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Destination Marketing Open Source and Cloud Presentation

  1. ! Open  Source  and  Cloud  Technologies     Joe  Dickman   Senior  Vice  President   October  22,  2012  
  2. Today’s  Objectives     To  openly  discuss  and  learn  about  how  Open  Source   and  Cloud  Technologies  can  benefit  Destination   Marketing  Organizations     Open  Source,  Cloud,  and  Destination  Marketing.    How   do  they  fit  together?     Red  Hat  Solutions     Red  Hat  Enterprise  Linux     JBoss  Enterprise  Middleware     Red  Hat  Enterprise  Virtualization     Understand  why  Open  Source  and  Cloud  Technologies   are  important  to  your  business  
  3. Destination  Marketing  Organizations   What  I  know  about  your  business  
  4. Destination  Marketing  Organizations  (DMOs)     Promotes  a  town,  city,  region,  or  country  in  order  to  increase   the  number  of  visitors     Develops  Integrated  Marketing  Communication  (IMC)  plans   across  the  Promotional  Mix  that  focuses  on  Convention   Sales,  Tourism  Marketing,  and  related  Services  
  5. How  do  we  reach  our  Market  Segments     Visitor  and  Convention  Bureaus  are  an   important  and  vital  resource  to   promoting  and  marketing  the  tourist   destination’s  brand  through  “product   awareness”     The  Promotional  Mix  is  a  key   marketing  element  that  is  employed   to  reach  consumers  that  share  in  the   same  Activities,  Interests,  and   Opinions  (AIOs)  for  a  market  segment  
  6. Mobile  and  Social  –  Changing  the  landscape     What  is  the  right  Promotional  Mix  in  this   ever  changing  technological  landscape?     People  are  increasing  using  mobile   technology  to  access  the  internet  for   information.     It  is  predicted  that  “mobile  internet  users   will  grow  by  a  compound  annual  growth   rate  (CAGR)  of  16.6%  between  2010  and   2015”  –  IDC     Facebook,  Twitter,  and  other  Social  Media   is  quickly  becoming  the  communication   platform  of  choice  especially  on  a  mobile   internet  enabled  device   Source  IDC:  
  7. How  we  locate  our  information  
  8. Social and Mobile – How do you measure up?   VisitLasVegas  (lasvegas)     @vegas   919,000  Likes    63,000  Followers     VisitOrlando  (visitorlando)     @visitorlando   200,000  Likes   27,000  Followers     VisitAustin  (visitaustintexas)     @visitautintx   71,000  Likes    30,000  Followers     VisitRaleigh  (greaterraleighnc)     @visitraleigh   5,300  Likes   6,400  Followers     VisitMaui  (visitmaui)     @mauivisit   12,000  Likes 600  Followers
  9. The  World’s  Leader  in  Open  Source  Technology  
  10. # 1 OPEN SOURCE LEADER OFFICES WORLDWIDE 1993 1999 2002 2006 2008 2009 2010 2011 2012
  11. What  we  do   We offer a range of mission-critical software and services covering: HOW WE DO IT. THE BENEFITS. We develop everything via Flexibility community-powered innovation. Faster technology innovation Shared development reduces Better quality costs & accelerates innovation. Better price/performance Open collaboration offers Alignment to your needs products that genuinely meet customers' requirements.
  14. Changes  we’ve  seen  before   Information Global Data Everywhere Business Critical Center Complexity IT Leaves the Building IT Infrastructure •  Applications built for •  Web 2.0, Social Media & the Web & Global Cloud   The internet goes commercial   Web & compute •  Virtualization become mission critical introduced   EDI, ERP, Email to business success RED HAT EVOLUTION
  15. Problems  facing  CIO’s  Today   Over and Incompatibility issues Server sprawl under utilization Poor flexibility Datacenter Complexity Too many middleware platforms Expensive system and Lack of Inability to repurpose software IT agility systems and software maintenanc e
  16. Red  Hat  Responds  to  the  Challenge   Red Hat is the Foundation for Cloud Red Hat Linux Red Hat goes Public Red Hat passes 1M • Red Hat Enterprise Introduced • Red Hat Enterprise Linux system Milestone Virtualization launched • Red Hat ships with factory installed on Dell, • Red Hat becomes a • Red Hat and Microsoft Apache, introducing IBM. HP Servers leader in Open Source virt interoperates LAMP in the enterprise • Linux experiences one Middleware • Red Hat Cloud – Acquiring JBoss Foundations introduced year growth of 212%* Internet Explosion IT Infrastructure Data Complexity New Ways of Becomes Business Doing Business Enabler RED HAT EVOLUTION
  17. Open  Source:  Community  versus  Enterprise   PARTICIPATE Red Hat participates in and create (upstream projects) community-powered upstream projects. 100,000+ Projects INTEGRATE Red Hat integrates upstream projects, (community platforms) fostering open community platforms. Red Hat commercializes these platforms STABILIZE (supported products together with a rich ecosystem of services platforms, & solutions) and certifications.
  18. Facts  and  Figures   Red Hat Enterprise Linux 6 Released November 10th, 2010 1st Service Pack May 19th Represents more than 600 person 85% more packages than years by Red Hat engineers Red Hat Enterprise Linux 5 1,821 customer/partner requested 14,631 resolved issues from features included partner,customer & community reports 3.7 GB of content 847 features & fixes verified 2,957 binary RPMs by partner QA teams Red Hat engineers are based 3,900 additional kernel in 26 countries enhancements to 2.6.32 Kernel based on 2.6.32 with many features from .33 & .34 Red Hat is the lead developer of kernel features Red Hat Enterprise Linux design allows smooth integration of future features
  19. Physical  to  Cloud  –  Enterprise  Ready  
  20. The  Red  Hat  Enterprise  Product  Portfolio   Servers Servers Add-Ons Desktops (x86) (other architectures (optional software) and use cases) One solution – three Four additional Seven add-ons Two offerings editions offerings High Availability Load Balancer 1 Resilient Storage RHEL Server Scalable File System 1 RHEL guest Red Hat Red Hat Enterprise Linux Smart Management Enterprise Linux RHEL Desktop for IBM POWER for IBM System z High Performance Network 4 Extended Update Support RHEL Server 4 RHEL guests Red Hat Enterprise Linux Server Red Hat Red Hat ! Enterprise Linux for High-Performance Computing Enterprise Linux for SAP RHEL Workstation Applications RHEL Server Unlimited RHEL guests
  21. Red  Hat  Enterprise  Linux  –  Add-­‐On’s   May be configured for most applications that use customizable agents, as well as for virtual guests. Provides redundancy for web serving, databases, networking, and storage. Enables a shared storage or clustered file system to access the same storage device over a network. Provides support for file systems that are more than 16 terabytes in size. Includes management, monitoring, and provisioning support modules for Red Hat Network and Red Hat Network Satellite. Delivers remote directory memory access over converged Ethernet (RoCE) for those times when low network latency and high capacity are important. Extends the support period of an update for 18 months and delivers overlapping release support to give enterprise customers more flexibility.
  22. Scaling  Enterprise  Manageability  
  23. Why  Middleware?  
  24. Why  Middleware    &  Integration  Matters     Most  CIO’s  are  asked  to  deliver  more  value  and  services  while  cutting   cost     Customers  demand  higher  levels  of  services  without  additional  cost  to   garner  their  business     Duplicate  servers  and  data  centers  waste  resources     Disparate  hardware,  operating  system,  and  systems  and  application   software  and  technologies       Consolidation  provides  economies  of  scale     Maximize  Cost  Efficiency     Remove  Complexity     Standardize  Environment     Reduce  CAPEX  and  OPEX  Costs  associate  with  software  licensing  and   personnel     Increase  Productivity    
  25. Traditional  Providers     IBM,  Oracle     Proprietary     Less  flexible,  not  portable     Overly  complex     Expensive,  cost  prohibitive  
  26. Comprehensive  Middleware  Portfolio  
  27. JBoss  Enterprise  Platforms   JBoss Enterprise JBoss Enterprise JBoss Enterprise Application Platform Web Server Portal Platform Integrates industry-leading Single solution for Enables all aspects of middleware for application enterprise-class Apache creating, publishing, and presentation, services software for managing sites and web hosting, and data large-scale websites and content persistence lightweight Java applications JBoss Enterprise JBoss Enterprise JBoss Enterprise SOA Platform Data Services Platform BRMS Combines SOA integration, Tools and runtime An open source business workflow, rules execution, components that make it rules management platform and business EDA easy for applications and for the development, access, technologies to integrate business processes to review, audit, and ongoing applications integrate and use data from management of business and automate business many data sources rules and policies. processes to improve business productivity
  28. Red  Hat  Enterprise  MRG  Messaging  and  JBoss  Data  Grid   MRG Messaging JBoss Data Grid •  Enterprise messaging implementation •  Linearly scalable, distributed, in-memory database •  Based on the open Advanced Message Queuing Protocol •  Nondisruptive solution •  Outstanding performance •  Scales big data tiers •  Deterministic latency •  Boosts data-intensive application performance and scalability •  Flexible messaging paradigms •  Ideal for web and transaction applications with heavy data tier interaction
  29. JBoss  Developer  Studio  –  Portfolio  Edition   JBoss Developer Studio Visual Hibernate Page Editor Seam Tools RIA Tools ESB Tools (JSF, RichFaces, Tools Struts) Eclipse IDE INTEGRATE SUPPORT Test Ng Web Tools Project Business Rules Business Process Portal Tools Spring IDE Archives Tools Modeler DEPLOY DEPLOY DEPLOY JBoss Enterprise JBoss Enterprise SOA Platform JBoss Enterprise Application Platform JBoss Enterprise Data Portal Platform Service Platform Red Hat Enterprise Linux Everything you need to develop, test, and deploy rich web and enterprise applications and SOA services
  30. JBoss  Operations  Network   Patching Discovery Performance & Inventory Availability Provisioning Deploy Manage Configuration Monitor Alerts & Management Notifications SOA Application Governance Deployment A single point of control to deploy, manage and monitor your JBoss middleware, applications and services.
  31. JBoss  –  Red  Hat  Enterprise  Middleware     Provides  a  range  of  middleware  offerings    for  developing,  deploying,  and  managing   applications  that  are  accessible  via  the     Internet,  corporate  intranets,  extranets,     clouds  and  virtual  private  networks.     Deployment  platforms  and  tools  include:     JBoss  Enterprise  Application  Platform  (EAP)     JBoss  Enterprise  Web  Platform  (Supported  Apache)     JBoss  SOA  Platform     JBoss  Business  Rules  Management  System  (BRMS)     JBoss  Enterprise  Data  Services  (EDS)  Platform  
  32. JBoss  Enterprise  Application  Platform     JBoss’  Application  Server   Enterprise  Application     Platform  (EAP)  6  brings     the  first  Java  EE  6     compliant  application     server  built  on  a  cloud     ready  architecture.       Modular  architecture,  lightweight  memory  footprint,  and   focus  on  automation  provide  the  foundation  for  increased   developer  productivity  and  the  flexibility  to  run  in  multiple   cloud  and  virtualized  environments.    
  33. JBoss  Enterprise  SOA  Platform     Standards-­‐based  platform  built  on   a  flexible  ESB  that  integrates     applications,  SOA  services,  and     business  events,  and  automates     business  processes.         JBoss  Enterprise  SOA  Platform  enables  business  process   automation  by  integrating  and  orchestrating  application   components  and  services  running  on  JBoss  Enterprise   Middleware,  other  Java  EE  platforms,  .NET,  and  other   applications  exposed  as  standards-­‐based  web  services  
  34. JBoss  Enterprise  Data  Services  Platform     Red  Hat’s  JBoss  Enterprise  Data     Services  (EDS)  Platform  is  a  data     federation  and  virtualization     engine     Query  multiple  data  sources  (RDBMSs,     web  services,  files,  etc.)  as  though     they  were  a  single  unified  source.         EDS  augments  and  extends  SOA  Platform  to  address  data   access,  integration  and  abstraction.       Speeds  application  development  by  simplifying  access  to   distributed  data  and  provides  the  capabilities  for  developing   Master  Data  Services,  Data  Governance,  Compliance,  and   enables  reporting  and  analytics  across  heterogeneous  data   stores.      
  35. JBoss  Enterprise  BRMS     The  JBoss  BRMS     Platform  supports  the     creation  of  Domain     Specific  Language     (DSL)  rules  that  can  be     used  in  rule  development.         JBoss  Enterprise  BRMS,  an  open  source  business  rules  and  BPM   platform,  lets  you  incorporate  sophisticated  process  and   decision  logic  into  line-­‐of-­‐business  applications  and  quickly   update  rules  and  processes  in  response  to  changes  in  market   conditions  and  regulations.       The  DSL  is  an  “English  Like”  representation  of  a  complex  rule   set.    
  36. JBoss  Data  Grid   Combining JDG & EAP   JBoss  Enterprise  Data  Grid  is     designed  to  deliver  highly  resilient     and  transactional  data  access  with     the  agility  and  economic  benefits     over  other  data-­‐scaling  approaches.       Based  on  some  of  the  core     concepts  from  cutting-­‐edge     NoSQL  technologies  such  as  Amazon  Dynamo,  and  combined   with  accepted  enterprise  architectures  and  design  patterns,    
  37. Intelligent  Integrated  Enterprise  
  38. What  about  the  Cloud?  
  39. Cloud  Computing   “Cloud  computing  is  a  model  for  enabling  convenient,   on-­‐demand  network  access  to  a  shared  pool  of   configurable  computing  resources  (e.g.,  networks,   servers,  storage,  applications,  and  services)  that  can   be  rapidly  provisioned  and  released  with  minimal   management  effort  or  service  provider  interaction.  “     This  cloud  model  promotes  availability  and  is   composed  of  five  essential  characteristics,  three   service  models,  and  four  deployment  models.   Source:  NIST,  Information  Technology  Laboratory­‐computing/cloud-­‐def-­‐v15.doc  
  40. Essential  Characteristics   1.  On-­‐demand  self-­‐service   2.  Broad  network  access   3.  Resource  Pooling   4.  Rapid  Elasticity   5.  Measured  Service   Source: NIST, Information Technology Laboratory - 40 - © 2010 Vizuri – All Rights Reserved
  41. Cloud  Service  Models   Cloud Infrastructure Cloud Infrastructure Cloud Infrastructure IaaS Software as a Service PaaS PaaS (SaaS) SaaS SaaS SaaS Architectures Cloud Infrastructure Cloud Infrastructure IaaS Platform as a Service (PaaS) PaaS PaaS Architectures Cloud Infrastructure IaaS Infrastructure as a Service (IaaS) Architectures Source: NIST, Information Technology Laboratory
  42. Why  think  about  getting  into  the  Cloud?     Organizations  are  faced  with  duplicate  servers  and  data  centers   providing  similar  services     Evolved  over  time  through  systems  assimilation  and  organizational   growth     Contain  disparate  hardware,  operating  systems,  and  systems  and   application  server  software  and  technologies     Implemented  as  stand-­‐alone  systems,  no  economies  of  scale     Consolidation  provides  economies  of  scale     Maximize  Cost  Efficiency     Remove  Complexity     Standardize  Environment     Reduce  CAPEX  and  OPEX  Costs  associate  with  software  licensing  and   personnel     Increase  Productivity    
  43. The  Cloud  –  Enterprise  Ready  
  44. CloudForms  Architecture  
  45. CloudForms  Architecture  
  46. CloudForms  Deployment  Model  
  47. Platform-­‐as-­‐a-­‐Service  (PaaS)  
  48. Why  Enterprise  Open  Source?   Benefits,  features,  and  Service  Level  Agreements  
  49. Red  Hat     Open  Source  software  has  evolved     into  a  second  generation  called     Professional  Open  Source.       Professional  Open  Source  software  is  characterized  by   companies  that:     Hire  and  pay  experts  in  the  open  source  community  to  write   soft-­‐ware  full-­‐time     Utilize  open  source  licenses  that  are  friendly  to  end-­‐user  IT   shops,  independent  software  vendors,  and  the  community   itself       Offer  support  subscription  services  backed  by  real  experts,   consulting,  and  training    
  50. “Open”  Industry  Standards     Built  on  open  source  technologies  that  align  with   industry  standards,  not  proprietary  protocols  and   interfaces.         Maintain  active  development  communities  that  bring   innovation  from  multiple  sources,  not  just  within  an   individual  corporation  
  51. Benefits  of  a  Support  Subscription     Support  Subscription  entitles  users  to  the  following:     Tested  and  quality-­‐controlled  software     Large  ecosystem  of  certified  applications  and  system  hardware     New  release  availability  throughout  the  life  of  the  subscription     Latest  features,  bug  fixes,  security  errata,  and  hardware   support     Offer  support  subscription  services  backed  by  real  experts,   consulting,  and  training       Intellectual  Property  Warranty     Seven-­‐year  support  for  each  product  release  
  52. "Figuring  out  how  to  find  and  capitalize  on  the  enormous  cloud   services  transformation  is  the  number  1  strategic  goal  of  all  major  IT   product  vendors.       SaaS,  and  broader  public  cloud  opportunities,  represents  both  a   tremendous  challenge  to  meet  change  head-­‐on  and  a  huge   opportunity  to  realign  with  partners,  create  new  capabilities,  move   into  new  markets,  and  define  new  leaders."     Robert  P.  Mahowald   Vice  President,  IDC  SaaS  and  Cloud  Services  research     No  one  organization  is  an  island   capable  of  sustainability  without   partners   Source  IDC:  
  53. About  Vizuri   Who  we  are,  our  history  and  affiliations  
  54. Corporate  Profile     Applied  Engineering  Management  (AEM)     Corporation  Founded  in  1986  as  a  100%     woman-­‐owned  business     Vizuri  is  an  operating  division  of  AEM  Corporation     More  than  25  years  of  profitable  growth       Headquartered  in  Chantilly,  VA  with  offices  located  in  major   metropolitan  areas  including;  Los  Angeles,  San  Antonio,  and   Jacksonville       Diversified  client  base  including  Fortune  500  and  major  government   agencies     Industry  recognized  awards  and  certifications  for  performance,   capability  and  delivery  
  55. Vizuri  Division     Java  EE  &  Open  Source  Solution  Provider     Red  Hat  &  JBoss  Premier  Partner   Public  Sector  Specialist     2009,  2010,  2011  Middleware  Partner  of  the  Year     Preferred  JBoss  Certified  Systems  Integrator     JBoss  Middleware  Code  Contributor     RHEV  Code  Contributor     4  Red  Hat  Innovation  Awards   Certified Red Hat Professionals   2006  (Orbitz),  2008  (FBI),     2009  (eCommerce),     2011  (New  York  and  Company)     Certified  Resources     Sponsor  DC  JBoss  Users  Group     Largest  JBoss  User  Group  World-­‐Wide  
  56. Vizuri’s  Core  Strength   Bridging  Business  and     Technology   Business     Identify  strategic  business   drivers   Strategy     Understand  customer’s   business     Evaluate  architectural   Building  Extensible     alternatives   Solutions   Solutions     Design  solution  architectures   Architecture     Reference  Architecture   using  proven,  innovate,  and     Continuous  Delivery   adaptable  technologies     Design  Patterns     Validate  designs  through   iterative  prototyping     Performance   Development     Scalability   Implementation     Resiliency    
  57. Thank  you   Joe  Dickman   SVP,  Vizuri   (703)  318-­‐0009   “Personality may open doors, but only character can keep them open.” Elmer G. Letterman