Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success

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Rockhouse partners for_ieba_-_12_steps_to_sponsorship_success

  1. 1. CREATE MANAGE MEASURE ACTIVATE 12 Steps to Sponsorship Success Integrated Ways to Create, Sell, Activate & Measure
  2. 2. 12 Steps to Sponsorship Success Step 1 Evaluate Existing Inventory & Create an Asset List Create Step 2 Create New Sponsorship Opportunities, Content & Packages Step 3 Create Story-Worthy Sponsorship Packages (and add Digital for pizzazz!) Step 4 What’s in it for them? Collaborate with Sponsors in the Selling Process Sell Step 5 Get Help! Build a Partnership Network to Sell Step 6 Bundle Activation Costs Into The Sponsorship Step 7 Integrate Activations Across Marketing Channels: Before, During & After! Activate Step 8 Build Sponsorships Into Your Marketing Calendar Step 9 Make Sponsorships Part of the Conversation with Media Step 10 Take Pictures (and Videos)! They Speak Louder Than Words. Measure Step 11 Report Against Key Sponsor Metrics: Numbers Speak Loudly Too! Step 12 Provide Sponsorship Recaps for Key Sponsors: Start Selling for Next Year…
  3. 3. Who We Are We’re a technology-based entertainment agency fundamentally changing the way entertainment properties and brands engage and activate fans. Music. Sports. Live events. Data focused, dollar driven. Period.
  4. 4. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  5. 5. Create Sell Activate Measure Step 1 Evaluate Existing Inventory & Create an Asset List
  6. 6. Create Sell Activate Measure Step 2 Create New Sponsorship Opportunities, Content & Packages
  7. 7. Create Sell Activate Measure Step 3 Create Story-Worthy Sponsorship Packages (and add Digital for pizzazz!)
  8. 8. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  9. 9. Create Sell Activate Measure Step 4 What’s in it for them? Collaborate with Sponsors in the Selling Process
  10. 10. Create Sell Activate Measure Step 5 Get Help! Build a Partnership Network to Sell
  11. 11. Other Fairs/Festivals & Organizations
  12. 12. Create Sell Activate Measure Step 6 Bundle Activation Costs Into The Sponsorship
  13. 13. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  14. 14. Create Sell Activate Measure Step 7 Integrate Activations Across Marketing Channels: Before, During & After!
  15. 15. Create Sell Activate Measure Step 8 Build Sponsorships Into Your Marketing Calendar
  16. 16. Create Sell Activate Measure Step 9 Make Sponsorships Part of the Conversation with Media
  17. 17. Our Approach Sponsorships Brand Create Sell Activate Measure Property
  18. 18. Create Sell Activate Measure Step 10 Take Pictures (and Videos)! They Speak Louder Than Words.
  19. 19. Create Sell Activate Measure Step 11 Report Against Key Sponsor Metrics: Numbers Speak Loudly Too!
  20. 20. 353 leads generated 1,459 clicks to sponsor website 22,751 product samples delivered to fans (and eaten!) 36,935 emails sent with sponsor logo 5 minutes, 43 seconds free TV coverage 1,345,638 online/offline brand impressions
  21. 21. Create Sell Activate Measure Step 12 Provide Sponsorship Recaps for Key Sponsors: Start Selling for Next Year…
  22. 22. Questions?
  23. 23. hello@rockhousepartners.com 631 2nd Avenue South Suite 2R Nashville, TN 37210 twitter.com/rhpartners

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