SocialWebCafe: Email Marketing Objectives #SocialCafe

•

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Deborah Anderson

Discussion during #SocialCafe #TBW Twitter Chat on the topic of email marketing and managing your growing audience.

Business Technology

#SocialCafe
Events

Email
Marketing:

Managing
Your
Growing
Audience

#SocialCafe
#TBW

Twitter
Chats
/

Social
Events

Tuesday
6p
PDT
/
9p
EDT

http://sw.bcafe.co/chat

SocialWebCafe.com

Your
List:

Quality
vs
Quantity

• Quantity
may
open
doors
for
you
(i.e.
speaking
engagements).

• Quality
does
MORE
than
open
doors
(i.e.
sales
conversions).

• Quality
subscribers
are
deﬁned
by
those
measurable
conversions.

• You
may
need
to
convince
the
vendor
(i.e.
speaking
engagement)
of

the
value
of
quality.

*Educate
them*

Social
Media
Enhances
Your
List

• Encourage
your
list
to
connect
on
social
media.

• Encourage
your
social
media
connections
to
join
your
list.

• Remember:

All
comes
down
to
those
metrics
and
conversions.

Is
that

list
providing
you
an
ROI?

Create
a
hunger

Content
they
can’t

live
without

You
want
people
so

hungry
for
what
you
are

oﬀering
that
they
come

FIND
YOU.

1.

Deﬁne
Your
Target
Audience

• Who
visits
your
site?

• Check
Google
analytics,
for
demographic
information.

• Don’t
be
surprised
if
it
is
diﬀerent
than
what
you
thought.

• The
site
will
tell
you.

• Work
with
that
info
to
target
even
deeper.

2.

Identify
What
Makes
Them
Hungry

• Da
Vinci
has
done
a
great
job
of
deﬁning
her
YourLifeAfter25.com

target
audience.

• She
has
created
a
Twitter
Chat
just
for
them,
for
their
hunger
to

discuss
relationships…

3.

Create
Content
That
Satisﬁes

• Like
Da
Vinci,
ﬁnd
out
what
feeds
that
hunger
and
keep
doing
it.

• Don’t
do
like
everyone
else.

Be
unique.

• Deborah
created
a
niche
just
for
hangout
training,
with
Hangout

Queen…

4.

Consistency,
Consistency,
Consistency

• iHeart
grabbed
up
Deborah
and
Charles’
Marketing
Momentum
show.

• Part
of
the
requirements
were
consistency.

• Proof
that
consistency
DOES
pay
oﬀ
in
the
long
run.

You
thought
it
was
just
Twitter?

Nope…

•  During
the
#SocialCafe
Hangout,

Charles
and
Deborah
chatted

about
List
Building…

•  Who
is
Charles?

He
is
Deborah’s

co-‐host
on
the
iHeart
Radio
Talk

show:

Marketing
Momentum
w/
Charles
&
Deborah

•  Episode
available
@
SocialWebCafe.TV

Today’s
Action
Steps
(Summary)

1.  Deﬁne
your
target
audience.

2.  Identify
what
makes
them
hungry.

3.  Feed
them.

4.  Be
Consistent.

Join
us
Tues
6p
PT
/
9p
ET

#SocialCafe

#TBW

Social
Event

Keep infor*ed!
/socialwebcafe
/socialwebcafe
/socialwebcafe

Don’t miss the social or the lear9ing!
Facebook.com/socialwebcafe
Twi?er.com/socialwebcafe
YouTube.com/socialwebcafe

Watch
Deborah
with
co-‐host
Charles
on
Marketing
Momentum

An
iHeart
Radio
Talk
Show

*

Also
viewable
on
SocialWebCafe.TV

Social
Web
Café
TV

www.SocialWebCafe.TV

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SocialWebCafe: Email Marketing Objectives #SocialCafe

1. #SocialCafe Events Email Marketing: Managing Your Growing Audience

2. WELCOME #SocialCafe #TBW Twitter Chat

3. #SocialCafe #TBW Twitter Chats / Social Events Tuesday 6p PDT / 9p EDT http://sw.bcafe.co/chat SocialWebCafe.com

4. “ ”

5. Your List: Quality vs Quantity • Quantity may open doors for you (i.e. speaking engagements). • Quality does MORE than open doors (i.e. sales conversions). • Quality subscribers are deﬁned by those measurable conversions. • You may need to convince the vendor (i.e. speaking engagement) of the value of quality. *Educate them*

6. “ ”

7. “ ”

8. “ ”

9. Social Media Enhances Your List • Encourage your list to connect on social media. • Encourage your social media connections to join your list. • Remember: All comes down to those metrics and conversions. Is that list providing you an ROI?

10. “ ”

11. “ ”

12. “ ”

13. Create a hunger Content they can’t live without You want people so hungry for what you are oﬀering that they come FIND YOU.

14. “ ”

15. “ ”

16. Today’s Action Steps

17. “ ”

18. 1. Deﬁne Your Target Audience • Who visits your site? • Check Google analytics, for demographic information. • Don’t be surprised if it is diﬀerent than what you thought. • The site will tell you. • Work with that info to target even deeper.

19. “ ”

20. 2. Identify What Makes Them Hungry • Da Vinci has done a great job of deﬁning her YourLifeAfter25.com target audience. • She has created a Twitter Chat just for them, for their hunger to discuss relationships…

21.

22. “ ”

23. 3. Create Content That Satisﬁes • Like Da Vinci, ﬁnd out what feeds that hunger and keep doing it. • Don’t do like everyone else. Be unique. • Deborah created a niche just for hangout training, with Hangout Queen…

24. www.HangoutQueen.com

25. 4. Consistency, Consistency, Consistency • iHeart grabbed up Deborah and Charles’ Marketing Momentum show. • Part of the requirements were consistency. • Proof that consistency DOES pay oﬀ in the long run.

26. You thought it was just Twitter? Nope… •  During the #SocialCafe Hangout, Charles and Deborah chatted about List Building… •  Who is Charles? He is Deborah’s co-‐host on the iHeart Radio Talk show: Marketing Momentum w/ Charles & Deborah •  Episode available @ SocialWebCafe.TV

27. “ ”

28. Today’s Action Steps (Summary) 1.  Deﬁne your target audience. 2.  Identify what makes them hungry. 3.  Feed them. 4.  Be Consistent.

29. Join us Tues 6p PT / 9p ET #SocialCafe #TBW Social Event

30. Keep infor*ed! /socialwebcafe /socialwebcafe /socialwebcafe

31. Don’t miss the social or the lear9ing! Facebook.com/socialwebcafe Twi?er.com/socialwebcafe YouTube.com/socialwebcafe

32. Watch Deborah with co-‐host Charles on Marketing Momentum An iHeart Radio Talk Show * Also viewable on SocialWebCafe.TV

33. Social Web Café TV www.SocialWebCafe.TV

SocialWebCafe: Email Marketing Objectives #SocialCafe

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