Case Study Columbia College - Venue Industries

Case Study: Columbia College -
Venue Industries
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Case Study: Columbia College - Venue Industries Case Study: Columbia College - Venue Industries

Ebay Market Share
How to dominate the online auction market
Jeffrey Phillips Brian Somok Xiaoke Zheng
Executive Summary
Background eBay Inc history:
September 1995: funded as a sole proprietorship.
May 1996: incorporated in California.
April 1998: reincorporated in Delaware.
September 1998: completion of initial public offering
October 2002: acquired PayPal
Product
Online Auction: Every day, 24 hours a day, 7 days a week, 365 days a year, millions of people from all
over the world go shopping at online auctions. This is not an exaggeration eBay, with a 76% share of
the auction site market, reports 42.7 million users and a growth factor of 100% per Year
Porter s Five Forces Analysis
Rivalry
Rivalry is very intense. Yahoo had to ... Show more content on Helpwriting.net ...
eBay still has a dominant market share of online auction. His reputation is a sweeping force in
maintaining his good performance. However, eBay has to be cautious in every marketing decision. His
mistakes will be taken advantage by these new comers. For example, www.bidville.com , an online
auction site, recently experienced a dramatic increase in new member registration after eBay
announced they would raise their listing fees for sellers. eBay took a prompt response by resuming the
listing fee back to the original level. eBay didn t win anything in this price adjustment and
readjustment, but eroded his reputation. Essentially in this online auction market, whoever has the
most name recognition, wins the game. Right now, Bidville s disadvantage in name recognition puts
Bidville out as a possible alternative to eBay s market space temporarily. eBay should think about
more to maintain his name recognition on the long run.
Patents eBay does not hold any key patented technology. A new entrant could easily emulate eBay s
interface.
High cost of entry eBay s most effective barriers are its large network and credible reputation. It is
rather difficult for a new entrant to build a new network starting with no users. (We can verify this by
how new air ticketing companies grow.) The only way to start a network from a reasonable size is to
derive an online auction market from an existing

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Health Benefits Of A Chin Auggmentation
What Is A Chin Augmentation? Chin augmentation is a procedure that involves using chin implants to
enhance the appearance of the jaw line and chin. It can also alter the shape of the chin. The medical
term for a chin augmentation is mentoplasty. Chin implants alter the underlying facial structure. This
can also help provide better balance for the other features on your face. Chin augmentation is a very
popular procedure. In fact, it is estimated that there were 13,110 chin augmentation procedures
performed in 2009. Most of the patients who received a chin augmentation in 2009 were over the age
of 50. Why Do People Choose To Get A Chin Augmentation? A strong chin is aesthetically appealing
in men. The chin helps balance one s facial profile. That is why many people who are born with a chin
that is naturally smaller or recessed choose to get a chin augmentation. ... Show more content on
Helpwriting.net ...
This procedure can help restore contour and balance to the face. Because this procedure improves a
person s appearance, it can also help restore confidence. People who are happy with their appearance
are typically more confident. Is A Chin Augmentation Right For

Indie Film
Well, for whatever reason, I have learned that the most successful actors are the ones who have an
attitude like you. Once they learn to let it go, things work better for them. And it sounds like you ve
learned that.
Yeah, it s taken me twenty years. You have to or you re gonna go crazy. Cause then what are you
doing? What are you doing with your life if you re going to be upset every day when you leave the
room and never hear anything? Why do it?
What do you see as the benefits of indie films?
Interesting I made a documentary about Sundance that talked a lot about this, but I ve never really
answered it myself. What I love about indie film is that if it s good studio films and indie films can all
be good and they can all be bad so ... Show more content on Helpwriting.net ...
There was a publicist that I was hanging out with, and I was at a function. And she was proud of me
that I was actually talking to these writers for a magazine or something like that. She said, So many
actors don t go up to people and just start talking and promote themselves. And I said, Oh, I ve been at
film festivals so much that I m used to it. I don t even think about it. I didn t even realize I was really
doing it. Then this person who had wanted to make contact with me then asked me out. And I thought,
Did you ask any of the other actors out? So even this connection where the publicist was proud of me
for doing that turned into that. So now I m in this awkward position of you asked me out, but I didn t
talk to you because I was attracted to you. I talked to you because we were at a function, and that s
what you do. I don t know how to change it because you can t really change one woman being in a
crowd of men and what that s going to do. But we just need to have more women in there. That s why
Women in Film is so great because you go to functions, and we re all working together. The reality is
there s not a Women in Film booth at every film festival. There s actually none. They re at the LA
Film Fest or at Sundance they have some. But there just needs to be more, and I don t know why there
isn t more. I saw a documentary about coding girls who code. And they re trying to get a lot more girls
interested in coding. But there s

Computer Desk Advantages And Disadvantages
Looking for cheap computer desk for your home or office? It is normal that you won t like to
compromise on quality. Nobody wants a cheap and easily broken desk for their daily working
routines. If you have tiny space at your room or even office, this computer desk is absolutely perfect
for you. It has compact size, looks attractive classy , and fits well in any corner of the house. Sure, you
want a sturdy desk but if you can get one with stylish looks to decorate your house, why not?
Additionally, it s affordable!
This computer desk will not only help accommodate your computer hardware, but also offer enough
work and storage space. Moreover, they don t restrict your movements through the room and save on a
lot of space that you can save for some other things.
You prefer a small desk? Check. You need to put a lot of things on the ... Show more content on
Helpwriting.net ...
We assure you it is product of fine quality. This desk is also perfect to train your child to be more
independent and organized, as they may decorate or organize their belongings freely. No more messy
child s desk from now on!
Modern Computer Desk
When we hear the word modern , what do we imagine? Of course we imagine electronic products with
sleek metal designs , strong scratch resistant glass , new powerful processors and all the trendy
products on sale. Computer desks are also designed in a modern way now. They are made of scratch
resistant powder coated steel frame, frosted heavy duty 8 mm tempered safety glass desktop and
accessory shelf.
These desks also have capacity of 80 lbs for monitors. Glass but not fragile, what else can we ask for?
Stylish , sleek , sturdy and gives out a futuristic modern feel. Modern computer desks have a lot of
compartments , have fairly neutral colors and affordable too! No more using big heavy wooden desks
that scratch your floor tiles, say hello to the modern era.
Here is a list of modern computer desks for

How Did The Age Of Exploration Cause Social Changes In The...
The time period of 1492 to 1750 was an era of conquest and innovation. Arounnd this time was when
there was more interactions between the Eastern and Western hemispheres of the world. These
interactions had major impacts on the world as a whole at the time, both good and bad. During this
time in the Atlantic world, European dominance and the demand for God, gold, and glory remained
constant, while there were significant social changes in the Native American population and the
attitude that native had towards the Europeans. During this time period, Columbus was exploring the
Atlantic, however, many things stayed constant socially due to European greed. One continuity was
European dominance. This was largely in part because of their technology ... Show more content on
Helpwriting.net ...
An example of this desire would be how Columbus s initial thought upon meeting the natives was how
they would be servant and were to find their gold. During the time period 1492 to 1750, the Age of
Exploration was occuring causing many things to change socially due to the increased interaction
between the two hemispheres. One changed that occured during this time was the decreasing Native
American population. The reason for this change was largely due to exposure to western diseases that
the natives had not grown used to, and also due to slaughtering and enslavement by the Europeans. An
example of this is when the Arawak Indians were enslaved by the Spaniyards, who would work them
to death and even kill them if they did not do what was asked. Another change was the attitude that the
Native Americans had towards the Europeans. Initially, they were welcoming and even believed the
Europeans were gods, but after a series of unpleasant encounters, this opinion changed. An example of
this would be the backlash from Native Americans who would attack Europeans who attempted to
colonize on their land. This time period was an age of discovery that led to conquest and increased
connections between

Research Proposal
KNUTSFORD UNIVERSITY COLLEGE | CONSUMER BEHAVIOUR | Research Proposal | |
OYENIRAN ABIOLA OLAYINKA (KBS00 178) | 11/17/2010 |
|
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Prior to the liberalization of the telecommunication sector of Ghana s economy, the mobile telephony
sector of the economy was non existent. The only telecommunication service available to the populace
was limited fixed lines provided by the Ghana Postal and Telecommunication Corporation (GP
amp;T), which had a monopoly. The rate of access to phone in homes was 3 phones per 1,000
inhabitants and its distribution was skewed in favour of urban dwellers especially those in Accra. This
led to the springing up of communication centers which ... Show more content on Helpwriting.net ...
Most of the strategies are geared towards dominating the market. Whilst some over adopted the
strategy of innovation (a leaders), others have adopted the strategy of copying what others have done
(follower). Meanwhile others have also adopted the strategy of being a challenger and nicher.
OBJECTIVE OF THE STUDY
A close observation of the mobile telephony sector of Ghana reveals the looming of a heightened
competition, the research therefore seek to address following; 1. To examine competitive environment
of the mobile telephony sector? 2. Identify and analyze the strategies the various mobile operators
adopted in the wake of tight competition? 3. To examine the impact of these strategies on customer
satisfaction, retention and loyalty?
The purpose of this research is to understand the impact of the tight competition witnessed over the
past few years has on mobile operators and their customers and how customers have reacted to this
phenomenon. In my opinion the tight competition which has resulted in a price war between these
mobile operators goes to the benefit of mobile customers who have been underserved for long.
SIGNIFICANCE OF STUDY
The focus of this research is on the impact of the marketing strategies adopted by mobile operators in
Ghana on their customers which makes it importance to individuals, the players in the market, and
corporate entities. Aside adding to the

Erice Breaks Themes
Growing up means more responsibility and more expectations from people around you. Nowadays the
expectations we have to one another keeps getting higher. This means that a larger group of people
will be having a harder time living up to these expectations. For instance, more children at school will
be searching for a way to live up to the expectations. To do this they will have to face challenges that
might be too hard, for someone with lack of self confidence and responsibility this will be a challenge
with many failures.
In the short story, Ernie Breaks written by Genevieve Scott the main theme is also about expectation
and responsibility towards a child. We follow a girl that is troubling with responsibility and cannot
carry her expectations. The main character and narrator is the girl called Cara and is at age ten, while
the story takes place. Cara just passed fourth grade and the mother wants her and the brother to have a
passing present , which at the end becomes a turtle. One day Cara enters the brother s room and she
finds herself in an intense situation, where the brother and his friend play around with the turtle Ernie,
after this ... Show more content on Helpwriting.net ...
We find out that Cara is having trouble in school. For instance, we hear about Cara s math lessons,
where she nearly makes a candidate for the Special Ed room, which means that she is close to get
special treatment because of her acknowledge in this topic. We find out that Cara likes having more
responsibility at the start when she says that she wants a puppy. We also see that, when she tries to
save the turtle from her brother. Cara is a typical child that is expected to be more than she can handle,
this leads to several events, where she tries to be responsible but fails. The failure can be hard for a
child, in Cara s case it makes her lose self confidence, in the end she does not even care about it
anymore, and she has given up, if it s Mrs Calorie or Mrs Arsenault, I really don t

Starbucks s Effective Advertisements And Its Unique...
Our society today is surrounded by advertisements and avoiding them is impossible. The purpose of
having an advertisement is to convince the buyer to purchase the product. Advertisements make a
company successful by convincing the consumer to purchase more products by appealing to their
emotions with the use of advertising techniques such as bribery, descriptive words, and catchy
slogans. One such modern and successful company is Starbucks. Starbucks s effective advertisements
and its unique characteristics allows the company to fulfill a customer s desire which in turn lets them
be a successful company.
The menu at Starbucks includes coffees, teas, and pastries in various flavors. The plain, old, regular
coffee is now transformed to a ... Show more content on Helpwriting.net ...
The logo of a Siren persuades the consumer to buy the coffee since it is very popular. The Siren
represents a mysterious atmosphere. It makes the visualizer wonder if there are any limits to the
Starbucks s menu.
In addition to the appearance of the advertisements, Starbucks has seasonal or monthly promotions to
grasp more people s attention. Starbucks relies heavily on the technique of association, specifically
warm and fuzzy, to sell their seasonal drinks. The creation of holiday drinks shows that Starbucks is
family oriented because Starbucks cares about the importance of American holidays and family
gatherings. The holiday drinks are only served during a precise period of time. Besides the holiday
drinks, Starbucks uses holiday decorations like the red Christmas cups for the customers to get in the
holiday spirit as a way to sell more beverages. Due to the appeal of emotions, the seasonal drinks
become popular and are sold more. Furthermore, the monthly deals and the seasonal drinks are
considered as a form of bribery that helps the company expand, since it motivates others to buy the
products. For instance, there is an application on phones that helps customers gain rewards and receive
discounts or free drinks when reaching a certain amount of points.
A unique feature about Starbucks is that the employees are considered baristas. This is the first time in
this generation that a person

Descriptive Essay On A Beach
For this assignment I decided to head out to Docweiler Beach near LAX. I love the beach, not so
much for going swimming or getting wet but more to lay in the sand and just relax to the soothing
sound of the waves, especially nice in this hot weather. I decided to bring my sister for the ride so it s
not to lonely and set up around a more deserted part for more concentration and relaxation. I also
chose Dockweiler Beach because there I could get a sense of all the 5 ancient elements all in one
sitting, with all the elements interacting. Water clashing against the sand to create a calming sound, the
wind riding against the waves causes a cool chill down my spine and the man made fire to keep warm.
I can feel the earth element in the sand getting in my toes and all over my clothes to later find more in
my underwear. The Air element is strong along the beach, getting my hair all over my face as well as
making kites fly high. I see the fire element being used to light the bonfires along the beach to keep
people warm on the windy beach or to probably make S mores. The water element as I can see is the
giant ocean in front of me going as far as I can see with no ending. Another reason I don t like going
into the water, the ocean is terrifying especially when you don t know how to swim. Then there is the
void element which in this case is me and my mind observing this presence and writing it out in this
essay. Officially today there is a total of 118 elements in the periodic table. These ancient four
elements originated from the ancient Greeks and then the fifth element aether (void) was added by
Aristotle. Before the fifth element the first four elements which were earth, wind, water, and fire,
represented to the ancient Greeks as well as modern science the four states of matter. In these 4 states
of matter we have solid representing the earth element, liquid representing the water element, gas
representing the air element, and plasma representing the fire element. The ancient 5 elements are
active is every bodies daily routine schedule. It s something we see every day and don t notice the
affects they have on us. Looking more closely to everyday life we have earth. Earth is what we walk
on, it has a variety of

Haggai s And Zechariah
The book of Haggai s and Zechariah s message was to the reconstruction of the temple of God that
was destroyed by the Babylonians. Haggai was solely commissioned to get the Temple rebuilt where
Zechariah was of repentance through the preceding eight visions. Overall, the visions speak of God s
plans for Israel and specifically the temple and Jerusalem. One other main theme is the coming of the
future Messiah. Zechariah also had a charge with Haggai to encourage the post exilic to continue to
rebuild the temple. The temple foundation began almost immediately after the people returned from
Babylon. The foundation was done but after that it took sixteen years before the work would resume.
This was due to hostility s from Samaritan settlers. It ... Show more content on Helpwriting.net ...
Until Haggai came at them with Is it time for you yourselves to dwell in your paneled houses while
this house lies desolate? 5 Now therefore, thus says the LORD of hosts, Consider your ways! 6 You
have sown much, but harvest little; you eat, but there is not enough to be satisfied; you drink, but there
is not enough to become drunk; you put on clothing, but no one is warm enough; and he who earns,
earns wages to put into a purse with holes.7 Thus says the LORD of hosts, Consider your ways! 8 Go
up to the mountains, bring wood and rebuild the temple, that I may be pleased with it and be glorified,
says the LORD. 9 You look for much, but behold, it comes to little; when you bring it home, I blow it
away. Why? declares the LORD of hosts, Because of My house which lies desolate, while each of you
runs to his own house. (Haggai 1:4 9 NASB) This stinging rebuke to a people that was seeking to
create their own prosperity while neglecting spiritual responsibilities was just the kick in the pant that
they need to obey the voice of the Lord and began rebuilding. Haggai 2:3 9 show us that there were
some in Jerusalem that were quite disappointed. These people were comparing the second temple as a
poor substitute, recalling the splendors of the first temple. To them, nothing would stand up to the
grandeur of Solomon s

ABA Intervention
It is important to establish and maintain effective communication, professionalism, and a scientific
relationship with clients. It is essential to always preserve the relationship because it is vital to the
client s success of treatment. It is also imperative to consider the way in which information is
delivered to clients and their family or caregivers. One must eliminate jargoning while attempting to
communicate with clients. The use of scientific terminology of a particular study can become lost
when engaging with a client or family members. By eliminating jargoning we are reaching them in a
way that is easily understood by those not proficient in those terms of the field. Those that understand
the intervention are more likely to adhere ... Show more content on Helpwriting.net ...
When evaluating a client you are wondering and determining the type of treatment or intervention you
would like to introduce. As each client is different, what works for client A may not be effective with
client B. In determining the type of intervention there should be a certain level of research along with
the gained professional and educational knowledge obtained. While researching treatments there are
bound to be a multitude of fad treatments. It is important to research and steer away from alternate
treatments also known as AltTs. These treatments are those that attempt to mimic ABA interventions
but are not scientifically found. There has been little or no research provided, they have no scientific
data, or they may be unsupported. Very few if any have cohesive research studies on entire treatment
packages. Using any of these treatments would be deemed unethical. That is why research is key. A lot
of AltTs disguise themselves as ABA; when in fact ABA is a science and science is the intellectual and
practical activity encompassing the systematic study of the structure and behavior of the physical and
natural world through observation and experiment. ABA seeks to understand and alter behaviors by
observation, study, and proven scientific techniques. Using such treatments could, potentially, do more
harm than good. We must remember to respect our practice and bestow our best interest and maintain
its

Animas River Environmental Disasters
Recently, a contractor working for the US Environmental Protection Agency (EPA) unintentionally
released 3 million gallons of toxic mine waste into the Animas River in the Mountain West state of
Colorado. Right now, people in the US are debating the efficacy of the EPA (the right wing is using
the spill as anti government propaganda) and the noxious aftermath the spill will undoubtedly have on
local economies, communities and ecosystems. So far, the disaster has contaminated the Animas
River, San Juan River, and the Colorado River in Utah. Furthermore, according to reports, the disaster
also poses a risk to the drinking water of 17, 000 people living in Durango, Colorado and 45,000
residents of Farmington, New Mexico. If history is any ... Show more content on Helpwriting.net ...
Nine years later, Ralston joined the Green Russel crew and founded Auraria, kickstarting the Pike s
Peak Gold Rush. Less than a year later, miners all but exhausted gold deposits in the Denver area,
forcing settlers and gold diggers to seek riches in other portions of Colorado and Western North
America. By 1861, outgoing US President James Buchanan developed the free Treaty of Colorado,
beginning the process of statehood. On August 1, 1876, the state of Colorado was formally codified
and became an official member of the union. However, there is another portion of Colorado s history,
a history prior to colonization (plunder) and settlement (genocide), an old story. What is today known
as the state of Colorado was initially inhabited by Native Americans for more than 13,000

Freedom Summer Research Paper
In the Summer of 1964, the Mississippi Summer Project, also known as Freedom Summer, was
organized by several Civil Rights organizations such as the Student Nonviolent Coordination
Committee and the Congress on Racial Equality. The event that caused the start of Freedom Summer
were that many African Americans were not registered to vote, this was because the southern states
had implemented literacy tests that were unfair and could be interpreted differently, and Poll Taxes
which were ridiculous amounts to pay ( Freedom Summer ). Other causes include the case of Plessy
Vs. Ferguson, which stated the Separate but Equal clause, and also Racial segregation. Freedom
Summer Volunteers included White Northerners, and the organization was made to focus on the
Mississippi Freedom Democratic Party, Voter Registration, Freedom Schools, and Community Centers
( Timeline: Freedom Summer ). There was a need for the Freedom Summer because Many African
American People in the south were being oppressed by Literacy Tests and Poll Taxes. ... Show more
content on Helpwriting.net ...
They refused to move to the segregated spots on the bus once they arrived in a segregated state. The
events that caused the Freedom Riders was the segregation on public transportation. Some groups that
were involved in the Freedom Riders were the Congress on Racial Equality, since the organization
recruited the Freedom Riders, and also the Interstate Commerce Commission, because that
organization was the one to prohibit segregation on busses and trains throughout America in
September 1961( Freedom Riders ). There was a need for the formation of the freedom Riders because
it was clear to many people that segregation on public transportation was not only an outdated
practice, but also racist, it needed to be stopped once and for

Explain Why Cardinal Richelieu Was The Regent Of Louis Xiii
Cardinal Richelieu was the regent for Louis XII. A regent is someone who acts for the king until they
are ready to rule. Although, he was a Catholic priest, Richelieu s first loyalty was towards the crown
of France. As the regent of Louis, he had many goals to secularize the country. His goals were to rid
the king of domestic enemies and make France the dominant player in European power politics.
Cardinal Richelieu s first goal was to secure the king from his domestic enemies which were the
Huguenots and the Nobility. He achieved his goal by decreasing their power. To start off, he took
actions towards the Huguenots. Richelieu s belief was that Protestantism often served as an excuse for
political conspiracies against the Catholic king. This

The Bean Trees By Barbra Kingsolver
Everyone has someone they consider family. Sometimes people bond solely with their blood relatives,
but more often than not we choose who we consider to be our family as we grow older. This happens
most often when people find a spouse, but many also adopt children as their sons and daughters, peers
as their brothers and sisters, and role model figures as aunts and uncles. The Bean Trees is written by
Barbra Kingsolver and is set in the early 1980 s. It tells the story of a young woman named Taylor,
and the life she builds in Tucson Arizona. Far from home, she meets many great people and finds a
place where she belongs. Kingsolver shapes her message of the importance of families both blood and
found through her use of character archetypes ... Show more content on Helpwriting.net ...
Throughout the story Taylor grows very close to Estevan and Esperanza. Taylor now considers them
family and proves that by risking losing Turtle and persecution. Through Taylor s heroic action the
author is showing that your family is worth serious danger. Signatory to the United Nations something
something on human rights, Mattie was saying, and that we have a legal obligation to take in people
whose lives are in danger. (page 139 The Bean Trees, Kingsolver) In this quote Mattie is saying that
everyone has the obligation to take in and help people who are in danger. She believes that people who
need help should be helped, that the whole world is one big, interconnected family. Mattie is a mentor
figure who helps and guides people. A part of that is hiding refugees fleeing persecution and treating
them like family. Through Mattie s actions the author shows that everyone can be family and that they
are all human beings who should be treated as such. The characters build the family that is so
important to this story. Through their actions of helping other they further the message of the
importance of family both blood and found.
Kingsolver also uses archetypal symbols to develop her message with Jesus is Lord Used Tires
symbolizing a haven and a garden symbolizing growth and support. Jesus is Lord Used Tires is
represented as a haven because it used to hide illegal immigrants, is the first safe space Taylor finds in

Contribution Margin
Our office had received a request from Andre, owner of Andre s Styling Saloon to perform an
evaluation on his business.
Andre has five barbers that work in the establishment and each employee received a salary of $9.90
per hour and works a 40 hour week and a 50 week year, regardless of the number of haircuts. As rent
and other fixed expenses he expends $1,750 every month, plus $ 0.40 as the cost of hair shampoo used
on all his clients. This saloon is performing haircuts exclusively and each client paid a flat price of $
12.00.
He wanted for us to evaluate a new compensation method for his employees. Under the new system
the barbers will receive a flat salary of $4 per hour, and a commission of $ 6.00 for each haircut. In
this case ... Show more content on Helpwriting.net ...
Net Operating Income NOI
A company s operating income after operating expenses are deducted, but before income taxes and
interest are deducted. If this is a positive value, it is referred to as net operating income, while a
negative value is called a net operating loss (NOL).
Notes:
NOI is often viewed as a good measure of company performance. Some believe this figure is less
susceptible than other figures to manipulation by management.
(Investopedia (2005))
OPERATING INCOME = REVENUES – (FIXED COSTS + VARIABLE COSTS)
Revenue calculations: $ 240,000
20,000 * $ 12.00 = $ 240,000
Overhead Cost:
Rent: $ 1,750 per month, Yearly cost: $ 21,000
1750* 12 = 21,000 or $ 21,000
Fixed Cost $ 120,000
Salaries + Overhead Cost
99,000 + 21,000 = 120,000 or $ 120,000
Variable Cost $ 8,000
Variable cost: 20,000 * 0.40 = $ 8,000
OPERATING INCOME= $ 112,000
OPERATING INCOME = REVENUES – (FIXED COSTS + VARIABLE COSTS)
240,000 – (120,000 + 8,000)
240,000 – 128,000 = $ 112,000

4. Suppose Andre revises the compensation method. The barbers will receive $4 per hour plus $6 for
each haircut. What is the new contribution margin per haircut? What is the annual break even point (in
number of haircuts)? Show calculations to support your answer.
Barber s Salary by Week: $ 160.00
Price per hour = $ 4, hours per week = 40
Weekly salary per barber: 4 * 40 = 160 or $ 160.00
Barber s Salary by year: $ 8,000
Weekly salary per barber =

The Effect Of Standard Curve Developed Using A...
period. The results were compared against standard curve developed using a concentration gradient of
Na2So4 with BaCl2 (De Zoysa et al., 2007).
3.15. FTIR of purified polysaccharide
FTIR (Fourier Transform Infrared Spectroscopy) spectra of purified PS fractions were determined
using FT IR spectrophotometer model 5700 (M/S Thermo electron Corporation, USA).
Polysaccharide powder (2 3 mg) was mixed with KBr and pressed into a disk. The whole IR spectrum
was analyzed with a scan range of 4000 400 cm 1. Thirty scans were taken with 4 cm 1 resolution.
CO2 and H2O corrections were incorporated. Reproducibility of the normalized spectra was ±2%.
(Shanthi et al., 2014).
3.16. Testing isolates probiotic properties
3.16.1. Blood hemolysis
Hemolysis test was performed according to the method described by Guttmann and Ellar (2000).
Overnight cultures of isolated Enterococcus durans and Enterococcus hirae were streaked on blood
agar and incubated at 37°C for 24 h. Blood agar plates were examined for signs of hemolysis. Blood
hemolysis test was performed in duplicates.
3.16.2. Resistance to low pH
Isolates Enterococcus durans and Enterococcus hirae were tested for their ability to resist low pH
values as follow, 25 ml of sterile MRS broth adjusted to pH 6.4, 4, 3 and 2 was inoculated using 1%
(v/v) of an overnight culture, then incubated at 37ºC for 6 h. The absorbance at 620 nm was monitored
using spectrophotometer (Unico, USA) at hourly intervals (Nawaz et al., 2011).
3.16.3. Bile

Alka Seltzer Tablets
Percent by Mass of NaHCO3 in Alka Seltzer Tablets Introduction Determining the percent by mass of
sodium bicarbonate in baking soda is important because it demonstrates the relationship between
reactants and products. In this specific experiment, it demonstrates the reaction between a base and an
acid. It also reveals the effect that a limiting reactant can have on the product that is produced in a
reaction. Alka Seltzer tablets aim to neutralize stomach acid and thereby reduce stomach pain, as well
as other painful symptoms. Alka Seltzer Original tablets contain three active ingredients: citric acid,
aspirin, and sodium bicarbonate. When added to stomach acid, the citric acid and the sodium
bicarbonate react to form carbonic acid, water and carbon dioxide in the form of a gas. The gaseous
carbon dioxide produces the fizz that is characteristic of Alka Seltzer.1 However, not all of the sodium
bicarbonate reacts with the citric acid, as there is excess NaHCO3. The excess NaHCO3 is what works
to neutralize stomach acid. When Alka Seltzer reacts with acetic acid (vinegar) and water as opposed
to stomach acid, carbon dioxide, water, and sodium acetate are produced. The excess NaHCO3 reacts
with the acetic acid just as it does with hydrochloric acid. Experimental First, a 100 mL graduated
cylinder was obtained and filled with 35 mL of water. A pipet was used to attain a more accurate
amount of liquid. The water was then poured into a beaker, which was weighed on an analytical
balance. Next, an Alka Seltzer tablet was obtained and the weight measured using the same balance
the weight of the beaker was measured on. When both masses were recorded, the tablet was dropped
into the water. The liquid was swirled to allow for the tablet to dissolve completely. After the fizzing
had stopped, the beaker was once again weighed and the mass was recorded. Each step was repeated
seven more times for a total of eight trials. However, with each trial the liquids added to the beaker
changed. In each new trial, an additional 5 mL of vinegar was added and 5 mL of water was taken
away. Thus, beaker one had 0 mL of vinegar and 35 mL of water; beaker 2 had 5 mL of vinegar and 30
mL of water; beaker 3 had 10 mL of vinegar and 25 mL

Foxy Brown Essay
Foxy Brown Ripped Off at Airport Foxy Brown, the rapper originally named Inga DeCarlo Fung
Marchand, not the iconic film character played by Pam Grier, was robbed at LAX. She claims that her
checked luggage contained valuables worth over $100,000. Foxy told TMZ that she was on her way to
a show in Palm Springs. When she went to pick up her Gucci suitcase it was gone. She reported it
missing to American Airlines along with its contents which included Hermes Birkin bags, diamond
jewelry and eight pairs of high end shoes. The airline alerted the police and pulled up the video
footage of the carousel. The footage does show a person taking the bag, but an identification has not
been made. Foxy still put on her show in Palm Springs for the

Types Of Evidence For Instructional Purposes Essay
1. Once you have identified supporting claims, the grounds of an argument, then you need to be able
to evaluate the evidence that will be used to prove these claims. Evidence is the most important part of
any inductive argument. But it is important to recognize that not all evidence is reliable. Some types of
evidence can t be trusted at all. And even when good evidence is used, it might not be appropriate for
certain types of claims. Thus, evidence has to be both reliable and logically appropriate, in a word
valid, in order to prove a claim true or false.
2. To oversimplify for instructional purposes, I want to explore nine major types of evidence that are
most commonly used in arguments, starting with the weakest form of evidence and moving forward
toward the strongest form. I will briefly explain each type of evidence, focusing on how reliable it
tends to be (strong to weak) and how it could be appropriately used.
Handout: Types of Evidence Sources
3. The first type of evidence is personal experience, sometimes called testimony or an eye witness
account. This evidence is based on what an individual experiences directly or indirectly.
Psychologically, we naturally consider this type of evidence to be the strongest because it is the most
immediate and intimately tied to our local world, which we know the best. However, from a
sociological perspective, personal experience is actually the weakest type of evidence.
4. Even when our eyes see clearly

Social Comparison Essay On Fast
When we want to evaluate something we really only have one tool to use: Comparison. Even with
empirical, objective, means of measurement, without context, a measurement would mean nothing. Is
your car fast? If you ve only ever driven a Yugo before, you might say it s pretty fast, but if you just
took a ride in a Bugatti Veyron, you might have a new definition of fast. Social Comparison Theory is
the idea that the same way you determine whether your car is fast, is the exact same way you
determine your own attributes.
We are constantly looking to others to evaluate and determine our adequacy. When we look to people
of higher status it is called upward social comparison, when looking at those of lower status it s called
downward social comparison. While social media and celebrity culture provide many opportunities for
people to compare upwards, generally most people prefer to ... Show more content on Helpwriting.net
...
It keeps up with traffic on surface streets, but its fifty years old, and it was built for the highways of
fifty years ago. Driving on today s highways is not exactly the definition of a stress free environment.
But every other month I get to go out with a classic British car club on what we call runs . A line of ten
to thirty classic cars, going on Sunday drives, through the mountains at about fifty miles an hour.
Basically, modern traffic can suck it. But without fail, there is always one guy in a 2002 Jaguar XK8
tagging along with us. I hate that guy. When I have the chance I will pick a point in line as far away
from him as possible, preferably next to a Triumph Spitfire. Why? Because the TR4 and the Spitfire
were sold as his and hers cars, and the Spitfire was hers. This is what downward social comparison
looks like. If I were to drive with the 370 horsepower Jaguar I would be constantly reminded of my
110 horsepower car s inferiority, however next to the 69 horsepower Spitfire I m reminded of its

The Criminal Justice System And Psychology Essay
I WANT TO BECOME A CRIMINAL PSYCHOLOGIST AND THIS IS WHAT I LEARNED
Madelynn Krutsinger
Introduction
I m double majoring in Criminal Justice and Psychology because further down the road in my life I
would love to be a Criminal Psychologist. I choose these fields because I love being able to
understand why people do what they do. I want to understand why people do things a certain way, just
looking at it in a psychological kind of way. Especially with criminals, what led them to murder that
guy or rape that girl? What pursued them and what part of them thought that it would be acceptable?
I really enjoy the concepts of the criminal justice system and how it works. I grew up in a family that
revolved around emergency units, ranging from EMTS, AEMTS, Prison Guards, Nurses, Police
Officers and so forth. Being around that at the time gave me a love for the field. Understanding the
codes, the high pace calls, honestly, even the hours. I fell in love with the idea of being able to make a
difference in people s lives, and for example, if I was going to be a police officer that is what I would
do. Originally I had planned to go to Waldorf University and major in criminal justice to become a
police officer. I saw many two faced/unreasonable officers throughout my years of growing up that I
wanted to do something different. I remember hearing about the cases on tv and thinking, hey, I can
make a difference. I wanted to become a police officer to show people that not

French Education System Essay
French Education System:
France has a centralized education system, with a curriculum set at a national level. The majority of
schools are public, free, and state run (ecoles publiques). Some private schools (sous contrat) exist that
are run and subsidized by the French government, which charge nominal fees. Fully independent
private schools exist (ecoles prives hors contrat), which are fee paying. These independent private
scgools can be religiously oriented, or international / bilingual.
The learning style tends to be of a traditional nature, which entails classroom learning, testing, and
discipline. French schools value the authority of the teacher, competition, evaluating through grading,
and analytical thinking over creativity. Class sizes tend to be large, with 30 or more students per class.
Teachers teach one subject in most scenarios, which is typical of the traditional method. Changes have
been presented to reform the French schooling system, but is met with opposition that prefers the
traditional method. French schooling is split up into three primary and secondary levels: primary
school (école), middle school (collège), and high school (lycée). After high school, students can attend
university or enter the workforce.
French students take the baccalauréat exam towards the end of their primary and secondary schooling.
Passing the test is necessary to attend university. Performance on the exam is highly scrutinized, and
high tier grades receive special honors.

Bad Girls Don T Die
Have you ever found yourself wondering about the afterlife? Of demons and spirits, and things not
quite alive nor dead? Katie Alender seems to have. Katie Alender (rhymes with calendar, but without
the c) grew up in South Florida, where she attended high school at the Palm Beach County School of
the Arts, studying Communication Arts. After graduating, she studied film at the Florida State
University Film School and then moved to Los Angeles, where she worked in TV development and
production for several years, including a large amount of time producing dog shows for Animal
Planet. She is very private about her life, however, we do know she writes books people find scary,
even though she s never meant for it to be that way. Katie Alender s writing ... Show more content on
Helpwriting.net ...
Alexis thought she already led a dysfunctional high school life when a family fight leads to some
sisterly bonding. As dysfunctional morphs into dangerous, as her sister Kasey begins acting strangely;
Alexis wants to believe it s all in her head, but soon it becomes life threatening as she questions, is
Kasey even Kasey anymore? The ongoing theme we see is the author not only uses a darker scarier
tone and theme, but she uses a lot of imagery. First off in Bad Girls Don t Die it states, He faked his
sigh and checked an imaginary watch. Your inability to answer the question doesn t bode well for it
may not seem like much but it really sets the scene for the reader. You can obviously tell from this
quote alone the man seems uninterested and bored. This quote being an example of how imagery is
used in Katie Alender s work to really put the author in the setting. It also states in Bad Girls Don t
Die I stood perfectly still, looking up at the house and the dark sky beyond it. Alender paints a picture
of a dark gloomy and new environment in the reader s head. It fits not only with the imagery piece but
even the scary tone as it portrays and unsure and unsafe image in the reader s mind. Both books alone
already provide quite the case, but put together, they create an even more riveting

Being An Effective Team
Being an Effective Team Everyone has been a part of team at one point in their life. Teams are used all
the time. They can be used during school to work on a project, in athletics, or on a job site. What is
important to keep in mind when using teams, is there various dynamics that can make a team both
succeed or fail. The more complexities that one understands, the more effective they will be at
building a team. While a leader builds a team, they will also be faced with many challenges. It is
important to keep in mind that the challenges that leaders will face are sometimes out of their control.
This paper will instead address a idea that a leader is in complete control of, micromanagement. This
paper will also include proven ways of addressing these complexities and challenges by presenting the
reader with tips from one of college basketball s most successful coaches. Building a team is not a
simple task, but if done with great care and attention to detail, it can be a very rewarding one.
Dealing with Multiple Types of People Quite possibly the most challenging phenomena that a leader
must deal with when creating a team of people is the varying differences within the field of options.
With so many different personalities possible, the team builder has to figure out a way of selecting 4 to
6 people who will compliment each other, while paying close attention to the idea that one personality
could harm the effect of someone with the opposite personality. For

Literature Review On Hbcus
LITERATURE REVIEW Background on HBCUs According to the National Center for Educational
Statistics (NCES), there are 101 Historically Black Colleges and Universities. Title III of the Higher
Education Act of 1965 defines HBCUs as ...any historically Black college or university that was
established prior to 1964, whose principal mission was, and is, the education of Black Americans, and
that is accredited by a nationally recognized accrediting agency or association determined by the
Secretary [of Education] to be a reliable authority as to the quality of training offered or is, according
to such an agency or association, making reasonable progress toward accreditation (US Department of
Education, 2017). It is important to note that unlike other Minority Serving Institutions, HBCUs, are
only one of two types of institutions (Tribal Colleges Universities or TCUs are the other) federally
designated by law and therefore, cannot increase in number with an act of Congress (Li, 2007). In
other words, every time an HBCU closes its doors, we get one step closer to the elimination of the
historical and consequential institutions. To understand the significance of these institutions one must
understand the context in which these institutions were established. In the most basic sense, HBCUs
were established because of racism (Evans, Evans, Evans, 2002). Prior to the Civil War, few
universities espoused the mission and goal of training and education Black people (Albritton, 2012).

Dreams In The Witch House By H. P. Lovecraft
The being depicted in the sculpture here is what is known as an Elder Thing . First appearing in
Dreams in the Witch House by H.P. Lovecraft, these extraterrestrial beings are far from human. The
Elder Things are a race of half vegetable, half animal beings, having the feature of plants and animals
simultaneously. They are capable of reproduction via spores and enter into states of death like
hibernation, yet they also eat and move and have minds of their own. In the Lovecraft story, At the
Mountains of Madness, they are stated as having come from a remote place in the vast chambers of
space, filtering down from the stars to an infant Earth and colonising it. Their cities grew great and
mighty, becoming a superpower amongst the extraterrestrial

Raising A Child Is A Good Or Bad Reaction
As most parents know, raising a child can be extremely difficult. However, raising a child who
identifies as lesbian, gay, bisexual, transgender, or queer/questioning (LGBTQ) can be especially
trying for many different reasons. There are many things that these parents have to deal with that most
parents do not. One of the most difficult times for not only the parent of an LGBTQ child, but for the
kid as well, is when the child comes out. This topic is very important in the field of family studies
because, when a child comes out to his or her parents, the whole family is involved. The parent s
reaction can have a significant effect on the child, whether it is a good or bad reaction. This is an
important topic to study because both parents ... Show more content on Helpwriting.net ...
The parents should be cautious and think through what to say to their child before speaking, because
anything said could have a big impact on the adolescent. One example of a negative reaction an
adolescent might get is the parents denying their child s sexuality. Some parents, as a way of coping,
will think that it is a stage that the child will grow out of, or that the child came out just to get a
reaction from the parents. In these cases, the son or daughter might feel the need to come out a second
time. Denes and Afifi (2014) found that nearly a quarter of the participants in their study came out to
their parents a second time. The reason most of the participants chose to come out again was because
their parents denied their sexuality. Most participants who received a negative reaction to their coming
out were more likely to come out again. This was because the child wanted to assert their identities,
and prove that this is whom the adolescent really is. The child also wanted to share information with
their parents about their LGBTQ lifestyle. The reaction given by the parents can also have an effect on
how the LGBTQ child sees others in this community. D amico, Julien, Tremblay, and Chartrand
(2015) found that the more the parents had difficulties coming to terms with their child s sexual
orientation, the more the adolescent expressed negative views toward gay, lesbian, and bisexual
people. The child internalized the parents prejudice against those in

Why Guns Should Be Illegal Essay
The United States has issues with guns. We need better gun control so these killings stop happening
and innocent young or older lives stop getting taken away too soon. Did you know that in addition to
the Las Vegas Strip massacre in Nevada where 58 people died and 851 were injured, there have been a
staggering 97 mass shootings since 1982. Stephen Paddock fired more than 1,100 rounds that night. It
is known as the deadliest mass shooting committed by an individual in the United States. With the
recent mass shooting which occurred at Stoneman Douglas High School in Parkland, Florida, 17
people were killed and 17 more were injured by bullets making it the number one deadliest school
massacre in the U.S.. Nikolas Cruz is only 19 with known mental illness and was still able to purchase
a semi automatic rifle. Though there is no proven mental illness on Stephen Paddock, it is still a
possibility that he was mentally ... Show more content on Helpwriting.net ...
It s so easy that all a person has to do is pass an instant background check and then can buy a gun.
Unlike Japan where it takes 13 steps to purchase said gun. They have to join a hunting or shooting
club, take a class and pass a written exam, which is held 3 times a year, get a doctors note saying you
re mentally fit and do not have drug history, apply for a permit to take training, describe in a police
interview why you need said gun, pass a review of criminal history, gun record, employment, ect.,
apply for a gunpowder permit, take a one day training class and pass a firing test, obtain a certificate
from a gun dealer, buy a gun safe and an ammunition locker that meet safety requirements, allow the
police to inspect gun storage, pass an additional background review, then you can buy a gun (Carlsen
and Chinoy). We should be like Japan and get more in depth steps to purchasing guns. More or so
likely those same procedures because they are very good steps into

Google Inc Case Study
|Google Inc. |
Executive Summary
This report aims to provide feasible growth strategies to Google Inc. who is facing different courses of
action to pursue. The objectives of this report are to compare different market opportunities available
to Google on the basis of implementation feasibility and growth potential and to make the most
feasible recommendation to Google.
From industrial and internal analysis conducted, it is found that search industry is still favorable for
Google. In addition, Google is in a great position in the industry with its unique search solutions and
advertising techniques. However, with its creativity oriented culture and diversified products and ...
Show more content on Helpwriting.net ...
Internal Analysis
Strengths
Superior search algorithms such as PageRank algorithm and differentiated paid listing strategy such as
CTR bidding method focusing on relevance.
Creativity oriented organizational culture and highly flexible organizational structure
Strong market presence, possessing highest market share in search engine industry
Diversified products in many areas
Highly capitalized and highly scalable infrastructure, including one million servers
Weaknesses
Governance and control almost solely in the hands of three top management executives which might
lead to possible strategic risk taking
Poor public relations, with engineer minded top management having unorthodox practices without
caring about publicity
Employees with arrogance and not in build syndrome
Analysis of Options

Staying focused in Search area
Case for Option 1
Search engine is its core business and it has excellent expertise and position in this area.
Search algorithms still needs to be improved. Rather than letting competitors to take credits, Google
should develop optimized search solutions gaining first mover advantage.
It can also expand to content analytics areas providing analytical data to businesses which it has been
doing for its advertisers.
It complies with Google s mission making the world s information accessible and useful.
Case against Option 1

Summary Of Under The Influence Scott Sanders
Reading Response Under the Influence
Under the Influence by Scott Russell Sanders was a gripping story about a family and child that had to
keep a dark secret that their father was an alcoholic. Sanders opens his story by saying, My father
drank as a gasp for breath, as a starving dog gobbles food compulsively, secretly, in pain and
trembling . Pg. 60 When I read those words my stomach turned. It made me think about my ex
husband, he drank the same exact way. I felt the same way Sanders felt, that I had to keep this dark
secret from my family and friends. Sanders went into detail how they would never know what person
would come home from work. Would it be there loving father who was attentive, who was smart, who
would be nice, or would ... Show more content on Helpwriting.net ...
The day that they were moving, the movers cracked opened beers and afford one to his father. His
father just could not say no, why should he, after all he hadn t had drink in fifteen years. One drink is
all it took; Sanders father became a drunk again. Sanders mother just could not tell her son that his
father started drinking again. Sanders decided to visit his parents with his family. When they pulled up
he noticed his father was sleeping in the hammock in the middle of the day. He knew right then and
there that his father was drinking again because he would only sleep during the day if he was drunk.
He did not need his mother to tell him that he was drunk, he could smell it, see it in his eyes, he could
hear it in his speech. His wife and daughter asked him what was wrong and that moment he had to
admit to his wife for the first time, that his father is an alcoholic. His father passed away from

The United States Housing Bubble Crisis
6.3 TRILLION DOLLARS! This is how much the value of homes have fallen in the United States
since its real estate peak back in July of 2006. After the price of houses peaked in 2006, they gradually
started to decline until December 30th, 2008. This is when the Case Shiller home price index which
measured the value of homes, reported its largest price decrease in its entire history. From there we
saw prices continue to decline until we hit all time lows in 2012. The United States housing bubble
burst will be talked about for years to come including many what caused it and how to prevent such
occurrences in the future. Low interest rates, Housing bubble, subprime mortgages, as well as
securitization all contributed to the housing market crash of 2008 and will all be explained in this
paper. According to the general consensus, most people believe that the housing bubble was the main
cause of the 2007 2009 economic recession in the United States of America.
LOW INTEREST RATES
Mortgage rates in the United States hit an all time high in the early 1980 s at 18% in order to combat
and push inflation out of the economy. Over the next 20 25 years, interest rates continued to fall and
even fell below 6% in 2002. Although there was a large amount of debt going on in the United States
at the time with little to no saving habits, interest rates were kept low by large amounts of investments
into the U.S housing markets from outside countries like China, Japan, Brazil and the United

An Analysis Of Richard J. Webbs And Wendy Chapkins
The main objective of Dying to Get High, a book written by Richard J. Webbs and Wendy Chapkins,
is to spread awareness of the benefits of medical marijuana. A major topic of this book is WAMM,
Wo/Men s alliance for Medical Marijuana, which is a group that encourages the use of medical
marijuana for ill patients who are eligible. They primarily argue that these patients could benefit from
the therapeutic effects of medical marijuana, yet it is considered illegal according to the law.
Throughout this book, several stories are told by patients themselves, court cases are depicted, and
battles are fought for the legalization of medical marijuana. The main discussion of Dying to Get High
is the use and legalization of medical marijuana, a highly debated topic. Chapter one discusses how in
early times, marijuana was a common medicine that treated many medical conditions. Through the
years, it began to be seen as a dangerous substance to due to social issues such as the association with
other racial groups that created this moral panic. Therefore, marijuana is classified as a Schedule 1
controlled substance, though there were many studies that proved that this substance as minimal
effects. Chapter two shows how in an attempt to spread awareness of the medical uses of marijuana,
WAMM, Wo/Men s alliance for Medical Marijuana, was created. This is a nonprofit group that grew
cannabis and gave it to their members for free in return for donations or volunteer work from those
members.

The Effect of Caesar and Cleopatra s Affair on Calpurnia
Isra Mahmood
BA English Hons
II B
599
Paper IV Project
The Effects of the Affair of Caesar and Cleopatra on Calpurnia
Introduction
After Hatshepsut, Cleopatra was the only Queen of Egypt who was seriously referred to as Pharaoh .
The torrid love affair between one of the highest regarded Queens in history and that of the
phenomenal Julius Caesar is considered to be one of the most romantic and grand ones in the world.
Cecil B. Demille seems to agree in the trailer to his 1934 film Cleopatra . Maybe this notion is true
after all, but when falling head over heels with the idea of this romance, one tends to overlook many
disreputable components of the affair. One of those elements if ... Show more content on
Helpwriting.net ...
An 1898 performance of Julius Caesar at Her Majesty s Theatre was reviewed by Percy Simpson who
described Calpurnia as a tragic character in her own right, a Cassandra like figure who clearly foresees
approaching disaster, but is powerless to prevent it. (2) Simpson further described her performance; To
her horror, Caesar demands his robe, Calpurnia kneels protesting, but to no avail. For the remainder of
the scene she sits in the chair at LC, a terrified witness to her husband s folly. (3) Once again,
Calpurnia is portrayed as a woman who experiences an inner languish caused by being a witness to the
torment her husband is made to go through.
Adrien Bonjour in his book The Structure of Julius Caesar, gives credit to Calpurnia for her skill in not
only trying to save Caesar, but in stopping him from losing his respect in from of his fellow senators.
Bonjour writes, Caesar has declared himself immovable. But Calpurnia, knowing her lord, offers him
a way out: call it my fear that keeps you in this house , suggests the tactful wife, and Caesar complies
immediately. (4) This is evidence of Calpurnia s willing submission of insult being caused to her own
reputation in order to preserve that of her husband.
It is sometimes disputed that the way Cleopatra s attraction towards Caesar was fueled by self
beneficiary and

ACCC V Liquorland
TUTORIAL 1
1) Identify aspects of competition within the meaning of competition law.
The Harper Review defined competition as the process by which rival businesses strive to maximise
their profits by developing and offering desirable goods and services to consumers on the most
favourable terms . The purpose of competition policy is therefore to protect, enhance and extend
competitive conduct. Competition Law aims to combat certain anti competitive practices that interfere
with the efficiency of markets to the detriment of both consumers and other suppliers.
Competition law is not intended to protect competitors per se (Harper Review); rather, as per Joseph
Schumpeter, competition facilitates creative destruction as old and inefficient economic ... Show more
content on Helpwriting.net ...
The Parmalat Australia website suggests that its brand Pauls is the most consumed branded milk in
Australia. Parmalat is a significant producer of UHT milk; however, the majority of this is exported to
the Asia Pacific. UHT milk accounts for less than 10% of total milk sales in Australia. Fonterra and
the Murray Goulburn group have a similar market share to Parmalat, thereby constraining its market
power. Lion Pty Ltd is the industry leader with a 32% market share, however this covers several
brands and also includes private label contracts with Woolworths. The fact that the major suppliers
operate nation wide and would be present in each market (as discussed above), significantly limits
Parmalat s ability to exploit its market power. It is difficult to envisage Parmalat partaking in exclusive
dealings or predatory pricing to the detriment of its competitors, given that they have similar resources
and would be capable of rebuffing these tactics. Nevertheless, if Parmalat colludes with another
supplier, then the combined market share of the firms would be substantial, thus creating scope for
cartel behaviour that is disadvantageous to farmers (primary

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