Social media and the luxury traveller

The Luxury Traveller
& Social Media 2013:
The Americas

3
ILTMTheLuxuryTraveller&SocialMedia2013
TheLuxuryTraveller&SocialMedia2013
Social media is ubiquitous today. It’s no
secret that luxury travel marketers devote an
increasing amount of time to listening and
responding to the endless stream of digital
content that is posted 24/7. The photos,
videos, reviews, tweets, pins, and blogs
have led to the creation of new positions like
Social Media Curator or Digital Marketing
Manager at many luxury travel brands
around the world.
But what does this content actually tell
us? What can we learn about the future
of luxury travel? Thanks to the digital
age and people’s natural desire to share
their experiences, social travel sites like
TripAdvisor, Facebook, and Pinterest
have successfully collected millions of real
opinions, photos, and videos — a gold
mine of data waiting to be used, containing
fascinating trends.
The trends make up a story, and the story
was too good to keep to ourselves. That’s
why we created The Luxury Traveller &
Social Media: a collection of unique insights
into the experiences that luxury travellers seek
and share online.
04
06
08
12
14
15
16
18
19
20
21
22
23
With a specific focus on the Americas,
we interpret the collective voice of luxury
travellers across the region. By analysing
their opinions about 2,000+ leading
hotels around the world, we discover the
preferences and behaviours of current and
future generations of luxury travellers, and
explain key changes across the global luxury
travel landscape. All insights were drawn
exclusively from Brand Karma’s research on
social media postings left by luxury travellers
both in the Americas and globally.
There’s a saying, “What goes around comes
around.”
That’s karma, and nowadays in luxury travel,
your brand’s karma is the currency that defines
the past, present, and future of your business.
On behalf of Brand Karma and ILTM, we wish
you a successful ILTM Americas with hopes
that the insights from this report will guide your
brand on its journey into the future.
KEY FINDINGS
Luxury Travel Hotspots:
Moving Southward
& Eastward
Look Who’s Talking:
Online Reviews & Social
Media by Geography
The Guest Experience:
Delights &
Disappointments
Comparing The North
and Latin American
Luxury Traveller
Key Trends: Globally &
Within The Americas
Luxury Hotels:
Top Performers
case study: Social Media
Crisis Management
case study: How Luxury
Travel Advisors Succeed
in Social Media
case study: HotelUrbano
& the World of Online
Travel in Brazil
methodology
about brand karma
About International
Luxury Travel Market
2brandkarma
Introduction &
Background
table of
contents

5
Millennials are redefining
luxury as “Instagram-able”
experiences
Social media has changed the ways
in which brands and people interact,
but more importantly, Millennials – the
generation responsible for the growth
of social media in record time – exhibit
consumer behaviour patterns that are
different from previous generations.
Millennials, or young adults born between
the early 1980s to the early 2000s,
have already changed the ways we
communicate. They are now changing the
ways we make purchase decisions. The
ability to share an experience instantly
via photos and videos has become an
important requirement for the largest
generation ever. As Millennials become
older and more affluent, they will not only
seek experiences that are “Instagram-
able” but also define their ideal luxury
experience as one that is so unique and
visual that it is guaranteed to generate
buzz amongst their social network.
Luxury hotspots are shifting
southward and eastward
Luxury hotspots are moving farther into the
southern and eastern hemispheres. While
longstanding luxury hotspots like Paris or Las
Vegas are still attracting travellers, newer
and trendier destinations such as Abu Dhabi,
Da Nang, and Lima are attracting more
attention, as indicated by sharp increases
in luxury social postings. Traditional luxury
hotspots need to stay top-of-mind in order to
remain attractive to guests.
What defines excellence?
5K+ Facebook Likes, 4.5+
TripAdvisor ratings, and a
rich media presence
Individual hotels often ask for success
metrics in social media. While there isn’t a
set equation, nearly all luxury hotels at the
top of our rankings have at least 5,000
TripAdvisor dominates luxury
hotel reviews, but Chinese
sites are gaining fast
TripAdvisor continues to be the largest
review site for luxury hotels: it produces
60.7% of all reviews on luxury hotels within
the Americas and 53.1% of all reviews on
luxury hotels globally. However, the sector
is changing rapidly. Several major Chinese
booking and review web sites like Ctrip
now encompass over 15% of all reviews
on luxury hotels globally. While the
Chinese sites’ share of hotel reviews in the
Americas remains low, consider that China
is now the largest outbound tourism market
globally, and we can expect these sites
to continue to gain influence as the world
becomes smaller and more connected.
Latin American hotels lag in
photo and video content
While North American hotels have largely
embraced mainstream rich media sites like
YouTube and Pinterest, Latin American hotels
have not. Instead, many Latin American
luxury hotels are absent from these sites.
However, the focus is beginning to shift
toward photo and video-oriented apps
like Vine and Instagram Video, which are
consistently driving high engagement rates
with consumers. These apps are mobile by
definition and present a unique opportunity
for Latin American hotels to catch up,
by creatively displaying their amazing
properties and destinations online.
Facebook Likes, a TripAdvisor average
rating of at least 4.5, and a strong early
presence on one of the major photo or
video sites like Instagram, YouTube, or
Pinterest. In the second half of 2013, these
are the new minimum bars for a luxury hotel
to have an effective social media presence.
Latin America’s rapid growth
in digital penetration
provides huge opportunities
With social media now a mainstream
communication channel for both consumers
and brands in North America, the
landscape continues to evolve in Latin
America, where there are a number of
fascinating opportunities:
• In 2013, there will be 278 million Internet
users across Latin America, surpassing for
the first time the number of Internet users in
both North America and Europe.
• Approximately one-third of Internet users in
some of the largest Latin American countries
used online travel sites in June 2012.
• Consumers from five Latin American
countries are among the most engaged
social networking users globally.
Argentina leads with 10.7 hours per
month spent on social networking sites,
followed by Chile (9.5 hours per visitor),
Peru (8.7 hours), Colombia (7.6 hours)
and Mexico (7.1 hours).
Increases in social guest
satisfaction levels across
the Americas
Between January 2011 and June 2013,
social postings by North American luxury
travellers increased 130%, while social
postings by Latin American luxury travellers
increased 304%. What is more interesting,
however, is that satisfaction levels among
these travellers also steadily increased. Brand
Karma’s Social Satisfaction metric saw an
increase of 43% among travellers posting
in Portuguese, an increase of 14% among
travellers posting in Spanish, and an increase
of 4% among travellers posting in English.
Key differences exist between
the North American and
Latin American luxury
traveller
Social media written by luxury travellers
accentuates key differences between North
American and Latin American travellers.
North American travellers seek experiential
travel, placing higher value on helpfulness,
empathetic service, and stunning property
aesthetics; Latin American travellers
prioritise the functional product, namely
an amazing room product and top-notch
restaurants. Moreover, North Americans
are more verbose – their hotel reviews
were nearly double the length of their
Latin American counterparts. Plus, North
Americans posted most often on Mondays,
while Latin Americans posted most often on
Tuesdays. The one commonality? Facebook
and TripAdvisor are top social travel sites
for both demographics.
4brandkarma
Key Findings
1
eMarketer, Online Travel Sales Explode in Latin America,
November 2012
2
Comscore, Futuro Digital - Mexico 2012
3
Comscore, 2012 Latin America Digital Future in Focus

7
In the social media world, luxury travel
hotspots are cities or destinations with an
above-average quantity of luxury hotel
reviews. The map to the right illustrates the
luxury hotspots of today and tomorrow.
Existing hotspots are based on the number
of luxury hotel reviews within a destination
since 2011; upcoming hotspots exhibit the
highest growth rate in luxury hotel reviews
year-over-year.
The big take-away point? Luxury travel is
transitioning eastward and southward into
the emerging and high-growth markets,
particularly the Middle East, APAC,
and Latin American regions. Within the
Americas, we see luxury hotspots emerging
in Latin America with momentum in cities
like Lima and Caracas.
This of course has significant implications for
luxury hotel developers and travel advisors
who are responsible for spotting these
emerging destinations before anyone else.
6brandkarma
Luxury Travel Hotspots:
Moving Southward & Eastward

9
Brand Karma’s research finds that the social
media health of a luxury travel brand is
best indicated by the positivity and share-
of-voice it attracts from two major sources:
online review sites like TripAdvisor and
social networking sites like Facebook.
By referring to the maps to the right, we see
that the North Americans and Europeans
are the indisputable leaders in writing luxury
hotel reviews, respectively comprising 47%
and 27% of all luxury hotel reviews globally.
But keep in mind that the number for Europe
is mostly coming from British reviewers, who
account for almost 20% of all the reviews
in the sample. Asia and Oceania trail far
behind at around 10% each, whereas Latin
America, the Middle East, and Africa merely
account for a combined 6%.
What does this suggest? For one, North
Americans are heavily invested in their
reviews – enough to compose reviews
and enough, in turn, to use them toward
their travels. Second, it suggests that North
Americans maintain a certain level of
expectations toward their holidays; in other
words, they have opinions and experiences
that they feel committed to sharing after their
trip has ended. This finding will be further
explored throughout this report.
Turning to social networking sites, the
landscape changes. The average number
of Facebook Likes for a luxury hotel is
highest in the Middle East with 12,062
Likes, followed by a relatively similar
number of Likes across all other regions. The
exception is Europe, which comes last at
approximately 3,244 Likes.
The conclusion is that while the North
Americans and Europeans lead in luxury
hotel reviews, it is the emerging markets that
lead in engagement on Facebook and other
social networks.
It should come as no surprise that global
social media giants such as Facebook
and LinkedIn continue to hold the top
spots in LATAM for social networking sites.
However, if your remove these giants from
the rankings, image-heavy sharing sites
emerge to take the lead: Pinterest (#2),
Tumblr (#4), and Weheartit (#5) all number
in the top five. The list is rounded out by
Ask.fm (#1) and Scribd (#3). Of those,
Weheartit is the only purely Latin American
site; it saw a 43% growth in 2012.
In North America, the expected leaders
triumph. The top three sites are Facebook,
Blogger, and Twitter for user base, time
spent on site, and unique visitors. It is
interesting to note the rise of Pinterest,
which ranked number 2 for Latin America’s
most popular social sites; its prominence
is mirrored in North America by its largest
year-over-year increase in both unique
audience and time spent.
8brandkarma
Look Who’s Talking:
Online Reviews & Social
Media by Geography
TOP:
Luxury Hotel Reviews: Percent Breakdown
by Author’s Country of Origin
(July 2011-June 2013)
BOTTOM:
Luxury Hotel Facebook Likes:
Average by Region
(June 2013)

11
Looking more closely at hotel review sites,
we find several important distinctions
between luxury and non-luxury hotels, as
well as between global luxury hotels and
luxury hotels within the Americas:
• TripAdvisor holds a greater share of
reviews for luxury hotels (53.1%) than for
non-luxury hotels (39.2%). This difference
is even more pronounced in the
Americas, where TripAdvisor comprises
60.7% of all luxury hotel reviews.
• Chinese booking and review sites Ctrip,
Qunar, and Dian Ping are all steadily
gaining shares of luxury hotel reviews
globally. While these sites remain small
within the Americas, we predict they
will become more influential in this
region within the next 18 months.
• For hotels within the Americas, Hotels.
com, Expedia and Orbitz remain
important channels for online reviews.
The table below compares the Average TripAdvisor rating for luxury
hotels worldwide, in North America, and in Latin America.
Top Hotel Review Sites:
Global Luxury Hotels vs. Americas Luxury Hotels
Top Hotel Review Sites:
Luxury vs. Non-Luxury Hotels (Global)
10brandkarma
Region
Average TripAdvisor
Rating
Luxury Hotels: Worldwide 4.74
Luxury Hotels: North America 4.35
Luxury Hotels: LATAM 4.50
TripAdvisor TripAdvisor
Global Luxury Hotels Luxury HotelsAmericas Luxury Hotels Non-Luxury Hotels
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
53.1% 53.1%
4.0% 7.0%
60.7% 39.2%
10.2% 5.5%
3.2% 4.8%
9.4% 6.3%
1.6% 3.2%
4.8% 2.9%
1.0% 2.9%
0.6% 4.0%
0.2% 5.2%
5.5% 5.8%
4.9% 4.1%
4.6% 1.4%
2.2% 10.2%
0.8% 0.7%
28.4% 16.9%
1.1%
Expedia Booking.com
Hotels.com Ctrip
Orbitz Expedia
Priceline Hotels.com
Booking.com Agoda
Travelocity Dian Ping
Yelp Qunar
Other Other
26.8%

13
ILTM
What drives guest satisfaction? Identifying
the varying points of delight and
disappointment uncovers deeper insights
into the mind of the luxury travel consumer.
In the following chart, green circles indicate
points of delight while pink circles indicate
points of disappointment. The difference in
the size of the outer circle represents the
impact of each category - that is, how often
a luxury traveller mentions that topic in his/
her online postings. Meanwhile, the inner
circles signify the attributes within those
drivers, with varying shades suggesting the
extremity of the positive or negative feeling.
12brandkarma
The Guest Experience:
Delights & Disappointments

15
TheLuxuryTraveller&SocialMedia201314brandkarma
Comparing The North
and Latin American
Luxury Traveller
Key Trends: Globally
& Within The Americas
MOBILE REVIEWS PHOTOS & VIDEOS
The Global
Luxury Traveller
Mobile hotel
bookings jumped
20% in 2013
93% of travellers
look at hotel reviews
before booking
Travel photos get 53%
more “likes” and 104%
more comments than an
average Facebook post
The North
American
Luxury Traveller
More likely to book
a hotel if it offers
services through
mobile devices
They comprise 47%
of all hotel reviews
worldwide
9 out of 10 hotels are
present on Pinterest and
YouTube
The Latin
American
Luxury Traveller
55.4% mobile
penetration,
expected to reach
70% by 2015
Only around 2%
write reviews after a
holiday
Hotels have little or no
managed presence on
major photo and video
channels
Key
Very strong trend
Strong trend
Weak trend

17
TheLuxuryTraveller&SocialMedia201316brandkarma
Luxury Hotels:
Top Performers
Hotel Name Location
GLOBAL
Fairmont Pacific Rim Vancouver, Canada 75 5 5,391 5,714 182 248 3,242
Oberoi Mumbai Hotel Mumbai, India 74 5 5,282 500 - - 1,423
Miraflores Park Hotel Lima, Peru 74 5 7,938 571 - - -
Rosewood Little Dix Bay Resort Virgin Gorda, British Virgin Islands 73 4.5 3,553 351 - - -
Umaid Bhawan Palace Hotel Jodhpur, India 72 5 13,848 - - - -
The St. Regis Punta Mita Resort Punta Mita, Mexico 72 5 5,786 12,242 88 - 1,956
Rosewood Mayakoba Resort Playa del Carmen, Mexico 71 5 7,417 1,744 - 3,052 5,243
Taj Exotica Resort & Spa Emboodhu Finolhu, Maldives 71 5 7,263 1,010 - - 11,028
The Landmark Mandarin Oriental Hong Kong, China 71 5 6,952 - - - -
Mount Nelson Hotel Cape Town, South Africa 71 5 2,946 4,322 - - -
north america
Fairmont Pacific Rim Vancouver, Canada 75 5 5,391 5,714 182 248 3,242
The St. Regis Punta Mita Resort Punta Mita, Mexico 72 5 5,786 12,242 88 - 1,956
Rosewood Mayakoba Resort, Playa del Carmen Playa del Carmen, Mexico 71 5 7,417 1,744 - 3,052 5,243
The Wickaninnish Inn & Pointe Restaurant Hotel Tofino, Canada 70 5 7,242 5,495 425 - 21,833
Four Seasons Resort Hualalai Kailua-Kona, Hawaii, USA 69 5 6,642 5,328 341 - 1,644
Four Seasons Hotel Austin Austin, USA 68 4.5 5,654 7,921 1,369 462 3,940
The Boulders Resort and Golden Door Spa Carefree, USA 68 5 5,357 3,430 138 - 6,293
Grand Hyatt Kauai Resort and Spa Poipu, Hawaii, USA 67 4.5 12,150 5,893 380 900 26,013
Hotel 1000 Seattle, USA 67 4.5 6,648 4,505 134 78 1,988
Las Ventanas Al Paraiso San Jose Del Cabo, Mexico 65 5 7,044 - - 272 5,157
LATIN america
Miraflores Park Hotel Lima, Peru 74 5 7,938 571 - - -
Four Seasons Hotel Buenos Aires Buenos Aires, Argentina 68 5 7,331 6,661 303 231 -
Palacio Duhau - Park Hyatt Buenos Aires Hotel Buenos Aires, Argentina 62 5 6,439 3,803 133 228 1,373
Sofitel Buenos Aires Hotel Buenos Aires, Argentina 61 5 49,187 - - - -
InterContinental Hotel Buenos Aires Buenos Aires, Argentina 61 4.5 12,301 0 - - 149
Sofitel Bogota Victoria Regia Bogota, Columbia 61 4.5 5,807 - - - -
JW Marriott Hotel Quito Quito, Equador 53 4.5 4,169 152 - - -
The St. Regis Bahia Beach Resort Bahia, Brazil 51 5 6,072 476 48 336 11,113
Alvear Palace Hotel Buenos Aires, Argentina 51 5 7,871 6,066 269 - 2,767
Sofitel La Reservas Cardales Hotel Buenos Aires, Argentina 49 5 4,969 - - - -

19
The Fairmont Pacific Rim in Vancouver
found itself in the spotlight earlier this
year with the untimely death of 31-year-
old Glee actor Cory Monteith on its
premises, but given such sudden attention,
it demonstrated professionalism in its
social media response management. The
hotel’s tweet was short, appropriate, and
purposeful in announcing the news while
conveying condolences:
Meanwhile, hotel grounds became a
makeshift memorial for Monteith as fans
left flowers, notes, and other mementos
on the street outside. About a week
after Monteith’s death, Fairmont said
that they would send the gifts to charity
and remove the flowers. Their low-key
response contrasted to previous hotels that
have capitalised or wholly disregarded
the death of famous figures. Notably,
Boscolo Palace in Rome began renting
out actor James Gandolfini’s suite a
mere two days after his death, while the
Beverly Hilton tweeted their sympathies
before brusquely moving the focus onto
a party thrown by Clive Davis just a few
floors below Whitney Houston’s room.
When it comes to social media for luxury
travel, it’s easy to focus on the hotels,
restaurants, and destinations. After all,
that’s what the guest is experiencing.
But what about the luxury travel advisor? The
impact of digital marketing has doubtlessly
forced travel advisors to evolve, and many are
using social media with remarkable success.
At the Bright Young Things workshop
at ILTM Cannes 2012, many advisors
discussed how their personal Facebook
accounts were huge generators of
business, sometimes more so than their
agency’s Facebook page. Michael Holtz,
owner of Manhattan-based luxury travel
advisor SmartFlyer, is friends with many
of his clients on Facebook. When they
comment on his posts, friends-of-friends
notice the interactions, leading new clients
to Holtz. This has produced $30,000 to
$50,000 in bookings in a short timespan.
Aside from Holtz’s own account, SmartFlyer
has been at the forefront of using social
media in several innovative ways:
• SmartFlyer creatively use a secret
account for rapid collaboration with its
affiliates all around the US.
• SmartFlyer Director Erina Pindar manages
the agency’s Facebook and Twitter page,
which not only inspires travel with clients
but also simplifies supplier relations.
Hotels and airlines see firsthand how the
agency interacts with clients and markets
luxury travel.
• The company’s web site is centered around
a multi-voiced blog, blending the personal
and professional tastes of SmartFlyer’s
advisors and authentically communicating
their passion and knowledge for one-of-a-
kind travel experiences.
18brandkarma
Case Study: Social Media
Crisis Management
Case Study: How Luxury Travel
Advisors Succeed in Social Media

21
Social media dominates the pulse of
Brazil’s online sphere. It is second only to
the U.S. for Facebook and YouTube, while
Twitter has ranked it as one of its five most
active markets, setting up an office in Rio
de Janeiro this year.
With the travel industry on track to surpass
a projected US$7.5 billion online travel
sales this year, HotelUrbano is an online
travel agency (OTA) at the epicentre of all
the action. Formed only two and a half
years ago in Rio de Janeiro, the OTA is
targeting US$197 million in revenue by the
end of 2013 and reportedly raised US$20
million in investment to continue supporting
its rapid growth.
The site offers hotel bookings and vacation
packages in 35,000 destinations to a
Brazilian user base of over 15 million
registered users. One factor that the
HotelUrbano team hopes will help it to
stand apart is the opening of its concept
stores, bringing its digital offer to the real
world and taking an innovative approach
to e-commerce.
Utilising Brazil’s vibrant social media
landscape to its advantage, HotelUrbano’s
emphasis on social media is paying
off – with a 7.8 million fans to show on
The Luxury Traveller & Social Media:
Americas presents findings from Brand
Karma’s research on comments, photos,
and videos left by luxury travellers both in
the Americas and globally on social media
and travel review sites between January
2010 and June 2013; year-over-year
comparisons were undertaken between the
calendar years of 2011 to 2012.
The data presented in this report has been
analysed from 541,186 reviews written for
more than 2,000 luxury hotels worldwide,
which were specifically selected for
this study. Hotels are categorised
geographically into five regions: North
America (Canada, Mexico, United
States); Latin America (Caribbean, Central
America, and South America); Europe;
Middle East & Africa; and Asia-Pacific.
Brand Karma interprets the way in which
consumers perceive hotel brands by
analysing brand sentiments on travel review
sites, OTAs, discussion forums, and social
networking sites. Through applying text
analysis and natural language processing
to examine all statements within a hotel
review, Brand Karma can then determine
the attribute(s) discussed and categorise
the guest’s sentiment toward that attribute
as positive, negative or neutral. Moreover,
the technology detects subtle differences
in expression. For example, a comment
describing the hotel’s breakfast buffet as
“delicious” is scored more favourably than
one describing it as “pretty good.” Brand
Karma combines these scores to calculate
a review’s net satisfaction score.
Standard social media performance metrics
– including but not limited to the number of
Facebook likes, number of YouTube views,
etc. – are pulled directly from the source web
site. All figures were current as of July 2013.
20brandkarma
Case Study:
HotelUrbano & the World
of Online Travel in Brazil
Methodology
Facebook, a number it claims to be the
highest within the travel industry worldwide.
The company has been committed
to marketing on Facebook since day
one. Instead of just looking at return on
investment, HotelUrbano uses social media
to get people to like and interact with the
brand, personalising offers to its fans only
when appropriate.
HotelUrbano spends about $2 million a
month across social media, search and
promotional channels, with a marketing
budget of $30 million for 2013. They push
out monthly travel promotions at a low-
to-zero profit margin to try to make more
people travel. By aiming to interact with
people every month and deliver something
very cool, HotelUrbano want to make fans
feel special, increasing the rate of returning
customers, and driving brand loyalty.
With the 2014 World Cup and the 2016
Summer Olympics taking place in Brazil,
events that attract millions of tourists, and
the country having an ever-expanding
middle class, and with the technology and
tourism industries in Brazil are erupting at
the same time, it’s a great time to be a
Brazilian travel startup.

23
Brand Karma helps hospitality and travel
companies monitor, manage, and monetise
their digital media. The company’s tools
and services synthesise online reviews,
social media, web site analytics, and
purchase data. Brand Karma also consults
for brands, allowing them to increase
competitiveness and maximise profitability.
The company tracks the social media
performance of over 350,000 hotels
worldwide, working with the world’s
most admired hospitality brands including
Starwood Hotels & Resorts, Marriott
International, InterContinental Hotels Group,
Mandarin Oriental Hotel Group, Shangri-
La Hotels & Resorts, The Ritz-Carlton Hotel
Company, Dorchester Collection, Langham
Hospitality Group, Frasers Hospitality, and
many independent hotels. Brand Karma
has offices in the US, Singapore, Greater
China, Japan, and Europe.
To learn more about Brand Karma,
email info@brand-karma.com
or visit www.brand-karma.com
ILTM Americas opens the doors to
the Americas community of the luxury
travel industry in a time-efficient format;
introducing select international suppliers to
exclusive Americas buyers through bespoke
appointment programmes and networking
sessions. ILTM is the solution to growing
your business across precise, lucrative
markets. For more information on ILTM
events visit www.iltm.net
22brandkarma
About Brand Karma About International Luxury
Travel Market

For further information
please contact:
Simon Mayle
Head of Marketing
ILTM Events
Tel: +44 (0) 208 910 7868
Email: simon.mayle@reedexpo.co.uk
For media enquires please contact:
Lucy Clifton
Cut Communications
Tel: +44 (0) 20 8334 4008
Email: lucy.clifton@cut-coms.co.uk

Social media and the luxury traveller

Recommended

Recommended

More Related Content

What's hot

What's hot (16)

Similar to Social media and the luxury traveller

Similar to Social media and the luxury traveller (20)

More from Rafat Ali

More from Rafat Ali (20)

Recently uploaded

Recently uploaded (20)

Social media and the luxury traveller