How are CXOs using Twitter? And how active are they? Simplify360 has gone deep into the Tweets to find the answer and see what opportunities they represents.

1. CXOs on Twitter
A Social Media Intelligence Report
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© 2012 Simplify360

2. Key Objectives
To understand what most CXOs tweet about and the
trends in their activities.
• Discover their online behavior
• Discover their motive in social media
• Seek opportunities to connect with them
© 2012 Simplify360

3. Methodology
LISTENING
24 random Twitter profiles of CXOs were chosen for the research.
from a relevant pool of active Twitter Profiles.
DATA SAMPLE
15 days conversation was collected for the analysis purpose.
July 10th 2012 – Jul 24th 2012
© 2012 Simplify360

4. CXO profiles
The profiles of CXOs were chosen on random basis from a pool of active Twitter profiles.
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5. What a typical CXO's bio looks like ?
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6. © 2012 Simplify360

7. Tweeting Trends
250 7000
6000
200
5000
150 4000
3000 Tweets
100
2000 Mentions
50
1000
0 0
Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
The trend in the number of overall mentions of CXOs on Twitter is
in correlation with the number of Tweets made by CXOs.
Sundays and Saturdays show LOW activity.
© 2012 Simplify360

8. Tweeting Trends
Tweets
421
346 351
289
226 202
147
Sun Mon Tue Wed Thu Fri Sat
CXOs are usually very active on Tuesdays and Wednesdays.
However their activity is very low on Saturdays and Sundays.
Weekends might not be the right time for you to engage with
them.
© 2012 Simplify360

9. Tweeting Trends
300
250
200
150 PM
100 AM
50
0
Sun Mon Tue Wed Thu Fri Sat
CXOs are more active post noon, rather than in the mornings.
Hence, afternoons and evenings are a good time to catch up
with CXOs.
© 2012 Simplify360

10. What are CXOs Tweeting?
Maximum Number
Of Tweets (45%)
24% from the CXOs are
replying and
Respond responding to
45% other’s Tweets.
RT
Update Updates make only
24% of the total type
31% of Tweets made by
CXOs.
Respond: Tweets which includes replying to other members only.
RT: Tweets which includes RTs.
Update: Tweets which includes only updates.
© 2012 Simplify360

11. What are CXOs Tweeting?
RT with Links
Types of Updates RT without Links
68%
32%
36%
Update with Links Update without Links 64%
68% of the tweets from CXOs consist of URL
links. Similarly, CXOs seem to Retweet most
links that have URLs in them. This shows that
they are eager to share information with their
followers.
© 2012 Simplify360

12. What are CXOs Tweeting?
“Humans have always been tool makers. Our tools
were once large and caused local change, now they fit
in our pockets and cause global change.”
Generally when CXOs are not sharing
informative links, they tweet about general life
and QUOTATIONS.
© 2012 Simplify360

13. When are CXOs most active?
60
50
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Twitter activity of CXOs peaked at 9AM, 11AM,
12PM, 1PM & 7PM.
© 2012 Simplify360

14. Social Media Analysis
Summary
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15. Summary
So, what can we tell about social CXOs on Twitter.
• CXOs are quite active on Twitter. They tweet 3/4 times a day,
mostly during post noon.
• They seem to have 3 main purposes:
• Talking about life, success and people.
• Following up recent news and sharing them.
• Talk about their companies and make new announcements.
• They are very amiable and respond to mentions regularly, which
shows it is easier to make connections and have casual
conversations with CXOs on Twitter.
© 2012 Simplify360

16. Social Media Management
Simplify360 is a Social Media Management Application for Social Business Analytics and
Multichannel Engagement.
Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly
environment to realize value via actionable intelligence.
For more information visit : www.simplify360.com
© 2012 Simplify360