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CMS Expo 2011 Keynote - The Elephant in the Room

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While Open Source solutions in the WCM world are growing and being adopted by leaps and bounds, the focus has to change away from the technology and cost if it will continue to be relevant in the enterprise in the next five years.

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CMS Expo 2011 Keynote - The Elephant in the Room

  1. 1. The Elephant in the Room<br />Scott Liewehr (@sliewehr)<br />Outsell’s Gilbane Group | CMPros<br />
  2. 2. 2<br />#CMSX Rocks<br />
  3. 3. 3<br />“The anti-conference conference”<br />
  4. 4. 4<br />“I think you just came up with a keynote topic”<br /> - John Coonen<br />
  5. 5. 5<br />Open Source WCM needs to change to maintain relevance in the enterprise beyond the next 5 years<br />
  6. 6. 6<br />Is it, or isn’t it, a WCMS? The meme…<br />
  7. 7. 7<br />One word: Relentless<br />
  8. 8. 8<br />“We don’t see things as they are, we see them as we are.”<br /> - Anais Nin<br />
  9. 9. 9<br />More passion than I’ve ever seen <br />
  10. 10. 10<br />
  11. 11. 11<br />
  12. 12. 12<br />The Open Source WCM community has earned the right to be proud<br />
  13. 13. 13<br />You even changed his mind!<br />
  14. 14. 14<br />Open Source is going mainstream<br />
  15. 15. 15<br />Even the big analyst firms are rating Open Source WCM…<br />Oh, wait, nevermind…but they should!<br />
  16. 16. 16<br />Pushed the envelope…<br />Speed to market<br />Vendor lock-in<br />Developer community<br />Interoperability  CMIS<br />
  17. 17. 17<br />But it’s still a cost-reduction story<br />(for the business folks)<br />
  18. 18. 18<br />Poll of enterprise converts:<br />Why Open Source WCM?<br />Lower cost: 43%<br />Reduced dependence on vendors: 21%<br />Flexibility: 18%<br />Performance: 6%<br />Security: 4%<br />Reliability: 2%<br />Other: 7%<br />Source: 451 Group<br />
  19. 19. 19<br />How important is cost savings in your adoption of Open Source? <br />38% Very Important<br />38% Important<br />23% Somewhat Important<br />0% Not Important<br />1% Don’t know<br />Source: 451 Group<br />
  20. 20. 20<br />“where costand speed to market are both critical factors, open source software can play a key role in helping organizations develop the capabilities they need to achieve high performance quickly and at reduced cost”<br /> - Accenture Report<br />
  21. 21. 21<br />Screw that!<br />
  22. 22. 22<br />When evangelizing to business / enterprise folks, advocates have to stop playing the cost card<br />
  23. 23. 23<br />Open Source WCM 2011<br />=<br />IT Offshoring 2006<br />
  24. 24. 24<br />Pilots and prototypes<br />
  25. 25. 25<br />We need to focus on business value even further<br />
  26. 26. 26<br />Take Web Engagement Management, for instance…<br />
  27. 27. 27<br />“By year-end 2013, over 60% of the 100 most popular websites will actively seek out and respond to new activity patterns [WEM]”<br /> - Gartner <br />
  28. 28. 28<br />“Demands of online marketing professionals have outstripped the functionality of WCM systems”<br /> - Gartner <br />
  29. 29. 29<br />Open Source remains the domain of the “geeks”<br />
  30. 30. 30<br />“Code is not an asset, it’s a liability”<br />
  31. 31. 31<br />WCM is no longer a technology solution, it’s now a business solution<br />
  32. 32. 32<br />Key challenge for Open Source WCM:<br />WCM RFPs led by IT:<br />2008 – 78%<br />2010 – 63%<br />2012 – 50%?<br />
  33. 33. 33<br />When Open Source is selected, the process is different<br />In those cases, there is an early bias toward Open Source<br />
  34. 34. 34<br />Open Source will continue to gain ground, but it will give up the “high ground”<br />
  35. 35. 35<br />“If FLOSS is to make the societal paradigmatic changes it promises to, then it will need to move to a greater audience”<br /> - David Nalley, “Open Source Is More Than Throwing Code”,opensource.com<br />
  36. 36. 36<br />“Our ability to learn from the commercial vendors is even more important than our need to learn from each other”<br /> - Dries Buytuart, 5/2/11, @ CMS Expo<br />
  37. 37. 37<br />So…<br />
  38. 38. 38<br />“Content Management Is Dead, Long Live Content Management”<br /> - Robert Rose<br />
  39. 39. 39<br />It’s not about managing data, or enabling Judy to edit the website without knowing html. Rather, it’s about managing business outcomes.<br />
  40. 40. 40<br />It’s time for Open Source to wield its mighty stick and lead this charge<br />
  41. 41. 41<br />Thank you.<br />Scott Liewehr<br />Outsell’s Gilbane Group | CMPros<br />New York, NY, USA<br />@sliewehr| ScottL@gilbane.com<br />Please support www.slcd.org<br />

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