Realtor And Social Media

Social Media & Network Marketing New Media Marketing Video & Audio Marketing Presented by: Monique Terrell, Owner & New Media Expert Sparkle Internet Image Solutions www.sparkletoday.com

New Media Marketing

“ New Media Marketing is a relatively new concept utilized by businesses in developing an online community that in most cases, includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. (Wikipedia - http://en.wikipedia.org/wiki/New_Media_Marketing)

Social Media Marketing

Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.

Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)

Facebook, Twitter, Linkedin, etc.

Internet Activities

Median Age of Social Networking Users

By a show of hands, how many of you are currently using social media/network marketing?

Facebook

www.facebook.com

Users: 200 million

Growth: 250K plus new users per day

Founded: 2004

Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing

Twitter

www.twitter.com

Users: 2 million

Growth: 3500 new users per day

Founded: 2006

Best used for: Expanding and maintaining your personal& Professional network; Enhancing customer relations; Promoting events and community building

www.linkedin.com

Users: 25 million

Founded: 2003

Best used for: Expanding and maintaining your professional network; Business research and recommendations

MySpace

www.myspace.com

Users: 114 million

Growth: 230K plus new users per day

Founded: 2003

Best used for: Community building among younger audiences

hi5

www.hi5.com

Users: 70 million

Latin America, Europe, Asia & Africa

Growth: 350K new users per day

Founded: 2003

Best used for: Promotion of mass market products and community building outside the U.S.

By a show of hands, how many of you believe that social media/network marketing is FREE?

The Investment

Time

Time Spent on participating and being actively present.

Money

What is your time worth?

Staff or Outsource

People

Who’s going to do it? (Hiring or Contracting)

Salary

Your Online Marketing Strategy

Brand Awareness

Information Sharing and/or Self-Publishing

Customer Service

Connections, etc

Where will you hang out?

Who will you connect with?

How often will you post?

Who will post?

What will you share?

All Social Media Sites are NOT Equal

Each site has it’s own approach to success!

Facebook – Social and relationship building (The Social Sale)

Twitter – Social and community building (The Soft Sale)

Linkedin – Professional and Partnership building (The Warm Sale)

Social Media can Help you Increase…

Website traffic

Conversion and Sales

Open House traffic

Ad Exposure

Brand Awareness

Customer Reach

Event Attendance

And, more

Social Media can Help you…

Establish and/or Strengthen Credibility and Expertise

Disseminate and/or Share Information more quickly

Connect with Current and Future Customers/Clients (B2C Communication)

Create Alliances and Partnerships (B2B)

Connect your Customers Together (C2C Communication)

Other Important Sites

FastPitch Networking – Social Network Site ( www.fastpitchnetworking.com )

Hubpages – Online Publishing Site ( www.hubpages.com )

Flickr – Photo Sharing Site ( www.flickr.com )

Slideshare – Presentation Sharing Site ( www.slideshare.com )

Managing Your SM

Ping.fm

Multiple Site Status Update Simultaneously

Linkined, Twitter, FB and Many Others

TweetLater.com

Manage Your Tweets & Alerts

Schedule Tweets

Be Alerted via eMail Based on Key Words

Mobile

iTunes (iPhone): Linkedin, Twitter & Facebook

Blackberry:

twitterberry ( http://www.orangatame.com/products/twitterberry )

Facebook ( http://na.blackberry.com/eng/devices/features/social/facebook.jsp )

Video, Audio, Internet Radio, Web T.V. & Podcasting

Video & Audio

Video

Youtube – Video Sharing Site

Viddler – Video Sharing Site

TubeMogul – Multiple Video Site Distribution ( www.tubemogul.com )

Audio

iTunes – Podcasting

AudioAcrobat – Record, Store & Distribute

Audicity – FREE Audio Recording Software ( http://audacity.sourceforge.net/ )

Internet Radio & Web T.V.

BlogTalkRadio (BTR) - is the social radio network that allows users to connect quickly and directly with their audience. ( www.blogtalkradio.com )

UStream - is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. ( www.ustream.tv )

What are some ideas you can think of that might be useful for hosting an online radio or Web T.V. show?

Sources

Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. ( www.pewinternet.org )