Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
FIVE WAYS TO CREATE MORE PROFITABLE
CONTENT TODAY
A ...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
WHAT IS PROFITABLE CONTENT?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
TYPES
OF CONTENT3
High Effort Medium Effort Low Effo...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Social
Traffic
EFFORT
CONTENT
HIGH
CUSTOMERS
1%
OF A...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Social
Traffic
EFFORT
CONTENT
MEDIUM
CUSTOMERS
1%
OF...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Social
Traffic
EFFORT
CONTENT
LOW
CUSTOMERS
21%
OF A...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Conversion
Rate
EFFORT
CONTENT
HIGH
LEADS
CUSTOMERS
...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Conversion
Rate
EFFORT
CONTENT
MEDIUM
LEADS
CUSTOMER...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Conversion
Rate
EFFORT
CONTENT
LOW
LEADS
CUSTOMERS
1...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
“YOU ARE COMPETING AGAINST YOUR
CUSTOMER’S CLOSEST F...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Exhibit A.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
FIVE WAYS TO CREATE MORE PROFITABLE
CONTENT TODAY
- ...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Brainstorm with entire staff on questions
they hear ...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Des Williams | Lighting & Landscaping
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Interview your colleagues and partners
2
- 1
- 2
- 3...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Eliminate the fear of the blinking cursor
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Host your first
company Blogathon3
- 1
- 2
- 3
- 4
-...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
1. Brainstorm every question
2. Assign to employees ...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Three steps to $500k to $1m impact
in year one.
– Ki...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
“Work” an event
4
- 1
- 2
- 3
- 4
- 5
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Turn your email into content
5
- 1
- 2
- 3
- 4
- 5
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
EMAIL IS A
SOURCE OF
CONTENT.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BLOG POST
VS.
EMAIL INBOX
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
RECAP: Five ways to create more profitable content t...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Content
+ Social
+ Demand
bit.ly/demandgencook
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
STUCK AND NEED HELP?
YES, THAT IS MY SON STUCK UNDER...
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5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

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  • FOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Refer to the fact that Jay will talk about this
  • 5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

    1. 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY A 12 MINUTE PRESENTATION: CHRIS MOODY / ORACLE MARKETING CLOUD SOCIAL FRESH EAST – ORLANDO, FL – JULY 2014 - 1 - 2 - 3 - 4 - 5
    2. 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
    3. 3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
    4. 4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
    5. 5. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
    6. 6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
    7. 7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | WHAT IS PROFITABLE CONTENT?
    8. 8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | TYPES OF CONTENT3 High Effort Medium Effort Low Effort TRADITIONAL BLOG AND PAID CONTENT Q&A CONTENT USER CONTENT (UGC)
    9. 9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT HIGH CUSTOMERS 1% OF ALL INBOUND TRAFFIC
    10. 10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT MEDIUM CUSTOMERS 1% OF ALL INBOUND TRAFFIC
    11. 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT LOW CUSTOMERS 21% OF ALL INBOUND TRAFFIC
    12. 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT HIGH LEADS CUSTOMERS 3.7% CONVERSIONS
    13. 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT MEDIUM LEADS CUSTOMERSCONVERSIONS 5.6%
    14. 14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT LOW LEADS CUSTOMERS 13.5% CONVERSIONS
    15. 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | “YOU ARE COMPETING AGAINST YOUR CUSTOMER’S CLOSEST FRIENDS AND FAMILY.” SOME JAY BAER GUY
    16. 16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Exhibit A.
    17. 17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY - 1 - 2 - 3 - 4 - 5
    18. 18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Brainstorm with entire staff on questions they hear every day “They Ask, You Answer” 1 - 1 - 2 - 3 - 4 - 5
    19. 19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Des Williams | Lighting & Landscaping
    20. 20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Interview your colleagues and partners 2 - 1 - 2 - 3 - 4 - 5
    21. 21. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
    22. 22. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Eliminate the fear of the blinking cursor
    23. 23. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Host your first company Blogathon3 - 1 - 2 - 3 - 4 - 5
    24. 24. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 1. Brainstorm every question 2. Assign to employees + 90 mins/day 3. 4.5 hours each over 3 days = 100+ blog posts – Kirk Drake, CEO, Ongoing Operations
    25. 25. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Three steps to $500k to $1m impact in year one. – Kirk Drake, CEO, Ongoing Operations
    26. 26. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | “Work” an event 4 - 1 - 2 - 3 - 4 - 5
    27. 27. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
    28. 28. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Turn your email into content 5 - 1 - 2 - 3 - 4 - 5
    29. 29. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | EMAIL IS A SOURCE OF CONTENT.
    30. 30. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | BLOG POST VS. EMAIL INBOX
    31. 31. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | RECAP: Five ways to create more profitable content today 1. Brainstorm with staff 2. Interview your colleagues 3. Have a Blogathon 4. “Work” an event 5. Turn your email into content
    32. 32. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Content + Social + Demand bit.ly/demandgencook
    33. 33. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | STUCK AND NEED HELP? YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK. EMAIL: HELPMECHRISMOODY @GMAIL.COM
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