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Profile 2.0

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  • sparkbouy Chris Sparshott 8 months ago
    Just to let you know that the first four comments are for a previous version of profile 2.0.
  • sparkbouy Chris Sparshott 2 years ago
    Hi gbanerji thanks for your comments. i think the problem around profile or persona is the hugeness of it all and who owns the profile! The government owns a lot but isn't easy to integrate with, the telcos want to own you craddle to the grave but I will advocate profile.org for each country 'cos your profile is your life and I think will start to generate the next 'class' system....I think flock is a good example of public social profile aggregation but it needs to go deeper to be of value to business.

    Thanks for your comments! I must update this deck!
  • gbanerji Gaurab Banerji 2 years ago
    Great points and observations here. We took a stab at addressing these points using a multi-faceted identity (profile) concept. Still in the early stages, but would love to get your opinion on the concept... http://www.slideshare.net/gbanerji/personal-communication...
  • grahairs Graham Bennett 2 years ago
    Interesting points - thanks for sharing this.
  • etalbert etalbert 2 years ago
    Profile and Identity are important concepts in the web 2.0 world. Thanks for the show.
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Profile 2.0 - Presentation Transcript

  1. Profile “The profile is king” Profile 2.0 “for the Enterprise”
  2. Session Objectives The objectives of this session is to pull together threads of evolving customer needs and market trends into a package called Profile 2.0.
  3. Agenda Introduction Journey to Profile 2.0 Profile 2.0 Enterprise
  4. Introduction
  5. Lotus Technical New Sales Challenge Commitment Web 2.0
  6. Lotus Technical New Sales Challenge Commitment Influence Knowledge People Reputation @Cattail Marketing Web 2.0 Influence
  7. Journey to Profile 2.0
  8. Web 2.0 Web 2.0 Guru “Web 2.0 is the business revolution in Me the computer industry caused by the move to the Internet as a Interaction platform, and an Technology Styles Anyone attempt to understand the rules for success Change on that new platform.” “Socially Tim O’Reilly Solutions Constructed Media and Communication” Participation
  9. Education Media and Education
  10. Media Industry Business Models Four Business Models 2006—2010 User/ Walled Communities New Platform Aggregation Community (Current TV) (Revver, Heavy & SL) Contribution Model integrates user- and Model relies on user-generated community-content within a content and open distribution “walled” access environment platforms; most disruptive for media industry Content Source Traditional Media Content Hyper-syndication (SKY TV) (Fox) Model relies on professional, Model with secure, professional branded content within a “walled” content available online and on access environment; incumbents Produced by have legacy position standard devices Professionals Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV)
  11. University as a Hollywood Study Four Business Models 2006—2010 User/ Walled Communities New Platform Aggregation Community (Distance Learning) (Not happening???) Contribution Model integrates user- and Model relies on user-generated community-content within a content and open distribution “walled” access environment platforms. Content Source Traditional Media Content Hyper-syndication (Lecture theatre) (Podcasts – research papers, via website) Model relies on professional, branded content within a “walled” access environment; incumbents Model with secure, professional Produced by have legacy position content available online and on Professionals standard devices Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or University Sector.
  12. Revver
  13. Revver’s Business Model http://www.revver.com/video/761008/neutral-buoyancy-and-the-duck/
  14. University as a Hollywood studio Advertiser University / Content Learning Publish Aggregator Publish Student Internet
  15. Web 2.0 Solution Think about other industries and their business models
  16. What is the lowest common denominator of Web 2.0?
  17. Profile 2.0: Digital Me
  18. Digital Me
  19. 50 Services
  20. Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile 50 Profiles Profile Profile ofile Profile Profile Profile Pro Profile Profile Profile rofile Profile Profile Profile
  21. Lots of data
  22. 100s of Relationships
  23. One me Profile One profile
  24. Profile 2.0: High Level Basic profile Activity Participation Relationships Data
  25. The “Basic” profile is an aggregation Reward of your current profiles participation card Federal / Government databases e.g. convictions, Social taxes networking Employment history and profile Basic aggregation salary information Profile Genetics e.g. Genome project Financial institution data stores e.g.credit rating
  26. Current Activity What am I doing right now? Where am I? Who am I with? Activity (timeline and physicality)
  27. Measurable Participation blogs, wikis, comments, feedback, ratings, downloads, favorites, page visits, tags, video blogs, articles Interactions Whom?, about?, method – email, im, twitter, content shared, telephone, vm response Individual Participation (History)
  28. Relationships Whom do I connect with? How strong are those connections? Contacts / Friends Friends of friends Shared interests Relationships
  29. Data The physical / digital participation component. Wiki, blog, comment, Financial transactions, HR information, email, document, I have rights on things I create I have rights on things created explicitly about me My Data
  30. 1. Basic Profile 5. Data 2. Activity Profile 2.0 4. Relationships 3. Participation Profile 2.0
  31. Profile 2.0: Part Solutions
  32. Basic Profile Aggregation Basic Profile Aggregation: Social Networking
  33. Basic Profile Aggregation: Social Networking
  34. 1. 2. One One Activity 3. One Many Many Current Activity Activity: What am I doing? What am I doing right now? Where am I? Who am I with?
  35. 1. 2. One One 3. One Many Many Current Activity Activity: What am I doing? What am I doing right now? Where am I? Who am I with?
  36. Activity: Who? What? When? Where? Plazes lets “friends” (who) update each other about what they are doing when and where, resulting in a Twitter-like activity stream but with integrated geo-tagging. Users can then subscribe to any of their friends’ activity streams or to groups of friends, as well as to specific locations known as “Plazes”. http://blogs.zdnet.com/social/?p=531
  37. Participation
  38. Universal Pieter Knook, Internet Services Address Director for Vodafone Group, Book said: “Vodafone understands Relationships of any customer’s that the core personal and business network is the set of contacts they hold and on their mobile phone.” Aggregation of Contacts
  39. Universal Pieter Knook, Internet Services Address Director for Vodafone Group, Book said: “Vodafone understands that the core of any customer’s personal and business network is the set of contacts they hold and on their mobile phone.” Aggregation of Contacts
  40. Atlas for Lotus Connections
  41. Data
  42. Profile 2.0: Open Standards Open Social OpenID Data Portability
  43. Too many platforms! OpenSocial
  44. Single Platform Cooooool! Write Once: OpenSocial
  45. Write once… Single Platform Deploy everywhere Cooooool! Write Once: OpenSocial
  46. 1 2 3 4 OpenID: Too many passwords:
  47. Distributed file system Control Privacy Relationships Basic Profile Social Networking only Connect Control Share Remix
  48. Profile 2.0: Enterprise
  49. Gartner predicted that early adopters will forgo capital expenditures, and instead purchase 40% of IT infrastructure as a service by 2011 http://www.gartner.com/it/page.jsp?id=593207 Why is profile 2.0 important
  50. Public: Enterprise customers, business partner, recommenders Wall Knowledge Saas Knowledge blog spreadsheets spreadsheets experience wiki experience teamrooms skills teamrooms skills Social pub/sub wiki me documents network me documents applications crm share info IM applications crm share info IM messaging email intranet web messgaing email intranet web content notice-board projects content notice-board projects tagging CV telephone VoIP UC tagging CV telephone VoIP UC videos blogs webinar podcast videos blogs webinar podcast images SL animation learning images animation SL blog communities expert community learning communities expert share immersion mobiles API community share immersion mobiles API Communication Divide
  51. Public: Enterprise customers, business partner, recommenders Wall Knowledge Saas Knowledge blog spreadsheets spreadsheets experience wiki experience teamrooms skills teamrooms skills Social Web pub/sub wiki me documents network Web me documents applications crm share info IM 2.0 messaging email intranet web 2.0 applications crm share info IM messgaing email intranet web Profile content notice-board projects Profile content notice-board projects tagging CV telephone VoIP UC tagging CV telephone VoIP UC videos blogs webinar podcast videos blogs webinar podcast images SL animation learning images animation SL blog communities expert community learning communities expert share immersion mobiles API community share immersion mobiles API Communication Divide
  52. Public: Enterprise customers, business partner, recommenders Wall Knowledge Saas Knowledge blog spreadsheets spreadsheets experience wiki experience teamrooms skills teamrooms skills Social Web pub/sub wiki me documents Web network me documents How do we Trust? 2.0 applications crm share info IM 2.0 messaging email intranet web applications crm share info IM messgaing email intranet web Profile content notice-board projects Profile content notice-board projects tagging CV telephone VoIP UC tagging CV telephone VoIP UC videos blogs webinar podcast videos blogs webinar podcast images SL animation learning images animation SL blog communities expert community learning communities expert share immersion mobiles API community share immersion mobiles API Communication Divide
  53. Trusted Identity Profile Access Access Life Authentication Backtrack Data Credit Card Access Health School Graduate Work age = 0 age = 5 age = 18 Tax Education: Observed Customer Need
  54. Basic Profile Activity Participation Relationships My Data Reputation Trusted Sources Internet MoE Services (School) Social Security Bank MoH (Health) Authority IRD To Source Number (Tax) Access Employer Profile (CS007) Profile Employer 2.0 (IBM) Telco Telco (Vodafone) $$$ Others Utilities A possible solution
  55. Enterprise 2.0 Web 2.0 Profile Access your profile Web 2.0 Solution information Deliver Hyper personalisation
  56. Profile 2.0 is the common denominator for Web 2.0. It will enable Enterprise organisations to deliver products and services based on a holistic view of their clients and employees anytime and anywhere
  57. Summary Introduction Journey to Profile 2.0 Profile 2.0 Enterprise
  58. Thank you Think
  59. Can I help? Chris Sparshott (Sparkbouy) chris@chrissparshott.com Portfolio http://www.slideshare.net/sparkbouy/slideshows Blog http://chrissparshott.com IBM chris_sparshott@nz.ibm.com

Chris SparshottChris Sparshott, 2 years ago

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