Spire Research and Consulting                                   Case study – ABS Resin                                 Str...
Tel: (65) 6838 5355        Fax: (65) 6838 5855    78 Shenton Way #20-01          Singapore 079120sg.info@spireresearch.com...
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ABS Resin - Strategic Research in Asia

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ABS Resin - Strategic Research in Asia

  1. 1. Spire Research and Consulting Case study – ABS Resin Strategic research in AsiaClient: An European Fortune 500 chemical producerSituation: The client sought to expand its ABS resin business in Korea byidentifying and engaging with new potential customers with run-rate demandfor this productProject objectives: Development of qualified database of customers of ABS resinsupplied to manufacturers of electrical plugs and other electrical items in Korearequiring flame-retardant plasticsMethodology: Secondary research, expert interviews and interviews with resin manufacturers to identify 50 leading manufacturers of ABS-consuming electrical items Screening of the 50 manufacturers to identify the 10 with the largest volume consumption of ABS Interviews with the top 10 manufacturers to determine annual volume of ABS purchased and estimated future growth in demand, preferred suppliers, pricing, typical delivery lead time and additives and colorants procuredReport deliverables: A database in MS Excel report providing a list of customerswith preferred purchase requirementsOutcome: Our client used Spire’s report to provide qualified leads to its salesteam, so as to better exploit opportunities to utilize newly constructed capacityat its Korean plant.
  2. 2. Tel: (65) 6838 5355 Fax: (65) 6838 5855 78 Shenton Way #20-01 Singapore 079120sg.info@spireresearch.com www.spireresearch.com

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