Nature Touch Beverage Company” offers best quality juices with different packages to customers at a very competitive price. Depending on the market researcher’s information and considering the growing demand of different juices, we are going to launch a new juice named “Nature Touch Date Juice” in the market. Our main aim is to reach our product to the near of every people at lower prices with new flavor who belong in different classes in our society.

1. Welcome
TO
OUR PRESENTATION

2. Topic name
Marketing plan
of
NatureTouch Date Juice

4. Introduction
NatureTouch Beverage Company” offers best
quality juices with different packages to customers at
a very competitive price. Depending on the market
researcher’s information and considering the growing
demand of different juices, we are going to launch a
new juice named “NatureTouch Date Juice” in the
market. Our main aim is to reach our product to the
near of every people at lower prices with new flavor
who belong in different classes in our society.

5. Situation Analysis
• “NatureTouch Beverage Company” started in
2016, which produces Pineapple Juice, mango juice,
orange juice etc.We are successful in making profit
of all the products mentioned.To give the customer
a new fruit taste we have decided to launch a new
juice named “NatureTouch Date Juice”. Our
market area is Bangladesh. For the market, our
consumers typically are in the 50,000 tk per year on
average and higher income range.

6. Market Summary
• We have more clear and specific information about
the market and we are also aware of the customer
demand and choices. Based on our Research and
Development department we are strictly
determined to serve our customer needs and wants
with a totally new taste of juice like “Date Juice”.

7. Marketing strategy
Our marketing strategy is based on superior performance in the
following areas-
• Product quality.
• Product price.
• Superior test.
• Product Availability.
Our primary consumer target is middle to upper income earners. Our
secondary consumer target is kids, young, and old persons also.

8. Marketing Mix
Our marketing mix for the new product “Nature
Touch Date Juice” is as follows:
1: Product Strategy: “NatureTouch Date Juice”
Premium, Classic, and kids’
choice juices are unique because of their taste and
flavor.They are nutritionally rich, available in 250ml,
500 ml, and 1 Liter hygienic non-returnable bottle,
tin canned, aseptic pack.

9. 2: Pricing: NatureTouch Date Juice Premium
• 250 ml – 22 tk, 1000 ml – 75 tk
• NatureTouch Date Juice Classic
• 250 ml – 18 tk, 1000 ml – 48 tk
• NatureTouch Date Juice Kids’ choice
• 125 ml – 12 tk

10. • 3: Distribution/Place: We will primarily use our existing
distributors for distributing our new product “Date Juice” in
Dhaka city.Then, we will make some new channels and
assign some distributors to promote our new product to all
over the country.
• 4: Advertising and Promotion:
• Television Advertisement: NTV, Channel I, ATN Bangla,
RTV which are the most popular television channels in the
country.
• Newspaper Advertisement –The Prothom-Alo,The
Janokantho,The Jugantor,The Daily Star, the Independent
etc.

11. Target markets
• Kids:-The kids are a large portion of the population.
According to our marketing investigators, kids are the
second major consumer of juice.They like different tests
and colors
• Young:-There is a large portion of the population occupied
by the young people. As young generation is the highest
consumer of this type of product, they are our one of our
potential customer to serve.
• Old:- Old are most careful and sophisticated consumer and
are most concern about the price, health issues, and the
quality.We think they are also our potential customer.

12. Positioning
• NatureTouch Beverage Company’s marketing
strategy is based on a positioning of product
differentiation. Our primary consumer target is
middle to upper income earners. Our secondary
consumer target is kids, young, and old persons
also.

13. Benefits of date juice
• Adds Glow to the Skin
• Nourishes Skin
• Turns HairTexture Smooth &Thick
• Keeps Hair Healthy
• Prevents Cancer

14. Mission
•Our mission is making the product available in
the market with a very competitive price so
that customer can get complete satisfaction
by consuming or drinking the product.We also
want to establish our new brand of ‘Date
Juice’ and to spread the product through the
whole country and reach each and every
consumer.

15. Marketing objectives
• Introduce new product
• Extend or regain market for new product
• Enter new territories for the company
• Increase number of customers by 5% each month
• Sell up to at least 5000 units on average each day
for the first year

16. Financial objectives:
• Increase revenue by at least 40,000 per month for
the first year
• A double-digit growth rate within three years.
• Continue to decrease the variable costs associated
with juice production.
• To reach the breakeven point within 2nd year

17. Action Programs:
• NatureTouch Date Juice will be introduced to
market in October. At the beginning of the month,
we will arrange a meeting for the suppliers,
distributors and some specific customers. We will
talk about our product quality, product
development as well as list of the distributors.
• We will provide themT- Shirt with our product and
brand name.

18. Budget:
• Total first year sales revenue for the “NatureTouch
Date Juice” is projected at 3,45,56,000 tk with an
average price of 32 tk per unit for unit sales volume
of 10,80,000 tk. Break-even analysis indicate that
the “NatureTouch Date Juice” will become
profitable after the sales volume exceeds 16,61,631
early in the product’s second year.

19. SWOT Analysis
Strengths
• Innovative Product- completely new taste and flavor
• Strong brand name among juice companies in Bangladesh.
• Excellent, stable and trained staff for customer service.
• High quality ingredients and raw materials.
• . Strong distribution channel in the target market area.

20. Weaknesses
• Sudden change of the company’s economic
situation.
• Price is higher than competitors
• Scarcity of raw material

21. Opportunities
• Unique concept-Competitors currently are not
offering date Juice
• High growth rate in our target market.
• Change in container or product classification can be
our opportunity.
• Increasing sales opportunities in take-out business

22. Threats
• Increased competition –Too many potential
competitors in the industry
• Trend changes – If trends related to market growth
go down, then our business may suffer.
• Economical - political and technological factors of
the country may be threatening for our product.

23. Potential Competitors:

24. Findings:
• Our marketing research department found the
opportunity to provide our customers a new test
through date juice. We also found that there is no
juice in the market like “Date Juice”.We are going to
offer “Date Juice” with a very reasonable price so
that customer can easily get it at their convenience.

25. Conclusion:
• In conclusion we can see that, the product the
company is going to launch has a bright future in its
market. As the product is innovative, the consumers
are going to appreciate it. And according to the R&D
(Research and Development) department this
product will be a strong product in product line of
our company.