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SoLoMo Thursday | Re-Imagination
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SoLoMo Thursday | Re-Imagination

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  • 1. SoLoMo Thursday Juliet Low Marketing Director (Asia) Techsailor Group Website : http://www.SoLoMoThursday.com Facebook : http://www.facebook.com/SoLoMoThursday LinkedIN : http://sg.linkedin.com/in/solomothursday Youtube : http://www.youtube.com/user/SoLoMoThursday Twitter : https://twitter.com/#!/SoLoMoThursday Book Ticket : http://solomothursday.eventbrite.com29 November PAGE12012
  • 2. Opening Note Drink Vouchers @ Bar Biz Card @ #Solomotive Fishbowl29 November 2012 PAGE 2
  • 3. ObjectivesProvide insight on SOcial, LOcation-based andMObile Media to your business o Explore usage of Social platforms & Mobile Apps. o Apply strategies to different industries. o Apply strategies to different functions in Sales, Marketing & PR. o Present latest technologies. o Analyse case studies & global statistics.29 November 2012 PAGE 3
  • 4. SPEAKER : STEWART HUNTER VP Business Development APAC | @somoglobal29 November 2012 PAGE 4
  • 5. Consumer Behaviour on Mobile: RE-IMAGINATION29 November 2012 PAGE5
  • 6. MY TALKIntroductionToday’s Mobile LandscapeRe-imaging the world 29 November 2012 PAGE 6
  • 7. WHAT WE OFFER“The world’s largest full service mobile specialist. No matterwhat service our clients choose to work with us on they get thebenefit of our full service approach. ” 29 November 2012 PAGE 7
  • 8. WHERE WE ARE LOCATED We manage global activity for our clients, 24 hours a day Our enterprise solutions are used on 3 continentsLONDON SAN FRANCISCO LOS ANGELES NEW YORK SINGAPORE29 November 2012 PAGE 8
  • 9. 29 November 2012 PAGE 9
  • 10. BACK IN 2002 DIGITAL WAS SIMPLE 29 November 2012 PAGE 10
  • 11. THE YEAR OF MOBILE 29 November 2012 PAGE 11
  • 12. “THE YEAR OF MOBILE” 9/10 SINGAPOREANS USE A SMARTPHONESources: LOCOG Aug 2012, GFK April 2012, Blackbox research May 2012 29 November 2012 PAGE 12
  • 13. MOBILE CREATES ADDITIONAL COMPLEXITY 29 November 2012 PAGE 13
  • 14. CLASH OF THE TITANS Source: Joachim Wtewael - The Battle Between the Gods and the Titans 29 November 2012 PAGE 14
  • 15. VELOCITY OF CHANGENEW PLATFORMS NEW OPERATING SYSTEMS NEW ECOSYSTEMS NEW BUSINESS MODELS 29 November 2012 PAGE 15
  • 16. LEADING TO MASS AUDIENCE FRAGMENTATION 29 November 2012 PAGE 16
  • 17. LEADING TO MASS AUDIENCE FRAGMENTATION 29 November 2012 PAGE 17
  • 18. NOT KEEPING UP WITH CUSTOMER BEHAVIOUR MMA STUDY GIVES MOBILE 7% OF THE MARKETING MIXSource: MMA MXE research Aug 2012 29 November 2012 PAGE 18
  • 19. BEHAVIOUR CHANGE 29 November 2012 PAGE 19
  • 20. ACCESSING MOBILE 35+ TIMES A DAY 29 November 2012 PAGE 20
  • 21. WE NEED TO THINK DIFFERENTLY WE NEED TO THINK CUSTOMER 1ST WE NEED TO THINK MOBILE 1ST29 November 2012 PAGE 21
  • 22. 29 November 2012 PAGE 22
  • 23. CONSUMER TECHNOLOGY BEHAVIOUR THE RE-IMAGINATION OF LIFE29 November 2012 PAGE 23
  • 24. RE-IMAGINATION OF COMPUTING DEVICES Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 24
  • 25. RE-IMAGINATION OF NOTE TAKING Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 25
  • 26. RE-IMAGINATION OF PHOTOGRAPHY THEN NOW Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 26
  • 27. RE-IMAGINATION OF MUSIC Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 27
  • 28. RE-IMAGINATION OF BOOKS Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 28
  • 29. RE-IMAGINATION OF RESEARCH THEN NOW SUMMLY 29 November 2012 PAGE 29
  • 30. RE-IMAGINATION OF CALLING A CAB THEN NOW Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 30
  • 31. RE-IMAGINATION OF INTERNATIONAL CALLS THEN NOW 29 November 2012 PAGE 31
  • 32. RE-IMAGINATION OF BOOKING A HOTEL THEN NOW 29 November 2012 PAGE 32
  • 33. RE-IMAGINATION OF POSTCARDS THEN NOW 29 November 2012 PAGE 33
  • 34. RE-IMAGINATION OF SHOPPING EXPERIENCES THEN NOW 29 November 2012 PAGE 34
  • 35. RE-IMAGINATION OF EXPERIENCING A CAR THEN NOW 29 November 2012 PAGE 35
  • 36. RE-IMAGINATION OF ORDERING PIZZA THEN NOW 29 November 2012 PAGE 36
  • 37. RE-IMAGINATION OF COUPONS THEN NOW 29 November 2012 PAGE 37
  • 38. RE-IMAGINATION OF DATA CAPTURE THEN NOW 29 November 2012 PAGE 38
  • 39. RE-IMAGINATION OF GAMING THEN NOW 29 November 2012 PAGE 39
  • 40. RE-IMAGINATION OF THE LE MANS 24HR RACE THEN NOW 29 November 2012 PAGE 40
  • 41. RE-IMAGINATION OF IN-STORE EXPERIENCES THEN NOW 29 November 2012 PAGE 41
  • 42. Questions? stewart@somoglobal.com huw@somoglobal.com 50 Raffles Place | Singapore Land Tower | Level 30 | Singapore @somoglobal www.somoglobal.comBrought to you by:
  • 43. Lucky Draw 29 November 2012 PAGE 43
  • 44. Next SoLoMo Thursday:31st January 2013Get an extra for your Hotel– Total SoLoMo Strategy SPEAKER : REX HUANG MANAGING DIRECTOR TECHSAILOR GROUP29 November 2012 PAGE 44
  • 45. Bulk Buying Deal 4 tickets @ $45.00 o Purchase at Reception. o Cash Only. o Tickets are transferable.29 November 2012 PAGE 45
  • 46. Brought to you by: 29 November 2012 PAGE 46