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Differences and Similarities:
A Corporate Library
Perspective


                     Carol James
     Resource Access and Delivery
               Genentech Library
n Key factors to success with corporate
  libraries:
n Produce a great product, fairly priced,
  easy to use, rigorously peer reviewed, and
  produced and delivered in a timely
  fashion.



                Carol James, SSP 2-June-2004
n Help us work with our budget holders by
  producing accurate and detailed usage
  reports.
n When changes to pricing structures are
  necessary, announce them far in advance
  and through multiple channels of
  communication.

               Carol James, SSP 2-June-2004
n Tiered pricing is a reasonable response to
  the tight economics of publishing –but hey,
  let’s keep them simple and fair.
n Make sure that the subscription agents are
  in the loop on changes; make sure that
  subscription agents are passing on
  information to us.

                Carol James, SSP 2-June-2004
n Help us help users -- producing FAQs and
  other helping documentation will get your
  name out in front of our patrons, as well as
  making us faint from gratitude.
n Work on the usability and reliability of your
  site. Keep your designs simple and clean,
  and most commonly used functions
  pushed forward.

                 Carol James, SSP 2-June-2004
n Make a person’s name and phone number
  available on your website for customer
  service issues.
n Make sure that person has the power to fix
  problems as well as troubleshoot them.




                Carol James, SSP 2-June-2004
n My customers are expecting a response
  from me within hours. Don’t tell me it’s
  going to take days or weeks to make a
  change.
n And hey, librarians aren’t going to stiff you.
  Go ahead and give us access or send out
  materials while you’re waiting for the
  check.

                 Carol James, SSP 2-June-2004
n   Before your sales rep makes a call to me,
    make sure s/he’s done some homework
    about what my company does, where
    we’re located, and other basic information
    that will speed up our interaction.




                  Carol James, SSP 2-June-2004
n See,   isn’t that easy?




                 Carol James, SSP 2-June-2004
n Genentech as example:
n In tremendous growth cycle, adding 50-60
  employees per week.
n Expanding number of therapeutic areas
n Expanding amount of support for non-
  scientific areas of the company
n Rocketing user expectations



               Carol James, SSP 2-June-2004
n Librarians have always worn multiple hats,
  but many new functions have been added.
n We need to develop instant expertise in a
  variety of new subject specialties.
n “Give me a fish!” Our users are often
  overwhelmed by the demands of their
  work and want the end result rather than
  to learn about the process.

                Carol James, SSP 2-June-2004
n We need to find ways to contact new
  users and translate their goals into
  products and services that follow the
  natural line of their information gathering
  habits.
n We also need to help “old timers” work
  through the tremendous amount of change
  in our procedures and organization.

                Carol James, SSP 2-June-2004
n   Scientific information is being
    disseminated and used by researchers at
    a greatly increased rate thanks to
    publishers like you. Implementing new
    technologies has had its difficulties, but
    together the communities of publishers
    and of information professionals have
    engineered a revolution.



                  Carol James, SSP 2-June-2004
n   While libraries are taking an increasingly
    more assertive stance regarding pricing,
    perpetuity of electronic access, the
    coagulation of resources into “big deals”
    and other areas of widespread concern, I
    think very few of us consider publishers
    our foes.



                  Carol James, SSP 2-June-2004
n Panels like these help us focus on where
  our goals are common, and how each of
  us has a role to play in keeping
  information flowing.
n This way, all of us can find that we’re in
  business for life.




                Carol James, SSP 2-June-2004

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63 james

  • 1. Differences and Similarities: A Corporate Library Perspective Carol James Resource Access and Delivery Genentech Library
  • 2. n Key factors to success with corporate libraries: n Produce a great product, fairly priced, easy to use, rigorously peer reviewed, and produced and delivered in a timely fashion. Carol James, SSP 2-June-2004
  • 3. n Help us work with our budget holders by producing accurate and detailed usage reports. n When changes to pricing structures are necessary, announce them far in advance and through multiple channels of communication. Carol James, SSP 2-June-2004
  • 4. n Tiered pricing is a reasonable response to the tight economics of publishing –but hey, let’s keep them simple and fair. n Make sure that the subscription agents are in the loop on changes; make sure that subscription agents are passing on information to us. Carol James, SSP 2-June-2004
  • 5. n Help us help users -- producing FAQs and other helping documentation will get your name out in front of our patrons, as well as making us faint from gratitude. n Work on the usability and reliability of your site. Keep your designs simple and clean, and most commonly used functions pushed forward. Carol James, SSP 2-June-2004
  • 6. n Make a person’s name and phone number available on your website for customer service issues. n Make sure that person has the power to fix problems as well as troubleshoot them. Carol James, SSP 2-June-2004
  • 7. n My customers are expecting a response from me within hours. Don’t tell me it’s going to take days or weeks to make a change. n And hey, librarians aren’t going to stiff you. Go ahead and give us access or send out materials while you’re waiting for the check. Carol James, SSP 2-June-2004
  • 8. n Before your sales rep makes a call to me, make sure s/he’s done some homework about what my company does, where we’re located, and other basic information that will speed up our interaction. Carol James, SSP 2-June-2004
  • 9. n See, isn’t that easy? Carol James, SSP 2-June-2004
  • 10. n Genentech as example: n In tremendous growth cycle, adding 50-60 employees per week. n Expanding number of therapeutic areas n Expanding amount of support for non- scientific areas of the company n Rocketing user expectations Carol James, SSP 2-June-2004
  • 11. n Librarians have always worn multiple hats, but many new functions have been added. n We need to develop instant expertise in a variety of new subject specialties. n “Give me a fish!” Our users are often overwhelmed by the demands of their work and want the end result rather than to learn about the process. Carol James, SSP 2-June-2004
  • 12. n We need to find ways to contact new users and translate their goals into products and services that follow the natural line of their information gathering habits. n We also need to help “old timers” work through the tremendous amount of change in our procedures and organization. Carol James, SSP 2-June-2004
  • 13. n Scientific information is being disseminated and used by researchers at a greatly increased rate thanks to publishers like you. Implementing new technologies has had its difficulties, but together the communities of publishers and of information professionals have engineered a revolution. Carol James, SSP 2-June-2004
  • 14. n While libraries are taking an increasingly more assertive stance regarding pricing, perpetuity of electronic access, the coagulation of resources into “big deals” and other areas of widespread concern, I think very few of us consider publishers our foes. Carol James, SSP 2-June-2004
  • 15. n Panels like these help us focus on where our goals are common, and how each of us has a role to play in keeping information flowing. n This way, all of us can find that we’re in business for life. Carol James, SSP 2-June-2004