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Essential Elements of a Launch Checklist.

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Essential Elements of a Launch Checklist.

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Essential Elements of a Launch Checklist.

  1. 1. Grab a cup with SocialCafeChat.com The Launch An Outline of Essential Considerations
  2. 2. Define Goals • What are you goals? • What are your objectives? • Mission statement? • What do you hope to accomplish.. And when?
  3. 3. Financial Goals • Don’t forget things like your financial goals… how you will fund your launch • Be sure to calculate out at least a year.
  4. 4. Follow-Up Goals 1 • Start broad.. Big goals. • Then, like a funnel, work down toward the details..
  5. 5. Follow-Up Goals 2 • Details include how many fans you want to add to a social network per month, etc. • Keep it simple to start out your planning.
  6. 6. Grab a cup with SocialCafeChat.com Launch Date Pencil in that date!
  7. 7. Launch Date • Pick a date. If you are clueless, start with 90 days out from today. • The importance of this date is to work backwards with dates for launch tasks.
  8. 8. Allow Plenty of Time • It should be at least 90 days out from today. • Also, be prepared to adjust (especially during this planning phase).
  9. 9. Grab a cup with SocialCafeChat.com You want a party, right?!
  10. 10. Party Time! • Include a launch party date on your calendar. • It can be a virtual party. • Or, both a virtual and live party – those are the best!
  11. 11. Grab a cup with SocialCafeChat.com Pad Your Plans Create a margin
  12. 12. Create Margin • As you plan (especially with time), include a margin of 20% • What is that? • If something is 10 hrs, plan for 12 hrs.
  13. 13. Create Margin • You may even want to modify your launch date after you see your time needs expanding. • That is fine! You used pencil anyway 
  14. 14. Grab a cup with SocialCafeChat.com Blog Campaign and Blogger Outreach
  15. 15. Blog Campaign • Start planning your blog campaign. • This includes your blog. • It also includes blogger outreach.
  16. 16. Grab a cup with SocialCafeChat.com Social Media Campaign
  17. 17. Social Media Campaign • Start planning your social media posts leading up to your launch. • Don’t forget to include all of your social profiles. • Use tools that allow scheduling and recurring.
  18. 18. Grab a cup with SocialCafeChat.com Tell the Story – Interviews, Videos, and More…
  19. 19. Tell the Story • Have a story about your launch that evokes emotion? • Use it!
  20. 20. Tell the Story • An example is a video interview that can be used in blogger outreach and social media marketing leading up to the launch.
  21. 21. Create Desire • Create desire! • Use emotion to your advantage. • Integrate this with the story presentation.
  22. 22. Grab a cup with SocialCafeChat.com Other Checklist Items Odds n Ends to include
  23. 23. Newsletter • Announce the upcoming launch in the newsletter. • Build desire. • Keep the date vague in case it needs to change.
  24. 24. Recognition • Recognize those who are helping to build buzz (team members and clients). • Consider a “leader board” for social media buzz. • Reward them generously (i.e. gift product).
  25. 25. Community Events • Plan events mid-way through launch. • Count-down events. • Even virtual events like Twitter Parities and Hangout Parties (which can also be watched/streamed).
  26. 26. Launch Page • Make sure there is a launch page. • Send people there and offer a newsletter subscription (and free download). • Build the list while building anticipation.
  27. 27. Grab a cup with SocialCafeChat.com Checklist items for the … “Close to Launch”
  28. 28. Quality Assurance • Test the product. • Test it again… and again.. • Cannot be “too sure.” • Involve beta testers and qualified testers (QA experience).
  29. 29. Marketing Launch • Blog Campaign. • Social Media Marketing Campaign. • Ask Influencers to share… • Re-enforce Customer Satisfaction Dept.
  30. 30. Grab a cup with SocialCafeChat.com Post-Launch Button it Up Nicely.
  31. 31. Post Launch • Offer surveys to customers and team members (solicit feedback). • Tweak and fix any bugs. • Wrap-up promotions (auto-tweets; fund raising).
  32. 32. Post Launch • Be sure to over-deliver (and under- promise). • Request testimonials (even video testimonials). • Look for opportunities for improvement. • Begin next phase… (next project).

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