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Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
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Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success

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  • 1. CREATE MANAGE MEASURE ACTIVATE 12 Steps to Sponsorship Success Integrated Ways to Create, Sell, Activate & Measure
  • 2. 12 Steps to Sponsorship Success Step 1 Evaluate Existing Inventory & Create an Asset List Create Step 2 Create New Sponsorship Opportunities, Content & Packages Step 3 Create Story-Worthy Sponsorship Packages (and add Digital for pizzazz!) Step 4 What’s in it for them? Collaborate with Sponsors in the Selling Process Sell Step 5 Get Help! Build a Partnership Network to Sell Step 6 Bundle Activation Costs Into The Sponsorship Step 7 Integrate Activations Across Marketing Channels: Before, During & After! Activate Step 8 Build Sponsorships Into Your Marketing Calendar Step 9 Make Sponsorships Part of the Conversation with Media Step 10 Take Pictures (and Videos)! They Speak Louder Than Words. Measure Step 11 Report Against Key Sponsor Metrics: Numbers Speak Loudly Too! Step 12 Provide Sponsorship Recaps for Key Sponsors: Start Selling for Next Year…
  • 3. Who We Are We’re a technology-based entertainment agency fundamentally changing the way entertainment properties and brands engage and activate fans. Music. Sports. Live events. Data focused, dollar driven. Period.
  • 4. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  • 5. Create Sell Activate Measure Step 1 Evaluate Existing Inventory & Create an Asset List
  • 6. Create Sell Activate Measure Step 2 Create New Sponsorship Opportunities, Content & Packages
  • 7. Create Sell Activate Measure Step 3 Create Story-Worthy Sponsorship Packages (and add Digital for pizzazz!)
  • 8. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  • 9. Create Sell Activate Measure Step 4 What’s in it for them? Collaborate with Sponsors in the Selling Process
  • 10. Create Sell Activate Measure Step 5 Get Help! Build a Partnership Network to Sell
  • 11. Other Fairs/Festivals & Organizations
  • 12. Create Sell Activate Measure Step 6 Bundle Activation Costs Into The Sponsorship
  • 13. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  • 14. Create Sell Activate Measure Step 7 Integrate Activations Across Marketing Channels: Before, During & After!
  • 15. Create Sell Activate Measure Step 8 Build Sponsorships Into Your Marketing Calendar
  • 16. Create Sell Activate Measure Step 9 Make Sponsorships Part of the Conversation with Media
  • 17. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  • 18. Create Sell Activate Measure Step 10 Take Pictures (and Videos)! They Speak Louder Than Words.
  • 19. Create Sell Activate Measure Step 11 Report Against Key Sponsor Metrics: Numbers Speak Loudly Too!
  • 20. 353 leads generated 1,459 clicks to sponsor website 22,751 product samples delivered to fans (and eaten!) 36,935 emails sent with sponsor logo 5 minutes, 43 seconds free TV coverage 1,345,638 online/offline brand impressions
  • 21. Create Sell Activate Measure Step 12 Provide Sponsorship Recaps for Key Sponsors: Start Selling for Next Year…
  • 22. Questions?
  • 23. hello@rockhousepartners.com 631 2nd Avenue South Suite 2R Nashville, TN 37210 twitter.com/rhpartners

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