Virksomhedspitch på Vækstfondens årsmøde 2012 i Øksnehallen

3. THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
Chapter 1:
How to go from 3M to
100M DKK in 3 years!
2010 2011 2012

4. THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
Chapter 1: Chapter 2:
How to go from 3M to How we turn 3
100M DKK in 3 years! megatrends
into a business
adventure
2010 2011 2012

5. THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
Chapter 1: Chapter 2: Chapter 3:
How to go from 3M to How we turn 3 Partnering with App
100M DKK in 3 years! megatrends
into a business
adventure
2010 2011 2012

6. BUT: BEFORE THE STORY BEGINS
YOU SHOULD MEET THE MAIN CHARACTERS

7. LIBRATONE LOUNGE - Music

8. LIBRATONE LOUNGE – HDTV

9. LIBRATONE LIVE – Portable Player

10. LIBRATONE LIVE – Design Icon

11. LESS THAN 3 YEARS
AGO…

12. LIBRATONE IS FOUNDED
DEC09 FEB 10

13. MEETING INVESTORS IN SILICON
VALLEY
DEC09 FEB
JAN10 10

14. PRODUCT DEVELOPMENT STARTS
… FROM A BLANK SHEET OF PAPER
DEC09 FEB 10
JAN10 FEB10

15. 1ST SEP GOOGLE: 50 HITS
DEC09 FEB 10
JAN10 FEB10 SEP10

16. 1ST SEP GOOGLE: 50 HITS
1ST SEP IFA STARTS
– LIBRATONE BEAT LAUNCHED
DEC09 FEB 10
JAN10 FEB10 SEP10

17. 1ST SEP GOOGLE: 50 HITS
1ST SEP IFA STARTS
– LIBRATONE BEAT LAUNCHED
4TH SEP AFTER 4 DAYS ON IFA:
GOOGLE: 300.000 HITS
DEC09 FEB 10
JAN10 FEB10 SEP10

18. APPLE INTRODUCES AIRPLAY
LIBRATONE R&D FOCUS ON AIRPLAY
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10

19. APPLE INTRODUCES AIRPLAY
LIBRATONE R&D FOCUS ON AIRPLAY
LIBRATONE ON APPLE ONLINE IN EU
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10

20. APPLE INTRODUCES AIRPLAY
LIBRATONE R&D FOCUS ON AIRPLAY
LIBRATONE ON APPLE ONLINE IN EU
SEED CAPITAL INVESTS IN LIBRATONE
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10

21. LIVE & LOUNGE DEVELOPMENT
STARTS
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11

22. KARL LAGERFELD BUYS 5 BEATS IN
PARIS
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11

23. APPLE APPROVES LIBRATONE
FOR THE US MARKET
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11

24. AS 3rd & 4th IN THE WORLD
IFA (AGAIN) 2 NEW AIRPLAY
PRODUCTS
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11

25. RECORD SALES OF
10.000
SPEAKERS IN 2 MONTHS
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11

26. ROLLING STONES MAGAZINE:
FRONTPAGE OF CHRISTMAS GIFT GUIDE
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11

27. 2 OF 4
ACOUSTIC PATENTS GRANTED
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12

28. #1 BEST SELLING AIRPLAY SPEAKER
IN APPLE ONLINE
STORE
SEED CAPITAL RE-INVESTS HEAVILY 
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12 FEB12

29. LET’S TAKE A LOOK AT THE
LIBRATONE WORLD MAP
DEC09 FEB 10
JAN10 FEB10 SEP10 DEC10 FEB11MAR11 MAY11 SEP11OCT11 DEC11 JAN12 FEB12 MAY12

31. CHAPTER 2:
HOW WE TURN 3 MEGATRENDS INTO
A BUSINESS ADVENTURE

34. CHAPTER 3:
PARTNERING WITH APPLE

35. WHY IS APPLE THE
+ PARTNER OF CHOICE
FOR LIBRATONE

36. 1. BRAND POWER
+

37. 1. BRAND POWER
+ 2. WORLD-WIDE RETAIL STORE NETWOR

38. 1. BRAND POWER
+ 2. WORLD-WIDE RETAIL STORE NETWOR
3. WIRELESS AUDIO PROTOCOL