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#SocialCafe	
  Events	
  	
  
Email	
  Marketing:	
  	
  Managing	
  Your	
  Growing	
  Audience	
  	
  
	
  
WELCOME
#SocialCafe #TBW
Twitter Chat
#SocialCafe	
  #TBW	
  	
  
Twitter	
  Chats	
  /	
  	
  
Social	
  Events	
  
	
  
Tuesday	
  6p	
  PDT	
  /	
  9p	
  EDT...
“	
  
”	
  
Your	
  List:	
  	
  Quality	
  vs	
  Quantity	
  
• Quantity	
  may	
  open	
  doors	
  for	
  you	
  (i.e.	
  speaking	
...
“	
  
”	
  
“	
  
”	
  
“	
  
”	
  
Social	
  Media	
  Enhances	
  Your	
  List	
  
• Encourage	
  your	
  list	
  to	
  connect	
  on	
  social	
  media.	
  ...
“	
  
”	
  
“	
  
”	
  
“	
  
”	
  
Create	
  a	
  hunger	
  
	
  
Content	
  they	
  can’t	
  
live	
  without	
  
You	
  want	
  people	
  so	
  
hungry	
  ...
“	
  
”	
  
“	
  
”	
  
Today’s	
  Action	
  Steps	
  
“	
  
”	
  
1.	
  	
  Define	
  Your	
  Target	
  Audience	
  
• Who	
  visits	
  your	
  site?	
  
• Check	
  Google	
  analytics,	
  ...
“	
  
”	
  
2.	
  	
  Identify	
  What	
  Makes	
  Them	
  Hungry	
  
• Da	
  Vinci	
  has	
  done	
  a	
  great	
  job	
  of	
  defini...
“	
  
”	
  
3.	
  	
  Create	
  Content	
  That	
  Satisfies	
  
• Like	
  Da	
  Vinci,	
  find	
  out	
  what	
  feeds	
  that	
  hunge...
www.HangoutQueen.com	
  
4.	
  	
  Consistency,	
  Consistency,	
  Consistency	
  
• iHeart	
  grabbed	
  up	
  Deborah	
  and	
  Charles’	
  Marke...
You	
  thought	
  it	
  was	
  just	
  Twitter?	
  	
  Nope…	
  
•  During	
  the	
  #SocialCafe	
  Hangout,	
  
Charles	
...
“	
  
”	
  
Today’s	
  Action	
  Steps	
  (Summary)	
  
1.  Define	
  your	
  target	
  audience.	
  
2.  Identify	
  what	
  makes	
  ...
Join	
  us	
   Tues	
  6p	
  PT	
  /	
  9p	
  ET	
  
#SocialCafe	
  
#TBW	
  	
  Social	
  Event	
  
Keep  infor*ed!  
/socialwebcafe  
/socialwebcafe  
/socialwebcafe  
Don’t  miss  the  social  or  the  lear9ing!  
Facebook.com/socialwebcafe  
Twi?er.com/socialwebcafe  
YouTube.com/socialw...
Watch	
  Deborah	
  with	
  co-­‐host	
  Charles	
  on	
  Marketing	
  Momentum	
  
An	
  iHeart	
  Radio	
  Talk	
  Show	...
Social	
  Web	
  Café	
  TV	
  
www.SocialWebCafe.TV	
  
SocialWebCafe:  Email Marketing Objectives #SocialCafe
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SocialWebCafe: Email Marketing Objectives #SocialCafe

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Discussion during #SocialCafe #TBW Twitter Chat on the topic of email marketing and managing your growing audience.

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SocialWebCafe: Email Marketing Objectives #SocialCafe

  1. 1. #SocialCafe  Events     Email  Marketing:    Managing  Your  Growing  Audience      
  2. 2. WELCOME #SocialCafe #TBW Twitter Chat
  3. 3. #SocialCafe  #TBW     Twitter  Chats  /     Social  Events     Tuesday  6p  PDT  /  9p  EDT   http://sw.bcafe.co/chat   SocialWebCafe.com    
  4. 4. “   ”  
  5. 5. Your  List:    Quality  vs  Quantity   • Quantity  may  open  doors  for  you  (i.e.  speaking  engagements).   • Quality  does  MORE  than  open  doors  (i.e.  sales  conversions).   • Quality  subscribers  are  defined  by  those  measurable  conversions.   • You  may  need  to  convince  the  vendor  (i.e.  speaking  engagement)  of   the  value  of  quality.    *Educate  them*  
  6. 6. “   ”  
  7. 7. “   ”  
  8. 8. “   ”  
  9. 9. Social  Media  Enhances  Your  List   • Encourage  your  list  to  connect  on  social  media.   • Encourage  your  social  media  connections  to  join  your  list.   • Remember:    All  comes  down  to  those  metrics  and  conversions.    Is  that   list  providing  you  an  ROI?  
  10. 10. “   ”  
  11. 11. “   ”  
  12. 12. “   ”  
  13. 13. Create  a  hunger     Content  they  can’t   live  without   You  want  people  so   hungry  for  what  you  are   offering  that  they  come   FIND  YOU.  
  14. 14. “   ”  
  15. 15. “   ”  
  16. 16. Today’s  Action  Steps  
  17. 17. “   ”  
  18. 18. 1.    Define  Your  Target  Audience   • Who  visits  your  site?   • Check  Google  analytics,  for  demographic  information.   • Don’t  be  surprised  if  it  is  different  than  what  you  thought.   • The  site  will  tell  you.   • Work  with  that  info  to  target  even  deeper.  
  19. 19. “   ”  
  20. 20. 2.    Identify  What  Makes  Them  Hungry   • Da  Vinci  has  done  a  great  job  of  defining  her  YourLifeAfter25.com   target  audience.   • She  has  created  a  Twitter  Chat  just  for  them,  for  their  hunger  to   discuss  relationships…  
  21. 21. “   ”  
  22. 22. 3.    Create  Content  That  Satisfies   • Like  Da  Vinci,  find  out  what  feeds  that  hunger  and  keep  doing  it.   • Don’t  do  like  everyone  else.    Be  unique.   • Deborah  created  a  niche  just  for  hangout  training,  with  Hangout   Queen…  
  23. 23. www.HangoutQueen.com  
  24. 24. 4.    Consistency,  Consistency,  Consistency   • iHeart  grabbed  up  Deborah  and  Charles’  Marketing  Momentum  show.       • Part  of  the  requirements  were  consistency.   • Proof  that  consistency  DOES  pay  off  in  the  long  run.  
  25. 25. You  thought  it  was  just  Twitter?    Nope…   •  During  the  #SocialCafe  Hangout,   Charles  and  Deborah  chatted   about  List  Building…   •  Who  is  Charles?    He  is  Deborah’s   co-­‐host  on  the  iHeart  Radio  Talk   show:    Marketing  Momentum  w/ Charles  &  Deborah   •  Episode  available  @  SocialWebCafe.TV  
  26. 26. “   ”  
  27. 27. Today’s  Action  Steps  (Summary)   1.  Define  your  target  audience.   2.  Identify  what  makes  them  hungry.   3.  Feed  them.   4.  Be  Consistent.  
  28. 28. Join  us   Tues  6p  PT  /  9p  ET   #SocialCafe   #TBW    Social  Event  
  29. 29. Keep  infor*ed!   /socialwebcafe   /socialwebcafe   /socialwebcafe  
  30. 30. Don’t  miss  the  social  or  the  lear9ing!   Facebook.com/socialwebcafe   Twi?er.com/socialwebcafe   YouTube.com/socialwebcafe  
  31. 31. Watch  Deborah  with  co-­‐host  Charles  on  Marketing  Momentum   An  iHeart  Radio  Talk  Show      *    Also  viewable  on  SocialWebCafe.TV  
  32. 32. Social  Web  Café  TV   www.SocialWebCafe.TV  

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