Impact of Mobile on Website Traffic by Augustine Fou

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As users shift to mobile, both site owners and advertisers must adjust the way they deliver information and also place ads.

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Impact of Mobile on Website Traffic by Augustine Fou

  1. 1. Don’t Look Now:Mobile Impact on SiteTraffic Becoming Visible Dr. Augustine Fou http://www.linkedin.com/in/augustinefou October 29, 2012.
  2. 2. Top Websites’ TrafficDropping • ALL top websites are seeing a drop in unique users • This is happening in September and cannot be attributed to people being on vacationOctober 12, 2012 2
  3. 3. Google.com Source: Compete.comOctober 29, 2012 3
  4. 4. YouTube.com Source: Compete.comOctober 29, 2012 4
  5. 5. Facebook.com Source: Compete.comOctober 29, 2012 5
  6. 6. Twitter.com Source: Compete.comOctober 29, 2012 6
  7. 7. Yahoo.com Source: Compete.comOctober 29, 2012 7
  8. 8. MSN.com Source: Compete.comOctober 29, 2012 8
  9. 9. Amazon.com Source: Compete.comOctober 29, 2012 9
  10. 10. Microsoft.com Source: Compete.comOctober 29, 2012 10
  11. 11. Bing.com Source: Compete.comOctober 29, 2012 11
  12. 12. Vimeo.com Source: Compete.comOctober 29, 2012 12
  13. 13. Ask.com Source: Compete.comOctober 29, 2012 13
  14. 14. Tumblr.com Source: Compete.comOctober 29, 2012 14
  15. 15. WebMD.com Source: Compete.comOctober 29, 2012 15
  16. 16. Desktop vs Mobile eCPM “Mobile CPMs are 1/5th Desktop CPMs” Source: KPCB Internet Trends 2012October 29, 2012 16
  17. 17. Mobile “Fat Finger” Problem • Up to 50% of the impressions served on a static mobile banner ads are from accidental clicks or "fat finger" taps, according to GoldSpot Medias "Fat Finger Report.“ • Accidental clicks or "fat finger" clicks are taps on mobile banner ads that happen after less than two seconds of engagement. • GoldSpot also found that "fat fingers" are three times more likely to accidentally tap static banner ads than they are to click rich media bannersOctober 12, 2012 17
  18. 18. Mobile Monetization Problem • Fewer pageviews on mobile • Fewer ads per page on mobile • Downward pressure on CPM premium • Users are even more impatient to get their answerOctober 12, 2012 18
  19. 19. So What? “As users shift to mobile, sites and advertisers must also shift how they deliver information and engage the users – who are looking for entirely different experiences than on desktop.” - Dr. Augustine FouOctober 29, 2012 19
  20. 20. Dr. Augustine Fou – Chief Digital Strategist“I advise clients on optimizing theirmarketing based on the channels anddevices which customers choose touse to engage the brand.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouOctober 29, 2012 20 acfou@mktsci.com

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