The document outlines 15 new trends driving social business as identified by Graham Hill in a tweet manifesto from November 2009, including shifts from individual customers to customer networks, customer needs to jobs-to-be-done, company value-in-exchange to customer value-in-use, and company push to rapidly sensing and responding to customers. It encourages joining the discussion on these trends on Twitter with the hashtag #15NT or on Google Wave with the topic #15NT.

1. 15 new trends driving Social Business A Tweet-Manifesto by @ GrahamHill November 9 2009

2. #1. From Individual Customers to Networks of Customers A Tweet-Manifesto by @ GrahamHill November 9 2009

3. #2. From Customer Needs, Wants & Expectations to Customer Jobs-to-be-Done A Tweet-Manifesto by @ GrahamHill November 9 2009

4. #3. From Company Value-in-Exchange to Customer Value-in-Use A Tweet-Manifesto by @ GrahamHill November 9 2009

5. #4. From Delivering Value to Customers to Co-Creating Value with Customers A Tweet-Manifesto by @ GrahamHill November 9 2009

6. #5. From Marketing, Sales & Service Touchpoints to the End-to-End Customer Experience A Tweet-Manifesto by @ GrahamHill November 9 2009

7. #6. From One-Size-Fits-All Products to A Long-tail of Mass- Customised Solutions A Tweet-Manifesto by @ GrahamHill November 9 2009

8. #7. From Competing on Products, Price or Service to Competing over Multi-sided Platforms A Tweet-Manifesto by @ GrahamHill November 9 2009

9. #8. From Company Push to Sensing and Responding Rapidly to Customers A Tweet-Manifesto by @ GrahamHill November 9 2009

10. #9. From Tech, Processes & Culture to Complementary Capabilities and Micro-Foundations A Tweet-Manifesto by @ GrahamHill November 9 2009

11. #10. From Made by Companies for Customers to Made By Customers for Each Other A Tweet-Manifesto by @ GrahamHill November 9 2009

12. #11. From On-premise Applications to On-demand Solutions from the Cloud A Tweet-Manifesto by @ GrahamHill November 9 2009

13. #12. From Stand-alone Companies to an Ecosystem of Networked Partners A Tweet-Manifesto by @ GrahamHill November 9 2009

14. #13. From Hierarchical Command & Control to Collaborative Hybrid Organisations A Tweet-Manifesto by @ GrahamHill November 9 2009

15. #14. From Customer Strategy to a Portfolio of Strategic Customer Options A Tweet-Manifesto by @ GrahamHill November 9 2009

16. #15. From Customer Lifetime Value to Customer Network Value A Tweet-Manifesto by @ GrahamHill November 9 2009

17. Join the Discussion on Twitter #15NT Join the Discussion on Google Wave #15NT A Tweet-Manifesto by @ GrahamHill November 9 2009