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Managing your Online Reputation

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Kevin Maxwell
Kevin Maxwell

Reputation Management and the Streisand Effect

BusinessTechnology
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Managing your online Reputation The Streisand Effect @ludwig428 Kevin@troontechnology.com
Kevin MaxwellTechnology Shepherd @ludwig428 www.TroonTechnology.com kevin@troontechnology.com
@ludwig428 ORM is new SEO 84% of marketers believe building trust will be primary focus for marketing efforts in the future * 1to1 Media Survey 4 out of 5 people say they have received advice about purchasing decisions via social media * Pew Statistics 46% of adults now have an online profile. * Pew Statistics
Total Immersion, suppression Ask them to remove remark Threats, legal action Linkbacks @ludwig428
How can I defend against negative online results? @ludwig428
In the online reputation game: @ludwig428
Get your House in Order Create Social Currency in Advance Be Sure to Maximize your Digital Assets Don’t do Social Media, Be a Social Company ~Jay Baer @ludwig428
Listen to the conversation. Where is the online chatter? Monitor the situation. @ludwig428
@ludwig428
@ludwig428
Hugh Macleod ~ Gaping Void @ludwig428
Someone is defaming me, what do I do? @ludwig428
Fix the problem. The underlying issue. Let it go? Measure the impact Be truthful in addressing customers Opportunity for positive feedback? @ludwig428
Who is doing it right? Examples @ludwig428
@ludwig428
@ludwig428
@ludwig428
The Streisand Effect @ludwig428
The Streisand Effect: @ludwig428
@ludwig428
@ludwig428
Streisand sues for $50 Million Before lawsuit image #3850 had been downloaded 6 times After the lawsuit 420,000 times Suit is tossed @ludwig428
Best Practices –Handy Tips @ludwig428
Google your phone number and email address Press Releases Charitable Donations Press Releases No Magic Wand @ludwig428
Takeaways @ludwig428
A overall positive corporate image will do more to mitigate any negative results than almost any endeavor to remove comments Be a good citizen Assign someone to engage Create a community. @ludwig428
Questions?

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