MBA Project - Innovation

1. INNOVATION

2. Many people claim to be interested in innovation,
but to create something truly new takes more than
setting up a department dedicated to it.

3. Innovation
 Innovation generally refers to renewing, changing
or creating more effective processes, products or
ways of doing things.
 For businesses, this could mean implementing
new ideas, creating dynamic products or
improving your existing services.
 Innovation can be a catalyst for the growth and
success of business, and help to adapt and grow
in the market.
 Being innovative does not mean inventing;
innovation can mean changing business model
and adapting to changes in the environment to
deliver better products or services.

4. Co-ordinated “AUTO” System
 Proposed System Components
 A System interface installed in the autos.
 A centralized server to track the location and
processing information
 A Central Database that contains details of all
the autos registered in the system. (Driver
Name, Auto Number)
 A GPS system that provides the route information
of the autos and estimated arrival timing at
particular location.
 An application to be used by customers.

5. Feasibility Study
 Willingness to adopt technology.
 Cost of Implementation.
 Time taken to implement.
 Training the auto drivers.

6. How it Works?
 Information of availability of auto to a particular
location.
 Estimating waiting time of autos in a particular
location.
 Designing a mobile app ( or toll free number to
get information), that shows the list of autos
currently running, seat availability and estimated
time of arrival.
 Depending on preference, decision can be
made to share an auto or have an individual ride.
 Auto fare is displayed depending on the source
and destination.

7. Design of the system
 Search functionality for location is provided
through the interface and results are displayed
 From the details provided request can be sent
to auto driver, confirmation message is sent.
 The auto driver will input the no of passengers
travelling and the destination when a new
customer enters.
 The driver can opt out of the system when he
retires from work for the day.

8. How it can be used as a new business
model.
 PROS
 Due to information availability, waiting time is
known, it reduces customer’s anxiety – customer
satisfaction.
 Utilization of autos increases, by identifying potential
customers en route - increases revenues.
 Sharing option reduces fares for customers.
 Fare Transparency.
 Lower Costs for customers.
 Security Issues will be addressed.
 Reduction in Traffic Congestion if sharing of auto is
done.

9.  CONS
 Increased utilization will reduce business for a
number of existing autos.
 Credibility of customer requests.
 Training and adapting to technology of the auto
drivers.
 Network and technical issues.
 Possible face-offs with other auto unions.

10. Thank You