It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges? Join our panelists as we discuss: - Predictions for trends and changes to come in social marketing in 2016 - How to use these predictions to shape your social strategy - And which innovations from 2015 will continue to grow in the coming year.

1. Predictions for 2016
#SMTLive

2. #SMTLive
Thank You to Our Sponsor
@ActOnSoftware
#ActOnSW
www.act-on.com
Act-On Software provides the leading sales and marketing engagement platform for the 21st century
business. Simple to operate but powerful in its results, elegant in its user experience and
comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their
engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert,
and expand. The platform's out-of-the-box integrations with popular standalone tools are further
complemented by Act-On Anywhere™, a business productivity application that extends the use of
marketing automation across web-based environments. Act-On supports an open marketing
ecosystem that enables businesses to take full advantage of the latest tools and services available, in
the context of an integrated engagement and targeting platform.

3. #SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
GoToWebinar
control panel

4. #SMTLive
Our Speakers
Shel Israel, Author, Speaker, Nice Guy
@shelisrael
Gal Josefsberg, Vice President, Product Marketing and Management, Act-On
@gjosefsberg
Robin Carey, Founder and CEO, Social Media Today
@RobinCarey
Brian Fanzo, Change Evangelist, iSocialFanz
@iSocialFanz
Brent Leary, Partner, CRM Essentials
@BrentLeary

5. #SMTLive
Shel Israel
Author, Speaker, Nice Guy
@shelisrael
Shel Israel writes and speaks about technology’s impact on business and
life. He has been a keynote speaker on all continents not covered by ice,
appearing before audiences of up to 6,000 people and as intimate as 50.
Two previous works, Naked Conversations and Age of Context, were
written with Robert Scoble, and were critically acclaimed best sellers in
the technology business category.
In 2006, Naked Conversations became the first book to successfully argue
that businesses should adopt social media. In 2013, Age of Context,
became its sequel by demonstrating that social media was converging
with mobile, sensors, location and data technologies to foment a storm
of change in technology’s role.
Lethal Generosity is the third in this series. In this new book, Israel
examines a new convergence between contextual technologies and the
emergent Millennials—the first generation of digital natives. He explains
how together, a power shift of influence is moving from brands to buyers
and explains why every public-facing enterprise must adjust course.

6. #SMTLive
Win a Copy of “Lethal Generosity”
Tell us how you will be
generous by the end of
the year using #SMTlive
to be entered to win a
copy of Shel Israel’s book,
“Lethal Generosity”

7. #SMTLive
Brian Fanzo
Change Evangelist, iSocialFanz
@iSocialFanz
Brian Fanzo is a proud Dad of 3 girls, Pittsburgh Sports Fan, Social Media
Geek and Technology Evangelist. Currently a Change Evangelist helping
enterprise technology companies utilize new technology such as Social,
Mobile, Analytics and Cloud Computing to be more productive and
become more involved in their communities as a social business! Brian’s
true passion is for teaching change and he focuses on doing this with his
actions as well as leveraging social and technology, as he hosts two
weekly hangouts, #SbizHour & #CloudTalk as well as a two weekly
podcast called SMACtalk and iSocialTalks!

8. #SMTLive
Gal Josefsberg
Vice President, Product Marketing and Management, Act-On
@gjosefsberg
At Act-On, Gal is focused on building a successful product and team while
guiding Act-On through the rapidly evolving world of marketing and sales
automation.
He was previously the VP Products at Social Chorus, a social marketing
and advocacy software vendor, Senior Director, Product Management at
Tealeaf Technology, the market leader in customer experience
management and the Director of Product Management at Baynote, a
leading vendor of recommendation and search optimization software.
Gal is an expert on cloud applications, eCommerce, marketing
automation, website optimization and content generation. He is also
experienced at building product management organizations, especially in
tech-oriented start-ups that are transitioning to a more mature product
development focus. He received his bachelor’s in computer science from
Bryant University and his MBA from Columbia University.

14. #SMTLive
Brent Leary
Partner, CRM Essentials
@BrentLeary
Brent Leary is cofounder and managing partner of CRM Essentials, a CRM
consultancy focused on small and midsize enterprises. In 2009 he
coauthored Barack 2.0: Social Media Lessons for Business. He is in the
process of writing his next book, The Amazon Effect: How a New
Customer Culture is Creating Crazy New Business Opportunities and
Killing Companies That Won't Adapt, due out in 2016. Leary writes
regularly for America Express OPEN, CRM magazine, Small Business
Trends, and serves on the advisory board for Social Media Today. He is
the host and executive producer of the upcoming Atlanta-based
television program Technology for Business Sake. You can email him
at bleary@crm-essentials.com or send him a tweet at @brentleary.

15. #SMTLive
Big Data Calls For Big Machines and Bigger Learning
@BrentLeary

16. #SMTLive
When Harry Met Siri…and asked her what’s in his sales
pipeline
@BrentLeary

17. #SMTLive
The Internet of Cows, and other Things, is Near
@BrentLeary

18. #SMTLive
Our Speakers
Shel Israel, Author, Speaker, Nice Guy
@shelisrael
Gal Josefsberg, Vice President, Product Marketing and Management, Act-On
@gjosefsberg
Robin Carey, Founder and CEO, Social Media Today
@RobinCarey
Brian Fanzo, Change Evangelist, iSocialFanz
@iSocialFanz
Brent Leary, Partner, CRM Essentials
@BrentLeary

19. #SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
GoToWebinar
control panel

20. #SMTLive
Win a Ticket to The Social Shake-Up 2016
Tweet “I want to go to #socialshakeup16
because…” during #SMTlive to be entered to
win a ticket to The Social Shake-Up 2016:
May 24-25, 2016 in Atlanta, GA.

21. #SMTLive
Thank You to Our Sponsor
@ActOnSoftware
#ActOnSW
www.act-on.com
Act-On Software provides the leading sales and marketing engagement platform for the 21st century
business. Simple to operate but powerful in its results, elegant in its user experience and
comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their
engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert,
and expand. The platform's out-of-the-box integrations with popular standalone tools are further
complemented by Act-On Anywhere™, a business productivity application that extends the use of
marketing automation across web-based environments. Act-On supports an open marketing
ecosystem that enables businesses to take full advantage of the latest tools and services available, in
the context of an integrated engagement and targeting platform.