Q1 Marketing Plan Skooloflife

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  • 1. Quarterly Marketing Plan
  • 2.
    • Focus on high ROI Activities
    • Achieve substantial growth
    • Develop Monetization Methods
  • 3.
    • Write 2-4 Guest post per week
      • Identify blogs which provide highest current ROI on guests posts
      • Reach out to owners of blogs about potential regular guest post opportunity
      • Identify other potential blogs that could provide high ROI on guest posts
  • 4.
    • Develop a commenting strategy
      • Identify blogs where comments have returned highest ROI
      • Take an increasingly active role in commenting on those blogs
      • Scale back commenting on blogs with minimal ROI
  • 5.
    • Develop Relationships with more Established Bloggers
      • Continue interviews with up and coming bloggers podcast series with goal of publishing 1 interview per week
      • Aim to conduct 2 interviews per week
      • Target: 12-15 new interviews by the end of Q1
  • 6.
    • Reach a target of 1000 RSS Readers
      • Enable subscription options
      • Add subscribe to my blog at the end of my email sig
      • Publish 5 posts a week on my own blog
      • Reach out to bloggers to develop a potential weekly guest post relationship
  • 7.
    • Grow email subscribers to 500+
      • Identify 5 personal development blogs
      • Aim to publish 1 guest post a month on each of these top blogs
      • Measure ROI (i.e. number of email newsletter sign ups after a guest post)
  • 8.
    • Social media consultant/Blogger for Hire
      • Add a hire me page with skills
      • Develop simple packages that require 1-2 hours of time that can be purchased via paypal
      • Setup a weekly advertisement on Craigslist
  • 9.
    • Product Launches
      • Look at possible ebook for sale
      • Develop product plan for interviews with up and coming bloggers
        • Product Roadmap
        • Potential Launch Date
        • Product Content
  • 10.
    • Affiliate Marketing
      • Review Products and promote them in newsletter and blog (maybe one product review per week)
      • Promote affiliate products through newlsetter
      • Look for potential partnerships through other newsletters
  • 11.
    • Identify highest sources of Visitors
    • Identify traffic sources that have the most time spent
    • Identify trends
      • Days of the week with highest traffic
      • Days of the week with the lowest traffic
      • Look at posts/days that caused spikes
  • 12.
    • Grow Twitter following to 2000+
        • Identify all bloggers I know and follow them
        • Identify new bloggers and follow them
    • Run a comment contest for free ad space on the Skool of Life.
    • Look at potential giveaways
  • 13.
    • Conduct a weekly review on the Q1 Marketing Plan
    • Make changes to plan as necessary
    • Track all accomplishments of goals set and document