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3D Printing Creation with Shapeways


The Democratization of
Production




January, 2012
Peter Weijmarshausen
2
3
So we start to customize




                           5
6
7
We used to know how to make custom:
    a revival of hand-made things




                                      8
9
10
From Mass- to Personal Manufacturing




                                       11
12
Personalized products make me feel unique




                                            13
Shapeways delivers your creations




     Shapeways is the place for consumers
          to make, buy and sell their
                own products




                                            14
How does it work?
                               (Product)
                               Designers

                                           Production




  Co-Creation
        Shops
  platform




                          Creative
                           users


                    Shoppers

                                                        15
Time to market: 4 days




     iPad cover
     Designed by Salokannel
     In Shapeways Shop only 4 days after iPad launch

                                                       16
Iterative Product Design




   Version 1            Version 2                         Version 9
  Sept 1st 2010       Sept 27th 2010                    Nov 11th 2011
          Improve products in weeks rather than months or years


  iPhone case
  Design by: Christina Westbrook
  Units sold: >100
  Sales: >$6000

                                                                        17
No cost bringing product to market –
potential high gain




    iPad foot
    Design by: Michiel Cornelissen
    Units sold: ~1000
    Sales: >$20,000

                                       18
19
20
21
10000
                                                            15000
                                                                    20000
                                                                            25000
                                                                                    30000




                                             5000



                                         0
                               Sep-08
                               Oct-08
                               Nov-08
                               Dec-08
                               Jan-09
                               Feb-09
                               Mar-09
                               Apr-09
                               May-09
                               Jun-09
                                                                                                                               User creativity




                                Jul-09
                               Aug-09
                               Sep-09
                               Oct-09
                               Nov-09
                               Dec-09
                               Jan-10
                               Feb-10
                               Mar-10
                               Apr-10
                               May-10
                               Jun-10



     succesful model uploads
                                Jul-10
                               Aug-10
                               Sep-10
                               Oct-10
                               Nov-10
                               Dec-10
                                                                                            Models uploaded to Shapeways.com




                               Jan-11
                               Feb-11
                               Mar-11
                               Apr-11
                               May-11
                               Jun-11
                                Jul-11
                               Aug-11
                               Sep-11
                               Oct-11
                               Nov-11
23
100000




                                                        10000
                                                                20000
                                                                                40000
                                                                                        50000
                                                                                                60000
                                                                                                        70000
                                                                                                                80000
                                                                                                                            90000




                                                                        30000




                                                    0
                                          Jan-09
                                          Feb-09
                                          Mar-09
                                          Apr-09
                                          May-09
                                          Jun-09
                                           Jul-09
                                                                                                                  ordered



                                          Aug-09
                                          Sep-09
                                                                                                                                                                           User creativity




                                          Oct-09
                                          Nov-09
                                          Dec-09
                                          Jan-10
                                          Feb-10
                                          Mar-10
                                          Apr-10
                                          May-10
                                          Jun-10
                                           Jul-10
                                          Aug-10
                                          Sep-10
                                          Oct-10
                                          Nov-10
                                          Dec-10
                                                                                                                                             Models printed at Shapeways




                                          Jan-11
                                          Feb-11
                                          Mar-11
                                          Apr-11
                                          May-11
                                          Jun-11
     Over 750,000 products made in 2011



                                           Jul-11
                                          Aug-11
                                          Sep-11
                                          Oct-11
                                          Nov-11
                                          Dec-11
24
Thanks




         25

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The Democratization of Production

  • 1. 3D Printing Creation with Shapeways The Democratization of Production January, 2012 Peter Weijmarshausen
  • 2. 2
  • 3. 3
  • 4. So we start to customize 5
  • 5. 6
  • 6. 7
  • 7. We used to know how to make custom: a revival of hand-made things 8
  • 8. 9
  • 9. 10
  • 10. From Mass- to Personal Manufacturing 11
  • 11. 12
  • 12. Personalized products make me feel unique 13
  • 13. Shapeways delivers your creations Shapeways is the place for consumers to make, buy and sell their own products 14
  • 14. How does it work? (Product) Designers Production Co-Creation Shops platform Creative users Shoppers 15
  • 15. Time to market: 4 days iPad cover Designed by Salokannel In Shapeways Shop only 4 days after iPad launch 16
  • 16. Iterative Product Design Version 1 Version 2 Version 9 Sept 1st 2010 Sept 27th 2010 Nov 11th 2011 Improve products in weeks rather than months or years iPhone case Design by: Christina Westbrook Units sold: >100 Sales: >$6000 17
  • 17. No cost bringing product to market – potential high gain iPad foot Design by: Michiel Cornelissen Units sold: ~1000 Sales: >$20,000 18
  • 18. 19
  • 19. 20
  • 20. 21
  • 21. 10000 15000 20000 25000 30000 5000 0 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 User creativity Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 succesful model uploads Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Models uploaded to Shapeways.com Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 23
  • 22. 100000 10000 20000 40000 50000 60000 70000 80000 90000 30000 0 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 ordered Aug-09 Sep-09 User creativity Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Models printed at Shapeways Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Over 750,000 products made in 2011 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 24
  • 23. Thanks 25

Editor's Notes

  1. Needs better pic for Personal Manufacturing
  2. Needs better pic for Personal Manufacturing