The presentation is about structuring strategy and then outsourcing it. Working on structuring strategy helps you get more sales.

3.  Pre-Q&A
 Focus on the fundamentals for real
profits
 Dominating the nine niches with mobile
sites
 Sprinkling some mobile SEO on top
 Technical outsourcing/team building
 Homework, discussion, live Q&A

4. Have you ever scanned a
QR code that led to a
non-mobile site???

5. There are plenty!
(Hint: Lead Gen)

6. How about an SMS
campaign just lying
around???
…ok, that’s not as bad

7. Sell a mobile site ranked #1 on
Google integrated with a
landing page that captures the
numbers of clients for SMS
campaigns where clients can
see it by scanning a QR code on
a table tent…

8. Let’s start with the
fundamentals!

9.  Before integrating other aspects of a
mobile campaign, a business needs a
mobile site or at least a landing page
 The rest of the mobile marketing
campaign stems from this foundation
 Then you can upsell or include SMS
campaigns, QR codes, mobile SEO,
etc.

10.  They are already getting mobile
traffic
 People often get lost and need to
locate you fast! Don’t lose them…
 Make it easy for people to schedule
appointments
 Customers want a simple way to
get the information they need FAST

11.  Only one in four dentists has actually calculated the
value of a new dental patient to their practice, this
survey found
 Average new patient value = $1,000
– $200 - $3,000
– Charted = $1,200
 Does not include referrals
 http://thewealthydentist.com/surveyresults/136-
new-patient-value.htm
 Print that out if going to see a dentist

12.  Integrate Tap2Call so potential
patient can call immediately
 Patient gets lost
– Google maps functionality
 Trendy image

13.  Woof woof!
 Integrate a landing page with a
discount
 Free nail clipping, bath, shampoo,
etc.

14.  Lifetime value calculations:
– http://www.entrepreneur.com/article/224153
 Gym:
– 1 customer
– $25/month
– 12 months
– $300 – minimum
 Almost no variable costs

15.  Integrate with landing page for
coupon redemption
 Offer free entry, free energy drink,
etc.

16.  Offer a free discount or coupon for
a free wash if one get’s a haircut
 Or 35% off
 Image is also very crucial to their
business

17.  Incorporate a video or link to a
video into the Landing Page
 Build trust/credibility
 Tap2Call as this is more personal &
conversions increase
 Any high-end service

18.  Very frequent mobile visitors
 Like discounts
 Come again and again
 Next time: SMS & QR Code
integration

19.  People need a plumber now
– Toilet is exploding and they don’t have
time to log onto their desktop!
 Tap2Call integration

20.  Cool & trendy image

21.  Another frequently done local
search
 Free oil change
 Better yet – check up!

22.  Can’t convince them to adopt an
entire mobile site?
 Sell them on a landing page…
 $300 may be affordable
 Apply this later to the cost if they
get an entire site

23.  Integrated with:
– Tap2Call
– SMS
– E-mail capture
– Facebook like
– Tweet
– YouTube video

24.  You have a site, now what?
 What if no one can find it?
It’s useless
 EVERYTHING has to be
done…at least 90%
 Our Mobile SEO guide…

25.  The first 3 – do on your own
 Mobile Monkey
 Warrior Forum

26.  Onlinejobs.ph
 20-30 template e-mails asking for
portfolio and to answer with a secret
word
– Html: Best in the World
– Photoshop: Best in the world
– Maybe logo design or webpage design
 30-minute interview

27.  Case study
– Choose 3 for the case study portion
– Pay each $25-$50
– Give them a local business
– Give them access to Mobi Cash
Cyclone and have them build a
mobile site and give them a couple
of difficult things to add/changes to
make

28.  Final interview…

29.  Great interview on how you should
outsource!
http://www.incredibleinternetmarketing.
com/lifestyle/outsourcing-internet-
marketing-business-growth-with-joshua-
bretag/
Under Module #3

30. HOMEWORK
 10 more walk-ins
 Interview at least one potential
employee
– Don’t want to do onlinejobs.ph?
– Try odesk or elance for FREE
 Write your best takeaway in
Facebook
 Follow up with accountability
partners

31. BONUS
 Anyone have a client?

32. HOMEWORK
 Who did their 3 audits?

33. DISCUSSION
 How did the audits go? Any stories?

34. DISCUSSION
 How many walk-ins have you done so far?
– Sales?

35. DISCUSSION
 How many walk-ins have you done so far?
– Sales?

36. LIVE Q&A