2. MENUAfter-Sale Services and Resources
The Sales Process
Home Enhancement
The Best Price Attainable
SonjaDalbey-YourPerfectPartner
Meeting Your Needs
Marketing Activities
Comparable Market Analysis
Current Market Conditions
3. MENU
What it takes to sell your home
Broker’s qualifications
Security of your property
MeetingYourNeeds
Home enhancement recommendations
Pricing
Marketing and advertising
Promotion on the Internet
Open houses
Avoiding inconvenience
Staying informed on market
Time on market
Buyer’s financial qualifications
Financing options
Negotiation strategy
Closing costs and net proceeds
Handling the details
Post-sale follow up
4. MENU
What Is The Best Price Obtainable For Your Property?
TheBestPriceAttainable
Buyers compare properties
Home Buyers engage in comparison
shopping. They will not pay more for a
property than they could pay for another,
similar one.
Recently sold market data
Reveals what buyers have actually paid for
similar properties.
Currently for sale
Shows properties competing for buyers’
attention right now.
Did not sell
Demonstrates what buyers have not been
willing to pay under current market
conditions.
We will assist you in
determining the most effective
list price for your property
5. MENU
What Affects The Market Value Of Your Property?
The Competition
The number of similar properties for sale
Their prices, financing terms, location and physical
condition
Physical qualities of your property
Location
Age
Size of house and lot
Floor plan and architectural style
Market Conditions
Interest rates and availability of financing
Buyer demand
Prices of recently sold properties
State of the economy
Seasonal demand
In understanding the market
value of your property, we
must deal with some factors
that we have no control over.
TheBestPriceAttainable
6. MENU
Pricing Your Property
The higher a property is
priced above realistic market
value, the more time it will
take to sell and the less
interest it will attract.
TheBestPriceAttainable
9. MENU
STAR MARKETING
Our Star Marketing program is an all-encompassing array of powerful tools designed to create
buyer interest in your home
Property Web Site SEO Call Capture w/ Text
QR Code
Statistics
Text Messaging
Mobile TourVideo App
Open House
Announcer
Flyer Builder
Craigslist Ad Generator
ePostcard
10. MENU
POWERFUL MARKETING PARTNERS
Coldwell Banker Burnet has the online distribution to expose your home to more buyers
In addition to our powerful network of more than 600 websites, your property will enjoy will enjoy featured positioning on the above
six real estate websites today where 90% of homebuyers begin their search online. Through our exclusive partnership with these
websites:
• Your home, with a detailed description and multiple photos, will be seen three times more often than it would without
this enhancement
• Your home will receive at least 50% more leads*
• Leads are routed directly to your Sales Associate’s work phone for immediate response
Coldwell Banker Burnet is the only real estate brokerage to offer this exclusive online marketing strategy.
* Based on a review of Realtor.com over the last several years
800
600
400
200
0
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14. MENU
OPEN HOUSESMore exposure for your home
Open Houses
• A well-staged open house can be a powerful way to show off your property to interested buyers
• Aggressive promotion which includes internet marketing to attract buyers searching for homes in your
neighborhood
• Maximizes exposure of your home
Broker Tour/Realtor Open
• Coldwell Banker Burnet sales associates and other Realtors have the opportunity to see your home first
20. MENU
Personal Touch & Timely Response
Results
I will report the results of events such as open
houses and property showings.
Trends
I will discuss current trends in buyer activity,
interest rates and competitive prices.
Suggestions
I will share suggestions from other real estate
professionals who have previewed or shown
your property.
Progress
I will provide progress reports on the promotion
and sale of your property.
You will hear from me
regularly on the progress
of marketing activities.
TheSaleProcess
22. MENU
We’ll sell your house and help
you take care of the details that
go along with it.
Presenting Coldwell Banker Concierge®
After-SaleService
The Coldwell Banker Concierge
program is a convenient, time-saving
service that will help make your house
selling experience smoother.
23. MENU
Partner with my experience in finding the home of your dreams -
whether it's just around the corner, or in a whole new
neighborhood!
• Coldwell Banker Burnet – 2002-Present
Realtor
Accredited Relocation Specialist
Certified Home Marketing Specialist
Selected Affinity Agent
Short Sales & Foreclosure Resource Certification
•Awards & Recognitions:
Super Agent Awarded by Mpls St. Paul Magazine and Twin Cities
Business for Exceptional Ability and Service, 2 years in a row
Sterling Awards Presented by Coldwell Banker Burnet for
Exceptional Service
• Industry Affiliations:
Member, Minneapolis Area Association of Realtors
Member, Minnesota Association of Realtors
Member, National Association of Realtors
Twin Cities Human Resources Association
• Education:
B.A. Degree - Hamline University, St. Paul, Minnesota
Major – Sociology
• Experienced Realtor and Accredited Relocation Specialist
• My goal is your complete satisfaction. From the first handshake to
handing over the keys to your new home, I'm taking care of every
step along the way. My clients count on my real estate knowledge,
excellent communication, prompt attention to detail and innovative
industry marketing.
Sonja Dalbey, Realtor
Accredited Relocation
Specialist
Looking out for your best interest!
24. MENU
Testimonials
Top qualities: Personable, On Time, High Integrity "Sonja helped me buy my home in MN when I
was relocating from OH. She should be known foremost for her quality service. She keenly focuses
on her clients' best interests. A true bonus for me is how she made my househunting chore feel like a
fun adventure. Out of the ten realtors who helped me buy homes, Sonja is clearly the best."
Deanna Bassett, Eden Prairie, MN
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Top qualities: Great Results, Personable, On Time "Sonja helped my family locate our home in
Shorewood, Minnesota as we relocated from Belgium several years ago. She did a great job finding
a great place for us to live at a great value. We love our neighborhood! Moreover, Sonja was very
diligent and hardworking in the negotiation and closing process."
Guy Sanschagrin, Shorewood, MN
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"Sonja Dalbey is a Realtor who really listens to her clients and then does whatever she can to match
them up with the right property. Her patience, honesty & straight-talk are a refreshing change in
today's fast-paced market."
Lori Nielsen, Zimmerman, MN
