1. SoLoMo Thursday
Juliet Low
Marketing Director (Asia)
Techsailor Group
Website : http://www.SoLoMoThursday.com
Facebook : http://www.facebook.com/SoLoMoThursday
LinkedIN : http://sg.linkedin.com/in/solomothursday
Youtube : http://www.youtube.com/user/SoLoMoThursday
Twitter : https://twitter.com/#!/SoLoMoThursday
Book Ticket : http://solomothursday.eventbrite.com
29 November PAGE1
2012

2. Opening Note
Drink Vouchers @ Bar Biz Card @ #Solomotive
Fishbowl
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3. Objectives
Provide insight on SOcial, LOcation-based and
MObile Media to your business
o Explore usage of Social platforms & Mobile Apps.
o Apply strategies to different industries.
o Apply strategies to different functions in Sales,
Marketing & PR.
o Present latest technologies.
o Analyse case studies & global statistics.
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4. SPEAKER : STEWART HUNTER
VP Business Development APAC | @somoglobal
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5. Consumer Behaviour on
Mobile: RE-IMAGINATION
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6. MY TALK
Introduction
Today’s Mobile Landscape
Re-imaging the world
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7. WHAT WE OFFER
“The world’s largest full service mobile specialist. No matter
what service our clients choose to work with us on they get the
benefit of our full service approach. ”
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8. WHERE WE ARE LOCATED
We manage global
activity for our clients,
24 hours a day
Our enterprise solutions are
used on 3 continents
LONDON SAN FRANCISCO LOS ANGELES NEW YORK SINGAPORE
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10. BACK IN 2002 DIGITAL WAS SIMPLE
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11. THE YEAR OF MOBILE
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12. “THE YEAR OF MOBILE”
9/10 SINGAPOREANS USE A
SMARTPHONE
Sources: LOCOG Aug 2012, GFK April 2012, Blackbox research May 2012
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13. MOBILE CREATES ADDITIONAL COMPLEXITY
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14. CLASH OF THE TITANS
Source: Joachim Wtewael - The Battle Between the Gods and the Titans
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15. VELOCITY OF CHANGE
NEW PLATFORMS NEW OPERATING SYSTEMS NEW ECOSYSTEMS
NEW BUSINESS MODELS
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16. LEADING TO MASS AUDIENCE FRAGMENTATION
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17. LEADING TO MASS AUDIENCE FRAGMENTATION
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18. NOT KEEPING UP WITH CUSTOMER BEHAVIOUR
MMA STUDY GIVES MOBILE 7% OF THE MARKETING MIX
Source: MMA MXE research Aug 2012
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19. BEHAVIOUR CHANGE
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20. ACCESSING MOBILE 35+ TIMES A DAY
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21. WE NEED TO THINK DIFFERENTLY
WE NEED TO THINK CUSTOMER 1ST
WE NEED TO THINK MOBILE 1ST
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22. 29 November 2012 PAGE 22

23. CONSUMER
TECHNOLOGY
BEHAVIOUR
THE RE-IMAGINATION OF LIFE
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24. RE-IMAGINATION OF COMPUTING DEVICES
Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012
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25. RE-IMAGINATION OF NOTE TAKING
Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012
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26. RE-IMAGINATION OF PHOTOGRAPHY
THEN NOW
Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012
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27. RE-IMAGINATION OF MUSIC
Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012
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28. RE-IMAGINATION OF BOOKS
Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012
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29. RE-IMAGINATION OF RESEARCH
THEN NOW
SUMMLY
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30. RE-IMAGINATION OF CALLING A CAB
THEN NOW
Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012
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31. RE-IMAGINATION OF INTERNATIONAL CALLS
THEN NOW
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32. RE-IMAGINATION OF BOOKING A HOTEL
THEN NOW
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33. RE-IMAGINATION OF POSTCARDS
THEN NOW
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34. RE-IMAGINATION OF SHOPPING EXPERIENCES
THEN NOW
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35. RE-IMAGINATION OF EXPERIENCING A CAR
THEN NOW
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36. RE-IMAGINATION OF ORDERING PIZZA
THEN NOW
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37. RE-IMAGINATION OF COUPONS
THEN NOW
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38. RE-IMAGINATION OF DATA CAPTURE
THEN NOW
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39. RE-IMAGINATION OF GAMING
THEN NOW
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40. RE-IMAGINATION OF THE LE MANS 24HR RACE
THEN NOW
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41. RE-IMAGINATION OF IN-STORE EXPERIENCES
THEN NOW
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42. Questions?
stewart@somoglobal.com
huw@somoglobal.com
50 Raffles Place | Singapore Land Tower | Level 30 | Singapore
@somoglobal
www.somoglobal.com
Brought to you by:

43. Lucky Draw
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44. Next SoLoMo Thursday:
31st January 2013
Get an extra for your Hotel
– Total SoLoMo Strategy
SPEAKER : REX HUANG
MANAGING DIRECTOR
TECHSAILOR GROUP
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45. Bulk Buying Deal
4 tickets
@ $45.00
o Purchase at Reception.
o Cash Only.
o Tickets are transferable.
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46. Brought to you by:
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