Realtor And Social Media


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Realtor And Social Media

  1. 1. Social Media & Network Marketing New Media Marketing Video & Audio Marketing Presented by: Monique Terrell, Owner & New Media Expert Sparkle Internet Image Solutions
  2. 2. New Media Marketing <ul><li>“ New Media Marketing is a relatively new concept utilized by businesses in developing an online community that in most cases, includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. (Wikipedia - </li></ul>
  3. 3. Social Media Marketing <ul><li>Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. </li></ul><ul><ul><li>Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - </li></ul></ul>
  4. 4. <ul><li>Facebook, Twitter, Linkedin, etc. </li></ul>
  5. 6. Internet Activities
  6. 7. Median Age of Social Networking Users
  7. 8. By a show of hands, how many of you are currently using social media/network marketing?
  8. 9. Facebook <ul><li> </li></ul><ul><li>Users: 200 million </li></ul><ul><li>Growth: 250K plus new users per day </li></ul><ul><li>Founded: 2004 </li></ul><ul><li>Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing </li></ul>
  9. 10. Twitter <ul><li> </li></ul><ul><li>Users: 2 million </li></ul><ul><li>Growth: 3500 new users per day </li></ul><ul><li>Founded: 2006 </li></ul><ul><li>Best used for: Expanding and maintaining your personal& Professional network; Enhancing customer relations; Promoting events and community building </li></ul>
  10. 11. Linkedin <ul><li> </li></ul><ul><li>Users: 25 million </li></ul><ul><li>Founded: 2003 </li></ul><ul><li>Best used for: Expanding and maintaining your professional network; Business research and recommendations </li></ul>
  11. 12. MySpace <ul><li> </li></ul><ul><li>Users: 114 million </li></ul><ul><li>Growth: 230K plus new users per day </li></ul><ul><li>Founded: 2003 </li></ul><ul><li>Best used for: Community building among younger audiences </li></ul>
  12. 13. hi5 <ul><li> </li></ul><ul><li>Users: 70 million </li></ul><ul><ul><li>Latin America, Europe, Asia & Africa </li></ul></ul><ul><li>Growth: 350K new users per day </li></ul><ul><li>Founded: 2003 </li></ul><ul><li>Best used for: Promotion of mass market products and community building outside the U.S. </li></ul>
  13. 14. By a show of hands, how many of you believe that social media/network marketing is FREE?
  14. 15. The Investment <ul><li>Time </li></ul><ul><ul><li>Time Spent on participating and being actively present. </li></ul></ul><ul><li>Money </li></ul><ul><ul><li>What is your time worth? </li></ul></ul><ul><ul><li>Staff or Outsource </li></ul></ul><ul><li>People </li></ul><ul><ul><li>Who’s going to do it? (Hiring or Contracting) </li></ul></ul><ul><ul><li>Salary </li></ul></ul>
  15. 16. Your Online Marketing Strategy <ul><li>Brand Awareness </li></ul><ul><li>Information Sharing and/or Self-Publishing </li></ul><ul><li>Customer Service </li></ul><ul><li>Connections, etc </li></ul><ul><li>Where will you hang out? </li></ul><ul><li>Who will you connect with? </li></ul><ul><li>How often will you post? </li></ul><ul><li>Who will post? </li></ul><ul><li>What will you share? </li></ul>
  16. 17. All Social Media Sites are NOT Equal <ul><li>Each site has it’s own approach to success! </li></ul><ul><li>Facebook – Social and relationship building (The Social Sale) </li></ul><ul><li>Twitter – Social and community building (The Soft Sale) </li></ul><ul><li>Linkedin – Professional and Partnership building (The Warm Sale) </li></ul>
  17. 18. Social Media can Help you Increase… <ul><li>Website traffic </li></ul><ul><li>Conversion and Sales </li></ul><ul><li>Open House traffic </li></ul><ul><li>Ad Exposure </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Customer Reach </li></ul><ul><li>Event Attendance </li></ul><ul><li>And, more </li></ul>
  18. 19. Social Media can Help you… <ul><li>Establish and/or Strengthen Credibility and Expertise </li></ul><ul><li>Disseminate and/or Share Information more quickly </li></ul><ul><li>Connect with Current and Future Customers/Clients (B2C Communication) </li></ul><ul><li>Create Alliances and Partnerships (B2B) </li></ul><ul><li>Connect your Customers Together (C2C Communication) </li></ul>
  19. 20. Other Important Sites <ul><li>FastPitch Networking – Social Network Site ( ) </li></ul><ul><li>Hubpages – Online Publishing Site ( ) </li></ul><ul><li>Flickr – Photo Sharing Site ( ) </li></ul><ul><li>Slideshare – Presentation Sharing Site ( ) </li></ul>
  20. 21. Managing Your SM <ul><li> </li></ul><ul><ul><li>Multiple Site Status Update Simultaneously </li></ul></ul><ul><ul><ul><li>Linkined, Twitter, FB and Many Others </li></ul></ul></ul><ul><li> </li></ul><ul><ul><li>Manage Your Tweets & Alerts </li></ul></ul><ul><ul><ul><li>Schedule Tweets </li></ul></ul></ul><ul><ul><ul><li>Be Alerted via eMail Based on Key Words </li></ul></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>iTunes (iPhone): Linkedin, Twitter & Facebook </li></ul></ul><ul><ul><li>Blackberry: </li></ul></ul><ul><ul><ul><li>twitterberry ( ) </li></ul></ul></ul><ul><ul><ul><li>Facebook ( ) </li></ul></ul></ul>
  21. 22. <ul><li>Video, Audio, Internet Radio, Web T.V. & Podcasting </li></ul>
  22. 23. Video & Audio <ul><li>Video </li></ul><ul><ul><li>Youtube – Video Sharing Site </li></ul></ul><ul><ul><li>Viddler – Video Sharing Site </li></ul></ul><ul><ul><li>TubeMogul – Multiple Video Site Distribution ( ) </li></ul></ul><ul><li>Audio </li></ul><ul><ul><li>iTunes – Podcasting </li></ul></ul><ul><ul><li>AudioAcrobat – Record, Store & Distribute </li></ul></ul><ul><ul><li>Audicity – FREE Audio Recording Software ( ) </li></ul></ul>
  23. 24. Internet Radio & Web T.V. <ul><li>BlogTalkRadio (BTR) - is the social radio network that allows users to connect quickly and directly with their audience. ( ) </li></ul><ul><li>UStream - is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. ( ) </li></ul>
  24. 25. What are some ideas you can think of that might be useful for hosting an online radio or Web T.V. show?
  25. 26. Sources <ul><li>Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. ( ) </li></ul><ul><li>TechCrunch ( ) </li></ul><ul><li>Ars technica ( ) </li></ul><ul><li>“ 33 Million People in the Room” written by: Juliette Powell </li></ul>
  26. 27. Monique Terrell Sparkle Internet Image Solutions [email_address] Main: 405-604-0143