1. Glossary of terms:
Cross media convergence: is the process by which a range of media platforms are
integrated within a single piece of media technology. A great example of this would
be the iPhone. As it is not just a phone, it is a camera, a music player, a gaming
console, a web browser, a palmtop computer and a video camera.
Synergy: is the term used to describe a situation where different entities cooperate
advantageously for a final outcome. Simply, defined, it means that the whole is
greater than the sum of its parts. It is the strategy of synchronising and actively
gorging connections between directly related areas of entertainment. New
Technologies support this process – web, DVD, downloading. Media institutions
exploit various platforms to sell various products related to one film (e.g. film and
soundtrack and video games). Symbiosis is the linking up of various companies to
make profits from one product.
Production: the physical action of creating the product.
Distribution: where people can consume the product
Exchange: How people get the product.
Marketing: How people learn about the product.
Proliferation: To increase or spread at a rapid rate.