Managerial communication basic communication with the meaning of the term for MBA or B school
education based ppt for career management or managerial communication
Ethos, Pathos, and Logos Definition and Examples
Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words
2. What it actually is?
✘ Aristotle's "modes for persuasion" - otherwise known as
rhetorical appeals - are known by the names
of ethos, pathos, and logos.
✘ They are means of persuading others to believe a
particular point of view.
✘ They are often used in speech writing and advertising to
sway the audience.
4. The Rhetorical Appeal (Rhetorical triangle)
✘ The rhetorical triangle is a common reference to the
three rhetorical appeals identified by Aristotle: ethos,
pathos, and logos.
✘ These three Greek terms make reference to the
primary concepts from which messages–in any
communication channel–are created.
Check out the diagram for a quick overview of the
rhetorical triangle.
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✘ In English, the direct translation of ethos from Greek is
“ethics.” But when we talk about the rhetorical appeals,
“ethos” makes broader reference to what makes the
speaker (person or organization) credible.
✘ Credibility, depending on the topic or substance of a
communication, can take years to establish
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Ways to develop ethos
✘ Use appropriate language
✘ Use correct Grammar
✘ Be an expert in your topic
✘ Research extensively and use credible
sources
✘ Design your communications
professionally
✘ Make logical connections between ideas
and avoid logical fallacies at all costs
12. What is pathos?
✘ In English, the direct translation of pathos is “emotion.”
✘ But when we talk about the rhetorical appeals, “pathos”
makes broader reference to the audience and the way
in which they react to a message.
✘ The idea behind pathos is that you want your audience
to feel a certain way when you communicate to them.
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13. Ways to develop Pathos
✘ Use emotional language
✘ Use anecdotes and stories
✘ Appeal to values
✘ Show images that evoke strong emotions
✘ Choose words that get people excited or emotionally
charged
✘ Change your tone of voice or pace to evoke
enthusiasm or angst
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17. ✘ In English, the direct translation
of logos is “logic.”
✘ When we talk about the rhetorical
appeals, “logos” makes broader
reference to the message as a whole
and, more specifically, the facts and
statements that build a logical
argument.
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✘ Use credible evidence
✘ Avoid logical fallacies
✘ Acknowledge the opposing side’s valid points
✘ Use statistics or established facts
✘ Name features of a product or service
✘ Be specific (when appropriate, be as specific as
possible and avoid generalizations)
Ways to develop logos
