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SoLoMo Thursday | Re-Imagination

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SoLoMo Thursday | Re-Imagination

  1. 1. SoLoMo Thursday Juliet Low Marketing Director (Asia) Techsailor Group Website : http://www.SoLoMoThursday.com Facebook : http://www.facebook.com/SoLoMoThursday LinkedIN : http://sg.linkedin.com/in/solomothursday Youtube : http://www.youtube.com/user/SoLoMoThursday Twitter : https://twitter.com/#!/SoLoMoThursday Book Ticket : http://solomothursday.eventbrite.com29 November PAGE12012
  2. 2. Opening Note Drink Vouchers @ Bar Biz Card @ #Solomotive Fishbowl29 November 2012 PAGE 2
  3. 3. ObjectivesProvide insight on SOcial, LOcation-based andMObile Media to your business o Explore usage of Social platforms & Mobile Apps. o Apply strategies to different industries. o Apply strategies to different functions in Sales, Marketing & PR. o Present latest technologies. o Analyse case studies & global statistics.29 November 2012 PAGE 3
  4. 4. SPEAKER : STEWART HUNTER VP Business Development APAC | @somoglobal29 November 2012 PAGE 4
  5. 5. Consumer Behaviour on Mobile: RE-IMAGINATION29 November 2012 PAGE5
  6. 6. MY TALKIntroductionToday’s Mobile LandscapeRe-imaging the world 29 November 2012 PAGE 6
  7. 7. WHAT WE OFFER“The world’s largest full service mobile specialist. No matterwhat service our clients choose to work with us on they get thebenefit of our full service approach. ” 29 November 2012 PAGE 7
  8. 8. WHERE WE ARE LOCATED We manage global activity for our clients, 24 hours a day Our enterprise solutions are used on 3 continentsLONDON SAN FRANCISCO LOS ANGELES NEW YORK SINGAPORE29 November 2012 PAGE 8
  9. 9. 29 November 2012 PAGE 9
  10. 10. BACK IN 2002 DIGITAL WAS SIMPLE 29 November 2012 PAGE 10
  11. 11. THE YEAR OF MOBILE 29 November 2012 PAGE 11
  12. 12. “THE YEAR OF MOBILE” 9/10 SINGAPOREANS USE A SMARTPHONESources: LOCOG Aug 2012, GFK April 2012, Blackbox research May 2012 29 November 2012 PAGE 12
  13. 13. MOBILE CREATES ADDITIONAL COMPLEXITY 29 November 2012 PAGE 13
  14. 14. CLASH OF THE TITANS Source: Joachim Wtewael - The Battle Between the Gods and the Titans 29 November 2012 PAGE 14
  15. 15. VELOCITY OF CHANGENEW PLATFORMS NEW OPERATING SYSTEMS NEW ECOSYSTEMS NEW BUSINESS MODELS 29 November 2012 PAGE 15
  16. 16. LEADING TO MASS AUDIENCE FRAGMENTATION 29 November 2012 PAGE 16
  17. 17. LEADING TO MASS AUDIENCE FRAGMENTATION 29 November 2012 PAGE 17
  18. 18. NOT KEEPING UP WITH CUSTOMER BEHAVIOUR MMA STUDY GIVES MOBILE 7% OF THE MARKETING MIXSource: MMA MXE research Aug 2012 29 November 2012 PAGE 18
  19. 19. BEHAVIOUR CHANGE 29 November 2012 PAGE 19
  20. 20. ACCESSING MOBILE 35+ TIMES A DAY 29 November 2012 PAGE 20
  21. 21. WE NEED TO THINK DIFFERENTLY WE NEED TO THINK CUSTOMER 1ST WE NEED TO THINK MOBILE 1ST29 November 2012 PAGE 21
  22. 22. 29 November 2012 PAGE 22
  23. 23. CONSUMER TECHNOLOGY BEHAVIOUR THE RE-IMAGINATION OF LIFE29 November 2012 PAGE 23
  24. 24. RE-IMAGINATION OF COMPUTING DEVICES Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 24
  25. 25. RE-IMAGINATION OF NOTE TAKING Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 25
  26. 26. RE-IMAGINATION OF PHOTOGRAPHY THEN NOW Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 26
  27. 27. RE-IMAGINATION OF MUSIC Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 27
  28. 28. RE-IMAGINATION OF BOOKS Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 28
  29. 29. RE-IMAGINATION OF RESEARCH THEN NOW SUMMLY 29 November 2012 PAGE 29
  30. 30. RE-IMAGINATION OF CALLING A CAB THEN NOW Source: Mary Meeker/KPCB ‘Internet Trends’ D10 Conference 2012 29 November 2012 PAGE 30
  31. 31. RE-IMAGINATION OF INTERNATIONAL CALLS THEN NOW 29 November 2012 PAGE 31
  32. 32. RE-IMAGINATION OF BOOKING A HOTEL THEN NOW 29 November 2012 PAGE 32
  33. 33. RE-IMAGINATION OF POSTCARDS THEN NOW 29 November 2012 PAGE 33
  34. 34. RE-IMAGINATION OF SHOPPING EXPERIENCES THEN NOW 29 November 2012 PAGE 34
  35. 35. RE-IMAGINATION OF EXPERIENCING A CAR THEN NOW 29 November 2012 PAGE 35
  36. 36. RE-IMAGINATION OF ORDERING PIZZA THEN NOW 29 November 2012 PAGE 36
  37. 37. RE-IMAGINATION OF COUPONS THEN NOW 29 November 2012 PAGE 37
  38. 38. RE-IMAGINATION OF DATA CAPTURE THEN NOW 29 November 2012 PAGE 38
  39. 39. RE-IMAGINATION OF GAMING THEN NOW 29 November 2012 PAGE 39
  40. 40. RE-IMAGINATION OF THE LE MANS 24HR RACE THEN NOW 29 November 2012 PAGE 40
  41. 41. RE-IMAGINATION OF IN-STORE EXPERIENCES THEN NOW 29 November 2012 PAGE 41
  42. 42. Questions? stewart@somoglobal.com huw@somoglobal.com 50 Raffles Place | Singapore Land Tower | Level 30 | Singapore @somoglobal www.somoglobal.comBrought to you by:
  43. 43. Lucky Draw 29 November 2012 PAGE 43
  44. 44. Next SoLoMo Thursday:31st January 2013Get an extra for your Hotel– Total SoLoMo Strategy SPEAKER : REX HUANG MANAGING DIRECTOR TECHSAILOR GROUP29 November 2012 PAGE 44
  45. 45. Bulk Buying Deal 4 tickets @ $45.00 o Purchase at Reception. o Cash Only. o Tickets are transferable.29 November 2012 PAGE 45
  46. 46. Brought to you by: 29 November 2012 PAGE 46

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