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Social and mobile channels have completely changed the speed, efficiency, and ease of consumers engaging with each other. This new engagement now correlates to every aspect of our business and has a tremendous impact on brand. To succeed in today’s digital age, digital marketers need to use content to continually engage their audiences— from the first time we meet them, on through the entire customer lifecycle. The job of marketing is no longer to just acquire customers but to create passionate subscribers to our brands.
Learn from Scott Liewehr, President and Principal Analyst for Digital Clarity Group, how to:
Develop a content marketing strategy that works for your business
Tell a consistent story that engages your customers
Determine the right marketing channels to implement