Outline for 01062011
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The document provides an overview of a project by Hansgrohe to analyze their main competitors in the North American market. The objectives are to monitor competitors from perspectives of products, sales, marketing and innovation. Key areas of research include the competitors' strategies for architects/designers, plumbing contractors, retailers, and social media/networking. Researchers are tasked with directly comparing Hansgrohe's initiatives in these target markets to those of their competitors and preparing a marketing matrix analysis.
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![Since 1901, Hansgrohe has been committed to innovation, design, quality and performance in the products that we manufacture. We are considered “Shower Experts” and have over 2,000 patents to date, which has also earned us the title of “Das Original”. However, we understand that we must remain competitive in the industry, but will not sacrifice our innovation to become another “me too” manufacturer. Therefore, in 2006 the “Counter Strategy” project was kicked off from our headquarters in Schiltach, Germany. <br />The objective of the “Counter Strategy” project is to effectively monitor our top competitors from a product, sales and marketing, and innovation perspective for the North American market. In addition, prepare a SWOT analysis to give leadership a snap-shot of the competitive landscape.<br />Goal:Prepare and improve our Counter Strategy report on our two main competitorsby using the previous CSG and CSK reports as a benchmark to begin the research process. Ultimately, diving deep into each category and providing insight into the current status of each company. <br />Objectives: <br />Prepare a direct comparison to our key initiatives vs our competitors focus on these target markets:- Architects & Designers- Plumber/Contractors- Trade Customers at Counter Level- Costco<br />Marketing Matrix – marketing is playing an even more vital role now that the marketing budgets have been slashed. What marketing activities are they focusing on, what is the percentage of traditional marketing vs. “new” marketing?, what promotions are they doing, what is the structure of the websites and what are the top three messages on their sites, advertising efforts print vs. web, tradeshow matrix – where are they exhibiting and what is the focus, literature – what are they producing or our they moving to web based e-brochures, are they involved with non-profit organizations and how do they market their partnership. Finally, what is the single most innovative marketing initiative they are currently promotion.<br />Social Media/Networking – What is the social media/networking strategy, where are they involved, what is the message/tone on these platforms, are they branching into other applications…iPad, iPhone, and other apps? Do they have a strategy per sales channel and where are they talking to our key target groups? How integrated is their social media/networking into the company level? <br />Key Initiatives<br />Andrew Grindle & Kimberly Hahn<br />Architects & Designers<br />,[object Object]](https://image.slidesharecdn.com/outlinefor01062011-110216185541-phpapp02/85/Outline-for-01062011-1-320.jpg)
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El documento parece ser un informe o trabajo escrito de 15 páginas de una estudiante llamada Maricel Vairoletti de tercer año. El documento cubre varios temas a lo largo de sus 15 páginas sin dar más detalles.
Capstone project timeline
1. The document contains a schedule for a group project from January 2nd to April 20th. It includes meetings, presentations, exams, and deadlines for various tasks such as research, writing the paper, and compiling the presentation.
2. Major events include a midterm exam on March 1st, spring break from March 17th-25th, practice presentations from March 27th-April 6th, and the final project presentation on April 16th.
3. The schedule outlines individual and group responsibilities for researching, writing, and compiling different aspects of the project to be completed across the time period leading up to the final presentation.
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The document discusses revisions to a project scope for marketing a plumbing company. It assigns team members to research different areas like trade shows, social media strategies for various professional groups, and to conduct SWOT analyses of competitors. It outlines meetings to coordinate assignments and gather additional information from industry contacts.
Capstone meeting recap feb 13
The document provides updates on a marketing project for Hansgrohe, including:
- Key initiatives focusing on trade customers, architects/designers, and plumbers/contractors as well as analyzing competitors through marketing mix and social media research.
- Revising the project scope to expand social media research and reassigning members to new areas.
- Next steps including finalizing the revised project scope, completing additional research, and coordinating between members. Meetings are scheduled for presenting updates and receiving feedback.
Capstone meeting recap jan 30
The document provides an update on project assignments and next steps for a marketing project. Key points include:
- Members are assigned to research different areas like trade shows, plumbing contractors, and social media analysis of competitors.
- Tasks include completing the marketing mix, researching architect and designer websites, and conducting a SWOT analysis of Costco and trade customers.
- Next steps are to revise the project scope, finish additional research assignments, and coordinate between group members.
- The group will meet weekly on Sundays to provide updates and discuss any issues. Meetings with advisors and interim presentations are scheduled before the final presentation.
Capstone meeting recap jan 15
The document provides details from several meetings related to a capstone project for a marketing group. It outlines assignments and deadlines for the group members. Key details include:
- The group is to create a marketing plan for Hansgrohe and meet with their representative Angela Hoggan periodically.
- Andrew and Kimberly are to follow up on information from Costco and Angela regarding their professional websites.
- The group will present an outline to their advisor Ruben Boling on January 4th or 6th and meet bi-weekly deadlines for project updates.
- Major deadlines and presentations include an interim update on February 12th and the final capstone presentation to pass the program.
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Capstone project timeline
1. The document contains a schedule for a group project from January 2nd to April 20th. It includes meetings, presentations, exams, and deadlines for various tasks such as research, writing the paper, and compiling the presentation.
2. Major events include a midterm exam on March 1st, spring break from March 17th-25th, practice presentations from March 27th-April 6th, and the final project presentation on April 16th.
3. The schedule outlines individual and group responsibilities for researching, writing, and compiling different aspects of the project to be completed across the time period leading up to the final presentation.
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The document provides an overview of the topics covered in a systems analysis and design course, including software used, information system components, analyzing the business case, managing projects, requirements modeling, data modeling, object modeling, development strategies, output and interface design, data design, and system architecture. Key concepts discussed include SWOT analysis, business cases, feasibility studies, project management techniques, UML, data flow diagrams, use cases, object-oriented analysis, cost-benefit analysis methods, user interface design, data structure, normalization, and entity relationship diagrams.
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The document discusses revisions to a project scope for marketing a plumbing company. It assigns team members to research different areas like trade shows, social media strategies for various professional groups, and to conduct SWOT analyses of competitors. It outlines meetings to coordinate assignments and gather additional information from industry contacts.
Capstone meeting recap feb 13
The document provides updates on a marketing project for Hansgrohe, including:
- Key initiatives focusing on trade customers, architects/designers, and plumbers/contractors as well as analyzing competitors through marketing mix and social media research.
- Revising the project scope to expand social media research and reassigning members to new areas.
- Next steps including finalizing the revised project scope, completing additional research, and coordinating between members. Meetings are scheduled for presenting updates and receiving feedback.
Capstone meeting recap jan 30
The document provides an update on project assignments and next steps for a marketing project. Key points include:
- Members are assigned to research different areas like trade shows, plumbing contractors, and social media analysis of competitors.
- Tasks include completing the marketing mix, researching architect and designer websites, and conducting a SWOT analysis of Costco and trade customers.
- Next steps are to revise the project scope, finish additional research assignments, and coordinate between group members.
- The group will meet weekly on Sundays to provide updates and discuss any issues. Meetings with advisors and interim presentations are scheduled before the final presentation.
Capstone meeting recap jan 15
The document provides details from several meetings related to a capstone project for a marketing group. It outlines assignments and deadlines for the group members. Key details include:
- The group is to create a marketing plan for Hansgrohe and meet with their representative Angela Hoggan periodically.
- Andrew and Kimberly are to follow up on information from Costco and Angela regarding their professional websites.
- The group will present an outline to their advisor Ruben Boling on January 4th or 6th and meet bi-weekly deadlines for project updates.
- Major deadlines and presentations include an interim update on February 12th and the final capstone presentation to pass the program.
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November 24: Article in Electrical Engineering Times appeared, a story has been broadcast on CNN and articles have appeared in the New York Times and Boston Globe
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2. At the end of the December 17 meeting, what should Intel management do? Should they expand their Pentium chip replacement program by (i) covering more individuals; and/or (ii) providing or paying for some or all of the (non-chip) incidental costs of replacing the defective chips?
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4. How would your answer to question 3 change if Intel also offered to pay for the labor and direct incidental costs in addition to offering to supply a new chip to all individuals?
5. After the December 17 meeting, how should Intel’s management communicate its decision to the financial markets? Should Intel file a form 8-K?
6. On December 20, 1994, XYZ corp. had a chemical spill in a field adjacent to their factory. They completed and paid cash for the immediate clean up prior to their December 31 year-end. However, they have consulted with an environmental engineering firm that indicated that there is a 90% chance that XYZ will have to perform a further clean up in six months. The cost of such a clean up would most likely be $100,000. If the weather is perfect during the clean up, it could cost as little as $95,000. On the other hand, there is a small chance that soil contamination could spread, increasing the costs to $150,000. Should XYZ recognize a liability in their 1994 financial statements? Assuming they do, what amount should be recognized? How would XYZ record such a liability on their books? What impact would the subsequent cash payment have if the liability were settled for the amount accrued? What if the actual clean-up costs are more or less than was accrued in 1994?
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History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
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Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
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Outline for 01062011
- 2. Resource
- 4. Finishes
- 7. Download
- 11. Videos
- 12. Tools
- 13. Pictures
- 14. Focus
- 15. Audience
- 17. Communication
- 18. Types
- 19. Frequency
- 20. Trade Shows
- 21. Which Ones
- 24. Product Options
- 25. Displays
- 26. Visualization
- 27. Fit & Finish
- 30. Ferguson - Atlanta / Roswell (Should have all 3 companies)11600 Wills RdAlpharetta, Georgia 30009-2074
- 32. Grohe Showroom
- 33. Plumbing Distributors, Inc (Should have all 3 companies)
- 34. 1121 Huff Rd
- 37. European Sink
- 41. Luxury Kitchens & Bath
- 44. Interview Architects – Dates TBD (Month of January)
- 45. Suggestions from Trade Customers
- 47. Internet Search
- 48. Yellow Pages
- 49. Where do they go to find information
- 50. Websites – which is the best and why
- 51. Internet Research on Trade Shows – January 15, 2011
- 52. Compare & Contrast Internet Information – February 5, 2011
- 53. Grohe & KOHLER
- 54. Investigate Specific Communications to Architects – February 5, 2011
- 55. Coincide with Interviews w/ Architects
- 56. Additional Internet Research if Necessary
- 57. Talk with Hansgrohe about their specific channels
- 58. Questions for Architects & Designers
- 60. Quarterly Plumbing Professionals Newsletters
- 61. Shows new products and gives ideas and suggestions for designs
- 62. Lists future trade shows that Kohler will be a part of.
- 63. Brochures showing products and what parts make up these products
- 64. Continuing Education opportunities listed on site
- 65. Section for select installation videos with step by step instructions
- 66. Continue and Complete research concerning Kohler and Contractors and Plumbers
- 67. Due January 14th
- 69. Due Jan 21st
- 71. Gwinnett
- 72. Only two kitchen faucets on display
- 73. Hansgrohe Metro ($156.99) and the Water Ridge ($89.99)
- 74. Located midway down the isle with nothing to draw attention to that isle.
- 75. No Grohe or Kohler in store
- 76. One Shower fixture on display
- 77. Waterpick Eco Flow $39.99
- 78. No Grohe or Kohler
- 79. Visit Alpharetta and Buford locations to see if they have the same products for sale.
- 80. Online
- 81. Bath
- 83. Solaris Exlassic Roman Tub $399.99
- 84. 1901 3 Hole Roman Tub $449.99
- 85. No Grohe or Kohler bathroom models
- 86. Kitchen
- 88. Hansgrohe Allegro E Lowrider $289.99
- 89. 1 Grohe Model
- 90. Grohe Ladylux Pullout $299.99
- 91. Continue and Complete research concerning CostCo
- 92. Due January 28th
- 94. A. Identify Competitors
- 96. A. Kohler, Grohe, Delta, Moen, Home Depot, American Standard, Price Pfister
- 97. 2. Distributors: faucets.efaucets.com, faucetdirect.com, lightinthebox.com, retailmenot.com, skymilesshopping.com
- 99. A. Hansgrohe and competitors:
- 100. 1. How do competitors integrate social media?
- 101. 2. What is the message and tone of competitors’ platforms?
- 102. 3. Top 3 messages on the websites
- 103. 4. Do competitors use web based e-brochures?
- 104. 5. Web-online Stores
- 105. III. Target Groups
- 107. 1. Who is target audience?
- 108. 2. How do companies communicate and engage with potential customers?
- 109. 3. What are the conversations between the competitors and their customers?
- 110. 6. Are decision makers within social media?
- 111. B. SWOT analysis for social Media-