Joloraine Naeg Personal PortfolioA collection of my work in Business Communication COMM 100 Tutorial T-26 Michael Milo
List of ContentsMemo-report to tutorial leaderDirect Request Letter Revised documentMemo-report on Industry Analysis Revised documentTargeted Cover Letter and Résumé Revised document
306 Business Place Saskatoon SK S7M 5N1 Tel: 306-664-4060To: Michael MiloFrom: Joloraine NaegDate: March 16, 2011Subject: My Success in Business CommunicationProgressIn today’s business environment, effective oral and written communication is essential.Through the lectures and tutorials, the instructors provided valuable guidance when writingreports, letters, and memos. Business Communication has given me the opportunity to refinethese skills for my future work in university and in my career. Comm 100 has provided valuablefeedback on five critical elements of written communication which include: document design,argument, organization, language and tone, and mechanics.Strengths and ChallengesThroughout the tutorials, I learned that document organization and argument play a key role inthe finished document. My improvements are clearly evident in the work I have completed inComm 100. The biggest change can be seen in the way I organize my assignments and how I useevident to support claims and the purpose of the assignment. In my first drafts I did not pay asmuch attention to structure and organization. Revision of my industry analysis showed how mywriting has a more clear and concise structure that clarifies my ideas more effectively.Evaluation of my request letter let me evaluate the language and mechanics I use in my writing.Through lectures and class assignments I have learned proper writing formats and thesituations to which they can be applied to. Although I have improved in many ways many thingscontinue to challenge my writing skills. I need to continue to strive for a more clear and concisestyle of writing. This will allow me to communicate more effectively regardless of the challengesI may face in my future writing.ConclusionBusiness Communication has taught me that effect written communication strengthens thecredibility of the writer, which in turn, will help my future career as a business person. All of myassignments have been improved by completing this portfolio, but I am most confident in myrequest letter and my industry analysis memo report. I feel that these represent the knowledgeI have gained in this class effectively. I enjoyed the work in this class very much because Igained important skills that will help me in my communication skills. I would like to thank youfor the opportunity to learn from your knowledge and real world experience. I hope you willenjoy taking a look at the progression this course has made possible by viewing the rest of myportfolio.
306 Business Place Saskatoon SK S7M 5N1 Tel: 306-664-4060March 16, 2011Lorraine RodgersHouse ManagerRonald McDonald House1011 University DriveSaskatoon, SK S7N 0K4Dear Mrs. Rodgers:SK COMM consists of five undergraduate students from the Edwards School of Business. We arebeginning a project for our Business Communications class that requires us to research the effectivenessof a local businesses external communications strategy and ways in which we can improve them.SK COMM exclusively offers its services to non-profit organizations. Ronald McDonald House’s mandateof providing families with sick children “a-home-away-from-home” is a cause we strongly support. Webelieve the Ronald McDonald House is not fulfilling its resources and we seek to assist you in creatingmore awareness and support. Using the services that SK COMM provides, the Ronald McDonald Housewill benefit from attracting new sponsors, more fundraising, and gaining more donations.We request the following information that would aid us in the completion of our project: Samples of current advertisements, publications, brochures Advertising campaign information and any comments regarding their effectiveness that you can provideThrough the completion of this assignment we hope to achieve a better understanding yourcommunication strategies. We will spend the next two months evaluating your external communicationmethods using our newly developed skills to create an understanding of your company, industry, and itseveryday challenges. By allowing us to investigate your external communication strategy, you have thechance to see a different perspective on your decisions involving communication issues. SK COMMbelieves that it will be a beneficial learning experience for both parties, and we hope that you will takethe opportunity to work with our communications consulting group.You may submit the requested information by email to the SK COMM group (email@example.com) orthrough the mail. We require these documents by February 2, 2011 to ensure enough time will beavailable to complete the project. Our project will be completed and finalized on March 23, 2011. Ifthere are any additional documents than those mentions above, which you think might be helpful,please feel free to suggest. Contact us if you have any questions or concerns.Thank you for your time and assistance.Joloraine NaegEdwards School of Business Undergraduate
306 Business Place Saskatoon SK S7M 5N1 Tel: 306-664-4060To: Michael Milo, Tutorial LeaderFrom: Joloraine Naeg, Consultant for SK COMMDate: March 16, 2011Subject: Analysis on Sporting Goods Retail IndustryThe sporting goods retail industry remains highly competitive. Every company attempts to keep up witha country’s rapidly changing economy and consumer trends in order to stay competitive. Byunderstanding important issues and taking advantage of trends and opportunities in this industry,Olympian Sports can improve the effectiveness of their external communications strategy. With SKCOMM’s services, Olympian Sports can improve in getting its message across in the following areas: Increase awareness and store presence in the community Further promote team services and customization Target a larger demographicIssues for Sporting Goods Retail StoresMass merchandisers and department stores continue to be a threat for local sporting goods stores. Dueto their size and buying power, they are able to offer a variety of merchandise at lower prices in highvolumes. Major competitors like Wal-Mart and SportChek put further pressure on small specialty stores.In a recent survey in Winnipeg, customers find a bigger store is not always better. Consumerexpenditure is changing and time becomes more of a valuable factor (McNeill, 2010). Specialty stores donot get large amount of merchandise with big discounts from suppliers as mass merchandisers do, butthey can adopt various techniques that will allow them to differentiate their business such as offercustomization on the products, and focus on non-pricing strategies like quality and customer service.Trends and OpportunitiesIn Canada, the popularity of sports increases the demand for a wide range of sporting activities.According to Cole (2005), “there is a growing influence and appetite for sport by our society.” Teamsports like football and hockey play an integral part of the nation’s culture. As more athletes receiveendorsement deals, sporting goods retail stores can take full advantage of this by offering high qualityproducts that are already heavily-marketed by Nike or Reebok. To gain more of a competitive edge,Olympian Sports ought to put more emphasis on their customization and team services. This will buildtraffic to Olympian Sports and appeal to a larger demographic.Mass merchandisers and department stores often lack quality customer service and additional repairservices for sports equipment. Olympian Sports can take advantage of this by providing in-depthequipment knowledge and provide fast and accurate repair services. In a survey of 1,021 Canadiancustomers conducted by Keenan (2008), 95% agreed that their experiences with customer service canmake or break a relationship with a particular company. Great customer service will enable OlympianSports to increase their presence in the community as positive comments are easily spread throughoutthe community. Taking advantage of current trends and opportunities will prove to be beneficial andprofitable to individual companies, like Olympian Sports, in the sporting goods retail industry.
ReferencesCole, M. (2005). A SPORTS CENTER UNIVERSE: Invigorates apparel world. Apparel, 46(8), 22. Retrieved from http://search.proquest.com/docview/210941339?accountid=14739Keenan, R. (2008, October). How Can You Drive A Customer Crazy?. Canadian Retailer. Retrieved January 23, 2011, from http://www.thatscustomerfocus.com/drive_a_customer_crazy.htmlMcNeill, M. (2010, November 22). Good things in smaller packages – Winnipeg retailers find a bigger store isn’t always better. Winnipeg Free Press. Retrieved from www.winnipegfreepress.com
Joloraine Naeg365 Johnson CrescentSaskatoon, SK S7L 5P8Res: (306) 382-4637Cell: (306) firstname.lastname@example.orgMarch 2, 2011Lacey CanhamAdministrator – Selection & StaffingHuman ResourcesSaskTel2121 Sask Drive, Main FlSaskatoon, SK S4P 3Y2Subject: 2011 SaskTel Summer Employment ProgramDear Ms. Canham:I would like to offer my gratitude for presenting me the 2010 SaskTel Scholarship which hasallowed me to focus on my undergraduate studies and my future. I would also like to thank youfor providing me the opportunity to apply for the SaskTel Summer Employment Program. I wishto apply for the customer service position advertised on the SaskTel website on March 1, 2011.I feel that I have significant skills and qualifications to offer.For instance: SaskTel’s values honesty, integrity, and respect. Being a full-time university student while having a part-time job has developed my ability to undertake various responsibilities, strengthened my commitment to future endeavours, and has allowed me to take pride in the work and the decisions I make. SaskTel can benefit from the skills I have acquired through volunteerism such as leadership skills, teamwork and communication skills. These skills can translate with SaskTel’s efforts in creating lasting relationships with Saskatchewan based organizations and events that SaskTel supports. SaskTel can take advantage of the experience I gained working in the retail industry which can contribute to its mission of providing the best customer experience through superior networks and exceptional service.I am confident that Value Village, my education and volunteer efforts has provided me withenough knowledge to qualify me for this position. I would enjoy talking with you about how I canput my skills and abilities to better use for SaskTel, its customers and employees. I look forwardto hearing from you so that we may schedule an interview.Sincerely,Joloraine NaegResume Enclosed
Res: 306-382-4637 Cell: 306-880-0803Joloraine Naeg email@example.com 365 Johnson Crescent Saskatoon, SK S7L 5P8JOB TARGETTo practically apply my education and gain valuable experience working at SaskTel as a summer student.CAPABILITIES Able to multitask Commit to responsibilities Detail-oriented Goal driven Self-motivator Organization skills Team player Leadership and communication skills Fluent in English and French, some Filipino and SpanishACHIEVEMENTS Developed social justice initiatives Organized group meetings and took on leadership roles Demonstrated motivation and teamwork through volunteerism Managed both a part-time job will attending university as a full-time student Strengthened communication skills through Value Village customer serviceEDUCATIONUniversity of Saskatchewan, Saskatoon, SK Present1st year undergraduate student at Edwards School of Business Working toward four year accounting degreeBethlehem Catholic High School, Saskatoon, SK 2010High School Diploma Principals Honour Roll 2009 & 2010 Completed French Bilingual ProgramWORK EXPERIENCEVALUE VILLAGE, Saskatoon, SK S7K 1T8 July 2007 - PresentSales Associate Provided a friendly and helpful service to customers Responsibilities consisted of cash handling and organization of sales floor
ACTIVITIES JDC West January 2011 Events Volunteer Assisted in ensuring business competition runs efficiently Arranged setup for opening ceremonies Coordinated backstage operations for Shakespeare eventSt. Gerard School May 2010Family Fun Night Volunteer Managed various stations Assisted families in various workshopsSocial Justice Committee 2008-2010Bethlehem Catholic High School Established school initiatives that help make a difference in the community and around the worldSalvation Army December 2009Saskatoon City’s Christmas Dinner Volunteer Helped setup venue at White Buffalo Lodge Served food and drinksPrairie Springs Care Homes April 2009Assistant Volunteer Cleaned care home Prepared and served food and drinks Engaged in social and recreational activities with residentsSaskatoon Food Bank & Learning Center May 2009Saskatoon’s City Wide Food Drive Volunteer Worked in a group setting Collected and sorted donations Motivated team members to actively participate Provided team with positive energyHONOURS & AWARDSPrincipal’s Honour Roll, 2009 & 2010SaskTel Scholarship, November 2010Norman MacLeod Reid Entrance Scholarship, November 2010Social Justice Scholarship, June 2010Subject Award: French Immersion & Christian Ethics, June 2010
REFERENCESDominique B oks howanFrench Immersion TeacherBethlehem Catholic High School110 Bowlt CrescentSaskatoon, SK S7M 0L1Bus: (306) 659 -8101Res: (306) 384 -0480Tammy KlassenRetail Sales ManagerValue Village2115 Faithfull AvenueSaskatoon, SK S7K 1T8Bus: (306) 668 -6161Res: (306) 683 -0368Editha Der ksenNurseRoyal University Hospital103 Hospital DriveSaskatoon, SK S7 N 0W8Bus: (306) 655 -1000Res: (306) 931 -4613