This document discusses strategies for effective use of social media, particularly Facebook. It notes engagement statistics for major social platforms and provides tips for businesses, such as knowing your audience, posting at optimal times, using images and video, engaging with users, and responding quickly to feedback. The key message is that an ongoing social media presence requires understanding what content and approaches really resonate with your specific audience.

1. One Like is never enough
what works on Facebook and how to do it
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2. What is the difference between
tamagotchi and social media?
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3. Facebook has 845 million active users.
Twitter has 127 million active users.
Google+ has had 90 million unique visitors.
Pinterest has had 21 million unique visits.
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4. Slovakia: 5,5 mil. people
36% Facebook users
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5. Switzerland: 8 mil. people
37% Facebook users
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6. Facebook - Curaprox Slovakia
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7. “Tell people who you are
and what you do.”
Darragh Doyle
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8. Learn to love the stats
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9. 18-24
Know your audience
25-34
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10. 25-34
18-24
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11. When is the best time to post?
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12. Facebook posting options
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13. Pictures are worth a thousand words.
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14. what we think
works
vs.
what really
works
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15. See immediately what is going on
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16. Be personal
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17. Show interesting stuff
Did you know that ... ?
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18. Be funny
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19. Show what you do
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20. 40 likes
Wish all the best
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21. CEO as shopkeeper
Show how do you care
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22. Show the people behind your brand
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23. Introduce new products
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24. Add links to eshop
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25. Challenge your audience
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26. Friday, October 19, 2012

27. How to use 1 picture several times
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28. Friday, October 19, 2012

29. And it
still
works
:-)
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30. 3rd most viral post in 2012
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31. 16 likes
How is this relevant?
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32. 36 likes
Be relevant to your theme
but feel free to change the subject
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33. Be creative
23 likes
You will be suprised what works
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34. Some pictures
work only
with the right
status
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35. Pay attention to your audience
This is how they talk to you
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36. 2nd most viral post in 2012
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37. Simple is sometimes the best
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38. 1st most viral post in 2012
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39. You do not need a perfect image
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40. Interact with your audience
Like back Share Comment back
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41. Pay attention to posts by others on your wall
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42. People thank you
They ask for advice
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43. But also complain
slightly
broken
agressivve tone
handy
of voice
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44. React quickly
happier
than before
and you can turn a complaint to praise
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