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Skift Research: U.S. Consumer Travel Post-Pandemic

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Skift Research: U.S. Consumer Travel Post-Pandemic

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One of the biggest questions for the stalling travel industry when much of the world remains in crisis, while certain parts being to re-open, is: When will people start to travel again? Not to mention, how will they travel and where will they go? Tracking consumer sentiment is a primary way to understand these questions, keep track of shifting behaviors and attitudes as and when they are shaped, and then consider the pathways to both short-term and long-term recovery solutions.

Join Skift Research for this Travel’s Path Forward: Consumer Sentiment webinar as we discuss findings on how COVID-19 is impacting travel at the moment and what American consumers are thinking about for their future travel when the outbreak is finally behind them.

One of the biggest questions for the stalling travel industry when much of the world remains in crisis, while certain parts being to re-open, is: When will people start to travel again? Not to mention, how will they travel and where will they go? Tracking consumer sentiment is a primary way to understand these questions, keep track of shifting behaviors and attitudes as and when they are shaped, and then consider the pathways to both short-term and long-term recovery solutions.

Join Skift Research for this Travel’s Path Forward: Consumer Sentiment webinar as we discuss findings on how COVID-19 is impacting travel at the moment and what American consumers are thinking about for their future travel when the outbreak is finally behind them.

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Skift Research: U.S. Consumer Travel Post-Pandemic

  1. 1. #SkiftSummit May 14 11am to 11:45am ET
  2. 2. #SkiftSummit
  3. 3. #SkiftResearch May 14 11am to 11:45am ET
  4. 4. #SkiftResearch Sean Willey Subscription Sales Director Skift U.S. Consumer Sentiment INTRODUCTION
  5. 5. #SkiftResearch Quantifying and Empowering the Future of Travel Get in touch: sw@skift.com
  6. 6. #SkiftResearch Coming Up: ● Monthly Consumer Tracker ● Travel Recovery Index ● Impact of COVID-19 on Public Travel Companies ● Impact of COVID-19 on Hotel Tech ● Emerging Technology in Travel ● Venture Capital 2020 ● Jan and Feb 2020 Travel Tracker ● The Impact of COVID-19 on Hotels ● The Impact of COVID-19 on OTAs ● March 2020 Travel Tracker ● Lessons from Past Crises for Travel Companies: SARS and 911 ● Travel Marketing During the Crisis ● Winners and Losers in Travel in 2008 Financial Crisis: Lessons for COVID-19 ● April 2020 Travel Tracker Recent Reports:
  7. 7. #SkiftResearch Haixia Wang VP of Research Skift U.S. Consumer Sentiment ANALYSIS
  8. 8. #SkiftResearch Overview of Today’s Report: ● Travel Incidences January – April ● COVID-19 impacted travel February – April ● Changing consumer sentiments on the economic outlook ● Changing consumer intent on future travel ● New consumer segmentations
  9. 9. #SkiftResearch What did March and April travel look like? Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  10. 10. #SkiftResearch Travel Rate: Dipped from 46% in January to 19% in April Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  11. 11. #SkiftResearch Small towns and countryside continue the rise as the most visited destinations Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  12. 12. #SkiftResearch Paid stays are still in decline Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  13. 13. #SkiftResearch Percentage of trips including flights in single digits Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  14. 14. #SkiftResearch How did COVID-19 impact travel bookings in March and April? Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  15. 15. #SkiftResearch Pre-booked travel cancellations haven’t reached the bottom l Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  16. 16. #SkiftResearch Slight uptick in new bookings lured by cheaper prices Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  17. 17. #SkiftResearch How pessimistic are consumers about the economy? Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  18. 18. #SkiftResearch Concerns about COVID-19 peaked in April Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  19. 19. #SkiftResearch As some states loosen up restrictions, people have felt some sense of control Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  20. 20. #SkiftResearch Uptake in optimism about the economy compared to the last two months Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  21. 21. #SkiftResearch Outlook for personal financial situation follows the same trajectory Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  22. 22. #SkiftResearch More consumers expect to increase travel spending significantly NOW than in February Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  23. 23. #SkiftResearch When and how will consumers travel again? Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  24. 24. #SkiftResearch Will the polarization in attitude hold in behavior? Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  25. 25. #SkiftResearch Two thirds of Americans expect their resumed travel to begin with a road trip May-20 Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  26. 26. #SkiftResearch With no effective prevention or treatment, more people will opt for a travel journey they deem safe Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  27. 27. #SkiftResearch For accommodation, what is deemed safer seems more subjective for now Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  28. 28. #SkiftResearch Car travel prevails in transportation preferences Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  29. 29. #SkiftResearch Popular urban centers might face the biggest tourism challenge in the near future Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  30. 30. #SkiftResearch WHO will travel first, and WHO are likely to change HOW they travel? Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  31. 31. #SkiftResearch Age Factor: concerns increase as age increases Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  32. 32. #SkiftResearch Age Factor: younger people will travel again faster than older ones Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  33. 33. #SkiftResearch Age Factor? Age is not linearly associated with travel preference changes Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  34. 34. #SkiftResearch Marital status and having children have strong impacts on decisions Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  35. 35. #SkiftResearch More importantly, your experience shapes your behavior Likeliness of Travel Preference Change Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  36. 36. #SkiftResearch Perception of danger Severity of personal impact Sensitivity to life- changing situation Levels of exposure When Where How New Consumer Segmentation Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  37. 37. #SkiftResearch Where are YOU in this chart? Travel Incidents COVID Impact Economic Outlook Future Travel Consumer Segments
  38. 38. #SkiftResearch New Reports Coming Up: ● Monthly Consumer Tracker ● Travel Recovery Index ● Impact of COVID-19 on Public Travel Companies ● Impact of COVID-19 on Hotel Tech
  39. 39. #SkiftResearch AUDIENCE Q&A
  40. 40. #SkiftResearch Wouter Geerts Senior Research Analyst Skift Seth Borko Senior Research Analyst Sonder U.S. Consumer Sentiment AUDIENCE Q&A Haixia Wang VP of Research Skift
  41. 41. #SkiftResearch Quantifying and Empowering the Future of Travel Contact information: sw@skift.com www.calendly.com/seanwilley
  42. 42. #SkiftResearch Thank You

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