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Real Living Seller Presentation - portrait


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Real Living Seller Presentation - portrait

  1. 1. Selling Your Home<br />
  2. 2. Mary Meyers<br />Real Living Real Estate Agent<br />My Mission<br />To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. <br />Mary Myers<br />GRI, ABR<br />Credentials<br /><ul><li> Full time Real Estate Agent</li></ul>• Realtor® 8 years<br />• Premier Service® Professional<br />• 97% Customer Satisfaction Rating<br /><ul><li> Graduate Realtors Institute</li></li></ul><li>My Company – Real Living<br />
  3. 3. Premier Service® Delivers Satisfaction <br />95% National Satisfaction Rate<br />Thousands of completed surveys say our customers value our service. <br />94% would refer us to a friend.*<br />Premier Service Promise<br /><ul><li>Listen to your needs. I will deliver a service experience based on your needs and desires.
  4. 4. Establish clear expectations.I will explain the roles I play and how we will work together.
  5. 5. Commit to a plan. I will design a plan to deliver on those expectations.
  6. 6. Perform the service.I will deliver on my commitment.
  7. 7. Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.</li></ul>*Percentage based on 2009 Customer Satisfaction Survey.<br />
  8. 8. 96% National Satisfaction Rating<br />Thousands of completed surveys say our customers value our service. 96% of them say they are satisfied or very satisfied with our services, and 94% would refer us to a friend.*<br />Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.<br />All above, 2009 GMAC Real Estate survey results. <br />Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.<br />
  9. 9. My Roles and Responsibilities<br />I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly. <br />
  10. 10. My Roles and Responsibilities<br />I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. <br />
  11. 11. My Roles and Responsibilities<br />I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. <br />
  12. 12. The Premier Service® Survey<br />Your Opinion <br />is Important! <br />At the end of your transaction you will be asked to complete a survey from an independent research company. <br />Survey Purpose <br /><ul><li> Enables me to document and track my performance
  13. 13. Ensures a continued record of superior service that no company can match.</li></li></ul><li>My Customer Satisfaction Rating<br />97% Customer Satisfaction Rating for January 2007 to Present.<br />Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable!<br /> Bill and Sue Bradley<br />We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy!<br />Jeff and Mary Horwith<br />
  14. 14. I Am Available to You in Many Ways! <br />I Am Available To You In Many Ways.<br />Office Phone:<br />Cell Phone:<br />Email:<br />Facebook:<br />Twitter:<br />LinkedIn:<br />My Web Site:<br />MyRealLiving 2.0<br />My policy on returning calls: <br />
  15. 15. Meet My Team<br />Meet My Team<br />Anytime. Anywhere. Everyday. Everywhere. <br />At Your Service <br />Name – Office Manager <br />Name – LPA<br />Name – Marketing / Showing Coordinator <br />Name – Mortgage Consultant<br />
  16. 16. Agents Across The Nation <br />If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction.<br />Premier Service®<br />Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM<br />and Expert FacilitatorSM.<br />Consider me your connection to a rewarding real estate experience.<br />
  17. 17. Real Steps – Getting Started<br />What is your timeline?<br />Are you in need of pre-foreclosure or short sale assistance?<br />Are there contingencies associated with the transaction?<br />Would you like assistance in staging your home?<br />
  18. 18. Real Steps – Pricing Your Home<br /><ul><li>Your reference to sales price of similar properties
  19. 19. Guide to developing listing price</li></ul>What is Your Home Worth?<br />Comparative Home Analysis –<br />
  20. 20. Real Steps – Pricing Your Home<br />Price is Influenced by Several Factors<br />Location<br /><ul><li>Proximity to area amenities, schools and destinations
  21. 21. Access to major highways and public transportation</li></ul>Property Condition<br /><ul><li>Structural and mechanical systems
  22. 22. Curb appeal and décor
  23. 23. Staging for sale</li></ul>Market Condition<br /><ul><li>Interest rates and financing options
  24. 24. Competition from other homes
  25. 25. Economy and consumer confidence</li></li></ul><li>Real Steps – Importance of Price<br />Interest is Highest in First Few Weeks<br />Finding the Right Buyers<br />
  26. 26. My Advantage – 360º Marketing<br />An Exclusive Program of Real Living<br />
  27. 27. 360° Marketing Integration System<br />Digital • Mobile • Traditional<br />Get to the MarketFirst & Fast<br />
  28. 28. Real Estate Consumers<br />
  29. 29. Who’s Buying Today? <br /><ul><li>Median Age – 39 years
  30. 30. Median Household Income – $73,100</li></ul>I have access to the latest research and findings on home buying behavior. <br />Source: National Association of Realtors, Profile of Home Buyers and Sellers 2009<br />
  31. 31. Digital Marketing<br />Where the Buyers Are<br />
  32. 32. Real Living Web Sites –<br /><br />The Most Important Place to List Your Home<br />•Nearly 1.15 million page views each month<br />•Newest listings – featured attention<br />•Post on our national syndicated sites and the local multiple listing service <br />
  33. 33. Real Living Web Sites –<br />My Web Site<br /><br /><ul><li>Your home marketed on my site
  34. 34. Your home given preference</li></li></ul><li>Real Living Web Sites –<br />MyRealLiving 2.0<br />Monitor Interest in Your Home<br /><ul><li>View number of Web hits
  35. 35. View number of showings
  36. 36. Keep track of open houses</li></li></ul><li>Real Living Web Sites – <br />MyRealLiving 2.0 <br />Attracts Buyers<br /><ul><li>Save favorite listings
  37. 37. Save home searches
  38. 38. Receive personalized e-mail alerts from me – when your home matches their criteria
  39. 39. Schedule open houses</li></li></ul><li>Real Estate Web Sites<br />Our Relationship With Other Web Sites Gives Your Home More Exposure.<br />Unparalleled in the Industry!<br />
  40. 40. Web Advertising<br />
  41. 41. Listing Enhancements – <br />Photos & Property Information <br />Photos - #1 Feature for Buyers<br /><ul><li>Up to 27 photos of your home
  42. 42. Photos help sell listings </li></ul>Neighborhood Information <br />• Schools, mapping and neighborhood info<br /><ul><li>Videos</li></ul>Schedule a Showing<br />Calculate Your Mortgage <br />Source: RISMedia April 2008<br />
  43. 43. Listing Enhancements –<br />Property Web sites<br /><br />• Easy to market<br />• Easy for buyers to find online<br />
  44. 44. Listing Enhancements –<br />Google Mapping<br />These Maps Allow Buyers to:<br /><ul><li>Zoom in to neighborhood location
  45. 45. Pinpoint a specific address or area
  46. 46. Filter property results in a given area by price, bedrooms, bathrooms</li></li></ul><li>Listing Enhancements –<br />Podcasting<br />An Audio Tour of Your Home<br /><ul><li>Post on I-Tunes
  47. 47. Post on Web site
  48. 48. E-mail to friends/potential buyers</li></li></ul><li>E-Communications <br />E-letters<br />E-cards<br />
  49. 49. Digital Marketing –<br />My Real Living Blog <br />Blog (url of blog)<br /><ul><li>An Insider’s Guide to Home Real Estate
  50. 50. Links to Real Living Web sites
  51. 51. Attracts buyers</li></li></ul><li>Digital Marketing <br />Social Networking<br />Twitter address:<br />LinkedIn:<br />You Tube:<br />Facebook address:<br />Myspace address:<br />(list how to find on various social media) <br />
  52. 52. Mobile Marketing<br />Anytime, Anywhere Convenience. <br />Click button<br />Enter your phone number<br />Instant connection <br />Show photos and info on your computer <br />
  53. 53. Mobile Marketing<br />Text Me Now<br />Immediate connection to potential buyers<br />
  54. 54. Traditional Marketing<br />Finding Buyers in the Real World <br />
  55. 55. Traditional Marketing –<br />On Location<br />Yard Signs <br />Open Houses<br />
  56. 56. Traditional Marketing –<br />Newspaper Advertising<br />Eye Catching Ads<br />Readers are directed to web site for more information <br />
  57. 57. Traditional Marketing – <br />Direct Mail Advertising<br />“For Sale” postcards with photos, information and features<br />Target mailings by zip code, streets, demographic information<br />
  58. 58. Selling Your House <br />is a Complex Process<br />I’m with you every step of the way.<br />
  59. 59. Real Deal – Finalizing the Contract<br />Evaluating the Offer<br />Negotiating Price and Terms<br /><ul><li>House sale contingencies
  60. 60. Closing dates
  61. 61. Inclusion of accessories or fixtures</li></ul>Writing the contract – Get it on paper<br />Managing the inspection, property survey<br />Professional service with you every step of the way. <br />
  62. 62. Equal Housing Opportunity<br />Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.<br />Federal Law – Right of Every Buyer.<br />
  63. 63. Let’s Get To Work!<br />My Mission<br />To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. <br />Mary MyersGRI, ABR<br />I’m ready to put Premier Service® to work for you!<br />