Momomo Mobile Monday Montreal - Mobile Analytics

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Debate on Mobile Analytics at Momomo event

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Momomo Mobile Monday Montreal - Mobile Analytics

  1. 1. www.momomo.ca
  2. 2. OS Marketshare118 MILLION SMARTPHONES SOLD 3rd TRIMESTER 2011 (WW)
  3. 3. FOCUS on TABLETS+ 24 % compared to 201063 M1.5 M
  4. 4. WESTERN EUROPE PENETRATION
  5. 5. Simultaneous usages
  6. 6. tablets• 58% use tablets to access news sources (140 news applications in France)• They have become the primary source for accessing content, watching videos and reading emails.• 9.3 million iPads generate more traffic than 23 million iPhones.
  7. 7. 8:00-9:00pm : Prime time MEDIA applications
  8. 8. Web vs Mobile EVOLUTION Evolution of number of web page views vs. mobile since March 2010 140Millions 120 100 80 60 Web 40 Mobile 20 0 Source AT Internet : January 2012 Client Le Parisien iOS, Android, Nokia, Windows Mobile, Bada
  9. 9. Web vs Mobile EVOLUTION Evolution of Unique Visitors on the web vs mobile since September 2010 14Millions 12 10 8 6 4 web 2 mobile 0 Oct-10 Apr-11 Oct-11 Sep-10 Nov-10 Dec-10 Jan-11 Jun-11 Jul-11 Feb-11 Mar-11 Aug-11 Sep-11 Nov-11 Dec-11 May-11Less UV in mobiles, but they consume more- Web = 3,79 PV/visit- Mobile = 9,65 Screens/session Source AT Internet : janvier 2012 Client Le Parisien iOS, Android, Nokia, Windows Mobile, Bada
  10. 10. What I hear frequently• My App was downloaded 10K times !!!- > SO WHAT?• « I have to develop an App because everyone does it »-> ANALYSE, SEGMENT AND SEE THE TRENDS• Mobile Site or Apps (and which one) ?-> It depends on your goals, your mobile strategy and yourmarket phone maturity
  11. 11. What I hear frequently• HTML5 is what makes everyone find an agreement-> True : TRACK IT THEN !• Social Media Interactions (FB, Twitter, Pinterest … )-> TRACK IT TOO
  12. 12. Mobile Analytics’ future ?Today there is a lack of maturity in the Mobile Analyticsmarket, on most Apps only the basic metrics are measuredand seem to show interest : aka PV, UV and VisitsMainly due to the easy accessibility to free tools, it“freezes” analytics maturity, simplify projects & KPIdefinition and gives less value to the analyst’s work
  13. 13. OPTIMISED SITE VS App Mobile Site ApplicationConception/costs ++ +Graphics/layout + ++Access + ++Promotion + -Monetisation - ++Coverage ++ -Business model ++ ++Updates ++ -
  14. 14. Offline TRAFFIC
  15. 15. GPS – Geo Mobile marketing• Geolocalize precisely 3G/Edge/GMS users• Compare it to your physical stores• Analyze Store locator page and usage• Target messages locally
  16. 16. About AT Internet’s Solutions AnalyzerNX Mobile Edition• Real Time metrics• Full Segmentation• No Sampling• Mobile Commerce tracking• Apps (iOS, Android, Windows Phone, RIM)• Mobile Sites, offering the lightest tags on the market• Offline Tracking• Geolocalisation by IP and GPS
  17. 17. About AT Internet’s Solutions Client ReferencesFinance Media E-Services Distribution Voyagiste Industrie Institutionnel Antoine GAY @antoinegay http://www.linkedin.com/in/antoinegay

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