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2011-12 NBA Broadcasting Best Practices


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2011-12 NBA Broadcasting Bes

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2011-12 NBA Broadcasting Best Practices

  1. 1. February 2012
  2. 2. • High-speed internet connection is required to view the clips.• On the following slide, you’ll find the Table of Contents. Clicking on any of these links will take you directly to that respective slide.• Clips will automatically play once you arrive at a new slide. Since they are streaming, buffering may take a few seconds.• The clips function on a standard Windows Media Player meaning the controls are all the same and you have more options (including Zoom) if you right-click.• To toggle between slides, use the arrow keys on your keyboard. Or if you just want to go to the next slide, press ENTER or left-click on your mouse.• If you have any questions or issues, please call the Broadcasting Center for assistance (201-974-6660).
  3. 3. TICKETS• Detroit (FSD): Totally 90’s Night• Golden State (CSN-BA): Season Tickets with $25 Gift Card• Milwaukee (FSWI): Guys Night Out• Orlando Magic (SunSports -O) – Rotating Full Screen Drops• Sacramento Kings (CSN-CAL) – Black Thursday PromoSOCIAL MEDIA• Miami Heat (SunSports-M) – Facebook Ticket Offer• New Jersey Nets (YES) – Ask the Announcers• New Orleans Hornets (CST) – Twitter Questions• Phoenix Suns (FSA) – Suns Facebook NightPRODUCTION ELEMENTS• Charlotte Bobcats (SSO-CHA) – Kevin McHale Flashback• Indiana Pacers (FSI) – Twitter Fans• Portland Trail Blazers (CSN-POR) – Carl’s Jr. Starting Lineups• Toronto Raptors (SNET) – Facing the Celtics Open• Utah Jazz (ROOT) – Enes Kanter Draft Day RecapCOMMUNITY RELATIONS• Boston Celtics (CSN-NE) – Seats for Soldiers Night• Miami Heat (SunSports-M) – Live Fit Week• New York Knicks (MSG) – Knicks Live Fit Week• Phoenix Suns (FSA) – Josh Childress Kicks & FlicksREMEMBRANCE• Cleveland Cavaliers (FSN-O) - Doug Sellars Tribute 3
  4. 4. Detroit Pistons (FSD) - Totally 90’s NightEvery Friday night at the Palace is a theme night and FSD does a nice job of showcasing some fun loving fans to promote their 90s night.
  5. 5. Golden State Warriors (CSN-BA) - Season Tickets with $25 Gift CardAnnouncer follow-up is a vitally important part of executing a ticket drop and Bob Fitzgerald does a nice job selling the team during this promotion.
  6. 6. Milwaukee Bucks (FSWI) – Guys Night Out ‘Guys Night Out’ is a common and proven successful promotion that Milwaukee makes theirown by offering two tickets to their courtside club and a post-game photo op with the Energee.
  7. 7. Orlando Magic (SunSports-O) – Rotating Full Screen DropsThe Magic have debuted a new look for their ticket drops this year and result is impossible for any viewer to ignore.
  8. 8. Sacramento Kings (CSN-CAL) – Black Thursday PromoThe Kings wants the crowd to be rocking for their national TV appearance and ask fans to help them fill the Pavilion and proudly wear black as they host the Thunder.
  9. 9. Miami Heat (SunSports-M) – Facebook Ticket OfferIn an effort to drive both tickets and increase their social media presence, Miami asks fans to ‘Like’ them on Facebook to receive a special online offer to purchase tickets for an upcoming game.
  10. 10. New Jersey Nets (YES) – Ask the AnnouncersAlways a fan favorite, the Nets wish Kris Humphries a happy birthday and promote some upcoming Hardwood Classics Nights in this edition of ‘Ask the Announcers’.
  11. 11. New Orleans Hornets (CST) – Twitter QuestionsCST makes good use of a 20 second timeout allowing Gil McGregor to answer a fans Twitter question about Kevin Durant
  12. 12. Phoenix Suns (FSA) – Phoenix Suns Facebook NightFSA dresses up their broadcast for the 3rd Annual Facebook Night, putting Tom Leander and Eddie Johnson on a mock Facebook page during the opening standup.
  13. 13. Charlotte Bobcats (SSO-CHA) – Kevin McHale FlashbackA frequent element on the Fox networks this year, Charlotte uses their version of the NBA Flashback to highlight the playing career of Houston Head Coach Kevin McHale.
  14. 14. Indiana Pacers (FSI) – Twitter FansA couple of Pacers diehards sludged their way through snow to welcome the team back to Indy after a road trip. FSI’s Brooke Olzendam deemed them worthy of a special in-game interview.
  15. 15. Portland Trail Blazers (CSN-POR) – Carl’s Jr. Starting LineupsCSN-POR’s lineups this year are a sight to behold. Of particular note are the skylines embodying the opponent of that night’s home city.
  16. 16. Toronto Raptors (SNET) – Facing the Celtics Open Toronto’s been producing some stellar opens and this one is no exception. Long-time RaptorJose Calderon talks us through what it means to come in as a visitor and play the storied Celts.
  17. 17. Utah Jazz (ROOT) – Enes Kanter Draft Day RecapUtah introduces their rookie import from Turkey with a roll-in chronicling NBA Draft day for Kanter. An informative bio-graphic follows up nicely.
  18. 18. Boston Celtics (CSN-NE) – Seats for Soldiers NightWith what is a great initiative practiced in several markets around the league, the Celtics thank soldiers by asking fans to donate tickets so they can attend a Celtics game free of charge.
  19. 19. Miami Heat (SunSports-M) – Live Fit WeekMiami showcases Erik Spoelstra, Udonis Haslem, and Jason Jackson meeting with some children from a local YMCA to promote NBA Fit Live Healthy Week.
  20. 20. New York Knicks (MSG) – Knicks Live Fit WeekNew York combines their Garden of Dreams Foundation with NBA Fit Live Healthy Week to host 100 children at their practice facility to teach the benefits of healthy living.
  21. 21. Phoenix Suns (FSA) – Josh Childress Kicks & FlicksSmiles all around as Josh Childress treats local kids to a night at the movies, a pair of shoes, andsome fun and games at Dave & Busters during his fourth annual "Kicks and Flicks" holiday event.
  22. 22. Cleveland Cavaliers (FSO) – Doug Sellars TributeFox Sports and the NBA lost a television pioneer in 2011 with the passing of Doug Sellars. As Fox Sports Chairman DavidHill’s eloquent V/O states, "Doug Sellars, gone far too soon, respected and loved by so many, he will be missed by us all.".