Social Media Implementation Plan

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A really brief overview of a social marketing tools to use and how for the novice. It is a start guide for a seller working at an education provider. I thought I would pull something together to give the seller somewhere to start. Makes me wonder if companies would pay for these types of consulting services - thoughts?

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Social Media Implementation Plan

  1. 1. Social Media for Clifton’s Rough & Ready draft Chris Sparshott http://w w w .f lickr.com/photos/nostri-imago/3497408085/
  2. 2. Agenda • Step 1: Social Media Accounts • Step 2: Deploy Content • Step 3: Identify Community • Step 4: Manage community – opportunity identification • Step 5: Bring on-line presence together • Step 6: Grow business, stats etc Chris Sparshott
  3. 3. Step 1: Create Social Networking Accounts • Twitter and Monitter.com • Linkedin, for all your sellers • Slideshare, content distribution • Meeting aggregation sites, free advertising Chris Sparshott
  4. 4. http://monitter.com/ Chris Sparshott
  5. 5. Keyword: Cliftons Chris Sparshott
  6. 6. What are people saying about “Cliftons”? 4 relevant tweets Chris Sparshott
  7. 7. Identify a supporter / reseller? Chris Sparshott
  8. 8. Follow Chris Sparshott
  9. 9. Learn about them Chris Sparshott
  10. 10. Assess the supporter to see if they can support you more e.g. advertise courses on their web site e.g. Affiliate Chris Sparshott
  11. 11. Interact Chris Sparshott
  12. 12. Ask question Get response Engage Chris Sparshott
  13. 13. Re-Tweet (RT) and support the persons message Chris Sparshott
  14. 14. RSS Feed Chris Sparshott
  15. 15. click Chris Sparshott
  16. 16. Copy url Chris Sparshott
  17. 17. Add new feed Paste URL and click on “ok” Chris Sparshott
  18. 18. See all Tweets with the keyword Cliftons automatically in your RSS feed reader Chris Sparshott
  19. 19. What about the local New Zealand market? Chris Sparshott
  20. 20. 2 1 Chris Sparshott
  21. 21. Assessment 1. No mention of Cliftons in Auckland today 2. Potential to identify opportunities for Clifton’s training rooms 3. Potential to identify supporters, recommenders, partners and resellers 4. Potential to grow Chris Sparshott
  22. 22. If you want more….let me know • Step 1: Social Media Accounts • Step 2: Deploy Content • Step 3: Identify Community • Step 4: Manage community – opportunity identification • Step 5: Bring on-line presence together • Step 6: Grow business, stats etc Chris Sparshott
  23. 23. Chris Sparshott sparkbouy@gmail.com Chris Sparshott

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