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Slide 1: Profile “The profile is king” Profile 2.0 “for the Enterprise”

Slide 2: Web 2.0 “Web 2.0 is the business revoliution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.” Tim O’Reilly technology culture attitude generational

Slide 3: …but you knew that, right?

Slide 4: Industry Verticals Web 2.0 Solution Education Media Telco Manufacturing Web 2.0 Web 2.0 Web 2.0 Web 2.0 Solution Solution Solution Solution

Slide 5: what is the lowest common denominator of web 2.0?

Slide 6: …a users profile

Slide 7: Education Media Telco Manufacturing Web 2.0 Web 2.0 Web 2.0 Web 2.0 Solution Solution Solution Solution Employees / Customers Profile activity individual

Slide 8: Reward The basic profile card participation Federal / Government databases e.g. convictions, Social taxes Employment networking history and profile Profile salary aggregation information Genetics e.g. Genome project Financial institution data stores e.g.credit rating

Slide 9: Measurable Participation blogs, wikis, comments, feedback, ratings, downloads, favorites, page visits, tags, video blogs, articles Interactions Whom?, about?, method – email, im, twitter, content shared, telephone, vm response individual

Slide 10: Current Activity What am I doing right now? Where am I? Who am I with? activity

Slide 11: Web 2.0 Profile Profile Activity Interactions The Web 2.0 profile changes from one moment to another

Slide 12: Enterprise 2.0 Web 2.0 Access your Profile profile Web 2.0 Solution information Deliver Personalized Content and Services anytime and anywhere

Slide 13: The Web 2.0 profile is starting to be realised

Slide 14: blogpulse

Slide 15: Lotus Connections & Atlas

Slide 16: OpenSocial within LinkedIn

Slide 17: The profile is the common denominator for Web 2.0. It will enable Enterprise 2.0 organisations to deliver products and services based on a holistic view of their clients and employees anytime and anywhere

Slide 18: What do you think? Contact me sparkbouy@gmail.com Blog http://kiwilight.blogspot.com IBM chris_sparshott@nz.ibm.com