Startup Sussex - Making Ideas Happen

1,487 views

Published on

Presentation by Melanie Farmer, Sussex Innovation Centre, on setting up your own business. Part of the Startup Sussex programme, with University of Sussex

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,487
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Startup Sussex - Making Ideas Happen

  1. 1. STARTUP SUSSEX‘Making ideas happen’ Melanie Farmer / Paul Jordan Sussex Innovation Centre 25 October 2012
  2. 2. WHAT WE WILL SAY TODAYSlide 2 25 October 2012
  3. 3. WHAT WE WILL SAY TODAYSlide 3 25 October 2012
  4. 4. A BEAUTIFUL REASONSlide 4 25 October 2012
  5. 5. A BEAUTIFUL REASON “To make people of all ages everywhere happy.”Slide 5 25 October 2012
  6. 6. A BEAUTIFUL REASON “To organise the worlds information and make it universally accessible and useful.”Slide 6 25 October 2012
  7. 7. A BEAUTIFUL REASON “To inspire athletes around the world.”Slide 7 25 October 2012
  8. 8. A BEAUTIFUL REASON “To create a place where practically anyone can buy or sell practically anything.”Slide 8 25 October 2012
  9. 9. A BEAUTIFUL REASON “To make every customer in every restaurant smile.”Slide 9 25 October 2012
  10. 10. PROBLEM YOU ARE SOLVING vsSlide 10 25 October 2012
  11. 11. PROBLEM YOU ARE SOLVINGSlide 11 25 October 2012
  12. 12. MARKET 24.9 million 12 million 1 million (8%)Slide 12 25 October 2012
  13. 13. MARKET 24.9 million (TAM) 12 million (SAM) 1 million(8% SOM) Slide 13 25 October 2012
  14. 14. WHO REALLY CARES?Slide 15 25 October 2012
  15. 15. WHO REALLY CARES?Slide 16 25 October 2012
  16. 16. HOW DO THEY BUY?Slide 17 25 October 2012
  17. 17. WHAT ELSE IS HAPPENING? Everything Old style site Every pet Slick + Know their strengths Organic Use of partners Wheat-freeSlide 18 25 October 2012
  18. 18. HOW DO I FIT IN? Slide 19 25 October 2012
  19. 19. UNIQUE SELLING POINT (USP) We like to call this your CUSP (Current Unique Selling Point) which implies you are always innovating.1966 User modified cruiser Full-suspension mountain bike bicycle1970s Road bicycles1981 Mass production1990s Carbon fibre etc2000s World Championships (1990 first one) Slide 20 25 October 2012
  20. 20. SOURCE OF NEW PRODUCTSSlide 21 25 October 2012
  21. 21. CUSPSlide 22 25 October 2012
  22. 22. PRODUCT PACKAGING Simple, unexpected and concrete Gold Silver BronzeProduct xProduct yProduct z Read, ‘Made to stick’ by Chip & Dan Heath Slide 23 25 October 2012
  23. 23. PRODUCT PACKAGINGSlide 24 25 October 2012
  24. 24. PRODUCT PACKAGING Economist.com subscription – US $59.00 68% 16% One-year subscription to Economist.com. Includes online access to all articles from The Economist since 1997 . Print subscription – US $125.00 32% 0% One-year subscription to the print edition of The Economist. Print & web subscription – US $125.00 84% One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997 .Slide 25 25 October 2012
  25. 25. PROTECTING YOUR IDEA “If you tell, you’ve got nothing to sell”Slide 26 25 October 2012
  26. 26. PROTECTING YOUR IDEAPatentsIn certain businesses; essential. Telecoms Medical EnginesSlide 27 25 October 2012
  27. 27. PROTECTING YOUR IDEATrademarkYour brand is important and in order to protect it, you canregister it as a trade mark.Slide 28 25 October 2012
  28. 28. PROTECTING YOUR IDEADesignDesign is about the way an object looks: its shape, itsvisual appeal. You can register a design. BMW Mini Dyson Coca ColaSlide 29 25 October 2012
  29. 29. PROTECTING YOUR IDEACopyrightOthers may not copy the work for author’s life plus 70yearsSlide 30 25 October 2012
  30. 30. OVER TO PAULSlide 31 25 October 2012

×