Top Ten List of "Bold Statements" - Gilbane 2011 Keynote

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Top Ten List of "Bold Statements" - Gilbane 2011 Keynote

  1. 1. @SLIEWEHR
  2. 2. BIG STATEMENTS / BOLD IDEAS 6. IF WE PUT AS MUCH EFFORT INTO CONTENT AS INTO OUR CMSs WE‟D BE BETTER OFF 7. “MOBILE FIRST” IS NOT A STRATEGY. AND NEITHER IS FACEBOOK. 8. SAAS WCM MAKES SENSE; SO DID BETAMAX. 9. >90% OF THE WORLD‟S WEBSITES ARE ON PLATFORMS NOT REPRESENTED HERE.10. PERSONALIZATION: EVERYONE IS TALKING ABOUT IT, BUT NO ONE IS DOING IT.
  3. 3. BIG STATEMENTS / BOLD IDEAS1. WCM PLAYS A ROLE IN CEM/CXM, BUT THEY SHOULD NOT BE CONFUSED.2. THE SERVICES FIRM SELECTION IS FAR MORE IMPORTANT THAN THE CMS SELECTION.3. WEM IS A STRATEGY, NOT A PRODUCT.4. “TWEETJAMS” SUCK.5. CONTENT DELIVERY WILL SOON BE AS „COMMODITIZED‟ AS CONTENT MANAGEMENT.

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