Instagram By Soumitra Kisku

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This presentation was made after the acquisition of instagram by facebook.

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Instagram By Soumitra Kisku

  1. 1. Presented By: Soumitra Kisku
  2. 2. Instagram came from an inspiration-could we make sharing your life asinstant and magic as those first Polaroid pictures ? What is Instagram Really ?
  3. 3.  Instagram development began in San Francisco On March 5, 2010, Systrom started with $500,000 October 6, 2010 The Instagram launched January 2011, Instagram added hashtags September, version 2.0 launched February 2, 2011, announced that Instagram raised $7 million April 3, 2012, Instagram for Android was released April 12, Facebook acquired Instagram
  4. 4. Kevin Systrom, Instagrams CEO and co-founder. .Mike Krieger, co-founder of Instagram.
  5. 5. How to use Instagram ?Steps to use Instagram:i. Download the Instagram appii. Launch the Instagram appiii. “Sign up”iv. Import contacts and find friendsv. “Follow”vi. “Feed”vii. “Popular”viii. “Share”ix. Apply a filterx. A brief descriptionxi. “Sharing” through social networksxii. “Done”xiii. “News” for updatesxiv. “@(YourAccountName)” – Account settings
  6. 6. Why Instagram become so interest ?
  7. 7. Instagram Filters Inkwell
  8. 8. Hefe
  9. 9. Gotham Walden
  10. 10. Sutro
  11. 11. Toaster
  12. 12. Poprock et
  13. 13. Can brands get real business value ?23 Brands Using Instagram Fashion brand “BERGDORFS” with 652 photos and 8,003 followers “GENERAL ELECTRIC” With 54 photos and 15,501 followers ”MTV” with total photos: 199 and Followers: 1,04,347 ”PEPSI” Total photos: 74 and Followers: 976 “REDBULL” Total photos: 260 and Followers: 60,028
  14. 14. Achievement Users (in million) 40 30 20 10 Users (in 0 million) Oct-11 Feb-12 Dec-10 Feb-11 Dec-11 Jun-11 Apr-12 Apr-11Awards: Aug-11 The runner-up for "Best Mobile App" at the 2010 TechCrunch Crunchies Number 66 in the "The 100 Most Creative People in Business in 2011" "Best Locally Made App" in the SF Weekly Web Awards "App of the Year" for 2011
  15. 15. April 12, 2012Facebook acquired Instagram for a cool $1Billion
  16. 16. Why Facebook acquired Instagram? Still now it is a question mark• Users : But Facebook doesnt need users• Mobile : Which Facebook still lacks, for some reason• Competition: "Giving up 1% of your market cap to take out your biggest threat is a savvy move."• Data: Facebook needs more personal data?
  17. 17. Instagram BackupCOPYGRAM:The service emails you oncethe zip is done so you candownload it.
  18. 18. InstaBackup:How long you’ve beenusing Instagram willdictate how long the yourdownload will take
  19. 19. Instaport: Sign in withInstagram and then choose towhere you want the zip fileto be downloaded.
  20. 20. How long does it actually take to make back abillion dollars ?

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