CREATE MANAGE MEASURE
                                        ACTIVATE




12 Steps to Sponsorship Success
  Integrated Wa...
12 Steps to Sponsorship Success
           Step 1    Evaluate Existing Inventory & Create an Asset List
Create     Step 2 ...
Who We Are
We’re a technology-based entertainment agency
       fundamentally changing the way
     entertainment properti...
Our
            Approach    Sponsorships
                Brand



Create   Sell       Activate   Measure




            P...
Create   Sell   Activate   Measure




               Step 1

Evaluate Existing Inventory & Create
            an Asset Li...
Create   Sell   Activate   Measure




              Step 2

    Create New Sponsorship
Opportunities, Content & Packages
Create   Sell   Activate   Measure




              Step 3

Create Story-Worthy Sponsorship
            Packages
  (and a...
Our
            Approach    Sponsorships
                Brand



Create   Sell       Activate   Measure




            P...
Create   Sell   Activate   Measure




              Step 4

     What’s in it for them?
Collaborate with Sponsors in the
...
Create   Sell   Activate   Measure




               Step 5

             Get Help!
Build a Partnership Network to Sell
Other Fairs/Festivals & Organizations
Create   Sell   Activate   Measure




             Step 6

Bundle Activation Costs Into The
         Sponsorship
Our
            Approach    Sponsorships
                Brand



Create   Sell       Activate   Measure




            P...
Create   Sell   Activate   Measure




                 Step 7

Integrate Activations Across Marketing
               Chan...
Create   Sell   Activate   Measure




           Step 8

Build Sponsorships Into Your
    Marketing Calendar
Create   Sell   Activate   Measure




            Step 9

Make Sponsorships Part of the
 Conversation with Media
Our
            Approach    Sponsorships
                Brand



Create   Sell       Activate   Measure




            P...
Create   Sell   Activate   Measure



           Step 10

  Take Pictures (and Videos)!
They Speak Louder Than Words.
Create   Sell   Activate   Measure



             Step 11

Report Against Key Sponsor Metrics:
   Numbers Speak Loudly To...
353 leads generated

           1,459 clicks to sponsor website

22,751 product samples delivered to fans (and eaten!)

  ...
Create   Sell   Activate   Measure



             Step 12

Provide Sponsorship Recaps for Key
              Sponsors:
   ...
Questions?
hello@rockhousepartners.com

      631 2nd Avenue South
                   Suite 2R
       Nashville, TN 37210

   twitter...
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success
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Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success

  1. 1. CREATE MANAGE MEASURE ACTIVATE 12 Steps to Sponsorship Success Integrated Ways to Create, Sell, Activate & Measure
  2. 2. 12 Steps to Sponsorship Success Step 1 Evaluate Existing Inventory & Create an Asset List Create Step 2 Create New Sponsorship Opportunities, Content & Packages Step 3 Create Story-Worthy Sponsorship Packages (and add Digital for pizzazz!) Step 4 What’s in it for them? Collaborate with Sponsors in the Selling Process Sell Step 5 Get Help! Build a Partnership Network to Sell Step 6 Bundle Activation Costs Into The Sponsorship Step 7 Integrate Activations Across Marketing Channels: Before, During & After! Activate Step 8 Build Sponsorships Into Your Marketing Calendar Step 9 Make Sponsorships Part of the Conversation with Media Step 10 Take Pictures (and Videos)! They Speak Louder Than Words. Measure Step 11 Report Against Key Sponsor Metrics: Numbers Speak Loudly Too! Step 12 Provide Sponsorship Recaps for Key Sponsors: Start Selling for Next Year…
  3. 3. Who We Are We’re a technology-based entertainment agency fundamentally changing the way entertainment properties and brands engage and activate fans. Music. Sports. Live events. Data focused, dollar driven. Period.
  4. 4. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  5. 5. Create Sell Activate Measure Step 1 Evaluate Existing Inventory & Create an Asset List
  6. 6. Create Sell Activate Measure Step 2 Create New Sponsorship Opportunities, Content & Packages
  7. 7. Create Sell Activate Measure Step 3 Create Story-Worthy Sponsorship Packages (and add Digital for pizzazz!)
  8. 8. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  9. 9. Create Sell Activate Measure Step 4 What’s in it for them? Collaborate with Sponsors in the Selling Process
  10. 10. Create Sell Activate Measure Step 5 Get Help! Build a Partnership Network to Sell
  11. 11. Other Fairs/Festivals & Organizations
  12. 12. Create Sell Activate Measure Step 6 Bundle Activation Costs Into The Sponsorship
  13. 13. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  14. 14. Create Sell Activate Measure Step 7 Integrate Activations Across Marketing Channels: Before, During & After!
  15. 15. Create Sell Activate Measure Step 8 Build Sponsorships Into Your Marketing Calendar
  16. 16. Create Sell Activate Measure Step 9 Make Sponsorships Part of the Conversation with Media
  17. 17. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  18. 18. Create Sell Activate Measure Step 10 Take Pictures (and Videos)! They Speak Louder Than Words.
  19. 19. Create Sell Activate Measure Step 11 Report Against Key Sponsor Metrics: Numbers Speak Loudly Too!
  20. 20. 353 leads generated 1,459 clicks to sponsor website 22,751 product samples delivered to fans (and eaten!) 36,935 emails sent with sponsor logo 5 minutes, 43 seconds free TV coverage 1,345,638 online/offline brand impressions
  21. 21. Create Sell Activate Measure Step 12 Provide Sponsorship Recaps for Key Sponsors: Start Selling for Next Year…
  22. 22. Questions?
  23. 23. hello@rockhousepartners.com 631 2nd Avenue South Suite 2R Nashville, TN 37210 twitter.com/rhpartners

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