Q1 Marketing Plan Skooloflife


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Marketing Plan for a Blog

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Q1 Marketing Plan Skooloflife

  1. 1. Quarterly Marketing Plan
  2. 2. <ul><li>Focus on high ROI Activities </li></ul><ul><li>Achieve substantial growth </li></ul><ul><li>Develop Monetization Methods </li></ul>
  3. 3. <ul><li>Write 2-4 Guest post per week </li></ul><ul><ul><li>Identify blogs which provide highest current ROI on guests posts </li></ul></ul><ul><ul><li>Reach out to owners of blogs about potential regular guest post opportunity </li></ul></ul><ul><ul><li>Identify other potential blogs that could provide high ROI on guest posts </li></ul></ul>
  4. 4. <ul><li>Develop a commenting strategy </li></ul><ul><ul><li>Identify blogs where comments have returned highest ROI </li></ul></ul><ul><ul><li>Take an increasingly active role in commenting on those blogs </li></ul></ul><ul><ul><li>Scale back commenting on blogs with minimal ROI </li></ul></ul>
  5. 5. <ul><li>Develop Relationships with more Established Bloggers </li></ul><ul><ul><li>Continue interviews with up and coming bloggers podcast series with goal of publishing 1 interview per week </li></ul></ul><ul><ul><li>Aim to conduct 2 interviews per week </li></ul></ul><ul><ul><li>Target: 12-15 new interviews by the end of Q1 </li></ul></ul>
  6. 6. <ul><li>Reach a target of 1000 RSS Readers </li></ul><ul><ul><li>Enable subscription options </li></ul></ul><ul><ul><li>Add subscribe to my blog at the end of my email sig </li></ul></ul><ul><ul><li>Publish 5 posts a week on my own blog </li></ul></ul><ul><ul><li>Reach out to bloggers to develop a potential weekly guest post relationship </li></ul></ul>
  7. 7. <ul><li>Grow email subscribers to 500+ </li></ul><ul><ul><li>Identify 5 personal development blogs </li></ul></ul><ul><ul><li>Aim to publish 1 guest post a month on each of these top blogs </li></ul></ul><ul><ul><li>Measure ROI (i.e. number of email newsletter sign ups after a guest post) </li></ul></ul>
  8. 8. <ul><li>Social media consultant/Blogger for Hire </li></ul><ul><ul><li>Add a hire me page with skills </li></ul></ul><ul><ul><li>Develop simple packages that require 1-2 hours of time that can be purchased via paypal </li></ul></ul><ul><ul><li>Setup a weekly advertisement on Craigslist </li></ul></ul>
  9. 9. <ul><li>Product Launches </li></ul><ul><ul><li>Look at possible ebook for sale </li></ul></ul><ul><ul><li>Develop product plan for interviews with up and coming bloggers </li></ul></ul><ul><ul><ul><li>Product Roadmap </li></ul></ul></ul><ul><ul><ul><li>Potential Launch Date </li></ul></ul></ul><ul><ul><ul><li>Product Content </li></ul></ul></ul>
  10. 10. <ul><li>Affiliate Marketing </li></ul><ul><ul><li>Review Products and promote them in newsletter and blog (maybe one product review per week) </li></ul></ul><ul><ul><li>Promote affiliate products through newlsetter </li></ul></ul><ul><ul><li>Look for potential partnerships through other newsletters </li></ul></ul>
  11. 11. <ul><li>Identify highest sources of Visitors </li></ul><ul><li>Identify traffic sources that have the most time spent </li></ul><ul><li>Identify trends </li></ul><ul><ul><li>Days of the week with highest traffic </li></ul></ul><ul><ul><li>Days of the week with the lowest traffic </li></ul></ul><ul><ul><li>Look at posts/days that caused spikes </li></ul></ul>
  12. 12. <ul><li>Grow Twitter following to 2000+ </li></ul><ul><ul><ul><li>Identify all bloggers I know and follow them </li></ul></ul></ul><ul><ul><ul><li>Identify new bloggers and follow them </li></ul></ul></ul><ul><li>Run a comment contest for free ad space on the Skool of Life. </li></ul><ul><li>Look at potential giveaways </li></ul>
  13. 13. <ul><li>Conduct a weekly review on the Q1 Marketing Plan </li></ul><ul><li>Make changes to plan as necessary </li></ul><ul><li>Track all accomplishments of goals set and document </li></ul>