has become clickable, and when clicked, the platforms shows all posts that were published using the same hashtag. HashtagsHashtags
  • 67. (Forgive me) ‫#ﺳﺎﻣﺤﻮﻧﻲ‬ Many activists started using it on social media networks in solidarity with Hadi Al-Ajlouni who was arrest- ed by the Israeli forces in April claiming that he intended to make an act of aggression after he posted "Forgive me" on his Facebook account.Many activists started using it on social media networks in solidarity (Give me back my father) ‫#ﺃﻋﻴﺪﻭﺍ_ﺃﺑﻲ‬ This hashtag appeared in the last days of April as an objection to political arrest campaigns by the security forces in the West Bank. It is a humanitarian campaign that aims to put an end to arrests of activists and university students in the West Bank by security forces of the Palestinian Authority , especially activists from Hamas Movement, which increased after winning in the Birzeit University Student Council elections. (Who is Salim) ‫#ﻣﻴﻦ_ﺳﻠﻴﻢ‬ The title of a marketing campaign by the Palestinian Telecommunications Company "Paltel". ‫#ﺑﺪﻧﺎ_ﻧﺸﻮﻑ_ﺍﻟﻀﻔﺔ/ﻏﺰﺓ/ﺍﻟﻘﺪﺱ‬ A campaign was launched by the Palestinian youth from all over the country to call for opening checkpoints and freedom of movement inside Palestine. This hashtag was disseminated in both Arabic and Hebrew. #wasburnedalive ‫#ﻗﺘﻠﻮﺍ_ﺍﻟﺮﺿﻴﻊ‬ ‫ﻭ‬ ‫#ﺣﺮﻗﻮﺍ_ﺍﻟﺮﺿﻴﻊ‬ This hashtag was disseminated as a condemnation and objection to burning the 18 months toddler Ali Dawabsha alive by settlers after setting fire to his family's house in the West Bank. This hashtag appeared in more than 300,00 tweets. (Al-Aqsa Mosque will not be divided)‫ﺍﻟﻤﺴﺠﺪ_ﺍﻷﻗﺼﻰ‬# ‫ﻟﻦ_ﻳﻘﺴﻢ‬# It was launched in September by Palestinian activists to expose the scheme of the Zionist Occupation to divide Al-Aqsa Mosque in time and place and draw people’s attention to its risk. (The intifada goes on) ‫#ﺍﻹﻧﺘﻔﺎﺿﺔ_ﻣﺴﺘﻤﺮﺓ‬ A hashtag that was launched after the popular uprising in October, which became more and more intense after the stabbing and running over operations especially after the operation of Itmar and Muhanad Halabi. The purpose of the hashtag was to incite the Palestinian masses to continue these operations and ensure that it is continuous as an intifada. (We are not afraid) ‫ﺧﺎﻳﻔﻴﻦ‬ ‫#ﻣﺶ‬ It was launched by activists from Jerusalem in response to the oppressive and repressive procedures by the occupa- tion in Jerusalem. They called the citizens to go to Damascus Gate, the Old City and exercise their daily business naturally, like drinking coffee, reading, and eating Ka'k (traditional Palestinian pastry). Considering this to be a message to the occupation that their efforts in weakening the determination of the people of Jerusalem is useless. (Throw them out) ‫#ﺍﻃﺮﺩﻫﻢ‬ A campaign that calls for the complete boycott of Israeli products by the Palestinians who supports the Israeli economy through consumption with 1.5 Milliard yearly. This campaign was launched during the first days of November. ‫#ﺑﺪﻧﺎ_ﻧﺮﻭﺡ_ﺍﻟﻀﻔﺔ/ﻏﺰﺓ/ﺍﻟﻘﺪﺱ‬ 67
  • 68. (It doesn't matter) ‫#ﺑﻬﻤﺶ‬ (Let's sing "Mawtini" together and Mawtini) ‫#ﻣﻮﻃﻨﻲ‬ It was launched by activists from Hebron City after disseminating the video of Hajj Ziad Abu Hliel where he calls the Israeli soldiers to stop shooting the young people. He replied with “It doesn't matter, let them throw", when the soldiers said that protesters were throwing stones. The context of the hashtag used in serious, spontaneous and satirical situations. An initiative by Dr. Iyad Masrouji and his two sisters from Ramallah. They called for participating in singing the anthem "Mawtinin" believing that singing is a non-violent resistance tool against the occupation, and that is the only common language that unites Palestinians and their supporters around the world. A large number of the Palestinian people in Palestine and the Diaspora as well as other Arabs and supporters participated in this campaign. (I can't remember) ‫#ﻣﺶ_ﻣﺘﺬﻛﺮ‬ A hashtag tweeted for the first time by Hasna' Albaseet from Jerusalem supporting the child Ahmad Manasra who was prosecuted by the occupation claiming that he attempted to execute a stabbing operation. The hashtag emerged after a video was leaked of the interrogation process in which the harshness of the torture method used by the interrogator is apparent. Ahmad replied to the harsh accusation and interrogation with "I don't remember". (Prison tonight) ‫#ﺍﻟﻠﻴﻠﺔ_ﺣﺒﺲ‬ This hashtag was affected by the Hebron guy with Down Syndrome Mohammed Altaweel who used to call his friends pretending to be an Israeli Intelligence officer jokingly and threatening them with the words "prison tonight". (social it properly) ‫#ﺳﻮﺷﻠﻬﺎ_ﺻﺢ‬ This campaign was launched in an attempt to improve the use of social media networks in disseminating and broadcasting news in the right way. It was launched by a group of journalists and activists to prevent disseminat- ing news from unreliable sources. (Watch your back) ‫#ﺍﺣﻤﻲ_ﻇﻬﺮﻙ‬ A security campaign launched by Almajd security site in Gaza on 22/11. It aimed to raise security awareness among resistors and the participants of the uprising in the West Bank and Jerusalem in October, especially on clash points with the occupation. The campaign focused on a number of security issues, mainly the dangers of surveillance cameras, conspirators with the occupation, undercover Israeli forces, mobile phones and communications, in addition to safety on social media networks. (Ashraf Fayyad) ‫#ﺍﺷﺮﻑ_ﻓﻴﺎﺽ‬ This hashtag was disseminated in solidarity with the Palestinian man who was sentenced to death by a Saudi court for promoting atheistic ideas and insulting the divine. (retrieving the corpses of martyrs) ‫#ﺍﺳﺘﻌﺎﺩﺓ_ﺟﺜﺎﻣﻴﻦ_ﺍﻟﺸﻬﺪﺍﺀ‬ It was launched by Palestinian social media activists –Facebook and Twitter- on 22/11 to retrieve the corpses of the martyrs of Al-Quds Intifada which are detained by the Israeli occupation. The father of the Jerusalem martyr Baha' Olayan launched this hashtag saying: "If judiciary ways didn't work, and in the light of political silence, maybe a hashtag would work." 68
  • 69. (Detention of Shalit) ‫#ﺍﺣﺘﺠﺎﺯ_ﺷﺎﻟﻴﻂ‬ This hashtag was launched by Al-Qassam Brigades, the military wing of Hamas movement, following the decision of the General Commander Mohammed Al-Dayf to publish the details of Shalit imprisonment operation. The hashtag was launched to enable people to follow what was published. (turn over the crossing) ‫#ﺳﻠﻤﻮﺍ_ﺍﻟﻤﻌﺒﺮ‬ It was launched by activists from Gaza to exercise pressure on Hamas movement to turn over the Rafah Crossing to the Palestinian National Authority and put an end to the catastrophic situation of Palestinians in Gaza caused by the crossing. (Hamas28) 28‫#ﺣﻤﺎﺱ‬ It was disseminated on social media networks in both Arabic and English celebrating the 28th anniversary of the foundation of Hamas movement on numerous pages and personal accounts. (Why did they kill him) ‫ﻗﺘﻠﻮه‬ ‫#ﻟﻴﺶ‬ This hashtag holds an inquiry from Palestinian activists on social media about the aggressive Egyptian attitude towards Palestine. The hashtag was launched after video was published about a Palestinian heading towards the Egyptian borders naked. The Egyptian army shot the man dead without a warning, causing a rage among the Palestinians. (I'm not leaving) ‫#ﻣﺶ_ﻃﺎﻟﻊ‬ A slogan held by Samer Abu Eisheh and Hijazi Abu Sbeih after the Israeli authorities issued an arbitrary order exile them from the city of Jerusalem. The launched this slogan as an objection to the order. (every martyr has a life) ‫#ﻟﻜﻞ_ﺷﻬﻴﺪ_ﺣﻴﺎﺓ‬ (No to pajamas) ‫ﺷﺒﻴﺤﺔ_ﺍﻟﺒﺠﺎﻣﺎﺕ‬# ‫ﻭ‬ ‫#ﻻ_ﻟﻠﺒﻴﺠﺎﻣﺎﺕ‬ A condemnation by the Palestinian people to the repression of the peaceful demonstration by the security forces. It was supposed to march near Beit El settlement. Security forces appeared undercover, wearing civilian clothes and prevented the demonstration from reaching its destination. (What is meat) ‫#ﺷﻮ_ﻳﻌﻨﻲ_ﻟﺤﻤﺔ‬ This hashtag appeared on the last day of 2015, following a video which was posted by Mo'men Showeikh showing the harsh conditions and the catastrophic situation in Gaza. In the video, Showeikh asks a child about the last time they brought meat to the house. The child replied "What is meat?" It was launched by the Young Women Committee of the Palestinian Working Women's Society for Development. A human chain under the name "Every Martyr Has a Life' in the city of Ramallah in the occupied West Bank. It embarked from Al-Manara Square in Ramallah to Yasser Arafat Square. The participants held pictures of the martyrs of Al-Quds Intifada. This activity was held to emphasize that martyrs are not just numbers, they had lives with stories and beloved people. 69
  • 70. The arrests that were made by the Israeli forces, and the Palestinian security forces in the West Bank and Gaza on the background of posts on social media . networks and Facebook accounts Charge: Facebook! Governments and security forces in the world dealt with social media platforms with a degree of cautiousness and monitoring. Palestinian users in particular, have been subject to censorship, monitoring, and arrests. The number of Palestinian detainees by Israeli security forces has increased drastically in comparison with last year for posts considered as inciting especially after the Israeli Prime Minister Benjamin Netanyahu threatened to .pursue social media activists that provoke incitement and violence against Israelis On the other hand, the main reason for arrests by the Palestinian security forces was the .Palestinian division In this part of the report we present the main documented cases of arrest on backgrounds of posts on social media networks where punishment exceeded a six months imprison- !ment sentence Charge: Facebook!
  • 71. According to Walla Israeli News Website, Israeli security forces have arrested 80 Palestinian young social media (Facebook) activists since the beginning of 2015 on charges "Incitement and supporting terrorism". This charge is attached to whoever posts photos of martyrs or posts that support resistance against the occupation. These arrests were made based on the monitoring of an Israeli security unit that monitors what is being posted on social media networks in cooperation with the Israeli Internal Intelligence (Shabak). Source: Al-Quds Newspaper. Tamara Mu'amar Abu Laban Area: Jerusalem Age: 14 years Charge: Facebook post Sources indicated that the girl posted on her Facebook account the word "Forgive me" Area: Akko Age: 21 years Charge: Facebook post about her intentions for martyrdom and supporting martyrdom operations. Area: Qalandia Refugee Camp Age: 36 years Charge: Incitement and suspicions because of his Facebook posts. Area: Jerusalem Charge: Incitement against the Occupation via Facebook Posts. Area: Qalandia Refugee Camp Charge: Incitement and suspicions because of his Facebook posts Area: Bethlehem Charge: Incitement and suspicions because of his Facebook posts. Area: Ramallah Charge: Incitement and suspicions because of his Facebook posts Area: Ramallah Charge: Incitement and suspicions because of his Facebook posts Area: Hebron Charge: Provocative Facebook posts Palestinian Girl Mahmoud Mohammed Mteir Dina Musleh Muneer Othman Zahran Mohammed Jamal Yousef Mohammed Hani Suman Anas Abdulkareem Odwan Nasser Alhdmi & Tariq Alkurd Arrests made by Israeli Security Forces Area: Bethlehem Age: 19 years Charge: A charge sheet was presented against her containing three items, all relating to posts on her Facebook account including comments on pictures of wounded people and martyrs which the occupa- tion considered inciting. Zuhdi Zahda & Mohammed Tayseer Aljundi Charge: Facebook!Charge: Facebook! 71
  • 72. Ahmad Alghoul Asma' Hamdan Jureen Qadah Tariq Albarghouthi Mohammed Saleh Abu Eker Dareen Tawfiq Tatour Yousef Alkhatib Abdulwahhab Jabareen Mahmoud 'Useileh Mesbah Abu Sbeih Omar Alshalabi Su'ad Abdulkareem Zureiqat Sami D'eis Mohammed Abu Kaff Area: Jerusalem Age 29 years Charge: Incitement on Facebook Area: Jerusalem Charge: Incitement through his Facebook posts Area: Nazareth Age: 19 years Charge: A Facebook post about her intention to execute a martyrdom operation. Area: Ramallah Age: 19 years Charge: Facebook posts blessing the killing operations against Israelis Area: Bethlehem Age: 29 years Charge: Incitement through his Facebook posts Area: Jerusalem Charge: Incitement though his posts on Facebook Area: Jerusalem Charge: Incitement through Facebook posts calling for operations against Jews. One of his main posts was a video calling for killing Jews. Area: Jerusalem Occupation: Attorney of the Commission of Detainees and Ex-Detainees Affairs Charge: Incitement on Facebook Area: Hebron Age: 28 years Charge: Incitement on Facebook through posts encouraging the Intifada and her willingness to execute martyrdom operations against the occupation Area: Alreina Village – 48 Territories Age: 33 Charge: Incitement to sustain the Intifada and operations against the occupation through photos and a poem she posted in her own voice on Facebook. Area: Om Al Fahem Age: 31 Charge: Posting "Incitement calls for terrorism and violence" on his Facebook account. Area: Jerusalem Age: 31 Charge: Incitement and paying tribute to operations and glorifying martyrs who execut- ed "running over" operations through his Facebook page. Area: Jerusalem Charge: Incitement through Facebook Area: Hebron Charge: Incitement against Israelis through his posts on Facebook, and calling to continue the Intifada. Mahmoud Alkiswani Hadi Alajouli Area: Jerusalem Charge: Incitement through Facebook Area: Jerusalem Charge: Launching the hashtag "forgive me" on Facebook 72
  • 73. Amer Adnan Abu Arafeh Abdullah Nash'at Alsayyed Ahmad Mahmoud Shadeed Abdulhaleem Nassar Altall Almuntasser Billah Nassar Ra'ed Mohammed Sameer Alshareef Arrests made by Palestinian Security Forces – West Bank Area: Hebron Age: 23 years Charge: The Palestinian General intelligence arrested Mahmoud Khdeirat in Hebron for expressing his thoughts, activities and writings on Facebook. Area: Hebron Age: 28 years Charge: The Preventive Security arrested Hasan Khallad in Hebron for expressing his opinions on Facebook, and particularly his comment on an announcement made by General Nidal Abu Dukhan, the leader of the National Security Forces, on his Facebook page, preventing members of the National Security Forces from harming institutions of the Palestinian Authority. Area: Hebron Age: 35 years Charge: The Hebron Municipality Council filed a complaint against Issa Amr for criticizing the performance of the Municipality of Hebron in a Facebook post. Area: Hebron Age: 25 years Charge: The Palestinian General Intelligence called up the journalist Sufian Abu Ras and interrogated him about pictures he posted on his personal Facebook page. Area: Tubas Charge: The Palestinian General Intelligence called up the correspondent of Quds Press International News, Zeid Abu Arra, and interrogated him about his posts on Facebook. Area: Hebron Age: 41 Charge: The Military Intelligence interrogated Ahmad Shadeed when the Public Hospital of Hebron filed a complaint to the Military Prosecutor because Ahmad posted about the suffering of dialysis patients in the Hebron Public Hospital on Facebook. Area: Hebron Age: 32 Charge: Preventive Security Forces arrested the journalist Amer Abu Arafeh in Hebron, on the grounds that he posted about a news article that was published in Ma'an News Agency titled "Palestinian Cabinet Meeting" Area: Hebron Age: 27 years Charge: The Preventive Security Forces arrested Abdulhalled Altall for a Facebook post criticizing the policies of Al-Thahriya Municipality. Area: Hebron Age 26 Charge: The Preventive Security Forces called up the journalist Almuntasser Billah, who works for Alam Radio Station at the University of Hebron, on the grounds of posts on his Facebook page, and discussing topics related to the policies of the Palestinian Authority in his show on Alam Radio Station. Area: Hebron Charge: The Palestinian General Intelligence arrested Alhurriya Radio Station host Ra'ed Alshareef from Hebron and interrogated him for 13 hours about his Facebook posts. Area: Jerusalem Charge: he published a post on Facebook criticizing the Prime Minister Rami Alhamdallah Mahmoud Khdeirat Hasan Younes Khallaf Issa Ismael Amr Sufian Mohammed Abu Ras Zeid Mustafa Aby Arrah Mu'tasem Rouhi Qarmash Area: Ramallah He was interrogated about his posts on Facebook. 73
  • 74. Arrests made by Palestinian Security Forces – Gaza Strip Mohammed Khalil FayyadRamadan Jamal Abu Sakran Tariq Mousa Musheira Tawfiiq Alhajj Area: Gaza Age: 21 Charge: The Internal Security Forces called up the photojournalist in the Palestinian Network for Journalism and Media, Ramadan Abu Sakran, and interrogated him about his posts on social media networks. Area: Gaza Charge: The journalist Musheira Tawfiq Alhajj was arrested by security forces in Gaza on the background of a comment she posted a year earlier heavily criticizing the performance of the Ministry of Health in the Gaza Strip after a child passed away in Al-Aqsa Martyrs Hospital. Area: Khan Younes Charge: The Internal Security Forces called up the journalist Mohammed Kahlil Fayyad and interrogat- ed him about his posts on social media. He was forced to provide the interrogator with his page password. He was also threatened that he would be arrested again if he keeps posting (Typo in original text) on social media. He was asked to sign a pledge not to write against Hamas. Area: Gaza Charge: The Palestine University student and "Internews" correspondent, Tariq Mousa, was interrogated by the Internal Security Forces in Gaza about comments and criticisms he posted on Facebook. Israeli Occupation 61% West Bank 30% Gaza Strip 9% 74
  • 76. -Facebook insights -Google Trends -Twitter -LinkedIn Ads Manager -"Haki" Program -Social Bakers -Population Reference Bureau -Palestinian Central Bureau of Statistics -Israel Central Bureau of Statistics -The Independent Commission for Human Rights -Palestinian Center for Development & Media Freedoms - MADA -Prisoner Support and Human Rights Association -Al-Quds Newspaper -Palestinian Police -Palestinian Prisoners Center for Studies -Wadi Hilweh Information Center – Silwan - Social Media Report in the Arab World 2015 *Scope of Research (Social media and websites) * Scope of Research (Geographically) -The report contained information about the main social media networks in Palestine; Facebook, Instagram, Twitter, LinkedIn Soundcloud, YouTube. -A questionnaire on individual behavior was published through different Facebook accounts and Email. Output: 923 participants. -Facebook had the biggest share of the report as it is the most preferred social media network for users in Palestine in terms of number of users and daily use hours. -The report contains statistics about Historical Palestine, including the West Bank, Gaza Strip, East Jerusalem, and the occupied territories of 48. - The definition of the Palestinian borders or geography of Palestine differs on social media and international websites, describing it as the West Bank and Gaza Strip only, therefore, any statistic referring to this area was indicated in this report as "Palestine 67" or the West Bank and Gaza Strip. -An electronic survey was passed out through several Facebook pages, in addition to emails, and 923 participations were obtained, distributed among Historical Palestine with the following percentages: *West Bank: 56% *Gaza Strip: 21% *Palestine 48: 10% *Jerusalem: 13% ReferencesReferences MethodologyMethodology 76
  • 77. Most Prominent Palestinian Pages -Facebook: The "Haki" (Talk) program was used as an analytical took for Facebook page performances the main tool to analyze the performance of Facebook pages and main indicator measurements. Pages were classified according to the following indicators: -Total number of posts in 2015. -Rate of Engagement per post in 2015. -Type of posts: photos, videos, texts, links. -Rate of page likes from Palestine. -Rate of page fans from Palestine on page. -Increase in page likes in 2015. -Restaurants and Hotels: adding an additional indicator "Checkin". -Individuals (Individual accounts): Number of followers, rate of engagement per post, the nature of post content. *YouTube: The main Palestinian YouTube channels were chosen according to a number of indicators includ- ing: -Number of posted videos. -Number of subscribers. -Total number of channel views. *Twitter: International classification programs were used such as Social Bakers to identify the main Pales- tinian Twitter accounts. -Number of followers -Number of Tweets *Soundcloud: The main Palestinian Soundcloud accounts were chosen according to the following criteria: -Number of followers. -Content production. *Instagram: Manual search was used to look for the main Instagram accounts referring to the main indicators including: -Number of followers. -Number of posts. -The represented account party. Validity of numbers and statistics* -Numbers of social media accounts were calculated until the end on 2015. -The total population was calculated according to the latest statistics from the Palestinian Central Bureau of Statistics on population rate in the West Bank and Gaza Strip. In reference to Israel Central Bureau of Statistics to calculate population rates in the Occupied Territories of 48 (Israeli citizenship holders as well as the residents of Jerusalem (Jerusalem ID holders). 77
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