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Blogs: Today’s Marketing and Sales Tool for Business SEM Made Simple Anita Campbell – May 2007
Hello, My name is Anita. I’m a blogger.
Your Presenter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs in Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Blogs (web + logs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Blog Example “ Me to You”
Business Blog Anatomy Chronological entries: most recent at top. Easy to scan.
Blog “ Conversations ” Comments by readers
More “Conversations” Conversations continued on other blogs through trackbacks
Links for Search Engines  Blogroll links to other sites
Who’s Blogging? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Everybody has a blog today ” – Website Services Magazine, May 2007
Benefits of Biz Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Biz Blogs (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are Blogs for Everyone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biz Blog Tips: Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biz Blog Tips: Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Word About RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feedreaders are convenient, letting a person read many websites from one place at one time
… all it takes is one click to jump to see another site’s updated content
… it’s a little like reading email – except that you are reading Web site content – and no spam!
Look For Them… Orange chiclets Rectangular “Add” buttons
RSS is the Future ,[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object]
Blogs in Business ,[object Object],[object Object]

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