The document discusses the significance of small brands and their compelling narratives in today's market, emphasizing that small businesses resonate with consumers seeking community, shared values, and authentic stories. It highlights the journey of a media entrepreneur who transitioned from blogging to creating a large business information company in travel, underscoring the importance of storytelling. Ultimately, it argues that small is not just a temporary phase, but a valuable destination that fosters deeper connections and meaningful interactions.

1. SMALL
AND
MIGHTY
WHY
SMALL
IS
HAVING A
BIG
MOMENT

2. Put your title here.
#08 WHY US
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Public Relations Worldwide
WHO AM I TO TELL THIS STORY?
‣INDO-BRIT-AMERICAN, COMPUTER ENGINEER
TURNED PR PRO TURNED JOURNALIST TURNED
BLOGGER TURNED MEDIA ENTREPRENEUR.
‣STARTED FIRST EVER BLOG MEDIA CO,
PAIDCONTENT, IN 2002. SOLD TO GUARDIAN
IN ’08, LEFT 2010.
‣TRAVELED 2 YEARS, 15 COUNTRIES, STARTED
SKIFT. NOW LARGEST BUSINESS INFORMATION
COMPANY IN TRAVEL, FIVE YEARS IN
‣VERY FAMOUS IN A SMALL SUBSET OF WORLD
THAT REALLY CARES FOR WHAT I PRODUCE

3. -
THERE'S ALWAYS A STORY. IT'S ALL STORIES,
REALLY. THE SUN COMING UP EVERY DAY IS
A STORY. EVERYTHING'S
GOT A STORY IN IT. CHANGE THE STORY,
CHANGE THE WORLD.
“
― Terry Pratchett, A Hat Full of Sky
”

4. THIS IS THE ERA OF
SMALL BRANDS WITH
BIG STORIES TO TELL

5. SMALL AND MIGHTY EXAMPLES

6. #01 THINK SMALL
Young people
are navigating
their lives through
a lens of travel,
food, and retail

7. #02 THINK SMALL
You are looking
for shared
values, a sense
of community

8. #03 THINK SMALL
You are looking
for believable
stories

9. -
Independent,
human-focused
businesses that
grasp the
primacy of the
individual
consumer

10. Provenance/craftsmanship/
narrative/local pride

11. REDEFINE SCALE
SMALL IS a BIG PART of the lives of those
who really care about SMALL DOES.

12. # Your users are part of your growth story
# Invested in your successes and failures

13. # SMALL EMBRACES BOUtique culture for all its worth
# HUMAN POWERED MEANS A HUMANE FACE TO THE WORLD
# CREATE DEEPER MEANINGFUL CONNECTION WITH YOUR EMPLOYEES

14. Best Company 08/01/201614
Small is
better, small
is deep,
small is slow
& deliberate,
small is
human, and
humane.

15. -
SMALL IS NOT JUST A STEPPING
STONE. SMALL IS A GREAT
DESTINATION IN ITSELF.