5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014

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  • FOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Just focus on leads to customers (eliminate visits) – make the numbers bigger
  • Refer to the fact that Jay will talk about this

Transcript

  • 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY A 12 MINUTE PRESENTATION: CHRIS MOODY / ORACLE MARKETING CLOUD SOCIAL FRESH EAST – ORLANDO, FL – JULY 2014 - 1 - 2 - 3 - 4 - 5
  • 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
  • 3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
  • 4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
  • 5. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
  • 6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
  • 7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | WHAT IS PROFITABLE CONTENT?
  • 8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | TYPES OF CONTENT3 High Effort Medium Effort Low Effort TRADITIONAL BLOG AND PAID CONTENT Q&A CONTENT USER CONTENT (UGC)
  • 9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT HIGH CUSTOMERS 1% OF ALL INBOUND TRAFFIC
  • 10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT MEDIUM CUSTOMERS 1% OF ALL INBOUND TRAFFIC
  • 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT LOW CUSTOMERS 21% OF ALL INBOUND TRAFFIC
  • 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT HIGH LEADS CUSTOMERS 3.7% CONVERSIONS
  • 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT MEDIUM LEADS CUSTOMERSCONVERSIONS 5.6%
  • 14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT LOW LEADS CUSTOMERS 13.5% CONVERSIONS
  • 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | “YOU ARE COMPETING AGAINST YOUR CUSTOMER’S CLOSEST FRIENDS AND FAMILY.” SOME JAY BAER GUY
  • 16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Exhibit A.
  • 17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY - 1 - 2 - 3 - 4 - 5
  • 18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Brainstorm with entire staff on questions they hear every day “They Ask, You Answer” 1 - 1 - 2 - 3 - 4 - 5
  • 19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Des Williams | Lighting & Landscaping
  • 20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Interview your colleagues and partners 2 - 1 - 2 - 3 - 4 - 5
  • 21. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
  • 22. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Eliminate the fear of the blinking cursor
  • 23. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Host your first company Blogathon3 - 1 - 2 - 3 - 4 - 5
  • 24. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 1. Brainstorm every question 2. Assign to employees + 90 mins/day 3. 4.5 hours each over 3 days = 100+ blog posts – Kirk Drake, CEO, Ongoing Operations
  • 25. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Three steps to $500k to $1m impact in year one. – Kirk Drake, CEO, Ongoing Operations
  • 26. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | “Work” an event 4 - 1 - 2 - 3 - 4 - 5
  • 27. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
  • 28. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Turn your email into content 5 - 1 - 2 - 3 - 4 - 5
  • 29. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | EMAIL IS A SOURCE OF CONTENT.
  • 30. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | BLOG POST VS. EMAIL INBOX
  • 31. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | RECAP: Five ways to create more profitable content today 1. Brainstorm with staff 2. Interview your colleagues 3. Have a Blogathon 4. “Work” an event 5. Turn your email into content
  • 32. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Content + Social + Demand bit.ly/demandgencook
  • 33. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | STUCK AND NEED HELP? YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK. EMAIL: HELPMECHRISMOODY @GMAIL.COM