1M downloads in a month for your iOS or Android apps - Casual Connect Indie talk
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1M downloads in a month for your iOS or Android apps - Casual Connect Indie talk
- 1. 1 million downloads in a month tips for indies simon@frenzoo.com
- 2. Top 6 hangover remedies 1. Prostaglandin inhibitors 2. Tolfenamic acid 3. Vitamin B6 4. Chlormethiazole 5. Pedialyte 6. Hair of the Dog (alcohol) Source: Wikipedia 2
- 3. Poll 3
- 4. Who’s this talk for? Those with a: • Small team • Small budget • Small base • Who don’t “have a friend” at Apple • BUT, do have a GREAT game in development… 4
- 5. A bit about us Me Girl™ - 3d games for women How we started • Small team • In Hong Kong • Our first game • Little funding 5
- 6. Poll Design & Development 6
- 7. Pick your niche • Can you name any of the angry birds clones? • Be unique. Be early. Bullet hell MMO 3d fashion Social music quiz 7
- 8. Inject personality & brand 8
- 9. Have a unique hook “Barbie for the iPad Age” 9
- 10. Maximize IRL word of mouth H O (don’t forget audio) 10
- 11. Maximize social sharing 11
- 12. Poll Launch Preparation 12
- 13. Beta on Android • Get early user feedback • Fast iteration cycles • Account & app flexibility • Benchmark retention & monetization • “Protect” your commercial launch 13
- 14. A/B test • Tune major parameters • DIY or use 3rd party (Swrve etc) • Get your game in best shape possible before launch Don’t rush & “accept” statistically insignificant results 14
- 15. Publisher deal (if possible) Good: • Advances • Minimum guarantees • Marketing credits • Guaranteed minimum spend • Acceptable level of lock in And/Or the social platforms 15
- 16. Invest in a trailer • $180 • Ready in 3 days 16
- 17. Invest in screenshots 17
- 18. Maximize your category choices • Look at where the heavy spenders are • Look at where the relative competition is • Keep on top of the changes (eg iOS6) Ratio top grossing vs top free composition 18
- 19. A/B test your app icon 19
- 20. A/B test name & descriptions • SEO, can use keyword tools (web/mobile) • 10% better conversion rate could mean much faster growth rate 20
- 21. Translate what you can • Lots of online fast & cheap translation service 21
- 22. Poll Launch and live ops 22
- 23. Consider pricing strategy Could be multiple times to get limited time window Important - Take care of your customers 23
- 24. Free App A Day sites • Potentially useful but track their impact • Negotiate • Some will do it for free if it’s interesting enough • Ask lots of questions – does their audience match yours? • Apply the “dodgy” filter 24
- 25. Look for low hanging fruit Effect of subcategory ranking on downloads 25
- 26. Band together with friends for cross promotion • Chartboost • WaveX • Applifier • AppFlood • etc 26
- 27. Be nimble for new options Amazon IAP Facebook LINE Apps Windows 8 Next? 27
- 28. Don’t ignore other app stores • DIY or • Work with aggregators if you don’t have time http://wipconnector.com/appstores 28
- 29. Have 6 weeks of updates prepared in advance • You’ll be busy with other stuff 29
- 30. Do the social media thing… • Not just facebook & twitter • Blogging, forums, youtube, pinterest etc • Give the community a kickstart • SEOify everything • Perfect for interns :) 30
- 31. Summary • Be unique • Stay up to date • Find low hanging fruit Once you’re off the ground, build on it 31
- 32. Thanks! Any questions? simon@frenzoo.com @simonhk Blog: IteratingFun.com 32