Evolution of Digital Marketing for Indian Businesses
Consumption Habits… <ul><li>Newspaper </li></ul><ul><li>Cable TV </li></ul><ul><li>Radio </li></ul><ul><li>Telephone </li>...
Factors for Digital Media Growth <ul><li>Super-Fast Mobile Penetration </li></ul><ul><li>Rapid Internet Penetration </li><...
Why Digital Marketing? <ul><li>Real-Time </li></ul><ul><li>Targeting / Contextual / Personalized </li></ul><ul><li>Two-Way...
Forces in Digital Marketing <ul><li>PULL: (Intelligent) </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>So...
State of Indian Internet <ul><li>Internet Users = 81 Million </li></ul><ul><li>4 th  Largest Internet population in the wo...
State of Indian Internet <ul><li>Internet Users by 2015 = 5 X Current User base </li></ul>
Marketing Choices… <ul><li>Marketplaces </li></ul><ul><ul><li>Network (Cluster) Effect </li></ul></ul><ul><ul><li>Category...
Marketplaces… <ul><li>B2C Marketplaces </li></ul><ul><li>B2B Marketplaces </li></ul>
Direct Marketing - Online <ul><li>Online Ad Market Size </li></ul>*** Source: IAMAI 2010 Rs 785 Cr Rs 993 Cr
Direct Marketing - Online <ul><li>Online Display Ad Market Size = Rs 534 Cr (Est.) </li></ul>*** Source: IAMAI 2010
Direct Marketing - Online <ul><li>Online Text Ad Market Size = Rs 459 Cr (Est.) </li></ul>*** Source: IAMAI 2010
Direct Marketing - Online <ul><li>Market Share  </li></ul>*** Source: IAMAI 2010
Need help inside the Digital Maze?
Pre-Spend Media Planning? <ul><li>Product </li></ul><ul><li>Target Audience </li></ul><ul><li>Placement </li></ul><ul><li>...
Marketing Execution… <ul><li>Media Managers always get executed if things go wrong. </li></ul><ul><li>So pick the right Me...
Post-Spend Analysis…
Case Scenarios… <ul><li>Business A: </li></ul><ul><ul><li>Monthly Budget = Under Rs 5,000 </li></ul></ul><ul><ul><li>Avg. ...
Marketing Nirvana <ul><li>Promotions with a Sale – GROUPBUY </li></ul><ul><ul><li>Ecommerce in Marketing budgets </li></ul...
What does NyooMedia do? <ul><li>NyooMedia is a Digital Media Marketing and Lead Generation Company </li></ul><ul><li>We op...
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Evolution of Digital Marketing

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Evolution of Digital Marketing

  1. 1. Evolution of Digital Marketing for Indian Businesses
  2. 2. Consumption Habits… <ul><li>Newspaper </li></ul><ul><li>Cable TV </li></ul><ul><li>Radio </li></ul><ul><li>Telephone </li></ul><ul><li>PC/Console </li></ul><ul><li>Games </li></ul>RSS Reader Twitter, Facebook D2H You Tube SMS, Tweets Mobile Games
  3. 3. Factors for Digital Media Growth <ul><li>Super-Fast Mobile Penetration </li></ul><ul><li>Rapid Internet Penetration </li></ul><ul><li>Web 2.0 (Groups, Apps, Videos, Two-Way) </li></ul><ul><li>Social Media (Social graph, Viral, Sharing) </li></ul>
  4. 4. Why Digital Marketing? <ul><li>Real-Time </li></ul><ul><li>Targeting / Contextual / Personalized </li></ul><ul><li>Two-Way Communication </li></ul><ul><li>Measurability / Tracking </li></ul><ul><li>Cost / RoI </li></ul>
  5. 5. Forces in Digital Marketing <ul><li>PULL: (Intelligent) </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Content (Text (blogs), Audio (Podcasts), Video) </li></ul></ul><ul><ul><li>OOH, DTH, IPTV </li></ul></ul><ul><li>PUSH: (Ignorant) </li></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>  (NOTE: TRAI regulations) </li></ul></ul>
  6. 6. State of Indian Internet <ul><li>Internet Users = 81 Million </li></ul><ul><li>4 th Largest Internet population in the world </li></ul><ul><li>20% of URBAN Indians are connected to Internet compared to 60% of Chinese. </li></ul><ul><li>1% of total Indians are Mobile-Internet users compared to 18% of Chinese. </li></ul><ul><ul><li>(Source: McKinsey Quarterly, Feb 2011) </li></ul></ul>
  7. 7. State of Indian Internet <ul><li>Internet Users by 2015 = 5 X Current User base </li></ul>
  8. 8. Marketing Choices… <ul><li>Marketplaces </li></ul><ul><ul><li>Network (Cluster) Effect </li></ul></ul><ul><ul><li>Category Specific Large Audience </li></ul></ul><ul><ul><li>Shared Visibility, Quantity, Bottleneck </li></ul></ul><ul><ul><li>Low Cost </li></ul></ul><ul><li>Direct Marketing </li></ul><ul><ul><li>Branding / Visibility </li></ul></ul><ul><ul><li>Exclusivity </li></ul></ul><ul><ul><li>Quality / Control / Messaging </li></ul></ul><ul><ul><li>(Relatively) Expensive </li></ul></ul>
  9. 9. Marketplaces… <ul><li>B2C Marketplaces </li></ul><ul><li>B2B Marketplaces </li></ul>
  10. 10. Direct Marketing - Online <ul><li>Online Ad Market Size </li></ul>*** Source: IAMAI 2010 Rs 785 Cr Rs 993 Cr
  11. 11. Direct Marketing - Online <ul><li>Online Display Ad Market Size = Rs 534 Cr (Est.) </li></ul>*** Source: IAMAI 2010
  12. 12. Direct Marketing - Online <ul><li>Online Text Ad Market Size = Rs 459 Cr (Est.) </li></ul>*** Source: IAMAI 2010
  13. 13. Direct Marketing - Online <ul><li>Market Share </li></ul>*** Source: IAMAI 2010
  14. 14. Need help inside the Digital Maze?
  15. 15. Pre-Spend Media Planning? <ul><li>Product </li></ul><ul><li>Target Audience </li></ul><ul><li>Placement </li></ul><ul><li>Messaging </li></ul><ul><li>Timing </li></ul><ul><li>Promotional Mix </li></ul><ul><li>Budget </li></ul><ul><li>Expected RoI / Visibility </li></ul>
  16. 16. Marketing Execution… <ul><li>Media Managers always get executed if things go wrong. </li></ul><ul><li>So pick the right Media Manager. </li></ul>
  17. 17. Post-Spend Analysis…
  18. 18. Case Scenarios… <ul><li>Business A: </li></ul><ul><ul><li>Monthly Budget = Under Rs 5,000 </li></ul></ul><ul><ul><li>Avg. Product cost = Low </li></ul></ul><ul><ul><li>Product/Service uniqueness = Low </li></ul></ul><ul><ul><li>Marketing Choices = Marketplaces OR PUSH </li></ul></ul><ul><li>Business B: </li></ul><ul><ul><li>Monthly Budget = Over Rs 10,000 </li></ul></ul><ul><ul><li>Avg. Product cost = Mid-High </li></ul></ul><ul><ul><li>Product/Service uniqueness = High </li></ul></ul><ul><ul><li>Marketing Choices = Direct / Exclusive </li></ul></ul>
  19. 19. Marketing Nirvana <ul><li>Promotions with a Sale – GROUPBUY </li></ul><ul><ul><li>Ecommerce in Marketing budgets </li></ul></ul><ul><ul><li>Sell in volumes </li></ul></ul><ul><ul><li>Create Brand and Buzz </li></ul></ul><ul><ul><li>Clear Inventory </li></ul></ul>
  20. 20. What does NyooMedia do? <ul><li>NyooMedia is a Digital Media Marketing and Lead Generation Company </li></ul><ul><li>We operate Marketplace http://MetroMela.com </li></ul><ul><li>We run exclusive Lead Generation Campaigns for Businesses (Small, Medium, Large), Franchisers and Brands using platform http://BizGain.in </li></ul><ul><li>Also allow Ecommerce and GroupBuy capability. </li></ul>
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