Blogging, Extension Annual Conference 2009


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Blogging, Extension Annual Conference 2009

  1. 1. An Introduction to Blogging: Extension Style Kara Newby, Andy Kleinschmidt, Jamie Seger, Julie Shertzer, Linnette Goard, Melinda Hill, and Cora French-Robinson
  2. 2. <ul><li>“ Our job is not to defend yesterday, but to invent tomorrow” </li></ul><ul><li>- Peter Druker, Management Guru </li></ul>
  3. 3. Why Extension? <ul><li>Lack of knowledge about Extension among younger generation (18-35 yo) </li></ul>
  4. 4. Why the Internet?
  5. 6. Possible Issues? <ul><li>Difficulty? </li></ul><ul><li>Time/Task Management </li></ul><ul><li>Communicating Impact </li></ul>
  6. 7. Setting up a Blog
  7. 8. High Touch vs. High Tech <ul><li>Common Questions </li></ul><ul><li>How does one find the balance in using technology and not create a divide in clientele? </li></ul><ul><li>Does using technology create more work or less work? </li></ul><ul><li>How does one maintain a high touch concept that Extension was founded upon while embracing new technology? </li></ul>
  8. 9. Advertising <ul><li>The #1 referrer to my blog…. </li></ul><ul><li>Optimize, evergreen </li></ul><ul><li>Rapid turnaround of information </li></ul><ul><li>Backlinking, no Virginia it’s not dead yet </li></ul><ul><li>Enough is never enough </li></ul><ul><li>Only 3 readers on your blog? No worries, those are your best friends. Be patient and give these advertising methods time to develop your readership. </li></ul>
  9. 10. High Touch vs. High Tech <ul><li>Common questions </li></ul><ul><li>What technology that you use do you find most useful? </li></ul><ul><li>How has the use of technology affected the amount of clientele that come into the Extension office in your programming? </li></ul><ul><li>What upcoming trends in technology are you using, and finding the most beneficial right now? </li></ul>
  10. 11. Finding & Reporting Impact <ul><li>Where do I obtain statistical data? What kind of an impact is my blog having? </li></ul>
  11. 12. Finding & Reporting Impact <ul><li>Options: </li></ul><ul><ul><li> Statistics </li></ul></ul><ul><ul><ul><li>For blogs hosted by (free) </li></ul></ul></ul><ul><ul><ul><li>Can retrieve blog hit information daily, weekly, or monthly </li></ul></ul></ul><ul><ul><ul><ul><li>Top posts & pages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Search traffic (i.e. if someone views your blog via a search result) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Subscriber information (RSS feed, e-mail, etc) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Referring sites </li></ul></ul></ul></ul><ul><ul><ul><li>Move It Miami County dashboard </li></ul></ul></ul><ul><ul><ul><ul><li>Over 7,900 hits since the MIMC program in March. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MIMC program ended second week in May. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blog averages approx. 70 hits per day. </li></ul></ul></ul></ul>
  12. 13. Finding & Reporting Impact <ul><li>Options (cont..): </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>For use with a Blogspot blog – or – can embed into any blog (with administrative access) </li></ul></ul><ul><ul><li>Can retrieve daily, weekly, monthly, yearly stats </li></ul></ul><ul><ul><ul><li>Traffic sources (referring sites, direct, search engines, etc) </li></ul></ul></ul><ul><ul><ul><li>Top posts </li></ul></ul></ul><ul><ul><ul><li>Traffic map (see who is visiting your blog nationally & internationally!) </li></ul></ul></ul><ul><ul><ul><li>Export data into a PDF or similar view </li></ul></ul></ul><ul><ul><li>Family Blog </li></ul></ul>
  13. 14. Finding & Reporting Impact <ul><li>I have all of this data – now what do I do with it? </li></ul><ul><ul><li>URS / OSU Pro </li></ul></ul><ul><ul><li>Monthly Mini-Reports </li></ul></ul><ul><ul><ul><li>List of new and updated posts (include “active” links) </li></ul></ul></ul><ul><ul><ul><li>One or two helpful comments that were posted to the blog from readers </li></ul></ul></ul><ul><ul><ul><li>Overall statistics for that month </li></ul></ul></ul>
  14. 15. Advertising Your Blog <ul><li>Boost your impact by advertising your blog and posts </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  15. 16. Group vs. Individual Blogging <ul><li>Group Blogging </li></ul><ul><ul><li>Blogs that have contributors of two or more people </li></ul></ul><ul><ul><li>OSUE FCS blog </li></ul></ul><ul><ul><li>Pros: </li></ul></ul><ul><ul><ul><li>Less amount of work for everyone in updating the blog </li></ul></ul></ul><ul><ul><ul><li>Blog posts could represent a range of topics / authors could focus on their area of specialization </li></ul></ul></ul><ul><ul><li>Cons </li></ul></ul><ul><ul><ul><li>Blog may seem unorganized, less uniform, and not targeting one specific niche </li></ul></ul></ul><ul><ul><ul><li>May require more work: checking with other authors before posting, etc. </li></ul></ul></ul>
  16. 17. Group vs. Individual Blogging <ul><li>Individual Blogging </li></ul><ul><ul><li>Blogs that have one contributor/author </li></ul></ul><ul><ul><li>Van Wert County Ag blog / Parents in Action blog </li></ul></ul><ul><ul><li>Pros: </li></ul></ul><ul><ul><ul><li>Blog can be more focused </li></ul></ul></ul><ul><ul><ul><li>More of a “high-touch” blog (readers correspond with one author – makes for an intimate experience) </li></ul></ul></ul><ul><ul><li>Cons </li></ul></ul><ul><ul><ul><li>More work for one person </li></ul></ul></ul>
  17. 18. Group vs. Individual Blogging <ul><li>Which format is best? </li></ul><ul><ul><li>Extension staff </li></ul></ul><ul><ul><li>Extension clientele </li></ul></ul>